California Wine Institute Launches “Golden State of Mind” Campaign

The “Golden State of Mind” campaign will showcase California’s efforts in sustainable vine growing, innovation and winemaking advancements.

The first phase will be rolled out spring 2021 and will focus on digital advertising and consumer-focused promotions, starting with the introduction of a new look and logo.

Built on the pillars of optimism, innovation and advancements in winemaking, the campaign will also promote a calendar of online events, such as virtual winery tours for the trade and education webinars, as well as a new wine education course with a four-tier certification program.

Seeking to expand its audience in both new and emerging markets, the California Wine Institute is launching its new campaign in the following markets: Canada, Denmark, Germany, Hong Kong, Japan, Mexico, Sweden, and the United Kingdom as well as Australia, France, Israel, Spain, the United Arab Emirates, Ukraine and other Eastern European markets.

California Wine Institute’s vice president of international marketing, Honore Comfort, commented: “The crises of 2020, felt both locally and globally, have underscored the importance of our enduring relationships with supporters of California wine around the world.

“We have an opportunity to forge a new path, to share California’s unique attributes so that we continue to grow and evolve in the minds and glasses of our global audience and build a more robust sales channel for our wineries.”

The Wine Institute launched its 2030 Plan last year, a 10-year strategy to increase US wine exports, 95% of which are sourced from California to over $2.5 billion. The strategy aims to increase sales in current markets, launch activity in new markets, and encourage more wineries in California to sell internationally.

The campaign aims to shine a spotlight on California values, showcase the state’s family-owned wine producers, next-generation winemakers and growers and also highlight its commitment to sustainability, diversity and inclusion.

For further details visit – website.

New Zealand Winegrowers Announce Inaugural 2021 Wine Week

The New Zealand Winegrowers has just revealed details its inaugural New Zealand Wine Week, which kicks off February 8th, 2021 as a virtual event.

With activities planned across the USA, UK, Ireland, and Canada, there is a wide-range program including tastings, discussions, and online activities, including ‘Challenging the Myths around Food Miles.’

The events have been designed to explore New Zealand’s wine story showcasing its “premium, sustainable, and diverse wines”, states NZW.

They will also offer participants the opportunity to participate in live discussions with leading wine voices from around the world.

“In these challenging times we are delighted to be able to work together across our key Northern Hemisphere markets to bring a wide range of valuable intel and insight from renowned speakers,” said Charlotte Read, general manager, marketing.

“We aim to shine a light on many aspects of New Zealand wine during this week and show that even though we can’t physically be together, we can raise the profile and celebrate New Zealand wine with our trade and media audiences,” she added.

Other activities include: ‘What’s New… What’s Next!?’ – a winemaker led panel discussion seminar exploring behind the scenes in New Zealand wine cellars;  ‘Pinot Noir Soils’ – a webinar delving into the different regions that excel in growing Pinot Noir; Syrah Masterclass – exploring the diverse styles and regional expressions with Rebecca Gibb MW; New Release Self Pour – a guided self-pour tasting to explore a set of new releases from New Zealand; and Instagram Lives with Dr. Jamie Goode plus several New Zealand winery personnel to explore different facets of New Zealand wine.

As part of the week, an online New Zealand wine catalog will also be launched, aimed at trade-based in US, UK, Ireland, and Canada, which will provide a service whereby customers can browse participating winery profiles and compare varieties, price, channel, and availability in each market.

For full details and registration

https://www.nzwine.com/en/events/new-zealand-wine-week/

 

Details of Cité des vins et des Climats in Beaune are Revealed

The building permit for the Cité des Vins & des Climats de Bourgogne in Beaune was issued on November 24 at the City of Beaune.

This new step is a great satisfaction for the project teams who have been working for several months to design and build this emblematic building which will notably host the next Center for the Interpretation of Climates in the Burgundy Vineyard.

Located at the Portes de Beaune, and designed by Emmanuelle Andreani, architect (SIZ’-IX agency).  The architectural design will symbolize by its curves the tendril of the vine, which winds firmly around the trellis wire.  The “tendril” will be anchored to the ground by a dry-stone wall then will rise towards the panoramic belvedere terrace 24 meters high to appreciate a 360 ° landscape.

The Cité des vins et des Climats de Bourgogne in Beaune will be located in the heart of the city’s new Biodivercity®-labeled urban and landscaping district, just a stone’s throw from the Palais des Congrès. Modern, ecological, and distinctly human, it will feature an upscale hotel, restaurants, a luxury wine-focused shopping mall, an events hall, and a large landscaped park.

The ground floor of the Cité, covering 1,100m2, will be solely dedicated to the discovery of the wines and Climats of Bourgogne.

Visitors will be able to explore exhibits organized according to three major themes, with an estimated visitor time of 90 minutes:

– The Bourgogne region’s history, soil, territories, etc.

– The plots and Climats; this unique model for terroir viticulture

– The grapes and the wine; single varietals, vinification, barrel making, aromas, and tasting

The Cité in Beaune will help promote the Climats of the Bourgogne region, inscribed on the UNESCO World Heritage List. As such, it will be the center for discovering the Climats of Bourgogne, which will have a dedicated space within the visitor trail. The uniqueness of the exhibition lies in establishing the right balance between scenography, museography, and a pleasing visitor experience.

The preparatory work will begin at the end of 2020, with an official start at the end of January 2021.

 

Tequila Bar “400 Rabbits” registers to become a church so it can stay open

As reported by the Nottingham Post (UK), James Aspell has registered for his Tequila bar 400 Rabbits  to become ‘The Church of The Four Hundred Rabbits’. He sent the application request to the registrar general in Nottingham.

Under tier-three restrictions, places of worship are allowed to stay open but those who visit them must only do so with members of their household or support bubble.

In order for his cunning plan to work, Aspell will need members of the public to sign up to his congregation via The Church of Four Hundred Rabbits’ website.

Those interested in attending Aspell’s Tequila church can either become “a bunny believer” or “a reverend of the righteous rabbits”. The finer details of what shape the worshipping within the church will take have yet to be ironed out.

“The intention of this is to be a joke, but it comes from a serious place. With the new restrictions, we’re forced to close and it could be months before we can reopen. We don’t have a food offering, so even if we were in tier two, we couldn’t open,” Aspell told the Nottingham Post.

“We feel like we’ve been targeted unfairly and it seems wrong. Everything from gyms to massage parlors can stay open and even the Christmas markets are happening, so we sent in an application to register as a place of worship.

“This time of year it’s usually all guns blazing but instead I’m sat at home putting my Christmas decorations up. We have no intention of opening unless the application is granted or when restrictions are lifted,” he added.

Aspell, who opened 400 Rabbits in 2015, said that the response to his quirky idea has been “overwhelmingly positive”. He is yet to find out whether his application has been successful.

Pouilly-Fuissé officially has its Premier Cru!

After a 12-year application process, the French National Institute of Origin and Quality (INAO) approved the classification making PouillyFuissé the first appellation within Burgundy’s Mâconnais sub-region to benefit from premier cru vineyards.

It’s a new era for Pouilly-Fuissé and probably for Mâconnais, joining now the prestigious classification established a long time ago in the Côte de Beaune and Côte de Nuits. The 22 “Premier Cru” represent a total of 194 ha under vine, accounting for 24 % of Pouilly-Fuissé’s total vineyard area (800 ha exclusively located on the four villages of Chaintré, Fuissé, Solutré-Pouilly and Vergisson).

The conditions of production of the Premier Cru are:

Maximum yield 56 hl/ha

Minimum soil’s rest of 3 years before replantation

No chemical herbicides

Minimum time of aging until July 1st