Category: Wine Trends

Winechain (wiNeFT) Partners with CMA CGM Group for Logistics of Fine Wines 

Winechain the NFT platform (wiNeFT /Winechain NFT name) designed to create direct links to new generations of wine consumers around the world, has today announced the partnership with the CMA CGM Group. This global player in sea, land, and air logistics solutions will take a minority shareholding in Winechain alongside its founders.

Winechain is the fi­rst independent NFT platform for ­fine wine estates. This wine-meets-technology project has been designed to create direct links with new generations of wine consumers around the world has now raised over €1 million in backing from top international wine estates and others.

The initiative was launched in April 2022 by three Frenchmen: Xavier Garambois, former head of Amazon Europe, Guillaume Jourdan, CEO of VitaBella, Paris, and Nicolas Mendiharat, CEO of the San Francisco Palate Club.  The plan is to go live by the end of 2022 with the issue of the ­first wiNeFT (Winechain name NFT).

Xavier Garambois, joint founder of Winechain states:

“Although the acquisition of NFTs will be the first thing that enthused buyers will do on Winechain, the day will come when the owner of the wines will want to have them shipped to their homes, wherever that might be in the world, and in the very best conditions. Apart from enabling access to rare wines, Winechain also takes care of logistics to ensure that the wines arrive at their final destination in perfect condition. This worldwide partnership with the CMA CGA Group is a mark of confidence in the future and our strategy that enables us to look to the long term. We will be able to benefit from the expertise and experience of CMA CGA and the major support that they can bring in terms of sea and air transport and logistical services.”

 

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Airbnb Adds a ‘Vineyards’ Category [ with 100,000+ Winery Vacation Experiences]

Last month Airbnb’s CEO Brian Chesky announced, at a media event in New York, the vacation rental platform’s new features, including a website redesign that now focuses on “Categories”.

The 56 Categories were created through machine learning, Airbnb’s curation team and reflect industry trends. According to the company, nights booked in the first quarter of 2022 for summer travel to unique homes have grown 80 % over 2019.

“Vineyards” was one of the listed categories. Visiting a vineyard is one of the best ways to better appreciate and learn about wine.  For wine lovers, one of the best experiences is to wake up to vineyard views, eat local delicacies and to taste the terroir of the wines!

#airbnb #wine #instatravel #travelgram #winetourism #vineyards #vines#travel #traveldiaries #wheretonext #airbnbvineyards #wineestates #winelovers #winelover #wine #vin #vino #winewednesday #ww #winenews #tourismnews

Chile officially launches Organic Wine Association “COW”

Chile officially launches Organic Wine Association “COW” Chile has unveiled its first association for certified organic wine producers, and it’s been given a distinctive and memorable acronym “COW”. COW stands for Chilean Organic Winegrowers, and unites eight producers, who are also members of Vinos de Chile.

Last week the organization was officially launched at ProWein, with founding members: Emiliana, Cono Sur, Koyle, Matetic, Miguel Torres Chile, Odfjell, Veramonte and De Martino.

COW comes with the support of Vinos de Chile, which will help the organic wine association through the bigger organization’s R&D facility, legal teams and human resources.

The new group has been created to help promote Chilean organic wines, and to also raise awareness and the benefits of organic approaches to grape growing.

According to COW, sales of organic wines increased by more than 20% in 2021 for the founding wineries, with demand being driven by Canada, the US, the Nordics and Japan.

#wine #winelovers #winenews #winetrends #COW #ChileanOrganicWinegrowers #organicwine #chileanwine #chileanwinelovers #vinos #VinosdeChile #chile #winesofchile #vino

Wine Brand Equity stabilizing after COVID, but yet to fully rebound

Building on feedback from over 25,000 wine consumers in 25 markets; representing over 400 million global wine drinkers, the fifth annual Wine Intelligence Global Wine Brand Power Index reveals a stabilization of wine brand equity, following the steep erosion of brand equity seen in 2021 amidst Covid disruptions. The 2022 data also suggests that global wine brand equity has yet to recover to pre-pandemic levels.

The Wine Intelligence Global Wine Brand Power Index 2022 incorporates consumer feedback on key brand health measures and an index is calculated at a global level as well as at a country level across 25 key wine markets. This year’s index saw Denmark featuring as a substitute for the Russian market, which was not surveyed.

At an aggregate level, the top 15 global brands collectively scored higher (6.5 points more) in 2022 compared with 2021. However, on a two-year view, scores remain substantially lower than in 2020, noting that the 2020 result was based on consumer surveys that took place in 2019 (before the Covid pandemic). Across the two-year period (2020-22) awareness levels tended to be more resilient; the main driver of change in the index during this period appears to come from the recalled purchase and connection scores, which both fell significantly for the top 15 global brands in 2021.

Yellow Tail and Casillero del Diablo claim the #1 and #2 spots (again) respectively in the 2022 Global Wine Brand Power Index, with their brand power index scores remaining well clear of all other wine brands. Both brands place as the #1 brand in three out of the 25 markets, with Yellow Tail also claiming a top ten ranking in 10 markets and Casillero del Diablo in 14 markets. Yellow Tail’s strength in the US market is cementing its #1 global ranking in the index. Barefoot now ranks as the 3rd most powerful wine brand globally, rising every year from its 13th position in 2019.

Other notable climbers within top 25 of the 2022 Wine Intelligence Global Wine Brand Power Index include Santa Carolina, which continues its rise to now rank #7; Apothic rising five places to #14 and Dark Horse – which has jumped eight places to #25.

Commenting on the rankings, Lulie Halstead, CEO of Wine Intelligensaid: “In a year characterized by relatively less upheaval for consumers, it’s a relief to see equity for wine brands has stabilized in terms of consumer connection as wine drinkers have returned to more frequent touchpoints with wine in both retail and the on-premise.”

She added: “Successful wine brand owners will be those with a focus on restoring the fundamental positive connections that have propelled their brands to such widespread success on the world stage in the first place, while doing their best to maintain availability and the value proposition amid input cost increases and supply chain disruptions.”

Source:  Wine Intelligence

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Italy’s largest Wine Museum to open in Verona

A few weeks ago, it announced that the city of Verona has the approval to develop a wine museum “Museo del Vino (MuVin)”, with support from the Italian Ministry of Tourism and various Italian tourism agencies. Verona is also hosting Vinitaly, one of the world’s largest wine fairs, a wine museum seems to be a good fit.

“I was in Edinburgh, Scotland, years ago, and there I had the opportunity to visit the popular Scotch Whisky Experience”, said Enrico Corsi of the Veneto Regional Council, who promoted and developed the idea behind the project, to wine news platform Decanter. “I wondered why something similar could not be done with wine in Italy. I realised that we did not have anything comparable in our country, apart from a bunch of smaller private initiatives.”

Minister of Tourism Massimo Garavaglia was pleased with the promotion. “The real innovation here is that, with the MuVin, Verona will become a hub for the whole country and in particular for the Italian wine tourism sector. This project has the capacity to go far, and we’re 100% behind it”, Italian food news platform Foodtop reported.

MuVin is now a €50 million project that will feature a museum, visitor and exhibition centre located in Verona’s Gallerie Mercatali. The venue will be opposite the city’s exhibition area, which hosts a number of popular shows all year-round, including Vinitaly itself. MuVin will also feature an ‘experiential path’ that will show visitors the history of wine, viticulture, wine production, the impact of climate change on wine production, and wine and food pairing.

The museum wants to offer educational activities as well, with wine lovers welcomed to learn wine-tasting techniques as well as to conduct virtual visits to wineries and UNESCO heritage vineyards in augmented reality rooms. According to Corsi, the project should be finished in four years. “We expect MuVin to be ready by 2026, when Northern Italy will host the next Winter Olympics.”

Sources: Decanter, Euronews, Foodtop (Italian), L’Adige (Italian)

 

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