Category: Wines of California

Penfolds’ “Wine of the World” Label

Penfolds has just launched its most radical project to date, the inaugural, four-bottle “California Collection” which are blends from both South Australia and California wine together – a concept that is certainly revolutionary in the fine wine world.

Penfolds, South Australia’s premier winemaker, has again pushed the envelope by releasing the inaugural “Wine of the World” label.

The four wines in this new series are from the 2018 vintage. The top two wines in the collection, ‘Quantum Bin 98 Cabernet Sauvignon’ and ‘Bin 149 Cabernet Sauvignon’ are both blends of Cabernet Sauvignon from Napa Valley, with the Quantum Bin 98 mixed with 13% South Australian Shiraz and the Bin 149 blended with 14% South Australian Cabernet Sauvignon.

The other two wines in the collection are Californian. ‘Bin 600 Cabernet Shiraz’ is a blend of fruit from Napa Valley, Sonoma, and Paso Robles, and ‘Bin 704 Cabernet Sauvignon’ is from Napa Valley. 

The wines were released globally a few weeks ago and are priced at $50 US – $700 US.  

It was also hinted that more wines under Penfolds label will be coming from Bordeaux and Champagne in the future.

 While the idea of doing a cross-continental blend does not seem like a possibility for most winemakers, Penfolds can now say that they have certainly pioneered this concept.

https://www.penfolds.com/

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California Wine Institute Launches “Golden State of Mind” Campaign

The “Golden State of Mind” campaign will showcase California’s efforts in sustainable vine growing, innovation and winemaking advancements.

The first phase will be rolled out spring 2021 and will focus on digital advertising and consumer-focused promotions, starting with the introduction of a new look and logo.

Built on the pillars of optimism, innovation and advancements in winemaking, the campaign will also promote a calendar of online events, such as virtual winery tours for the trade and education webinars, as well as a new wine education course with a four-tier certification program.

Seeking to expand its audience in both new and emerging markets, the California Wine Institute is launching its new campaign in the following markets: Canada, Denmark, Germany, Hong Kong, Japan, Mexico, Sweden, and the United Kingdom as well as Australia, France, Israel, Spain, the United Arab Emirates, Ukraine and other Eastern European markets.

California Wine Institute’s vice president of international marketing, Honore Comfort, commented: “The crises of 2020, felt both locally and globally, have underscored the importance of our enduring relationships with supporters of California wine around the world.

“We have an opportunity to forge a new path, to share California’s unique attributes so that we continue to grow and evolve in the minds and glasses of our global audience and build a more robust sales channel for our wineries.”

The Wine Institute launched its 2030 Plan last year, a 10-year strategy to increase US wine exports, 95% of which are sourced from California to over $2.5 billion. The strategy aims to increase sales in current markets, launch activity in new markets, and encourage more wineries in California to sell internationally.

The campaign aims to shine a spotlight on California values, showcase the state’s family-owned wine producers, next-generation winemakers and growers and also highlight its commitment to sustainability, diversity and inclusion.

For further details visit – website.