Austria establishes an official Vineyard Classification System

The recently adopted “Wine Law Collective Decree” has established the legal basis for the official classification of Austria’s single vineyards. The Ordinance defines two tiers: “Erste Lage” (premier cru) and “Große Lage” (grand cru). Classification is carried out according to a strict list of criteria. The first vineyard classifications can be expected in 2025, at the earliest.

Various private initiatives in Austria, for classifying single vineyards, known as “Rieds” have been in place in Austria for many years. These initiatives identify those of its members’ vineyards that have gained a name for producing first-class wines. Following an intense preliminary phase, the Wine Law Collective Decree 2023 has established the legal basis for an official, nationwide classification system. It outlines two tiers of classification. The “Erste Lage” (premier cru) is the first level that a vineyard can attain. Once a minimum of five years has elapsed, the vineyard is able to be defined as a “Große Lage” (grand cru).

“The Collective Decree 2023 has defined the legal basis for enabling Austrian Rieds to be classed officially according to a standardized system,” explains Chris Yorke, CEO of the Austrian Wine Marketing Board (Austrian Wine). “The decision whether to classify Rieds is up to each wine-growing region because the significance of single vineyards differs from region to region,” Yorke adds.

Lower maximum yield per hectare and harvesting by hand required

The decree outlines the general conditions required for the classification of a vineyard. For example, the use of “Erste Lage” and “Große Lage” is only permitted on DAC wines from classified vineyards. Furthermore, the wine-growing region from where the wine originates must have defined the three DAC levels of Gebietswein (regional wine), Ortswein (villages wine) and Riedenwein (single-vineyard wine). The decree also states that “Erste Lage” and “Große Lage” can only be used when the wine has been harvested by hand and a lower maximum yield per hectare than the legal limit is met.

Detailed documentation is essential

If a wine-growing region wants to classify its leading vineyards, the Regional Wine Committee must submit an application to the National Wine Committee. A classification document containing detailed information needs to be completed for each Ried. This covers facts such as the historical significance of the vineyard, the homogeneity of its soil, geological characteristics, climate and orientation, and the volume and value of the wines that the Ried produces. A Ried also has to provide evidence of other factors demonstrating its potential for producing high-quality wines, e.g. national and international wine ratings. For a Ried to receive the designation of “Große Lage”, it must have been an “Erste Lage” for at least five years and further requirements for the use of the term “Große Lage” will have to be defined.

“Establishing an official vineyard classification system at a national level presents considerable challenges,” emphasizes Yorke. “This is why we will be supporting the wine-growing regions with the process step by step over the next few years and continuously sharing our experiences.” The first “Erste Lage” classifications are not expected before 2025.

Here is a short overview:

Legal basis for an official vineyard classification system

The Wine Law Collective Decree defines the legal basis

Two tiers:

  • “Erste Lage”
    “Große Lage” (at least 5 years after having been designated an “Erste Lage”)

Conditions for the use of the terms “Erste Lage” and “Große Lage” include:

  • DAC wines from classified Rieds (single vineyards)
  • lower maximum yield per hectare than the legal limit
  • harvesting by hand

The classification process:

  • Regional Wine Committees submit an application to the National Wine Committee on behalf of the Ried(s)
  • Classification document for each candidate Ried, including information about:
    • the historical significance of the vineyard
    • homogeneity of the soil, geological characteristics, climate and orientation
    • national and international ratings of the Ried’s wines
  • The first classifications are expected in 2025, at the earliest.

Old World Wines Gaining Share Across US On-Premise

CGA by NIQ’s latest On-Premise Measurement Research explores the share of total wine, with a focus on domestic white and red wine categories across the US, to highlight the opportunities for suppliers as old-world wines continue to gain share.

Using insights from the latest 52-week period of CGA’s OPM data to 12/31/2022, it is apparent that domestic wines account for the largest share of total wine across the US On-Premise (66.4%), but opportunities emerging for suppliers and operators to capture changing consumer preferences as they explore and consume old-world origin varietals.

At a total US level, domestic wines still hold the largest share of the market, however, old-world wines have continued to gain share. While domestic share has largely been maintained (-0.8pp), recent share changes demonstrate that US consumers are increasingly opting for old-world wines, specifically of regions including Italy (+0.5pp), New Zealand (+0.3pp) and France (+0.2pp).

Within red, domestic wine continues to hold a significant proportion (72.8%) of the share of red wine, up 0.8pp vs YA – continuing to increase its importance in comparison to all other major origins. Within the category, international origin wines tracked are losing share, including Italy (-0.1pp), Argentina (-0.4pp) and Spain (-0.1pp).

Whereas, white domestic wine has lost share (-1.6pp) and holds 61% of total share of white wine. Consumers are increasing looking to old world regions for white varietals in the US On-Premise. Most notably, from Italy (+0.9pp) has seen the largest increase in share gain, followed by New Zealand (+0.5pp) and France (+0.3pp).

Andrew Hummel, Client Solutions Director for North America, states: “Category and varietal insights are so important to help shape effective strategies for the On-Premise. Consumer preferences are changing, and being armed with the knowledge and insight to adapt offerings will enable success in 2023. While domestic wines still hold the largest share of the market across the US, increasing competition and innovation is gaining traction with consumers. OPM data tracking over time gives a comprehensive view of how the channel is evolving and helps identify opportunities for growth.”

Here is the research link: https://cgastrategy.com/unlock-the-potential-of-opm/

 

 

The City of Vienna is the World’s Largest Urban Vineyard

Vienna, the capital of Austria is the world’s largest wine-producing city.

Here are some facts. Vienna has 700 hectares of vineyards, with over 276 producers.  The vintners produce within the city limits, in the areas around Kahlenberg, Nussberg, Bisamberg, and Mauer, where the Danube and proximity of the Vienna Woods provides optimal climatic conditions.

Wine Heritage

Wine production is a long-established tradition in Vienna which dates back to the 12th century. Austria’s signature grape is the Grüner Veltliner, a white wine variety that ripens in mid to late October, and accounts for over a quarter of the wine produced in Vienna.

Wine Culture

Some of the best places to taste and explore Viennese wines is in ‘heurigers’ or taverns. Heuriger mean, in EN, a cosy tavern where local winemakers showcase and serve their wines.  This is still a big part of Viennese city life. Vienna has over 100 heurigers scattered around the city centre. Since 2019, Viennese heuriger culture has been considered an intangible cultural heritage by UNESCO.

Presently Vienna’s bars and restaurants are a big part of this lively wine scene as Vienna’s creative new generation winemakers bring a contemporary twist to its ‘heuriger’ heritage. New bars rub shoulders with the ancient craft and pair the wine with locally produced food.

Vienna’s wine renaissance and the revival of this farm-to-table lifestyle make it “ A must visit destination!”

Vienna’s Wine Hiking Day 

Vienna Wine Hiking Day is held each year in the fall when locals and visitors explore the urban vineyards by four different wine trails or hiking routes. At many points along the way, the Viennese vintners offer tastings from cellar and kitchen.

Tickets can be booked online for 2022

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