Wine Brand Equity stabilizing after COVID, but yet to fully rebound

Building on feedback from over 25,000 wine consumers in 25 markets; representing over 400 million global wine drinkers, the fifth annual Wine Intelligence Global Wine Brand Power Index reveals a stabilization of wine brand equity, following the steep erosion of brand equity seen in 2021 amidst Covid disruptions. The 2022 data also suggests that global wine brand equity has yet to recover to pre-pandemic levels.

The Wine Intelligence Global Wine Brand Power Index 2022 incorporates consumer feedback on key brand health measures and an index is calculated at a global level as well as at a country level across 25 key wine markets. This year’s index saw Denmark featuring as a substitute for the Russian market, which was not surveyed.

At an aggregate level, the top 15 global brands collectively scored higher (6.5 points more) in 2022 compared with 2021. However, on a two-year view, scores remain substantially lower than in 2020, noting that the 2020 result was based on consumer surveys that took place in 2019 (before the Covid pandemic). Across the two-year period (2020-22) awareness levels tended to be more resilient; the main driver of change in the index during this period appears to come from the recalled purchase and connection scores, which both fell significantly for the top 15 global brands in 2021.

Yellow Tail and Casillero del Diablo claim the #1 and #2 spots (again) respectively in the 2022 Global Wine Brand Power Index, with their brand power index scores remaining well clear of all other wine brands. Both brands place as the #1 brand in three out of the 25 markets, with Yellow Tail also claiming a top ten ranking in 10 markets and Casillero del Diablo in 14 markets. Yellow Tail’s strength in the US market is cementing its #1 global ranking in the index. Barefoot now ranks as the 3rd most powerful wine brand globally, rising every year from its 13th position in 2019.

Other notable climbers within top 25 of the 2022 Wine Intelligence Global Wine Brand Power Index include Santa Carolina, which continues its rise to now rank #7; Apothic rising five places to #14 and Dark Horse – which has jumped eight places to #25.

Commenting on the rankings, Lulie Halstead, CEO of Wine Intelligensaid: “In a year characterized by relatively less upheaval for consumers, it’s a relief to see equity for wine brands has stabilized in terms of consumer connection as wine drinkers have returned to more frequent touchpoints with wine in both retail and the on-premise.”

She added: “Successful wine brand owners will be those with a focus on restoring the fundamental positive connections that have propelled their brands to such widespread success on the world stage in the first place, while doing their best to maintain availability and the value proposition amid input cost increases and supply chain disruptions.”

Source:  Wine Intelligence

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Italy’s largest Wine Museum to open in Verona

A few weeks ago, it announced that the city of Verona has the approval to develop a wine museum “Museo del Vino (MuVin)”, with support from the Italian Ministry of Tourism and various Italian tourism agencies. Verona is also hosting Vinitaly, one of the world’s largest wine fairs, a wine museum seems to be a good fit.

“I was in Edinburgh, Scotland, years ago, and there I had the opportunity to visit the popular Scotch Whisky Experience”, said Enrico Corsi of the Veneto Regional Council, who promoted and developed the idea behind the project, to wine news platform Decanter. “I wondered why something similar could not be done with wine in Italy. I realised that we did not have anything comparable in our country, apart from a bunch of smaller private initiatives.”

Minister of Tourism Massimo Garavaglia was pleased with the promotion. “The real innovation here is that, with the MuVin, Verona will become a hub for the whole country and in particular for the Italian wine tourism sector. This project has the capacity to go far, and we’re 100% behind it”, Italian food news platform Foodtop reported.

MuVin is now a €50 million project that will feature a museum, visitor and exhibition centre located in Verona’s Gallerie Mercatali. The venue will be opposite the city’s exhibition area, which hosts a number of popular shows all year-round, including Vinitaly itself. MuVin will also feature an ‘experiential path’ that will show visitors the history of wine, viticulture, wine production, the impact of climate change on wine production, and wine and food pairing.

The museum wants to offer educational activities as well, with wine lovers welcomed to learn wine-tasting techniques as well as to conduct virtual visits to wineries and UNESCO heritage vineyards in augmented reality rooms. According to Corsi, the project should be finished in four years. “We expect MuVin to be ready by 2026, when Northern Italy will host the next Winter Olympics.”

Sources: Decanter, Euronews, Foodtop (Italian), L’Adige (Italian)

 

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Sicilia en Primeur 2022: April 27 to May 1

From April 27 to May 1, the town of Erice is hosting the most important Sicilian wine event. “Sicily has proven to be able to govern the climate change and it is a candidate for pioneer and leader in sustainable viticulture 4.0 even in the new context related to climate change”

I’m absolutely thrilled to participate this year in the 2022 Sicilia en Primeur! This year it is back is back in the historic medieval town of Erice for the 18th edition.

This year the theme is: “Back to the roots, Sicily experiencing the future”, this not only represents a message of sustainability of the Sicilian wine production, but it is also representing the future of Sicily’s viticulture.

Besides presenting a preview of the wines of the previous vintage, the event was organized by Assovini Sicilia, who also introduce the Italian and international press to the extraordinary variety of wines with a series of tastings of 500 wines from Assovini Sicilia associate wineries.

Sicilia en Primeur is also an opportunity to promote Sicily’s viticultural and historical-archaeological heritage through wine tours hosting national and foreign press, to emphasize that the binomial wine and culture is an increasingly winning drive in Sicily.

“The topic chosen for this edition, “Back to the roots. Sicily experiencing the future”, takes on a significant and actual value because it puts the Sicilian wine production at the center of the debate on climate change, and nominates the island as a pioneer in sustainable viticulture 4.0 also in this new context, says Mr Laurent de la Gatinais, President of Assovini Sicilia. Thanks to its privileged position, its pedoclimatic and geopedological characteristics, continues Mr de la Gatinais – Sicily proves to be capable of ruling the consequences of climate change. The ability of producers and of the Sicilian territory to adjust to certain extreme conditions over the years – from lack of water to high temperatures- has allowed them to acquire a know-how which is today the base of a Sicilian model of sustainable viticulture, as well as the key to success. Variables such as biodiversity, good traditional practices, current and sustainable agronomic techniques and indigenous varieties play a fundamental role in the future of Sicilian viticulture. All these elements, combined with research, study, experimentation and the quality of production, make Sicily a unique wine laboratory and a leader in the sustainable management of climate change”- concludes Mr de la Gatinais.

In this edition and after two years of absence, Italian and international journalists started wine tours April 27 and will end on April 29 followed by all meeting up on April 30 with the conference and opening ceremony of Sicilia en Primeur 2022. Numerous speakers will give their technical-scientific contribution to the topic of Sicilia en Primeur “Back to the roots. Sicily experiencing the future”, including professor Antonio Zoccoli, (President of the National Institute of Nuclear Physics – “There is no wine without neutrino”), Professor Marco Moriondo (Institute of Bioeconomics of CNR in Florence “Climate change: observed and expected impacts on viticulture”) and the enologist Mattia Filippi (Uva Sapiens “The good practices of Sicilian wine companies following climate change”). The latest news includes a special focus on Catarratto, with the masterclass held by Professor Nicola Francesca “Catarratto: Time and Altitude giving Birth to the Beauty of an Aroma”.

The première of the wines from the latest vintage will be at the center of the walk-around tasting, which has always been an opportunity of confrontation and meeting between the press and Assovini Sicilia producers.

The technical tasting organized by AIS (Italian Sommelier Association) scheduled on May 1st, will be the final event for Sicilia en Primeur 2022.

“Sicilia en Primeur is an important event for the Sicilian wine sector because it represents its excellence. Assovini Sicilia plays a fundamental role in spearheading new solutions and understanding the challenges. Today, over 94% of the wine sector is represented by three pillars: Assovini Sicilia, the Consorzio di Tutela vini DOC Sicilia and the Fondazione SOStain Sicilia. Together, we can lead the change” states. Mr. de la Gatinais, President of Assovini Sicilia.

#winesofsicily #sicilianwines #italianwines #travelsicily #siciliaenprimeur2022 #siciliaenprimeur
#DocSicilia #ViniDocSicilia #SiciliaDoc #Sicilia #Sicily #SicilyWine #WineofSicily #DrinkSicily #sicilianwine #sicilianwines #vinosiciliano #vinosicilia #vinisiciliani #winelovers #wineexperience #travelling #instadaily #winetravels #winetourism #traveler #travelgram #winetasting #wineinfluencer #wineadventures #traveldiary #traveling#italianwine #italianwinelovers #AssoviniSicilia #erice2022

The première of the wines from the latest vintage will be at the center of the walk-around tasting, which has always been an opportunity of confrontation and meeting between the press and Assovini Sicilia producers.

The technical tasting organized by AIS (Italian Sommelier Association) scheduled on May 1st, will be the final event for Sicilia en Primeur 2022.

“Sicilia en Primeur is an important event for the Sicilian wine sector because it represents its excellence. Assovini Sicilia plays a fundamental role in spearheading new solutions and understanding the challenges. Today, over 94% of the wine sector is represented by three pillars: Assovini Sicilia, the Consorzio di Tutela vini DOC Sicilia and the Fondazione SOStain Sicilia. Together, we can lead the change” states. Mr. de la Gatinais, President of Assovini Sicilia.

#winesofsicily #sicilianwines #italianwines #travelsicily #siciliaenprimeur2022 #siciliaenprimeur
#DocSicilia #ViniDocSicilia #SiciliaDoc #Sicilia #Sicily #SicilyWine #WineofSicily #DrinkSicily #sicilianwine #sicilianwines #vinosiciliano #vinosicilia #vinisiciliani #winelovers #wineexperience #travelling #instadaily #winetravels #winetourism #traveler #travelgram #winetasting #wineinfluencer #wineadventures #traveldiary #traveling#italianwine #italianwinelovers #AssoviniSicilia #erice2022

Record Number of Wine Regions to Exhibit at London Wine Fair

The London Wine Fair will take place June 7 to 9 this year and is on track to host an unprecedented number of wine-producing countries this year. Along with all the large wine-producing countries and organizations, participants can also expect to see emerging regions.

Among the first-time exhibitors are Murcia & Galicia, Armenia, Romania and Portuguese region, Setubal. Wines of Ukraine will also have a special destination stand in the heart of the Trading Floor to showcase Ukrainian wines. As winemakers from Ukraine are unlikely to be able to attend due to the ongoing conflict. The stand will also be hosted by international wine industry professionals, including Sarah Abbot MW, Brad Horne, and Irina Gridina, who have volunteered to help champion the country’s wines. Several Ukrainian wineries have already sent their wines, which are currently being shipped to the UK.

Wines of Armenia, exhibiting for the first time this year, will occupy a pavilion hosting 13 wineries, while Setubal, a region south of Lisbon and which borders Tejo, will also have a strong and exciting presence with offerings from 11 wineries.

Wine Australia will be making a triumphant return, having not exhibited for more than a decade; they will bring 26 wineries over to exhibit – all of them looking to export to the UK for the first time.

ProChile is also returning, and France, Italy and Spain will all have a sizeable presence at the fair this year. Additionally, Wines of Georgia, and Greece will be back, with highlights including wines from Crete and Central Macedonia.

Overall, there will be 30 wine-producing countries attending, making the 40th London Wine Fair the biggest and most comprehensive yet.

Event director Hannah Tovey said: “We are around two months out from the doors opening and the show is filling up beautifully. The offering has never been so broad, with huge scope for visitors to discover new territories, producers and wines, alongside a raft of spirits, beers, ciders and non-alcoholic drinks.”

For further details: https://www.londonwinefair.com/

#londonwinefair #winefair #winelovers #winetasting #winenews #wineeducation #london #londonwine #LWF22 #womeninwine#wineevent #winetime #vin #wine #winebusiness #wineandfood #winetrade #winetourism

 

The Wine Business Institute Celebrates 25 Years on May 31st

The Wine Business Institute, of the School of Business and Economics, at Sonoma State University will be celebrating its 25th anniversary on Tuesday, May 31st, 2022, at the Wine Spectator Learning Center.

Twenty-five years ago, forward-thinking leaders envisioned a new kind of partnership between academia and the wine industry, and the resulting vision became the Wine Business Institute at Sonoma State University. Founded in 1996 as a brainchild of Gary Heck of Korbel Champagne Cellars and Sonoma State, “We wanted to create a program that would prepare the next generation to run our businesses, a viable succession plan for the wine industry. Great grapes and great wine were already the norm.  Professionalizing the business of wine was the next frontier to tackle“ explains Mr. Heck. “Over the past 25 years, our faculty has built the most comprehensive suite of wine business education in the world with the support of our wine industry, generous donors and board members,” noted Ray Johnson, WBI executive director. “Today our alumni occupy positions of leadership across the wine industry value chain, in organizations large and small.”

“The WBI is an exemplar of successful collaboration between industry and academia,” said Jean-Francois Coget, dean of the School of Business and Economics, within which hosts the WBI. “We will continue to provide diverse talent for the business side of the wine industry and conduct research and other activities that can help the industry address its keenest opportunities and challenges.”

Sonoma State’s School of Business and Economics is the first in the United States to offer an undergraduate degree (since 1998), an MBA (since 2008), an Executive MBA (since 2012) and a new Global EMBA (since 2020) focused on the business of wine. In addition to the degree programs, the WBI offers professional certifications in subjects such as Wine Business Data Analytics, Wine Business Management and Wine Entrepreneurship.  The institute regularly brings together wine industry leaders to discuss the opportunities and challenges in the current landscape and those on the horizon.

Looking back on the past 25 years, the WBI celebrates three major achievements: the awarding of 257 Wine MBAs, the launch of the Global Wine EMBA, and the opening of the Wine Spectator Learning Center.

 

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