Category: Wine Trends

CGA’s December’s “US Consumer Impact Report” reveals that bars and restaurants are essential for driving awareness of drinks brands

CGA by NielsenIQ’s latest consumer research reveals that bars and restaurants are essential for driving awareness of drinks brands, with 61% of consumers more likely to look for new brands in the on premise as opposed in stores and 54% stating they’ve made an in-store purchase of a brand that they first tried in the on premise.

CGA’s Consumer Impact report highlights 1,600 consumer behaviors across Florida, Texas, California and New York. The latest research highlights that the frequency of visits to the on premise have remained stable, with 4 in 5 consumers visiting bars and restaurants 3 or more times in the last three months. Plans for visiting also remain very positive with around 73% of US consumers planning to go out in the next weeks.

Consumers continue to seek out new experiences in bars and restaurants, with consumers more likely to first try a new Spirits or Beer brand in the on premise over an in-store purchase – underlining how important venues are in building brand awareness and encouraging trial.

Trial of new drinks brands in bars and restaurants is highly likely to compel consumers in their purchasing decisions in the off premise too – with 54% of consumers agreeing they have made a purchase in store of brands that they first tried in the on premise. 3 in 5 consumers also agree that they are likely to look for new brands in store if they’ve already tried them at a bar or restaurant.

Not only are on premise purchases informing in-store buying behaviors, they also help to build loyalty – with two thirds of consumers agreeing that if they try a new brand they like in a bar or restaurant, they will continue drinking it on subsequent visits.

Ahead of the holiday season, two thirds of US consumers are planning to visit the on premise throughout this period, with 3 in 10 planning to visit on New Year’s Eve specifically. These consumers are planning to visit a range of food- and drink-led venues, with neighborhood bars, fine dining and sports bars leading the list of most popular venues, while beer is the drink of choice for New Year’s Eve.

Moving into the new year, almost 2 in 5 US consumers predict they will visit the on premise more or much more often than they did in 2022, while half plan to maintain their current frequency of visitation. A third of consumers predict their spend in bars and restaurants will increase over the next 12 months, with 2 in 5 consumers willing to spend more for better quality drinks compared to 2022 – providing significant opportunities for premium drinks brands.

Source: CGA Strategy

#winemarketing #winenews #winetasting #winelovers #beer #usconsumers #consumermarketing #wine #sommelier #sommlife #winetime #happyhour #wineoclock #beveragemarketing

Bordeaux Index Launches Ultimate ‘Advent Calendar’ 12 Casks of Christmas

Since December 1, 2022 Bordeaux Index has been revealing a new cask for sale each day, which is available to purchase through a sign-up link on a first-come, first-serve basis.

Sign up to receive news about the casks- https://mailchi.mp/bordeauxindex.com/12-casks-of-christmas

The casks are selected from Bordeaux Index’s own current collection, with each day’s offering revealed by email for those who sign up.

If you’re interested in expanding your cask portfolio, this is a perfect and novel opportunity to do so as part of the ultimate ‘advent calendar’.

“Each day we will be revealing a new cask which will be available to buy through our dedicated sign-up form above. Every morning for 12 days, an email will go out revealing the cask, with everyone having access to purchase on a first come first serve basis,” a Bordeaux Index representative states.

#finewine #wine #winelovers #winecask #wineinvestment #winenews #bordeaux #bordeauxwine #bordeauxwinelovers #wineinfluencers #sommlife #sommelier #winepassion #wineindustry #winetrade #christmasgift #holidaygift #christmas

US [on-premise] Wine Sales Total $14.8 Billion

Wine sales in the US on-premise sector totaled $14.8 billion in the 52 weeks ended October 8, 2022 according to CGA Strategy by NielsenIQ.

Latest data from the market research firm CGA Strategy reflects a 22% increase over the same period in 2021, but growth is slowing as the on-premise market recovery continues.

Sparkling wine continues to stand out with sales up 34% in the recent period to $2.6 billion. Total domestic wine sales came to $9.2 billion, up 20%, while imports totaled $5.5 billion. Sales of white wine came to $7.2 billion followed by red at $6.5 billion. Happy to say that rosé sales grew 27% to $904 million.

The growth comes in a competitive market marked by fewer outlets and fewer choices for drinkers. CGA reports the number of fine dining outlets has decreased 4.1% between October 2021 to October 2022, while consumer surveys found 21 % of diners report they have noticed fewer menu items and 40 % of those say there are fewer wine options.

In a webinar last week, Andrew Hummel, CGA client Solutions Director for North America, said surveys of on-premise consumers consistently find 50% report they drink something different at restaurants and bars than what they enjoy at home. “It’s really important to understand the on-premise consumer and segment them differently from the off-premise consumer,” he further states.

In terms of the different types of on-premise wine consumers, 37% of those surveyed by CGA who are wine drinkers fall into the company’s “curious and on a budget” category which represents about 30% of all consumers. These restaurant and bar patrons are “moderately engaged,” typically visiting in the early evening and enjoying trying new drinks yet are price sensitive and attracted to values.

To help wine producers navigate a changing market, CGA developed a new report that offers a “360-degree view” of wine in the on-premise sector. This new report blends market data with consumer surveys and “user” data as well as a channel strategy analysis into what the firm describes as its most comprehensive analysis of the on-premise market for wine. “Whether teams are considering a new brand launch in the market or managing a portfolio of legacy wines, the report will provide a robust set of insights across relevant topics to help drinks suppliers win in the on-premise,” states Matthew Compton, CGA’s regional director of North America.

Sources:
NielsenIQ
Wines Vines Analytics

#wine #whitewine #winenews #winelovers #redwine #rosewine #sparklingwine #champagne #USAwinemarket #wineeconomics #winetrends #winemarketing #winesales #winebusiness

US Joins EU in Nutritional Labelling for Alcohol

European legislators have moved to require ingredient and nutritional information on wine labels (vis QR code), US consumer groups have also fought to achieve the same objective. After 20 years the groups have one their fight.

Starting December 8, 2023, labels of alcohol sold in the EU will have to reveal nutritional and ingredient information directly, or through a QR code. Until now, wine producers with no interest in exporting to Europe have imagined themselves to be immune from this kind of legal requirement, but a recent court ruling shows that American consumers will soon see the same information on bottles on sale in the US.

As the Center for Science in the Public Interest – CSPI – reported “the Treasury Department’s Alcohol and Tobacco Tax and Trade Bureau (TTB) has agreed to issue proposed rules requiring standardized alcohol content, calorie, and allergen labeling on all beer, wine and distilled spirits products [and to] begin preliminary rulemaking on mandatory ingredient labelling.”

The US move has been a very long time coming and results from a legal action by consumer groups and the CSPI against the TTB for failing to act on a 2003 petition submitted by 69 organizations and individual citizens including four deans of schools of public health, and calling for alcoholic beverages to be treated in the same way as other beverages and food products.

Opponents of the move who hope that implementation of labeling legislation may still be delayed will be dismayed to learn that the House and Senate Appropriations Committee’s 2023 budget treats the issue as ‘critical’ and calls for urgent action.

#winenews #wine #alcohol #beer #spirits #winelabels #wineeducation #wineinmoderation #winetechnology #winetrends

“World of Zero” to dominate Hall 1 at ProWein 2023

Alcohol-free or “zero” wines are a trending topic with quite some potential. Kylie Minogue is launching her first non-alcoholic sparkling rosé wine of the same name, to be sold in British Tesco supermarkets, among other locations. “Zero” is also playing an increasingly important role in food service.

Increased health awareness and changing consumer behavior among Generation “Z,” i.e. 26- to 37-year-olds, are the main reasons for the trend. Growing health awareness may be a factor, with consumers opting for alcohol-free options on visits to pubs and bars as part of a moderate approach to drinking. Equally, generational shifts play a role, with 65% of members of Gen Z (those born between 1997 and 2012) expressing a desire to moderate their alcohol intake, according to a survey.

With its “World of Zero”, ProWein (March 19 – 21, 2023 in Düsseldorf, Germany) is picking up on this trend and proactively setting the stage for it. Whereas the non-alcoholic products were previously distributed throughout the exhibition halls at the stands of the corresponding producers, importers, and exporters, they will now be concentrated in one area in Hall 1.

“For our trade visitors from food service and retail this is the ideal platform to comprehensively, and above all efficiently, gather information on this segment,” explained Michael Degen, Executive Director Messe Düsseldorf, and adds: “This provides exhibitors with easier access to new buyers for their new products and allows visitors, in turn, to locate this new product group faster.” Thus, on the one hand, companies are represented in the “World of Zero” that are located in other halls with their main stand and are now additionally presenting themselves in this theme world. These include Schlumberger, Peter Riegel, and Schloss Wachenheim, to name a few examples. On the other hand, there are also exhibitors in the “World of Zero” who are exclusively represented there – such as Kolonne Null from Berlin or Manufaktur Jörg Geiger.

#nonalcoholicwines #prowein #proweintradefair #winebusiness #wineprofessionals #winetasting #wineshop #winetrends #tradefair #winetradefair #winenews #worldofzero #Alcoholfree #wineinfluencer