Wine News: NFL signs E. & J. Gallo as official wine sponsor

This past week the National Football League (NFL) and E. & J. Gallo Winery announced that E. & J. Gallo will be the official wine sponsor of the NFL.

The multi-branded, multi-year partnership is uniquely structured to engage NFL fans and will include opportunities for local team activation, player imagery and appearances, on-site presence at premiere events, and broadcast, digital, and social content from NFL Kickoff through the Super Bowl. Through this partnership, Gallo will implement 360-degree programming, creating surround sound for its brands all the way throughout the consumer purchase journey.

Barefoot, will kick off the partnership. Barefoot brings more consumers into the wine category than any other brand thanks to its long-standing efforts to demystify wine and make it accessible to everyone through inclusivity and celebration.

“Gallo is thrilled to be uniting America’s most loved winery with America’s most popular sport,” said E. & J. Gallo Chief Marketing Officer, Stephanie Gallo. She added, “As an industry leader our role is to welcome new consumers to the wine category in unique and relevant ways. This partnership will do just that by bringing our avid fan bases together. The notion of togetherness seems more relevant now more than ever.”

“We are excited to partner with E. & J. Gallo to bring more choices for our fans,” said Tracie Rodburg, NFL Senior Vice President, Sponsorship Management. “We look forward to pairing E. & J. Gallo’s extensive portfolio of wines, including its iconic brand Barefoot, with our fans, clubs and premiere events for memorable NFL experiences.”

#nfl #football #sponsor #wine #footballfans #lifeatgallo #ejgallowinery #winelovers #winenews #winesponsor #vino #winetime #sports #footballnews #winelover

@nfl @lifeatgallo

Grand Tasting of Abruzzo at Palazzo D’Avalos, Vasto – Part l

I was thrilled to be invited by the Consorzio Tutela Vini d’Abruzzo to take part in the “Grand Tasting Vini d’Abruzzo 2022”.  This year, the event was held on June 8th at the historical Palazzo d’Avalos in the town of Vasto, Province of Chieti.

The Palazzo d’Avalos showcases some important examples of Abruzzese Renaissance architecture.  It not only has stunning views the Adriatic Sea, it is also home to the Museo Civico Archaeologica.  A long leisurely lunch with breathtaking views was held in the magnificent Neapolitan-style gardens.

For the Grand Tasting, there were 120 national/international journalists and sommeliers in attendance. We had the opportunity to taste over 300 labels from the Abruzzo region. Wines were organized and poured by members of the Italian Sommelier Association, ‘AIS’ / Associazione Italiana Sommelier. I’m happy to say that there were over 76 wineries who participated in the tasting this year. It was a wonderful opportunity to taste wines from the four production areas: Chieti, Pescara, Teramo and L’Aquila, which included DOCG, DOC and IGT: Abruzzo DOCGs, DOCs and IGTs: Abruzzo DOC, Cerasuolo d’Abruzzo DOC, Colline Teramane Montepulciano d’Abruzzo DOCG, Controguerra DOC, IGT Colli Aprutini, IGT Colli del Sangro, IGT Colline Frentane, IGT Colline Pescaresi, IGT Colline Teatine, IGT del Vastese / Histonium, IGT Terre Aquilane / Terre de L’Aquila, IGT Terre di Chieti, Montepulciano d’Abruzzo DOC, Ortona DOC, Terre Tollesi / Tullum DOCG, Trebbiano d’Abruzzo DOC, and Villamagna DOC.

Opening speeches were delivered by: Valentino Di Campli, President Consorzio Tutela Vini d’Abruzzo and Licia Fioravante Councilor for Tourism.

“We are honored to be able to host in Vasto, in the marvelous setting of Palazzo d’Avalos, over 120 specialized journalists who have come from all over the world to learn about our good wine. Thanks to the president Valentino Di Campli and the Consorzio Tutela Vini d’Abruzzo – concluded the councilor for tourism, Licia Fioravante – for having wanted to include us in the “Grand Tasting Vini d’Abruzzo 2022” and in the broader program of the Abruzzo Wine Experience” which aims to make known the extraordinary increase in the quality level of Abruzzo wine, in the wake of a path that links the good product of our land, culture and traditions. To the kind guests the warmest “Welcome to Vasto”, certain to offer a beautiful experience in this splendid part of Abruzzo ”

My tasting notes and further details will follow in Part ll.

#vinidabruzzo #abruzzowines #abruzzo #abruzzoitaly #abruzzowine #wine #winelover #vasto #travelling #winetravel #winetourism #womeninwine #wineexperience #winelovers #winetravels #winetasting #wineinfluencer #wineadventures #traveldiary #traveling #italianwines #vin #palazzodavalos #abruzzowines #vinidabruzzo #abruzzolovers #abruzzowinelovers #abruzzo #regioneabruzzo #enoturismo #winelover #winelovers #abruzzodocpecorino
#montepulcianodabruzzo #trebbianodabruzzo #abruzzodoc #cerasuolodabruzzo

Anteprima Vino Nobile di Montepulciano 2022 – an immersive experience in one of the most ancient red wine zones of Tuscany – Filippo Magnani

The unmissable preview of “Vino Nobile di Montepulciano” was held inside the Fortress of Montepulciano at the end of March in the centre of the medieval town. The doors were officially reopened to the public. For the first day of the event, wine journalists and Trade from the Montepulciano area had the opportunity to not only taste the wines, but to also meet the producers behind these beloved productions of refined quality. Two main vintages were presented:  Nobile di Montepulciano 2019, considered a great vintage, and the Nobile di Montepulciano Riserva 2018.

The Consorzio of Nobile di Montepulciano had previously introduced a variation to the chart of regulations last year introducing 12 Unità Geografiche Aggiuntive called “Pievi .” The name conceals the roots of the past of this Tuscan territory, and it refers to the social organization in smaller areas and the role of the monastic orders since late Roman and Lombard times.

The wine estates together with a select scientific research group, have carried out studies on both the geological and pedological side of the territory and an in-depth analysis of the territory’s history. The project started during the pandemic, and it has culminated with the production of 500,000 bottles that will be labelled Pieve, and which oversaw the public administration and its boundaries.

The bottles waiting to become Nobile di Montepulciano Pieve are now maturing, and we will have to wait until 2024 to appreciate the extraordinary work done by the consortium and the producers.  The new qualification of the vineyards of Montepulciano lays another brick in the consolidation of identity and a clearer recognition of the extraordinary Tuscan wine territory.

 

MY TASTINGS at “ANTEPRIMA”

My favourite wines:

Winery: Poliziano
Wine: Vino Nobile di Montepulciano Docg 2019

Ruby core with rims. Intense bouquet of cherry with balsamic overtones and slight scent of black pepper. Lovely entrance, round with ripe fruit, medium body. Firm, velvety tannins with a long finish.

Winery: Dei
Wine: Vino Nobile di Montepulciano Docg 2019

Brillant, ruby red with compacted rim. Pronounced flavour of cassis and violet. Spicy with overtones of leather. Full bodied with quite bright acidity. Well balanced with rich red fruit and elegant tannins. Harmonious finish. A charming wine with aging potential.

Winery: Il Mulinaccio
Wine: Vino Nobile di Montepulciano “La Spinosa” Docg 2019

Clean with a deep ruby core. Lovely aromas of ripe plum with a touch of vanilla. Black cherry in the palate with a light toasty scent. Full body with round, sweet tannins. Fresh and harmonious finish. I liked it!

Winery:  Bindella
Wine: Vino Nobile di Montepulciano Docg 2019

Ruby colour turning slightly purple. The nose expresses flavours of red fruit and rhubarb with a hint of mint. The palate is balanced with notes of ripe cherry and prune. Dry and fragrant, with soft tannins and long persistence. Full body with a nice end.  A great wine.

Winery: Tenuta della Talosa “Alboreto”
Wine: Vino Nobile di Montepulciano Docg 2019

Brilliant, deep ruby core with violet hues. Intense flavour of black cherry and liquorice with overtones of lavender and new leather. Fragrant entrance with discrete alcohol and ripe fruit. Sweet, velvety tannins and quite long aftertaste. A harmonious, charming wine…

Winery:  Boscarelli
Wine:  Vino Nobile di Montepulciano Docg 2018 Riserva

Bright with paler reflections. Pronounced flavour of red cherry, wild blueberry, and balsamic notes and anise. Rich and well structured, good balance of body, fruit, acidity, and velvety tannins. An excellent wine.

Winery:  Le Berne
Wine:  Vino Nobile di Montepulciano Docg 2018 Riserva

Brilliant deep red. Attractive bouquet of strawberry and violet mixed with spicy notes of black pepper. Full body with lots of red fruit in the centre palate with smoky scents on the back. It expresses harmony with velvety tannins and long, fresh finish.  A lovely wine.

Winery: La Braccesca
Wine: Vino Nobile di Montepulciano Docg 2018 Riserva, Vigneto Santa Pia

Medium ruby core, paler towards the edge. The wine displays intense flavour of wild berry with scents of new leather. Rich and powerful, good balance of body, fruit, acidity, and firm tannins. A lovely wine with great potential.

Winery: Contucci
Wine: Vino Nobile di Montepulciano Selezione “Mulinvecchio” 2017

Intense and brilliant garnet colour. Its bouquet is intense and ample with notes of blackcurrant and violet. The palate is rich and elegant. Full bodied with impressive freshness and velvety tannins. A long finish. A great wine.

About Montepulciano

The village of Montepulciano is situated on a gentle sloping hill of limestone composition that separates the Val di Chiana from the Val d’Orcia. It is in one of the most popular and explored wine destinations in Tuscany, a symbol of local culture. Montepulciano has been a wine production zone since ancient times and witness to the progress in the cultivation techniques from the Etruscans to the modern days. Among the pillars of the Olympus of wine production in Tuscany, Montepucliano represents an open-air museum of the wine culture of the region. It is an extremely interesting destination for wine enthusiasts and connoisseurs who arrive in this magnificent territory from all over the world.

The charming old town is enriched by Etruscans finds, large Renaissance structures, important churches decorated by illustrious artists, ancient theatres, and local artisan’s shops. It is a charming village full of wonderful peculiarities where you can emerge yourself in its beauty and history and explore with help of one of the best guides of the Tuscan territory: WINE!

Production zone

 

 

 

 

 

 

Vino Nobile Vintage Chart

 

 

 

 

 

 

#VinoNobile #italianwinelovers #wine #NobilediMontepulciano #VinoNobilediMontepulciano #tuscanytourism #montepulciano #igerstuscany #igerstoscana #travelling #italianwinetourism #consorziovinonobiledimontepulciano #anteprimetoscane #anteprimavinonobile #anteprimavinonobiledimontepulciano #anteprime #anteprimeditoscana #anteprimeditoscana2022 #toscana #winelovers #wine #tuscany  #igtoscana #italianwine #italy

Wine Brand Equity stabilizing after COVID, but yet to fully rebound

Building on feedback from over 25,000 wine consumers in 25 markets; representing over 400 million global wine drinkers, the fifth annual Wine Intelligence Global Wine Brand Power Index reveals a stabilization of wine brand equity, following the steep erosion of brand equity seen in 2021 amidst Covid disruptions. The 2022 data also suggests that global wine brand equity has yet to recover to pre-pandemic levels.

The Wine Intelligence Global Wine Brand Power Index 2022 incorporates consumer feedback on key brand health measures and an index is calculated at a global level as well as at a country level across 25 key wine markets. This year’s index saw Denmark featuring as a substitute for the Russian market, which was not surveyed.

At an aggregate level, the top 15 global brands collectively scored higher (6.5 points more) in 2022 compared with 2021. However, on a two-year view, scores remain substantially lower than in 2020, noting that the 2020 result was based on consumer surveys that took place in 2019 (before the Covid pandemic). Across the two-year period (2020-22) awareness levels tended to be more resilient; the main driver of change in the index during this period appears to come from the recalled purchase and connection scores, which both fell significantly for the top 15 global brands in 2021.

Yellow Tail and Casillero del Diablo claim the #1 and #2 spots (again) respectively in the 2022 Global Wine Brand Power Index, with their brand power index scores remaining well clear of all other wine brands. Both brands place as the #1 brand in three out of the 25 markets, with Yellow Tail also claiming a top ten ranking in 10 markets and Casillero del Diablo in 14 markets. Yellow Tail’s strength in the US market is cementing its #1 global ranking in the index. Barefoot now ranks as the 3rd most powerful wine brand globally, rising every year from its 13th position in 2019.

Other notable climbers within top 25 of the 2022 Wine Intelligence Global Wine Brand Power Index include Santa Carolina, which continues its rise to now rank #7; Apothic rising five places to #14 and Dark Horse – which has jumped eight places to #25.

Commenting on the rankings, Lulie Halstead, CEO of Wine Intelligensaid: “In a year characterized by relatively less upheaval for consumers, it’s a relief to see equity for wine brands has stabilized in terms of consumer connection as wine drinkers have returned to more frequent touchpoints with wine in both retail and the on-premise.”

She added: “Successful wine brand owners will be those with a focus on restoring the fundamental positive connections that have propelled their brands to such widespread success on the world stage in the first place, while doing their best to maintain availability and the value proposition amid input cost increases and supply chain disruptions.”

Source:  Wine Intelligence

#winenews #winelovers #wineeconomics #winetrade #winebusiness #winemarketing #winewednesday #WW #wine #winetrends #wineresearch #WineIntelligence #vino #vin

UC Davis Library Acquires “Le débat du vin et de leaue” the first wine book written in French [dated 1515]

The UC Davis Library, Archives and Special Collections recently acquired Le débat du vin et de leaue with help from a $38,000 gift from the B.H. Breslauer Foundation. The book, a debate between wine and water by Pierre Jamec (or Japes), is the first known book about wine published in French. This edition was printed around 1515 and was bound later by Antoine Bauzonnet, one of the great French bookbinders of the early 19th century. It is the only known copy of its printing.

The book’s topic, a debate between water and wine personified, is an offshoot of the classical-era poems and fables that were used to define virtues and dictate how people should live. The debate between water and wine, which initially appeared in Greek, was popular among the Goliards, wandering medieval scholars who frequented taverns. The text of Le débat first appeared as Denudata veritae in the 12th century. The French version of the poem dates to the 14th or early 15th century.

The library’s earliest item on wine is a 12th-century bifolium from the library of the legendary wine merchant, gourmand, wine writer and bibliophile André Simon (1877–1890). The earliest printed item about wine in the rare book collection is the text of a complaint printed in 1500 on behalf of the City of Nuremberg, against a Brandenburg official who levied a wine duty on shipments for the city. Until now, the library’s earliest French book on wine was Deuis sur la Vigne, Vin et Vendages (1549). Le débat du vin et de leaue is now the library’s earliest French work on wine and the only record of the popular, historical debate in the library’s collections.

Sources:
Gary Price
UC Davis Library – Archives and Special Collections

#winebooks #winebook #library #winelovers #frenchwinebok #ACdavis #historicbook #winebookcollectors #winenews #winereading #books #winelife #winereaders #wineeducation