Milano Wine Week: The global event has become more technical.
Milano Wine Week, the first wine event to connect the city of Milan with 11 metropolises in seven key export markets – the U.S.A, Canada, the United Kingdom, Russia, China, Hong Kong and Japan – has become more technical.
This innovative interactive event will facilitate direct connection between the world’s wine business community along with Italian wineries and producers. The platform represents an interactive hub and a medium that can be used free by all members of the trade and buyers who register and will allow them to take part in the masterclasses in the 11 cities involved – Montreal, Toronto, New York, Chicago, Miami, London, Moscow, Shanghai, Shenzhen, Tokyo, and Hong Kong.
The masterclasses with simultaneous translation from Italian to English, the 4 forums of in-depth analysis – devoted to wine science, wine retail, internationalization, and emerging trends in the industry – which will involve prestigious speakers and international experts in the sector, the workshops and webinars will be available both live and on demand for professionals who have registered from all over the world, who will also be able to consult the catalog of producers and of the wines that are being presented during the event and contact the wineries and producers directly.
Milano Wine Week goes even further and is launching the innovative “W” app, an instrument for wine lovers, so that they can enjoy to the full the nine days of the event, from 2nd to 10th October, and navigate among the hundreds of appointments and meetings spread around Milan, all organized with total respect for the regulations safeguarding the health and safety of participants.
Innovation is part of Milano Wine Week’s DNA: thanks to the digitalization of the wine lists of all the city’s restaurants, Milan will be the first city in the world in which one can choose where to go and eat based on the wine that one wishes to drink: an innovative experience that will be possible using the “W” App, which will also allow users to take advantage of many of the city’s services: renting a bike, booking a visit to an exhibition, reserving a place at an event or taking part in the Wine Tours which, during Milano Wine Week, will connect Milan with the wine regions that are nearby or not too far away.
In the USA, the tastings – organized with the support of ITA – Italian Trade Agency and the Ministry for Foreign Affairs and International Cooperation, entirely in line with the current regulations for the health and safety of those participating – will take place in New York from 4th to 7th October at Il Gattopardo (13-15 W 54th Street), from 4th to 6th October in Chicago (at Gibsons Italia, 233 N Canal St) and Miami (at SLS Brickell,
Further details on the event can be found at www.milanowineweek.com
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