French Rosé Rebounds in the U.S.

After three years of annual declines of rosé wine shipments from Provence, 2022 exports to the United States rose 4% to 1.9 million 9-liter cases, according to Impact Databank. Import volume is still below pre-pandemic levels, but Provence rosé’s shipment value is higher than in 2019, up to a new all-time high of €143.4 million ($151.1 million). French rosé remains one of the few bright spots in an otherwise sluggish U.S. wine market.

While rosé’s continued popularity can be credited primarily to Provence, brands from elsewhere are making inroads; some are doing so by emulating their Provençal counterparts, while others are capitalizing on varietals and styles different from those traditionally championed by the French. Aside from Provence, other areas which registered rosé wine growth in 2022 include Beaujolais (doubling its import value last year), Rosé of Cabernet d’Anjou from the Loire Valley (+5%) and French rosé not from a specific appellation or from a specific grape (+35%).

The top five French rosé brands combined for solid 5% growth in 2022, according to Impact Databank. Aside from the largest labels, impressive gains were also achieved by Diving into Hampton Water—made in partnership with Gérard Bertrand—which grew over 50% last year, and 90+ Cellars (+11.5%) from Latitude Beverages. Other double-digit gainers in French rosé last year included Maison No. 9 from E.&J. Gallo (+10%) and The Pale by Sacha Lichine from Shaw-Ross International (+13%).

Some rosé labels from outside France are also making headway in the U.S. market: Chile’s Natura Rosé (+18%) from Banfi Vintners, and from California, Woodbridge by Robert Mondavi Rosé (+15%) from Constellation Brands, and up-and-coming brand Angels & Cowboys (+51%) from Share a Splash Wine Co.

Top Five French Rosé Brands in the U.S.
(thousands of 9-liter case depletions)
1Whispering AngelMoët Hennessy USA5655711.1%
2La Vieille Ferme2Vineyard Brands3974144.3%
3Gérard BertrandGérard Bertrand USA34539013.0%
4MiravalVineyard Brands1581643.8%
5The Beach
by Whispering Angel
Moët Hennessy USA1501628.0%
Total Top Five31,6161,7015.3%

Source: Impact Databank