The New Zealand Winegrowers has just revealed details its inaugural New Zealand Wine Week, which kicks off February 8th, 2021 as a virtual event.
With activities planned across the USA, UK, Ireland, and Canada, there is a wide-range program including tastings, discussions, and online activities, including ‘Challenging the Myths around Food Miles.’
The events have been designed to explore New Zealand’s wine story showcasing its “premium, sustainable, and diverse wines”, states NZW.
They will also offer participants the opportunity to participate in live discussions with leading wine voices from around the world.
“In these challenging times we are delighted to be able to work together across our key Northern Hemisphere markets to bring a wide range of valuable intel and insight from renowned speakers,” said Charlotte Read, general manager, marketing.
“We aim to shine a light on many aspects of New Zealand wine during this week and show that even though we can’t physically be together, we can raise the profile and celebrate New Zealand wine with our trade and media audiences,” she added.
Other activities include: ‘What’s New… What’s Next!?’ – a winemaker led panel discussion seminar exploring behind the scenes in New Zealand wine cellars; ‘Pinot Noir Soils’ – a webinar delving into the different regions that excel in growing Pinot Noir; Syrah Masterclass – exploring the diverse styles and regional expressions with Rebecca Gibb MW; New Release Self Pour – a guided self-pour tasting to explore a set of new releases from New Zealand; and Instagram Lives with Dr. Jamie Goode plus several New Zealand winery personnel to explore different facets of New Zealand wine.
As part of the week, an online New Zealand wine catalog will also be launched, aimed at trade-based in US, UK, Ireland, and Canada, which will provide a service whereby customers can browse participating winery profiles and compare varieties, price, channel, and availability in each market.
For full details and registration