Champagne Beau Joie announces a new partnership with fashion brand Marchesa

Champagne Beau Joie states this week that the partnership includes the release of 1,000 limited-edition “couture bottles”. The bottles, which are the first in the ‘Marchesa for Beau Joie’ series, will be hand-beaded and embroidered. They carry a price of US $599 per bottle.

The series will also include several new products that will be available through luxury retailers, hotels and high-end resorts, as well as through their website.

The bottles will be designed by Georgina Chapman, the creative director and co-founder of Marchesa, in collaboration with Brandis Deitelbaum, the founder of Beau Joie.

“Georgina and I were asking each other why there isn’t a Champagne brand that’s an extension of a fashion house, something for everyday occasions or served at special events. It’s such a natural fit, fashion and Champagne, yet nobody else has done this,” said Deitelbaum. “We both agreed there was a tremendous opportunity here for such a product, and so we decided to create it.”

Champagne Beau Joie website:

http://www.beaujoiechampagne.com/

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