PGWA Creates Custom AVA Wine Maps Using Google Maps

The Petaluma Gap Wine Growers Alliance (PGWA) has been working with an illustrator to develop a more intricate digital and printable AVA map. While this project in progress, the Alliance wanted something temporary on the website and quickly created a custom and free AVA map using Google My Maps.

Here are the steps to follow in creating a map of a particular AVA:

Step 1 – Create A New Map – Access the Google My Maps website and sign in with your Google account. You’ll need to create an account if you don’t have one yet.  Once logged in, click the “+ Create a new map” button to initiate the map-building process.

Step 2 – Personalize Your Map – At the top left corner of the page, locate the “Untitled map” field. You can enter your organization’s name.

Step 3- Define Your Boundary – Download an SHP (shape) of your AVA boundary as defined by the federal government from the TTB website. Since Google Maps only supports KML files, you must convert the SHP using geographical information software (GIS). For instance, we used the open-source GIS application QGIS for this purpose. Import the converted KML file into Google Maps as your initial layer.

Step 4 – Map Wineries – Create an additional layer for wineries. Utilize the search function to locate wineries by name or address. Click the “Add to map” option in the toolbar. If a winery has claimed its business on Google, relevant information will appear in the drop-down menu. Choose or customize the marker icon, such as a wine glass or grape icon.

Step 5 – Plot the Vineyards – PGWA has employed latitude and longitude coordinates to locate vineyards. Since only a few vineyards were registered as businesses on Google, they manually inputted information, including vineyard photos, a list of cultivated grape varieties, and elevations. Non-grower members were identified on the map with less detailed information.

Step 6- Organize Your Layers – You can enhance your map by creating multiple layers. This helps in segregating distinct categories of data. Click the “Add layer” button in the left sidebar to establish a new layer. In our case, separate layers were used for wineries, vineyards, and members and non-members.

Step 7 – Share Your Map – The map can be shared using a unique link, making it accessible to specific individuals or made public or private.  Most importantly, you can embed code to easily incorporate the map into your website or blog.

This serves as a valuable tool for wine organizations and wine professionals in showcasing vineyards and tasting rooms within the geographical boundaries.

Source:  Wine Data Researcher

Old World Wines Gaining Share Across US On-Premise

CGA by NIQ’s latest On-Premise Measurement Research explores the share of total wine, with a focus on domestic white and red wine categories across the US, to highlight the opportunities for suppliers as old-world wines continue to gain share.

Using insights from the latest 52-week period of CGA’s OPM data to 12/31/2022, it is apparent that domestic wines account for the largest share of total wine across the US On-Premise (66.4%), but opportunities emerging for suppliers and operators to capture changing consumer preferences as they explore and consume old-world origin varietals.

At a total US level, domestic wines still hold the largest share of the market, however, old-world wines have continued to gain share. While domestic share has largely been maintained (-0.8pp), recent share changes demonstrate that US consumers are increasingly opting for old-world wines, specifically of regions including Italy (+0.5pp), New Zealand (+0.3pp) and France (+0.2pp).

Within red, domestic wine continues to hold a significant proportion (72.8%) of the share of red wine, up 0.8pp vs YA – continuing to increase its importance in comparison to all other major origins. Within the category, international origin wines tracked are losing share, including Italy (-0.1pp), Argentina (-0.4pp) and Spain (-0.1pp).

Whereas, white domestic wine has lost share (-1.6pp) and holds 61% of total share of white wine. Consumers are increasing looking to old world regions for white varietals in the US On-Premise. Most notably, from Italy (+0.9pp) has seen the largest increase in share gain, followed by New Zealand (+0.5pp) and France (+0.3pp).

Andrew Hummel, Client Solutions Director for North America, states: “Category and varietal insights are so important to help shape effective strategies for the On-Premise. Consumer preferences are changing, and being armed with the knowledge and insight to adapt offerings will enable success in 2023. While domestic wines still hold the largest share of the market across the US, increasing competition and innovation is gaining traction with consumers. OPM data tracking over time gives a comprehensive view of how the channel is evolving and helps identify opportunities for growth.”

Here is the research link: https://cgastrategy.com/unlock-the-potential-of-opm/

 

 

US [on-premise] Wine Sales Total $14.8 Billion

Wine sales in the US on-premise sector totaled $14.8 billion in the 52 weeks ended October 8, 2022 according to CGA Strategy by NielsenIQ.

Latest data from the market research firm CGA Strategy reflects a 22% increase over the same period in 2021, but growth is slowing as the on-premise market recovery continues.

Sparkling wine continues to stand out with sales up 34% in the recent period to $2.6 billion. Total domestic wine sales came to $9.2 billion, up 20%, while imports totaled $5.5 billion. Sales of white wine came to $7.2 billion followed by red at $6.5 billion. Happy to say that rosé sales grew 27% to $904 million.

The growth comes in a competitive market marked by fewer outlets and fewer choices for drinkers. CGA reports the number of fine dining outlets has decreased 4.1% between October 2021 to October 2022, while consumer surveys found 21 % of diners report they have noticed fewer menu items and 40 % of those say there are fewer wine options.

In a webinar last week, Andrew Hummel, CGA client Solutions Director for North America, said surveys of on-premise consumers consistently find 50% report they drink something different at restaurants and bars than what they enjoy at home. “It’s really important to understand the on-premise consumer and segment them differently from the off-premise consumer,” he further states.

In terms of the different types of on-premise wine consumers, 37% of those surveyed by CGA who are wine drinkers fall into the company’s “curious and on a budget” category which represents about 30% of all consumers. These restaurant and bar patrons are “moderately engaged,” typically visiting in the early evening and enjoying trying new drinks yet are price sensitive and attracted to values.

To help wine producers navigate a changing market, CGA developed a new report that offers a “360-degree view” of wine in the on-premise sector. This new report blends market data with consumer surveys and “user” data as well as a channel strategy analysis into what the firm describes as its most comprehensive analysis of the on-premise market for wine. “Whether teams are considering a new brand launch in the market or managing a portfolio of legacy wines, the report will provide a robust set of insights across relevant topics to help drinks suppliers win in the on-premise,” states Matthew Compton, CGA’s regional director of North America.

Sources:
NielsenIQ
Wines Vines Analytics

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September is “California Wine Month” – here’s how you can celebrate!

September is “California Wine Month” this is the time to celebrate the annual harvest and raise a glass to their vibrant wine community.

California’s wine industry has played a vital role in the state’s culture and economy for over 250 years. California makes up 81% of wine production in the United States and 95% of exports. Within the state’s 147 distinct winegrowing regions are 621,000 acres of vineyards, 4,800 bonded wineries and nearly 6,000 winegrowers.

Here are three exciting ways to celebrate California Wine Month

  1. Participate in Events and Experiences at California Wineries

Over 24 million people from around the globe visit the California winegrowing regions each year.  Visit wineries across the state 40+ harvest-themed events, activities and experiences — and more will continue to be added throughout September. These include behind-the-scenes vineyard and crush pad tours, grape-stomping competitions, wine and food festivals, hands-on harvest experiences, charity wine auctions and more.

“California’s diverse and expansive wine country is one of its top tourism draws,” said Caroline Beteta, Visit California president and CEO. “From high-end pairings and legendary wineries to sustainable vineyards and neighborly barn tastings, there’s an experience — and a wine — for everyone to enjoy.”

  1. Pair Iconic California Recipes with California Wine

It’s no coincidence that California wine pairs perfectly with the state’s farm-fresh produce and trend-setting cuisine. To help consumers experience this delicious culinary connection at home, Discover California Wines has partnered with California Grown and Visit California to create the free “Iconic California Dishes to Celebrate California Wine Month” e-book. The book features recipes for dishes that evoke the state’s sunny and relaxed vibe — all paired with California wine and creative, wine-based cocktails. Bring harvest home with recipes including Avocado Salad with Hidden Valley Ranch-Style Dressing, Wine Country Chicken Salad and the California 75, a classic wine-based lemon cocktail with a literal and figurative twist.

“We say what grows together goes together,” said Cher Watte Angulo, executive director of California Grown. “Since California provides over 50% of the nation’s produce and over 80% of the wine, it makes sense that people celebrate with both a sip and a bite of the Golden State.”

  1. Discover and Enjoy California Wine

Whether visiting wineries in person or online, there’s no better time than California Wine Month to pick up a few bottles of wine to share with friends and family. It’s also easy to find a great selection of California wine at your local grocery store or wine shop.

For the latest details on offerings, visit the Discover California Wines website.

#californiawinemonth #californiawines #harvest #winecountry #napavalley #winelovers #winetourism #winenews #wine @cagrownofficial @napavintners @sonomavalleywine @sierravintners @temeculawines @pasowine @maderawinetrail @winesofscm @mendowine @livermorevalleywinecountry @santabarbarawinecountry @lodi_wine

 

 

Pacific Wines embraces bricks and mortar specializing in US Wines

The online retailer Pacific Wines has just announced plans to open an inaugural store in London at the end of August. The store will be located on Islington High Street and will exclusively offer wines from the US, including boutique labels from California and Oregon.

The business was set-up by former math teacher Rachel Gilbert and her father, Graham Gilbert. The father and daughter team have been successful with online sales for the past nine months, and after a recent trip to California, Rachel decided to move into exclusively US wine.

“Pacific Wines will boast a range of wines from California, with Napa and Sonoma well represented, including Napa Cellars and DeLoach Vineyards, as well as some lesser-known wineries such as Keep Wines and Field Recordings” States Rachel Gilbert and Graham Gilbert

There will also be a wide selection of labels from Oregon, giving wine drinkers a chance to discover some of the state’s excellent Pinot Noir and Chardonnay.

In addition to listing over 150 different wines, the US-inspired store will also offer an events space at the back which can hold up to 30 people.

“This is a very exciting time for us. We are the first UK retailer to focus exclusively on North American wines and I’m very excited to share my passion for wines from the area with others,” said co-founder Rachel Gilbert.

“Lockdown gave us the opportunity to set up Pacific Wines online and start to develop our range of wines, and living locally, I had my heart set on opening a store in Islington. When this store became available, I knew the time was right.”

@pacificwines.uk #pacificwinesuk #americanwine #californiawine #winelovers
#winenews #womeninwine #londonwineshop #wineshop #camdenpassage #islington
#oregonwine #winetime #winetasting #womeninwinebusiness