Perrier Jouët designs new champagne for affluent clubbers


PJ-Honey-small1Affluent young Americans are the target audience of Perrier Jouët’s new Nuit Blanche champagne sub-brand which will be sold in clubs.

Perrier Jouët’s century-old design has been revamped with an edgy” new look. The hand-drawn anemone flower, which has been part of the Perrier Jouët brand since being created by Belle-Epouqe artist Émile Gallé in 1902, has been redesigned with “fresh green, white and gold” outlines to create a more dynamic feel.

Liz Palmer