LVMH’s first ever hotel: “White 1921”

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LVHM group, is set to pamper its well-heeled clients with its first hotel “White 1921”. Located in the heart of Saint-Tropez, on the renowned Place des Lices, White 1921 is a seasonal eight-room hotel with a bar set in the mansion’s garden designed by Jean-Michel Wilmotte.  The suites offer unique interior design, and are decorated in a modern style, offering each a distinctive personality.

LVHM has named its hotel venture White 1921 from the white paint and in honor of the Moët & Chandon champagne from 1921, which is regarded as one of the very best years for white wines across Europe.

Operated by trained LVHM Hotel Management, this new hotel also boasts a wine cellar stocked with copious amounts of champagne brands, including a rare vintage of Moët & Chandon from 1921. The key-attraction is the exclusive 82-seat bar, which serves unique snacks like white truffle popcorn.

White 1921 is run by six-person staff and is open June 14th through 7th October and prices range from $340 for rooms and $815 for suites.

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