CHAMPAGNE SALES SET FOR RECORD YEAR

0000067c3-French_supermarket_ChampagneChampagne sales reached a record high in 2015. Sales were driven by a strong demand from export markets, favorable exchange rates and sales in France.

According to estimates from news service Reuters, 312 million bottles were sold last year, up 2-3% on 2014, while value sales were up 4.4% to €4.7 billion.

A flurry of prestige cuvée releases such as Dom Pérignon 2006 helped drive sales last year, along with a growing demand for rosé Champagne in Japan and the US.

A return to pre-recession decadence boosted Champagne sales in the UK, while Spain and Italy both showed a slight growth. Champagne sales are also creeping up at hypermarkets and specialist stores in its homeland after years of being on the slide.

“France is on a recovery path. Consumers need to enjoy life,” Bruno Paillard, CEO of Lanson BCC, told Reuters.
Official figures for 2015 will be published February 2016 by the CIVC.

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