Virgin Atlantic Airline Launches “Social Drinking Booth”

Virgin Atlantic has launched a social drinking space ‘The Booth’ on its latest A350 aircraft.

“The Booth’ will be “a cosy corner, providing comfy lounge style seating”. It will also feature two 27” touch screen monitors, and two Bluetooth audio jacks.

“We’re famous for our on-board social spaces and the introduction of The Booth elevates the customer proposition for our leisure travellers to new heights,” said Corneel Koster, Virgin Atlantic’s chief customer and operations officer.

“I’m delighted that we’ve curated The Booth specifically for our customers jetting off on holiday to our sunny destinations, such as Orlando, offering a truly stylish start to their trips,” Koster has added.

According to Virgin Atlantic, ‘The Booth’ has been “designed with beautiful, tactile finishes, including Scottish leather seats and a pressed wool effect table. It’s a luxurious spot just for two, to enjoy anything from a wine tasting experience, to a romantic dinner, a nightcap, or just a change of scene.”

People travelling between Heathrow and Orlando will be the first to experience ‘The Booth’ as a social drinking space with the first flight currently scheduled for December 2021.

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The Wine Scholar Guild launches a new sensory wine project

The Wine Scholar Guild (WSG) has unveiled a new way to assess wine that takes a deep dive into “personality,” and “terroir signature” of wine using sensory language and neuroscience.

The WSG initiative, entitled The Architecture of Taste Research Project (ATRP), involves non-traditional methods of assessment including universal criteria such as sensory perception, perceived energy and emotions to evaluate wine.

The Project Leader Julien Camus and his team took into account how language formats individual thought and collective culture and noted how olfactory notes may speak more about the genetic background, the experience and the culture of a person applying them than about a specific molecule within the wine itself.

“We need to pay more attention to the global intuitive signals our bodies give us. If we put our sole focus on wine’s structural components, we may miss the bigger message,” said WSG president, founder, and leader of the Architecture of Taste research project Julien Camus.

“Our current research is very encouraging. When using our assessment grid, certain sets of descriptors correspond to certain terroirs. There are patterns that are statistically significant,” added Camus.

The oenological research’s next phase of the study will involve sensory analysis experiments, blind-panel tastings, statistical analyses, and an expanded set of assessment criteria to encompass salinity, bitterness, umami and minerality – each within the context of how the body responds to stimuli.

The WSG has put together a multi-disciplinary, advisory committee of professionals to oversee the ATRP. Members of the committee include: Gabriel Lepousez, neuroscientist; Benoît Marsan, wine chemist; Marc-André Selosse, botanist and mycologist; Thibault Boulay, historian and vigneron; Clémence Corbière, historian and sommelière; Pascaline Lepeltier MOF, restaurateur and wine writer; Andrew Jefford, journalist and author; and Lisa M. Airey, CWE, wine educator.

The first large-scale panel tasting using the WSG’s new ATRP tasting grid will take place in Alsace sometime this month (September 2021).

 

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Italian Grape Prices Are Now Listed Online

The Unione Italiano Vini (UIV), in collaboration with the Association of Wine Commissaries (MEd.&A.), has set up an online service showing trends in grape pricing. Just in time for the harvest season, the Osservatorio provides daily average quotations for 15 key grape varieties (in English and Italian).

This information is available via a free trial, but the paid subscription offers a much broader range of data including weekly prices for 450 varieties of wine and must, stretching back over a decade, as well as information on global trends.

Website:

https://www.osservatoriodelvino.it/uve/medea

 

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Wine Grounds Launches Machine Learning-Based Vintage Scores

Wine Grounds announced this week a revolutionary new vintage quality feature to their food and wine pairing app, Grape Base. Their data-driven approach to determining the quality of a vintage allows industry professionals and consumers to see scores for any wine-growing region in the world. By utilizing machine learning and a proprietary weather model, Grape Base can instantly predict the overall quality of a vintage based on the weather during the growing season, at harvest and throughout the winter.

Grape Base is taking a hyper-local approach to vintage quality and creating scores for the top varietals grown in every officially recognized region, district and or appellation across the globe. Vintage scores will be continually expanded on and made available after the end of harvest in the northern and southern hemispheres. Industry professionals can use the data to make purchasing decisions and project trends in consumer buying habits.

Wine Grounds Founder Chris Hall states, “By tracking and evaluating the weather of a specific region and comparing that to the ideal conditions for the grapes grown there, we can predict the quality of the vintage for those grapes. You can then use those scores to pick the best vintage in a wine shop, from your own rack or out to eat. Somms can ahead on building wine programs that showcase varietals at their very best. It is absolute revolution in wine tech.”

Highlights Include:

  • Weather model can be applied to any region in the world for any grape and it is continuously learning and improving
  • 75+ regions available with scores for the past ten years
  • Search allows users to find scores by region or grape varietal
  • Monthly subscriptions start at US $1.99 after a one-month free trial
  • Grape Base is available in the Apple Store and on Google Play

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Top 10 Countries that Imported Wine In 2020

The top 10 import countries of wine under the HS code 2204 are United States, United Kingdom, Germany, Canada, China, Japan, Netherlands, Switzerland, Russia, and Belgium.

Ranking Top 10 import countries of wine for 2020

United States: US$ 5,884 million
United Kingdom: US$ 4,397 million
Germany: US$ 2,949 million
Canada: US$ 1,974 million
China: US$ 1,827 million
Japan: US$ 1,566 million
Netherlands: US$ 1,482 million
Switzerland: US$ 1,240 million
Russia: US$ 1,093 million
Belgium: US$ 1,050 million

Source Garay Company

 

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