The 10 most-consumed alcoholic drinks have been identified

Insider Monkey’s list of the 10 most-consumed alcoholic drinks have been identified in a new list that outlines which tipples we favour most.

The analysts at the investment advisors Insider Monkey drew from their deeper dive report of the ‘20 Most Consumed Alcohols in the World’. Here is a list of the top 10, for your review.

1. Beer
Global market size in 2022: US$793.74 billion

Beer is the most consumed alcohol in the world. In fact, after water and tea, beer is the most popular drink in the world. According to reports, in the 2022 brewing year, global beer production ended up increasing slightly year-on-year by 1.3% to 1.89 billion hectolitres. However, the market is yet to return to its pre-pandemic levels when production peaked at 1.91 billion hectolitres in 2019. The category has also evolved with consumer tastes as brewers look to satisfy the thirst of their audience. Plus, the overall demand for premium and low-calorie beers, the rising popularity of craft beer, and the continued expansion of distribution networks in emerging countries are all expected to continue driving growth in the global beer sector over the next few years.

2. Wine
Global market size in 2022: US$441.6 billion

The rising demand for premium and luxury wines has been reported alongside the growing popularity of wine tourism which have become key factors driving growth. According to the analysts, global wine consumption in 2022 was estimated to be at 232 million hectolitres, marking a decrease of 1% compared to the previous year. Year-on-year, wine consumption around the world has decreased at a regular rate and yet this can be mainly attributed to the decline in China’s consumption, which has lost an average 2 million hectolitres per year since 2018.

3. Liqueurs
Global market size in 2022: US$128.9 billion

Liqueurs, which are essentially distilled spirits that are sweetened with sugar or syrup, and often also contain fruit, herbs, and oils, can be sweet or bitter depending on the flavours used.

4. Baijiu
Global market size in 2022: US$95.21 billion

Baiju plays a prominent role in China’s drinking culture and has done so ever since the Ming Dynasty. It is most distilled from sorghum, although other grains – including rice, wheat, corn, and millet – are also available in blends throughout the country. Last year, consumers in China consumed US$91 billion worth of baijiu, yet it remains less well-known outside the nation.

5. Whisky
Global market size in 2022: US$64 billion

As millennials are increasingly beginning to experiment with different drinks and assisting in the rise of ‘cocktail culture’, the use of whisky as a premium ingredient has increased in bars. 2022 was hinted to be a great year for Scotch whisky and exports of Scotland’s native spirit hit US$7.5 billion last year, the highest figures ever. Whisky exports by volume also rose, with the number of 700ml bottles shipped overseas up by 21%, to 1.67 billion.

6. Vodka
Global market size in 2022: US$25.98 billion

Vodka continues to be the most consumed spirit in the US and has been since 1970. Around 78.1 million cases of the spirit were sold in America in 2021 and by 2022, 28.1 million 9L cases were sold globally.

7. Cider
Global market size in 2022: US$17.9 billion

Cider has risen in popularity significantly over the last decade and can also flex with the seasons. In the UK, Insider Monkey outlines how cider continues to be a popular alcoholic drinks category with an off-trade value sales growth in the UK of 5.2% over the past year. Some 47.8% of all British households now regularly buy cider – up from 45.5% last year.

8. Rum
Global market size in 2022: US$17.4 billion

While rum sales are still dominated by major producers, many consumer preferences are said to be moving away from value options and towards an appreciation for craft and aged rums instead. Made from fermented sugar cane juice, rum also provides a key function in cocktail culture.

9. Gin
Global market size in 2022: US$15.3 billion

There are, reportedly, three main reasons for gin’s continued popularity – taste, versatility, and the variety now available. The UK is the largest exporter of gin in the world and, according to His Majesty’s Revenue and Customs (HMRC) data, gin exports from Britain hit US$879 million last year, up from US$651 million in 2021.

10. Tequila
Global market size in 2022: US$14.7 billion

Tequila’s popularity has been on the rise for years, and in 2021 it surpassed whisky in retail sales. The analysts found that the growth in popularity of Tequila can primarily be attributed to several factors, including the expansion of the premium spirits sector as well as the introduction of new flavours, and a greater social media presence.

Hedonism Wines Launches Auction Platform

Hedonism Wines, my favorite London wine shop, and Mayfair’s leading fine wine merchant has launched an online auction platform, which is due to go live November 13th!

According to CEO Tatiana Fokina, the inaugural sale will comprise 100 lots, featuring a selection of the world’s most exclusive labels of both wine and spirits. As a further enticement, bidders will be charged zero commission on their purchases.

“This transparent approach ensures that bidders only pay for the lots they win, with no hidden fees,” said Tatiana Fokina.

“We are ecstatic to embark on this new chapter with our devoted clientele,” said Tatiana Fokina, CEO at Hedonism Wines. “This platform is not only a testament to our commitment to innovation within the industry but also our dedication to providing unparalleled value. By waiving commission fees and delivering on speed, we’re promising a seamless, customer-centric experience like no other.”

Hedonism also promises that “winners can expect their prized bottles to arrive at their doorsteps in just one to two days, marking one of the fastest delivery turnarounds in the industry.”

The initial offering is a collector’s dream: a magnum of Lafite Rothschild 1989, Dom Perignon 1990 and Meursault Goutte d’Or Comtes Lafon are among the luxury brands being auctioned, in addition to some rare bottles of bourbon.

Here is the link to the auction site:

https://hedonism.co.uk/auctions-at-Hedonism

Global Wine Production Lowest Level Since 1961

Global wine production has fallen this year to its lowest level since 1961 as vineyards were pummeled by extreme weather events, according to a statement issued this week by the International Organization of Vine and Wine (OIV).

Output reached 244.1 million hectoliters, down 7% from last year, the intergovernmental body said as it presented its first estimates.

“Once again, extreme climatic conditions — such as early frost, heavy rainfall, and drought — have significantly impacted the output of the world vineyard,” said the organization, which provides data to grape and wine producing and consuming countries.”

Australia, Argentina, Chile, South Africa and Brazil all saw output drop between 10 and 30%.

Italy lost the title of top world producer as its output fell 12%, allowing France to reclaim first place as its production held steady.

Spain held onto its position as the world’s third largest wine producer although its production fell by 14% and was down 19% from its five-year average.

The silver lining, if any, for the industry is that it may help alleviate the market imbalance.

In “a context where global consumption is declining and stocks are high in many regions of the world, the expected low production could bring equilibrium to the world market,” said the OIV.

Pernod Ricard UK Launches New Wine Brand “Greasy Fingers”

Pernod Ricard UK Launches New Wine Brand “Greasy Fingers”

Pernod Ricard UK is disrupting the wine category with the launch of a new wine range “Greasy Fingers” which challenges traditional boundaries of wine and food pairings by ripping up the rule book and delivering two, bold wines, expertly crafted to cut through greasy food and provide the perfect match for gourmet fast food.

Greasy Fingers is a wine for moments of pure indulgence with friends and the brand is launching two varieties within its range. First up is Greasy Fingers Luscious Red 2022, a medium-bodied, fruit-forward blend of Shiraz and Grenache, with luscious cherry and strawberry flavours, as well as soft, approachable tannins. Second in the line-up is Greasy Fingers Big Buttery Chardonnay 2022, which boasts refreshing flavours of peach, vanilla, and cinnamon spice with a buttery mouthfeel.

Lucy Bearman, wine and champagne portfolio director at Pernod Ricard UK, said: “The wine category is ripe for disruption and Greasy Fingers goes back to the heartland of wine by pairing it with food in a way that breaks the traditional conventions of the category”.

She further added: “We believe passionately in a wine and food match made in heaven, but it doesn’t need to come with a white tablecloth and a qualification. This simple yet hugely effective pairing is about whipping up some burgers for friends to eat together at the weekend or indulging in a mid-week takeaway and putting your feet up, whilst enjoying a bold and unpretentious glass of wine.”

Launching in Sainsbury’s, Morrisons and Asda from this month with a £10 RRP, the brand will also be going live on Amazon and Ocado later this year. The launch comes at a time when Pernod Ricard UK has driven positive value share results in the Off-Trade for its top three wine brands, Campo Viejo, Brancott Estate and Stoneleigh, with all three brands delivering value share growth in the last 12 weeks. Greasy Fingers complements the wider Pernod Ricard UK wine portfolio with a disruptive proposition that aims to re-engage and recruit a young adult shopper into the category at a time when the number of wine drinkers under the age of 34 has been reduced.

Four New Masters of Wine Inducted

The Institute of Masters of Wine has welcomed four new Masters of Wine to its membership at an awards ceremony yesterday at Vintners’ Hall in London.

The ceremony celebrated the inauguration of the new MWs and recognized individual excellence in areas of the MW examination. Some Masters of Wine from around the globe attended the event to welcome the new ‘MW vintage’.

The four new MWs inaugurated at Vintners’ Hall included, Wojciech Bońkowski MW (Poland), Joshua Grainer MW (United States), Erin Jolley MW (United States) and Andrea Lonardi MW (Italy).

Cathy van Zyl MW, Chair of the IMW said: “The official welcome of new MWs into the Institute is the highlight of our calendar. Not only because it takes each MW back to the day they joined the Institute but because, as a community, we celebrate the commitment, enthusiasm and study it takes to pass the examination; recognized the achievement of our new MWs; and show our respect for their achievement. Congratulations to Wojciech, Joshua, Erin and Andrea.”

Julian Gore-Booth, Executive Director of the IMW said: “We are delighted to welcome four new members to the MW family. They represent the pinnacle of excellence and achievement in the wine world and we are proud to have them with us.”

There are currently 414 Masters of Wine based in 31 different countries.