Wines of Australia Archives

Australian government invests $3 million to improve no/low wines

The Australian federal government has awarded a grant of almost A$3m (£1.6m) designed to boost quality and innovation within the burgeoning low-alcohol and alcohol-free wine market.

This grant from the Australian government’s Cooperative Research Centres Projects funding scheme will be used to drive further innovation and improve standards within the no/low category. The project is called ‘Advancement of Australian Lifestyle Wines’.

Australian Vintage, whose portfolio includes McGuigan and Tempus Two, will serve as the project lead for the research. The chief winemaker Jamie Saint said: ‘The grant allows us to conduct research with a key objective of optimizing the flavor and mouthfeel of no and low products, as well as drilling down into consumer and market insights of the category.’

The company will team up with 10 industry partners to conduct the research: Treasury Wine Estates, whose brands include Penfolds and Wolf Blass, along with the University of Adelaide, the Australian Wine Research Institute, Flavourtech, DrinkWise, Tarac Technologies, S. Smith and Son, Danstar Ferment, Mauri Yeast and CHR Hansen.

‘The opportunity to work with a group of leading industry partners to take the growing no/low category to the next level is something we are enormously excited by, improving the competitiveness, productivity and sustainability of the Australian wine industry,’ added Saint.

‘We want to position the Australian wine sector as the largest global producer of no/low wines.’

In 2022, the market value for no/low-alcohol drinks surpassed $11bn among 10 focus markets across the world, according to IWSR analyst data.

IWSR expects consumption to grow by 33% to $14.67bn by 2026, spearheaded by health-conscious adults in Germany, Spain, the USA, Japan and the UK.

BlockBar NFT Gifting Platform Launches with 300 Bottles of Penfolds Wine

BlockBar, the world’s first direct-to-consumer NFT platform for wine and spirits has just diversified further by launching a gifting capability comprised of 300 bottles of Penfolds.

This new initiative lets the BlockBar community gift a highly coveted collectible wine or spirit connect the physical and digital world. In fact, BlockBar says the market for investing in high-end collectible spirits, like Penfolds wine, has increased by 582 % in the last decade.

Sam Falic, co-founder of BlockBar, told Forbes about the platform’s extension which targets both crypto experts and beginners: “This is of great value to add to your digital portfolio, aside from the digital art you own, you can now own a digital bottle and build your digital bar which is also backed by physical assets.”

NFT (Non-fungible tokens) are currently popular (almost in every industry), from art to rare wine and spirits. Since its founding in 2018, BlockBar has allowed consumers to purchase asset-backed NFTs directly from brand owners, to burn, redeem or sell the physical product. The actual bottles are stored in a secured facility in Singapore. BlockBar also gives the chance to gift the physical product, and the NFT gifting platform is designed so that anyone can use it.

Penfolds wine estate has launched a limited edition NFT tied to its rare Magill Cellar 3 barrel of wine, available to purchase for $130,000.

Dov Falic, the other co-founder of BlockBar, explained: “All you need to know is that you are receiving a gift which is a physical bottle that is stored for you in a secure location; the fact that it’s built on blockchain or uses NFTs is the mechanism to prove provenance and ownership. You can take possession of the bottle anytime you want.”

BlockBar’s first NFT gift launches on 18 January 2022, with limited edition NFTs linked to 300 bottles of Penfolds Magill Cellar 3 2018, priced around 0.13 ETH ($467). The founders described the Australian producers’ rare wine as the highest quality and representative blend of the brand’s Cabernet Sauvignon and Shiraz and “one of the most collectible and giftable wine brands in the world.”

When the NFT is purchased, the cryptographic version is stored securely on BlockBar with proof of authenticity held on the blockchain as a digital certificate of ownership. The recipient will receive an email with an invite to create or sign into an account and accept their NFT, receiving full ownership. The receiver now can choose to redeem the physical product, trade its NFT version within the BlockBar marketplace or store it in their virtual bar, all with no additional transaction fees.

The limited-edition NFT release includes a buyer experience: the first three people to purchase six bottles of NFT Penfolds Magill Cellar 3 2018 are invited to a private virtual session with Penfolds Chief Winemaker, Peter Gago, and will receive a personalized plaque for their wine gift box as well.

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Penfolds’ “Wine of the World” Label

Penfolds has just launched its most radical project to date, the inaugural, four-bottle “California Collection” which are blends from both South Australia and California wine together – a concept that is certainly revolutionary in the fine wine world.

Penfolds, South Australia’s premier winemaker, has again pushed the envelope by releasing the inaugural “Wine of the World” label.

The four wines in this new series are from the 2018 vintage. The top two wines in the collection, ‘Quantum Bin 98 Cabernet Sauvignon’ and ‘Bin 149 Cabernet Sauvignon’ are both blends of Cabernet Sauvignon from Napa Valley, with the Quantum Bin 98 mixed with 13% South Australian Shiraz and the Bin 149 blended with 14% South Australian Cabernet Sauvignon.

The other two wines in the collection are Californian. ‘Bin 600 Cabernet Shiraz’ is a blend of fruit from Napa Valley, Sonoma, and Paso Robles, and ‘Bin 704 Cabernet Sauvignon’ is from Napa Valley.

The wines were released globally a few weeks ago and are priced at $50 US – $700 US.

It was also hinted that more wines under Penfolds label will be coming from Bordeaux and Champagne in the future.

While the idea of doing a cross-continental blend does not seem like a possibility for most winemakers, Penfolds can now say that they have certainly pioneered this concept.

https://www.penfolds.com/

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Wine Australia is launching a new global 24/7 virtual platform

Wine Australia is launching an (always-on) 24/7 virtual platform “Australian Wine Connect” in March which will bring the global wine community together to experience and explore Australia’s wine scene.

The interactive platform will be a go-to resource for Australian wine over the next twelve months. Featuring wineries from across 65 regions; connecting winemakers, buyers, importers, distributors, media, educators and more; and offering a diverse program of engaging events and experiences.

Australian Wine Connect will create a bold new world of opportunities for Australian wineries to promote their products across the UK, Europe, the US, Canada and Asian markets.

Wine Australia chief executive officer Andreas Clark said, “We’re proud to bring this same spirit of innovation to the way we do business and have been working hard to develop a valuable opportunity for Australian wineries to continue marketing and selling their wines overseas this year”.

“Australian Wine Connect has been designed to offer similar benefits to an international trade show, however it also enables wineries to reach and engage with multiple markets across the globe and it will be live and offering various virtual business opportunities for a full twelve months,” he said.

Clark said it will allow buyers from across the world to network and meet producers, discover new wines, link up with distributors and enable sales conversations. It will also offer ongoing live thought-leadership sessions, tasting sessions, variety and regional explorations to showcase the people, places and processes that make Australian wine unique.

Australian Wine Connect will go live on 31 March 2021 and registrations for the virtual showcase are now open to Australian wineries. Eligible wineries can apply for the Wine Export Grant to help cover the cost of participation.

The Australian wine community is renowned for its creativity in the pursuit of creating the most diverse and distinctive wines in the world.

The multi-faceted platform will host virtual events and collaboration tools to help wineries stay up to date in market and will promote Australian wine in a new and exciting way to raise awareness and increase demand amongst an international trade audience.

For further details, click here