Twelve Wine Consumer Trends in the Covid-19 Era

The Wine Intelligence report entitled “Wine Consumer Trends in the Covid-19 Era” was published last week and highlights a mini-boom for wine since the pandemic struck, yet it also warns of dark economic clouds on the horizon.

While key consumption markets have been turning more often to wine in the past six months, spurred by new ‘lockdown’ occasions and more drinking outside of mealtimes, there are concerns about the sustainability of this growth, given the deteriorating economic environment and possible pressure on household finances in the coming months, according to Wine Intelligence.

As part of the report, which collected data from wine drinkers in Australia, Canada, China, Germany, Sweden, the UK and the US, the research agency has identified 12 key consumer trends in the Covid-19 era, which we have reproduced below.

  1. Growth in wine consumption frequency with the shift to at-home occasions more than compensating for the loss of on-premise occasions.
  2. Heartland wine drinkers driving growth with growth in wine coming from women, Gen X and those already connected with wine.
  3. Non-food occasions driving wine growth bringing opportunity for wine to migrate to occasions where other beverages have been more dominant in the past.
  4. Slow recovery in average bottle spend on wine in the off-premise but remains below pre-pandemic levels in most markets.
  5. E-commerce for wine comes of age and it is rapidly becoming a new and habitual way of shopping for wine.
  6. Shift to wines seen as a safe choice and ‘localism’ with mainstream and local wine brands winning.
  7. Consumers increasingly cautious in their lifestyles with confident ‘Hedonist’ segment shrinking as 2020 progresses, and an increasing proportion of ‘Halters and Reducers’.
  8. Large scale events off the agenda with consumers seeking to avoid crowds, even when restrictions are lifted and the current dangers of the pandemic have passed.
  9. Travel plans remain on hold with overseas and international travel not on the agenda for wine drinkers, even when travel restrictions are lifted.
  10. Consumers becoming more distant from the on-premise, shifting socializing patterns.
  11. Treat-seeking behavior losing momentum as consumer spending becoming more conservative.
  12. US wine market returns to growth as wine consumption frequency grew strongly in the US, driven by Millennials.

Source: Wine Intelligence Wine Consumer Trends in the Covid-19 Era, published October 2020

 

Pouilly-Fuissé gets 22 premier cru vineyards

The French National Institute of Origin and Quality (INAO) has officially recognized 22 premier cru ‘climats’ within the Pouilly-Fuissé appellation.

The AOP Pouilly-Fuissé will become the first appellation within Burgundy’s Mâconnais sub-region to benefit from premier cru vineyards.

The 22 new premier crus account for a total of 194ha of land planted to vine, corresponding to circa 24% of Pouilly-Fuissé’s total vineyard area (800ha), spread over the four communes of the appellation: Chaintré, Fuissé, Solutré-Pouilly and Vergisson.

A proposal for the recognition of these climats as premier crus was first submitted to the INAO 10 years ago. Since then, the INAO has been working in partnership with the Organization for the Defense and Management (ODG) of the Pouilly-Fuissé appellation to assess the worthiness of these ‘terroirs’.

The 22 new premier crus, commune by commune

Chaintré:

  • Le Clos de Monsieur Noly
  • Les Chevrières
  • Aux Quarts
  • Le Clos Reyssier

Fuissé:

  • Le Clos
  • Les Brulés
  • Les Ménétrières
  • Les Reisses
  • Les Vignes Blanches
  • Les Perrières
  • Vers Cras

Solutré-Pouilly:

  • La Frérie
  • Le Clos de Solutré
  • Au Vignerais
  • En Servy
  • Aux Bouthières
  • Aux Chailloux
  • Pouilly
  • Vers Cras

Vergisson:

  • Les Crays
  • La Maréchaude
  • Sur la Roche
  • En France

#wine #bourgogne #burgundy #pouillyfuisse #Mâconnais

WOMEN IN WINE TALKS Announces an exclusive “Live Talk” with Albiera Antinori – Tenuta Guado al Tasso and Priscilla Incisa della Rocchetta – Tenuta San Guido

WOMEN IN WINE TALKS

hosted by

Liz Palmer, President – Les Dames d’Escoffier (Ontario Chapter)

 

It is our great pleasure to invite you to be part of an exclusive “live talk” with

Albiera Antinori – Tenuta Guado al Tasso

and

Priscilla Incisa della Rocchetta – Tenuta San Guido
Bolgheri, Tuscany, Italy

 

This event is scheduled for

Monday, September 21st at 7 pm (Rome time) on Zoom Platform  

Shari Mogk-Edwards (Canada) and Filippo Magnani (Bolgheri) will modulate the discussions between Albiera Antinori and Priscilla Incisa della Rocchetta. You will learn about the amazing story of their families, the Bolgheri territory, and its wines.  This is not to be missed!

 Albiera and Priscilla, two women representing two historical and renowned Italian wine estates in Bolgheri, producing the iconic wines Guado al Tasso and Sassicaia. Nowadays, these two women together with Cinzia Merli from Le Macchiole winery, are also guiding the direction of the Board of Consorzio DOC Bolgheri and will discuss the vision of this wine appellation and territory.

Filippo Magnani, one of the top global Italian wine travel experts in Italy, will provide an overview of Bolgheri as “the hidden gem of Tuscany”, and why Bolgheri should be the next wine destination for both wine enthusiasts and wine professionals.

Host and Organizer:

Liz Palmer – President of Les Dames d’Escoffier (Ontario Chapter), Award-winning author, Dame Chevalier de Coteaux de Champagne, Educator, Wine Judge and voted one of the “Top 20 Global Wine Influencers for 2020 “ and founder of UPSocial Wine and Spirits Agency www.liz-palmer.com

Speakers from Bolgheri:

Albiera Antinori – Owner of Tenuta Guado al Tasso in Bolgheri / President of Consorzio DOC Bolgheri Tuscany / Member of the Association Le Donne del vino in Italy  (The Women of Wine of Italy) www.guadoaltasso.it  

Priscilla Incisa della Rocchetta – Co-owner of Tenuta San Guido in Bolgheri / Vice-President of Consorzio DOC Bolgheri Tuscany / Member of the Association Le Donne del vino in Italy  (The Women of Wine of Italy). www.tenutasanguido.com

Moderators:                                    

Shari Mogk-Edwards is the founder of Shari’s Picks Consulting. Her career spans 36 years with the world’s largest single buyer of beverage alcohol – the Liquor Control Board of Ontario. As a former VP and head buyer at LCBO, Shari Mogk-Edwards tasted and selected wines and spirits from around the world. She developed Shari’s Picks and now makes wine recommendations. www.sharispicks.ca

Filippo Magnani – Wine Travel Expert in Italy and Writer  (The Italian Wine Insider). In 1999 he founded Fufluns Wine Tours, a boutique travel operator specialized in Wine Tours in Tuscany & Italy. www.filippomagnani.itwww.fufluns.com


Zoom link to join the Women in Wine Talk 7 PM (Rome)
on
Monday, September 21st 

[complimentary ticket] Click here for your complimentary ticket!

Eventbrite Page:

https://www.eventbrite.ca/e/women-in-wine-talks-with-albiera-antinori-priscilla-incisa-della-rocchetta-tickets-120133780371

We look forward to seeing you.

With warm regards,

Liz Palmer
Founder of Women in Wine Talks
President of Ontario Chapter Les Dames d’Escoffier

 

US Wine Market Adapts to “New Normal” According to Nielsen Report

US off-trade consumers are settling into new normal following the incredible sales spikes seen at the height of the pandemic, the latest data from Nielsen has shown, but US wine appears to be losing out to imports from New Zealand, Italy and France in the most recent weeks.

According to data for the week ending 22 August, wine in the US off-trade grew 17.4%, marginally lower than the previous week, and well below the 25.2% of the whole Covid period to date. Spirits meanwhile led the charge at with growth of 26.2% (down from 27.2% last week, or 33.5% over the whole Covid-period to date) led by the whiskey (24.2%), which accounts for a third of the spirits category, tequila (+59.1%), ready-to-drink cocktails (+101%) and cognac (+53.2%).

Hard seltzers also saw triple-digit gains, up 113% this week, compared to the same period last year. Although this growth has slowed slightly, it still accounts for 10.2% of sales in the latest week.  Craft and super-premium beer also showed strong sales within the core beer category, which rose 9.8% overall.

Drilling into wine sales, sparkling wine grew well ahead of table wine, rising 35.5%, compared to table wine’s 13.3% growth.  However, the data showed sales of American table wine are losing out to wines imported from New Zealand (23.6%), Italy (23.3%) and France (18.7%) at a faster rate than pre-pandemic, with the market share of domestic table wine falling 3 percentage points, on the back of a 2.5 percentage point decline in Californian wine.

US Consumers are settling into a new normal, according to Nielsen’s vice president of beverage alcohol Danella Kosmal, with year on year trends up 18.5%

However, Kosmal stressed that although off-premise growth rates for alcohol continue to outpace growth rates of total consumer goods, the off-premise growth was not enough to make up for the total losses in on-premise channels. “There has been a significant shift in volume from on-premise channels, which has exaggerated growth rates for off-premise alcohol,” she said.

The latest data showed that the US Wine Market Adapts to “New Normal” According to Nielsen Report premise saw steady growth, showing the seventh consecutive week without decline, with the average rate of sale per average establishment up 3% compared to last week. This metric varied in different states across the US, with New York rising 4% in the last week, and Illinois seeing the strongest growth, at 11%, making it only a third (36%) below the ‘normal’ level of the same week last year.

However, the average rate of sale in outlets that are currently open is still down 22% compared to the same period last year.

San Pedro is launching a new wine brand to support (Glaciares Chilenos) Patagonian Glaciers

 

Chile’s Viña San Pedro is launching a new sustainable, organic wine brand called “South Cause” which will raise money to support Glaciares Chilenos, an NGO that aims to conserve Patagonian glaciers.

San Pedro, which is part of the VSPT group is launching the new wine brand in Europe, North America, and north Asia by the end of the year.

Labeled “South Cause” the new brand comprises four different wines: Cabernet Sauvignon, a red blend, Sauvignon Blanc, and a rosé, all targeted towards millennials and the younger generation of wine drinkers.

Rodrigo Romero, vice-president of global marketing for VSPT, described the new wine label as an “activist brand”, and he states:

“So far most of the things we have done have been in-house. We heard about Glaciares Chilenos and thought maybe we could have a role in this. And what better way to do it than create a new brand that stands for this sentiment. It proves it’s not an after-thought. It’s a range of quality wines that also embrace the cause.”

The wines are certified organic and vegan, will be released in eco-friendly packaging, which is either made from recycled materials or is itself recyclable.

VSPT has recently pledged to reduce the quantity and weight of its bottles and packaging so that 100% are separable, reusable, recyclable or compostable by 2030.

Sales of “South Cause” wines, will be priced between US$12-$15 per bottle, depending on the market, and will directly benefit Glaciares Chilenos.

VSPT has signed an agreement with the NGO which will see it give the organization a set lump sum each year to fund its scientific research and educational campaigns. The NGO will also receive a variable amount of money each year, based on sales of the wine.

Glaciers act as climate regulators, reflecting between 45% and 80% of the sun’s light, helping to cool the earth’s temperature. Glacier-melt causes sea levels to rise, leading to flooding and the loss of land. In the last six years, Chile’s glaciers have decreased by 8%, the equivalent of 1,800 Olympic-sized pools.

Glaciares Chilenos is dedicated to the preservation of Chile’s Patagonian ice fields, which represent 82% of the glaciers found in South America. The issue is particularly pressing given that 70% of the Chilean population is supplied with water originating from mountainous areas and the glacier refill zone.