Holiday Cocktails: The rise of TikTok Mixologists

An increasing number of mixologists are taking to TikTok to share videos on how to make popular cocktails, add new ones, and entertain while bars remain shut down.

In finding another way to channel their craft, TikTok mixologists are teaching people how to make holiday cocktails, in the safety of their own home!

Some of these videos should come with a “safety warning”, as glasses of alcohol are lit on fire and bottles are tossed into the air by “flair bartenders” showing off their skills.

This new form of drinks mixing is becoming more of a performance than a service, as no drink arrives at your table by the end of the video.

With Christmas on the way and Covid cases on the rise, who wouldn’t want a how-to video on making your own Peppermint Martini in a glass rimmed with crushed candy canes?

Here are some of my favorite TikTok Mixologists:

@theparadise.bartender

Hawaii–based Ashley Hupp, known as @theparadise.bartender, has 2.7 million TikTok followers, She shares popular Tropical Cocktails.

@elitebartendingfl

Kevin Gibbons of the Elite Bartending School in Orlando knows his stuff. His videos are quick and informative showing you how to make lots of mouth-watering concoctions. 306k followers

@sincitybartender

This is Vegas at its best – you are instantly greeted with hundreds of brightly coloured cocktails. Click onto any of them and you’ll be given clear instructions on how to make colourful concoctions. No classics here, just contemporary drinks that you can make at home. 795.5 followers

@spritzandspice

Armeta Sidhu’s cocktail account is packed full of delicious step-by-step recipes. With 88.4k subscribers, Armeta shows you how to make a number of classic drinks.

This is a great resource for those just starting on their cocktail mixing journey.  Tik Tok videos are short, concise and easy to follow and give you the confidence to try new things, or just want to perfect the classics, these accounts should help you mix up some holiday magic!

 

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