Bollinger’s Rosé has been repackaged in the new 1846-inspired bottle that was first launched last year.
The label and foil have been given a different shade of pink and the box has been given a metallic sheen for “greater shelf stand-out”.

A QR code has also been added on the back label that will give consumers greater access to information on the Champagne, how it is made and what to pair it with, as well as increase its traceability.

The bottle shape was inspired by a collection of old bottles unearthed in Bollinger’s cellar dating back from 1846. A revolution indeed, with four formats, from half-bottle to jeroboam, displaying this fabulous innovation. There is undoubtedly a strong heritage element, but above all this new bottle format helps to optimize the quality of Bollinger’s cuvées. Close to the perfect balance of a “small magnum”, with a more slender neck and a wider base, the 1846 bottle “slows down the exchange of oxygen slightly, and thereby offers superior wine quality,” according to Cellar Master Mathieu Kauffmann. The Special Cuvée bottles are the first to adopt the elegant curves of the 1846 bottle, and this very special format will then be gradually applied to the entire range: one by one Bollinger Rosé, La Grande Année and La Grande Année Rosé, Bollinger R.D. and, lastly, Vieilles Vignes Françaises will each take on the new format.

Alongside the aesthetic, modern science has allowed Bollinger to design a bottle that acts as a “small magnum”, with the slimmer neck meaning the wine ages at a slower rate thanks to a decrease in the oxygen exchange through the cork.