Happy Malbec World Day – Here are Some Fun Facts to Help you Celebrate

Wines of Argentina has been paying tribute to Malbec on April 17th since 2011.

This date was chosen because on the same day in 1853 the first agricultural school in Argentina was founded, becoming a symbol of the transformation of Argentina’s wine industry.

Malbec in Argentina

  1. There are 112,823 acres of Malbec planted in Argentina;
  2. There were 129 million litres of Malbec exported by Argentina in 2020; and
  3. Argentinian Malbec is grown at some of the highest altitudes in the world. In Mendoza, the average height of vineyards is 900 meters above sea level, but some of the highest vineyards in the world are found in the north of Argentina, in Salta, Catamarca, and Tucumán – the Calchaquí Valleys – In Salta some vineyards are as high as 3,000 meters above sea level.

Fun Facts

  1. Did you know that Malbec was originally associated with South-West France?

A grape variety Magdeleine Noire des Charentes (which is also a parent to Merlot) was once the most commonly planted grape variety in South-West France. It was then known as Côt?

  1. Did you know that that Malbec was grown in Bordeaux until the harsh winter in 1956 which killed off most of the vineyards?
  2. Did you know that Malbec is a challenging grape to grow? It has a poor resistance to bad weather, frost and pests and requires substantial sunlight and heat to become fully mature. It is particularly prone to coulure and mildew?
  3. Did you know that Argentina reinvigorated Malbec?

Argentina is the biggest Malbec exporter in the world, but it is also the fifth biggest major wine producer in the world with 14.5mhl of wine produced in 2018 alone. Exporting 128,828,560 litres of Malbec in 2020, and exporting wine to 119 countries, Argentina has seen a 52% increase in production of wines made from the grape since 2010.

  1. Malbec is also produced around the world in the USA, Chile, South Africa and Australia.

#malbecworldday # malbec #winesofargentina #redwine #winelovers #instawine #MalbecArgentino #Malbecnosgusta #argentina

The Consejo Regulador DOCa of Rioja unveils strategic five-year plan

The Consejo Regulador DOCa of Rioja has unveiled a five-year strategic plan aimed at boosting the region’s sustainability credentials, driving wine tourism and increasing exports.

The aim is to boost total sales from 230 million litres in 2020 to 312 million litres by 2025, with export to account for 44% at 137 million litres, in addition to increased turnover of the Rioja brand by 23%, said the regional body.

White Rioja is set to grow to a total of 12% of volume and rosado to 5% of volume, a projection which aligns with current trends in the UK – still the most important export market for Rioja, the DOCa added.

Referred to as “a blueprint” for Rioja to establish itself as a global leader in wine production, the new strategy was developed following a year-long review carried out in collaboration with all key regional stakeholders, and in consultation with experts from each of the region’s 12 key export markets.

Central to the DOCa’s plans will be a focus on establishing Rioja as a leader in sustainability to help safeguard the future of the region, with key metrics having been developed to measure progress in this area, including the reduction of pesticide use by 50% and carbon footprint by 10%.

Another key pillar of the new strategy will be a focus on increasing wine tourism, with a target of reaching 1.3 million visitors by 2025, compared to the 343,000 visitors counted in 2020. The DOCa said it expected the number of wineries able to offer visitor experiences to rise to 250, just over a third of the region’s total.

Moreover, it said that digitalization would also play a prominent role in driving sales from the region with a target to quadruple online sales.

“The new strategic plan exemplifies Rioja’s pioneering character and aims to increase the value of the region and raise awareness of our wines, particularly in key export markets,” said President Fernando Salamero.

#RiojaWine #Rioja #WineLovers #Wine #winetasting #Vineyard #tempranillo #instawine #redwine #vinotinto #winetime #winestagram #spain #spanishwine #winery #enoturismo #vinos #vinho #winenews #winetourism

Liv-ex 1000 shows that interest in wines from Burgundy, Champagne, the Rhône, Italy, and US has grown rapidly and unexpectedly

New categories of wine are entering the secondary wine market for the first time, with trading up by 70% from 2019.

Bordeaux, which once dominated the secondary market, now has a share of trade less than half of what it was a decade ago. But it hasn’t fallen out of favour – rather, its share has shrunk as the overall market has surged and interest in wines from Burgundy, Champagne, the Rhône, Italy and the US has grown rapidly.

“Last year was a positive year for the wine market, with all major Liv-ex indices showing gains,” said Liv-ex Director and Co-Founder, Justin Gibbs.

Liv-ex (the London International Vintners Exchange) is the London-based global marketplace for the wine trade, where fine wine merchants from around the world buy and sell wine. What happens on the exchange is a reliable indicator of the health of the secondary wine market.

And what it shows is that the secondary wine market is not just booming, it’s broadening.

Fast Market Growth

The number of distinct wine brands traded on Liv-ex last year was up 70%, from 996 in 2019 to 1,420. The total number of wines – including different vintages of the same wine brands – was 8,735, up 72% from the 2019’s 6,367.

The surge has continued into 2021, with March 2021 closing on the biggest month of trade in Liv-ex’s 21-year history – 1,250 distinct wine brands were traded, of which 130 were newcomers to the secondary market. More than £80 million ($109 million) of live bids and offers, are currently available on the market.

The Liv-ex 1000 index was established in 2014 to capture this broadening. As with all Liv-ex indices, it reflects the activity of e Liv-ex membership – a pool of over 500 of the world’s leading wine merchants, who between them represent the biggest and deepest pool of liquidity anywhere in the world.

Most importantly, as a trading and data resource, it is completely independent. And it shows stark changes in the fine wine market, as new wines enter the secondary market.

One Index Alone Is Up 87%

The most striking example of the changing dynamics of the market is the Burgundy 150. It has risen 87% over the last five years, the beneficiary of collectors putting their capital into a new category.

The Champagne 50 has risen 58% over the last five years, driven by the brand power and prestige of the grandes marques Champagnes, widely available stock, global distribution and accessible price points.

The Italy 100 has risen 45% over the past five years, as merchants and collectors discover the relative value to be found in the great wines of Piedmont and Tuscany.

The Rest of the World 60 – which includes the top wines of California, as well as Australian, Spanish and Portuguese wines – has risen 31% over five years. US wines, in particular, are attracting attention; in 2019, US wines represented just 2% of trade by value on the market. That shot up to 7% of total trade last year.

What’s Driving the Trading?

As elsewhere in the economy, technological innovations have swept through the wine industry, transforming the behaviour of both wine businesses and buyers. This past year has seen the launch of new wine tech start-ups, digital wine apps, soaring online sales and virtual tastings, ensuring that people are no longer anxious about buying or trading online.

“These innovations in technology have had a significant impact on buying patterns,” said Gibbs. “As more of the wine trade go digital – with many enabling their customers to access the market using our Automation services – we are seeing increasing diversity in what is traded as collectors are put in the driving seat.”

As a result, the wines brought through Liv-ex in 2020 not only came from the more traditional fine wine regions like Bordeaux and Burgundy, but also from China, Hungary, Switzerland, Austria, Germany, Chile, Argentina and more. Prices per bottle also ranged from £4 to £21,000. As the wine world becomes increasingly digital, this broadening trend is likely continue.

The Market Set to Expand Further

Since 2019, US collectors and merchants have been constrained by the US government’s tariffs on the wines of France, including Bordeaux and Burgundy.

“The tariffs have had a singular effect on the fine wine market over the last 18 months, not least for Italy and Champagne whose wines were excluded from the extra 25% levy,” said Gibbs.

But the recent lifting of the tariffs has had a marked effect on activity – leading to a strong kick in demand for wines of all regions.

There are also other reasons to believe the fine wine market will both grow and diversify further.

“The combination of low interest rates and massive fiscal spending suggests that asset inflation will not be confined to equity, commodity and property markets,” said Gibbs. “The fundamentals of fine wine will also be an attractive option to those with cash to spare.”

#livex1000 #livex #finewine #burgundy #champagne #bordeaux #Rhone #USwine #winenews #instawine #winelovers #winecollectors #wineinvestment #digitalmarketing #finewineregions

 

 

 

More Bordeaux Vineyards Converting to Organic

Increasing numbers of vineyards in Bordeaux are switching to organic methods of production, after lagging behind other French winemaking regions.

According to Patrick Vasseur, vice president of the Gironde Chamber of Agriculture, there are up to date figures available, but anecdotal evidence indicates that around 300 vineyards a year are converting to organic.

 

“It’s quite simple, everyone is switching over” winegrower Philippe Carrille told Vitisphere. His 23-hectare Château Poupille in Castillon Côte de Bordeaux has been certified since 2008.   This surge of new converts, “can only be cause for rejoicing”, added Gwénaëlle le Guillou, director of the New Aquitaine organic wine producers’ organisation (SVBNA). She pointed out that until recently, Bordeaux had trailed well behind other regions, with only 11% of vineyards committed to organic, compared to a national average of 14%.

 

“There are currently significant price differences between organic and conventional, but this will not last,” said Phillipe Cazaux, director of the co-operative group Bordeaux Families.  “Well-deserved added value will remain, though, due to the technical commitments and the risk incurred by the supply side. This year the group has 105 hectares certified organic and 551 hectares in the conversion phase. “Initially, small areas entered the process, but then gradually the larger areas followed suit”, said Cazaux, who plans to convert a fifth of acreage to organic within five years, with a longer-term goal of 1,000 hectares by 2027.

 

Éric Hénaux, director of the Tutiac co-operative group, is adopting a more cautious approach and waiting for the current 620 hectares to be converted by 2022 before making any further plans. “We will see how the market stabilizes,” he said. “A lot of organic wines came on-stream, and prices fell. We have to be careful not to produce more volumes than we have the capacity to sell. The objective is not to sell on the spot market, but to focus on bottles and three-year contracts”.

 

#Bordeaux #Bordeauxvineyards #organicwine #vineyards #frenchwine
#wine #redwine #whitewine #bordeauxwinelovers #winelovers #instawine

Lady Gaga Collaborates with Dom Pérignon

Singer-songwriter Lady Gaga will be featured in an advertising campaign for Dom Pérignon Champagne starting April 6th.

The campaign is to be shot by British fashion photographer Nick Knight, although no further details are available at this stage.

She captioned the post on Instagram: “I am very excited to announce my collaboration with @domperignonofficial! Dom Pérignon and I are both driven by the need for creative freedom, and we’re excited to share the Queendom with you, an artistic universe we created with my dear friend @nick_knight! (sic)”

Lady Gaga and the Champagne house will also be embarking on a wider collaboration that will see the release of limited-edition Dom Pérignon bottles along with a sculpture designed by Lady Gaga.

Dom Pérignon will also be supporting Lady Gaga’s “Born This Way Foundation.”