Tag: Beer

CGA’s December’s “US Consumer Impact Report” reveals that bars and restaurants are essential for driving awareness of drinks brands

CGA by NielsenIQ’s latest consumer research reveals that bars and restaurants are essential for driving awareness of drinks brands, with 61% of consumers more likely to look for new brands in the on premise as opposed in stores and 54% stating they’ve made an in-store purchase of a brand that they first tried in the on premise.

CGA’s Consumer Impact report highlights 1,600 consumer behaviors across Florida, Texas, California and New York. The latest research highlights that the frequency of visits to the on premise have remained stable, with 4 in 5 consumers visiting bars and restaurants 3 or more times in the last three months. Plans for visiting also remain very positive with around 73% of US consumers planning to go out in the next weeks.

Consumers continue to seek out new experiences in bars and restaurants, with consumers more likely to first try a new Spirits or Beer brand in the on premise over an in-store purchase – underlining how important venues are in building brand awareness and encouraging trial.

Trial of new drinks brands in bars and restaurants is highly likely to compel consumers in their purchasing decisions in the off premise too – with 54% of consumers agreeing they have made a purchase in store of brands that they first tried in the on premise. 3 in 5 consumers also agree that they are likely to look for new brands in store if they’ve already tried them at a bar or restaurant.

Not only are on premise purchases informing in-store buying behaviors, they also help to build loyalty – with two thirds of consumers agreeing that if they try a new brand they like in a bar or restaurant, they will continue drinking it on subsequent visits.

Ahead of the holiday season, two thirds of US consumers are planning to visit the on premise throughout this period, with 3 in 10 planning to visit on New Year’s Eve specifically. These consumers are planning to visit a range of food- and drink-led venues, with neighborhood bars, fine dining and sports bars leading the list of most popular venues, while beer is the drink of choice for New Year’s Eve.

Moving into the new year, almost 2 in 5 US consumers predict they will visit the on premise more or much more often than they did in 2022, while half plan to maintain their current frequency of visitation. A third of consumers predict their spend in bars and restaurants will increase over the next 12 months, with 2 in 5 consumers willing to spend more for better quality drinks compared to 2022 – providing significant opportunities for premium drinks brands.

Source: CGA Strategy

#winemarketing #winenews #winetasting #winelovers #beer #usconsumers #consumermarketing #wine #sommelier #sommlife #winetime #happyhour #wineoclock #beveragemarketing

Belgian Nuns [Centuries later] Join Monks in Beer Production

Maredret Abbey in Belgium is a 20-strong Benedictine community, founded in 1893. The Abbey’s nuns, struggling to scrape together the funds for much-needed renovation work, turned to brewing beer.

The Abbey teamed up with a brewer five years ago, in the hopes of producing beer infused with some of their history and values, in order to fix their leaky roofs and cracked walls.

Abbey beers, where a brewer pays royalties to use the Abbey name, are common in Belgium. But until now only monks have been associated with these brews.

The Belgian nuns, in association with brewer and importer John Martin, launched two beers this summer. Maredret Altus is a 6.8% amber beer using cloves and juniper berries, and Maredret Triplus is an 8% blond incorporating coriander and sage.

“It’s good for one’s health. It aids digestion. All the sisters like the beer, we are in Belgium after all,” said Sister Gertrude. Each nun is permitted to enjoy one bottle of beer every Sunday.

“We wanted a beer made from spelt, for which we have great esteem because of its virtues, as well as medicinal plants, since our aim was to make a beer that could improve the health of people. Our project was about respect for human nature, which consists of not eating and drinking just anything. A herbal beer met our goals of helping people with their health very well” says Sister Gertrude.

Spelt is a grain mentioned in texts by Saint Hildegard, a German Benedictine abbess from the 11th century who has inspired the Belgian order. Plants commonly grown in the nuns’ garden are also used.

Production is close to 300,000 bottles per year, according to head distiller and great-grandson of the brewer’s founder, Edward Martin. He predicts that this will rise to around 3 million in a couple of years. The beer has already launched outside of Belgium in Spain and Italy.

Maredret Abbey is just a kilometre from male counterpart Maredsous Abbey, whose beer, made by Duvel, is widely available.

‘All the sisters like the beer, we are in Belgium after all’, said Sister Gertrude

 

#womeninbeer #craftbeer #beerstagram #beerlover #instabeer #bier #beersofinstagram #womendrinkbeertoo #craftbeerlife #belgiumbeer #belgian #belgianbrewery #belgianbeerlover #belgianbeerculture #nunbeer #womenwhomakebeer #nunsofbelgium

 

The World’s Most Popular (Googled) Beer

New research data from Maxima Kitchen Equipment has just revealed the most popular beer in the world according to Google.

Corona beer topped the list, with the brew being the most searched beer in 62 out of 188 countries. Heineken came in second place in the world’s most popular beer rankings, as the most Googled beer in 20 countries.

Searches for Corona beer top the rankings in countries including the US, where it receives an average of 42,000 searches every month, Germany, which Googles the beer around 22,000 per month, as well as the UK, Japan and Australia.

Corona, which placed 63rd on the Forbes World’s Most Valuable Brands 2020, is also the most searched beer in the country of its origin, Mexico, where it receives around 30,000 searches each month.

Second-placed Heineken is the most searched beer in 20 countries, including Brazil, where it receives 73,000 searches each month, Russia and Egypt.

Beer accounted for some 45% of all alcoholic beverage sales in the US in 2019, which gave it the biggest share of alcohol sales in the country.

A spokesperson for Maxima Kitchen Equipment said of the research: “Beer is one of the world’s favourite drinks, and it’s fascinating to see which brands are attracting the most Google searches around the world. The brands at the top of the list will hope they can convert those searches into sales.”

Beer production worldwide is 1.91 billion hectolitres – the equivalent of 76,000 Olympic swimming pools.

#beer #beerlovers #beerresearch #beerstats #Coronabeer #Corona #Monday #mondayvibes #beernews #craftbeer #ipa #stout #drink #beerstagram #instabeer  #beersofinstagram #beertime #cocktails #Heineken

Colorado’s “Beckenridge Brewery” will be delivering beer by Reindeer this holiday season to 10 lucky winners

Breweries from pole to pole are finding new ways to be creative this year –Colorado’s Beckenridge Brewery has decided to take things one step further to provide a few lucky locals the opportunity to receive their beer by reindeer.

Taking home delivery to the next level this holiday season, the Anheuser-Busch owned brewery is giving 10 Colorado residents the opportunity to receive a mini keg of Christmas Ale right to their front door pulled by Santa’s special helpers. Teaming up with the nearby Moon Deer Ranch, the two soon-to-be iconic companies decided that reindeer could have a huge impact on people’s morale, so what better time than now to put them to work?

The contest, which can be entered by visiting their website: https://www.breckbrew.com/ReinderDeliverySweepstakes

And runs until December 2 with deliveries to the winners in the Denver and Cascade areas taking place on December 5 and December 6, respectively.

In addition to your “reinbeer” delivery—which is at no charge, btw—winners will receive a Christmas Ale t-shirt, Christmas beanie, and a 12-pack of Christmas Ale. You will also receive the bragging rights that come along with having a reindeer pull up to your front door. What better way to end 2020!!

 

 

 

Rochefort Trappist Brewery Resurrects It’s 100-Year-Old Beer Recipe

Belgium’s Abbey of Notre-Dame de Saint-Remy, also known as Brasserie Rochefort, or Rochefort Brewery, has been brewing Trappist ales since 1797. For the first time in more than half a century, the historic brewery is releasing a new beer.

Monks at the abbey started producing a blonde Trappist in 1920 but discontinued production after just three years. One hundred years on, that recipe is being revived in Rochefort’s new “Triple Extra.”

“We had been considering making a new blonde beer for a long time, but now the time was right,” the brewery states.

François Mathy, production manager at Rochefort, said the new 8.1-percent ABV blonde beer was inspired by the monk’s original recipe, but “adapted to modern times.”

Those hoping to get their hands on the blonde Trappist may have to wait sometime. As of publishing, it’s unclear where Triple Extra will be sold and how much has been made. Thankfully, it seems like this one is set to stick around for more than three years.

“We have made the first brew and are surprised by the quality of the beer, which is close to the optimum,” Mathy told local Belgian news. “But we will remain attentive to consumers and make possible adjustments in order to further improve it.”