On Friday the Champagne House of Moët & Chandon announced that it is ending its relationship with Scarlett Johansson and replacing her with Roger Federer as brand ambassador.
In his new role as brand ambassador, Federer will take centre stage in the House’s upcoming advertising campaign, which is certain to generate lots of buzz when revealed in March 2013.
The partnership is expected to last for at four years and that Federer will be “a long-term friend of the house.”
“Federer personifies the glamour of achievement, great generosity, and tremendous style values that have been key to our house throughout its long history,” said Stephane Baschiera, president and chief executive of Moët & Chandon. “As the champagne of victory and an enthusiastic supporter of major tennis tournaments around the world, we are extremely proud to welcome Federer with Moët & Chandon’s hallmark hospitality.”
Federer said: “It’s more than just an honour to be Moët & Chandon’s brand ambassador, it’s an invitation to be part of a very glamorous tradition. Moët & Chandon has always been the Champagne of international trendsetters and I’m proud to be part of a brand that is as dedicated to the pursuit of excellence as I have been throughout my career.”