Wines of Argentina Ends a “Successful Year”

Wines of Argentina (WofA) said it is well on its way to achieving the objectives set out in its business plan in August. The two-year plan centres on strengthening the global positioning of the country’s wine industry through digital marketing and generating business opportunities for its members.

It is focused on establishing a digital presence for Argentine wine (vino Argentino) “with much greater force”.

With Covid-19 curtailing travel opportunities, WofA has successful hosted over 50 digital events, reaching winemakers, educators, consumers and the trade, with the campaign particularly centred on the US and China.

In order to further strengthen its digital presence, WofA has partnered with software development company Globant. Globant will develop a digital global marketing strategy for WofA, adding technical capabilities and expertise to its offering.

Magdalena Pesce, marketing and communications manager at Wines of Argentina, states: “Digital tools have allowed us to consolidate the positioning of Argentine wine as never before, even in a highly atypical and challenging year. Our permanent commitment to education and digital communication has proven to be the way we must continue to be efficient in reaching different audiences around the world, effective in the use of our resources and, above all, mark a presence for Vino Argentino where international strategic audiences interact: digital ecosystems”.

It has also focused its attention on the Latin American market, particularly Brazil, Argentine wine’s third-largest market. WofA has carried out virtual events specifically targeted at the Brazilian market, including Virtual Business Round, which saw 28 wineries and 41 importers participate.

Training for Sommeliers Argentina 3D also hosted an educational program for somms based in Brazil, Mexico, Peru, Colombia and Paraguay. To strengthen its presence in the market, WofA launched a Spanish-language podcast focusing on the Mexican, Peruvian, Colombian and Paraguayan markets.

Maximiliano Hernández Toso, president of Wines of Argentina, said: “At WofA we are constantly looking for new languages ​​and means of communication to strengthen the positioning of Vino Argentino and increase its distribution and sales at an international level. Currently, this means promoting the use of digital platforms and from this trend a business plan has been in development for 4 months and has already shown strong results. We are encouraged to continue betting on this trend to make the most of the infinite possibilities of the digital world to achieve a greater objective: to boost exports.”

Women in Wine Talks with Chile and Argentina [October 20, 2020] Another Successful Sold Out Event!

I would like to thank our Women of Wine Talks panel members today who hail from Chile and Argentina. Each discussed their wineries, terroir, and other conditions that make their wines unique. During the last 15 minutes of the talk, there was a Q and A discussion period on sustainability, vineyards 1,000 meters above sea level, the wide variety of climates and valleys, in particular a cold climate valley in Chile, and the wine varieties that are emerging.

 Panel Members:

CHILE

Viviana Navarrete – Chief Winemaker of Viña Leyda

Viña Leyda was a pioneer in the development of cold climate coastal vineyards in Chile. Located just 4km from the sea, the marine influence sustains temperatures around 13°C. This allows the grapes to ripen very slowly, enhancing and improving its flavors, aromas and natural acidity, whilst providing a saline character to the wines. As such, Viña Leyda requested the creation of a new ” Leyda Valley” Appellation of Origin, which became official in 2002 giving rise to a new style of wine.  The Pinot Noirs and Sauvignon Blancs by Viña Leyda enjoy great international prestige.

ARGENTINA

Susana Balbo  Owner & Chief Winemaker of Susana Balbo Winery

After more than 30 years offering her talent to the service of national and international wineries, in 1999 Susana Balbo decided to make her dream come true, to have her own winery. It was at this point in time that she started the construction of Susana Balbo Wines, which is in the heart of Lujan de Cuyo in Mendoza.

Also, after over 10 years of sustained growth in the international wine trade, another dream of Susana´s came true: her children, José, a winemaker from UC Davis University (California) and Ana, Business Administration major from San Andrés University, joined the Susana Balbo Wines team.

Susana and her team comply with the highest international quality standards in all their processes, including Sustainability and Corporate Social responsibility platforms. Their philosophy is to produce terroir-driven wines to express the unique characteristics of each varietal. Susana Balbo Wines are amongst the most recognized and awarded wines in Argentina.

Andrea Ferreyra, Chief Winemaker Finca La Celia

A Pioneer is someone that leaves behind a unique legacy. Eugenio Bustos was one of them. When he arrived to Uco Valley, Argentina, more than 100 years ago, he sold his best horses to purchase land and planted a varietal grape from France, giving birth to Finca La Celia, named after his daughter. La Celia is the oldest winery in the Uco Valley in Mendoza, Argentina. This vineyard was the first one to plant Malbec in the region, which currently is the most iconic varietal from Argentina. La Celia has 400 hectares planted and ever since its first production, Finca La Celia has never stopped innovating. Their committed team of professionals, pursue their dream of producing excellent wines recognized worldwide, pushing the envelope always a little bit further, constantly innovating.

This group of formidable women leaders have been and are committed to the development of wine in their countries and internationally.

They have demonstrated through their life and work, and their leadership in their fields, that women make a difference. They have become incredible role models for their countrywomen and women internationally — and serve as an inspiration across countries, regions, and generations.

Thank you!

Women in Wine Talks with Chile and Argentina – October 20, 2020 1:00 PM EDT

It is our great pleasure to invite you to be part of an exclusive “live talk” with five trailblazing women leading the Chilean and Argentine wine Industry into the future.

Join us as the panelists discuss their regions, share an intimate look at their wineries and discuss their commitment to crafting exceptional wines while preserving the natural environment.

Panelists:

Wines of Chile – Viviana Navarrete of Viña Leyda; and Emily Faulconer of Viña Carmen

and

Wines of Argentina – Susana Balbo of Susana Balbo Winery; and Andrea Ferreyra of Finca La Celia

October 20, 2020 – 1:00 pm (EDT) Zoom

Zoom link to join the Women in Wine Talks October 20 1:00 pm EDT
[complimentary ticket] https://www.eventbrite.co.uk/e/women-in-wine-talks-with-chile-and-argentina-tickets-123908055329?aff=ebdssbonlinesearch&keep_tld=1#

We look forward to seeing you!