Jf Hillebrand Brings Old And New To 2011 London Wine Fair


Renowned wines and spirits logistics expert JF Hillebrand, which has been entrusted with shipping the world’s oldest bottle of Champagne to the London International Wine Fair, is also using the event to showcase its supply chain management services for wines of more recent origin.

The bottle of 18th Century Champagne, believed to be from the house of Veuve Clicquot, was recovered last summer from a shipwrecked schooner that had lain 55 metres below the Baltic Sea off Åland – an autonomous region of Finland – for some 230 years.

Still highly drinkable, this find, which predates the previous oldest Champagne in the world by at least 25 years, has generated tremendous interest in the world of wines and Grayling (the world’s second largest independent Public Relations, Public Affairs, Investor Relations and Events consultancy) has been authorised to host a bottle at this year’s event, at which JF Hillebrand is also exhibiting for the 12th year.

Understandably, given the high value of the shipwrecked champagne, Grayling sought the help of experts for the intricate shipment from Åland, which required meticulous packing, protection and temperature-control combined with expedited service to ensure that it arrived at London’s ExCeL in good time for the exhibition opening on May 17.

As the world’s leading specialist logistics provider to the wines and sprits trade, JF Hillebrand is used to serving the needs of clients with a much younger product than the shipwrecked Champagne, but who still require a exceptional level of transportation and inventory control.

At this year‘s London International Wine Fair, JF Hillebrand will showcase its powerful custom-developed Axis logistics management software, which delivers new levels of inventory control with cost and time savings to market, while providing full visibility of the supply chain from vineyard to destination.

“This is a prime opportunity for clients and potential customers to meet JF Hillebrand staff from around the globe and tap into their wealth of local expertise to identify potential efficiencies in the supply chain,” said JF Hillebrand UK Managing Director David Mawer. “Their knowledge is built on many years’ experience in handling wines with varying characteristics, but all with the common requirement for innovation, skill, control and value in delivery to client.”

Visitors to the event are cordially invited to contact JF Hillebrand to arrange a meeting by e-mailing g.harrington@hillebrandgroup.com. Alternatively, just turn up at stand L22.

About JF Hillebrand: With a global network headquartered in Mainz, Germany, JF Hillebrand employs 1800 people in 46 offices around the world.

Since 1844, it has dedicated itself to the efficient and cost-effective logistics of wines, spirits and beers. As well as offering first class logistics services, it also leads the way in the development of innovative products, services and IT tools to the global beverage industry.