Champagne sales reached a record high in 2015. Sales were driven by a strong demand from export markets, favorable exchange rates and sales in France.
According to estimates from news service Reuters, 312 million bottles were sold last year, up 2-3% on 2014, while value sales were up 4.4% to €4.7 billion.
A flurry of prestige cuvée releases such as Dom Pérignon 2006 helped drive sales last year, along with a growing demand for rosé Champagne in Japan and the US.
A return to pre-recession decadence boosted Champagne sales in the UK, while Spain and Italy both showed a slight growth. Champagne sales are also creeping up at hypermarkets and specialist stores in its homeland after years of being on the slide.
“France is on a recovery path. Consumers need to enjoy life,” Bruno Paillard, CEO of Lanson BCC, told Reuters.
Official figures for 2015 will be published February 2016 by the CIVC.