Penfolds’ “Wine of the World” Label

Penfolds has just launched its most radical project to date, the inaugural, four-bottle “California Collection” which are blends from both South Australia and California wine together – a concept that is certainly revolutionary in the fine wine world.

Penfolds, South Australia’s premier winemaker, has again pushed the envelope by releasing the inaugural “Wine of the World” label.

The four wines in this new series are from the 2018 vintage. The top two wines in the collection, ‘Quantum Bin 98 Cabernet Sauvignon’ and ‘Bin 149 Cabernet Sauvignon are both blends of Cabernet Sauvignon from Napa Valley, with the Quantum Bin 98 mixed with 13% South Australian Shiraz and the Bin 149 blended with 14% South Australian Cabernet Sauvignon.

The other two wines in the collection are Californian. ‘Bin 600 Cabernet Shiraz’ is a blend of fruit from Napa Valley, Sonoma, and Paso Robles, and ‘Bin 704 Cabernet Sauvignon’ is from Napa Valley. 

The wines were released globally a few weeks ago and are priced at $50 US – $700 US.  

It was also hinted that more wines under Penfolds label will be coming from Bordeaux and Champagne in the future.

 While the idea of doing a cross-continental blend does not seem like a possibility for most winemakers, Penfolds can now say that they have certainly pioneered this concept.

https://www.penfolds.com/

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Wine Australia is launching a new global 24/7 virtual platform

Wine Australia is launching an (always-on) 24/7 virtual platform “Australian Wine Connect” in March which will bring the global wine community together to experience and explore Australia’s wine scene.

The interactive platform will be a go-to resource for Australian wine over the next twelve months. Featuring wineries from across 65 regions; connecting winemakers, buyers, importers, distributors, media, educators and more; and offering a diverse program of engaging events and experiences.

Australian Wine Connect will create a bold new world of opportunities for Australian wineries to promote their products across the UK, Europe, the US, Canada and Asian markets.

Wine Australia chief executive officer Andreas Clark said, “We’re proud to bring this same spirit of innovation to the way we do business and have been working hard to develop a valuable opportunity for Australian wineries to continue marketing and selling their wines overseas this year”.

“Australian Wine Connect has been designed to offer similar benefits to an international trade show, however it also enables wineries to reach and engage with multiple markets across the globe and it will be live and offering various virtual business opportunities for a full twelve months,” he said.

Clark said it will allow buyers from across the world to network and meet producers, discover new wines, link up with distributors and enable sales conversations. It will also offer ongoing live thought-leadership sessions, tasting sessions, variety and regional explorations to showcase the people, places and processes that make Australian wine unique.

Australian Wine Connect will go live on 31 March 2021 and registrations for the virtual showcase are now open to Australian wineries. Eligible wineries can apply for the Wine Export Grant to help cover the cost of participation.

The Australian wine community is renowned for its creativity in the pursuit of creating the most diverse and distinctive wines in the world.

The multi-faceted platform will host virtual events and collaboration tools to help wineries stay up to date in market and will promote Australian wine in a new and exciting way to raise awareness and increase demand amongst an international trade audience.

For further details, click here