There are currently only three symbols available on devices to denote wine currently are a glass of red, two clinking champagne flutes, and a bottle of sparkling wine.
The US failed in their bid for a white wine emoji — perhaps New Zealand will have better luck.
New Zealand Winegrowers is throwing its weight behind a petition requesting the Unicode Consortium, the body approving new emoji on phones, to add the ‘long missing’ white wine symbol.
“New Zealand white wine makes up 93 5 of its global exports, New Zealand Winegrowers general manager Charlotte Read states and further says “We hope that by requesting the white wine emoji it will shine a spotlight on the breadth of high-quality white wine that New Zealand produces, as well securing the emoji that has long been missing from the keyboards of digital devices since their creation in the late 1990s.”
A movement emerged to get a specific white wine emoji in 2019 with California-based winery Kendall-Jackson submitting a 19-page proposal for review by authorities. [link to the proposal: https://www.kj.com/blog/white-wine-emoji-update]
This proposal failed to get approval; the Unicode Consortium that counts Google, Facebook, Microsoft and IBM executives among its board members said it would “continue to consider emoji for future addition.”
NZ Winegrowers marketing committee member and Te Whare Ra co-owner and winemaker Anna Flowerday said it made sense for New Zealand to take over efforts to add a white wine emoji.
“It was great timing with our ‘Pour Yourself a Glass of New Zealand’ theme focus next month.
“Three of our white wine we make have their wine day in May, so it was just a right time to push for it again.
NZ Winegrowers marketing committee member and Te Whare Ra co-owner and winemaker Anna Flowerday said New Zealand has a strong case, given that the country produces majority of white wines.
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