Category: Wine Tourism

Smart Technology Helps Wine Tourism Grow in South Africa

Vinpro, together with the Cape Winelands District Municipality is funding a new wine tourism research pilot program to generate tourism intelligence and help South African wineries grow their Direct-to-Consumer business.

Launched in March of this year with sixteen wineries, this new pilot program is a continuation of one of Vinpro and the SA Wine Routes Forum (SAWRF)’s strategic objectives to conduct research focused on industry needs and knowledge gaps. Vinpro, and Vintelligence collaborated last year to release the SA Wine Tourism Visitor Research Report 2022 and this year the goal is smarter use of technology.

“We are extremely excited to have kicked off this amazing pilot program and we want cellars to get involved now,” says Marisah Nieuwoudt, wine tourism manager at Vinpro. “The new pilot program was launched together with Flow Networks, specialists in location analytics, proximity marketing and Guest Wi-Fi. This year we want to use the technology to our advantage to count our visitors and note where they come from, to understand the size and make-up of the total market. We want to help our wineries stay connected to wine tourists between visits, making consumer engagement in the DTC wine space possible.”

A tasting room is both the heart of the DTC sales strategy and the conversion zone for future online sales. The more data you can collect and record about customers, the better your can tailor offers and personalize communication. Flow Networks will work with the cellars involved on their marketing strategy to assist on cross-channel sales, manage their online reputation, build a loyalty and rewards program, or send offers via e-mail. Flow Networks is a reputable service provider, licensed to use Purple, and used by some of the largest brands in the world.

Presence Analytics is a software module that counts the number of mobile devices in range of a producer or cellar’s Wi-Fi router using a built-in location sensor. Visitors do not need to be connected to the farm’s Wi-Fi to be counted. It also measures the time spent in the venue and the frequency of visits.

Wi-Fi Analytics records visitors’ information that connect to a guest Wi-Fi service. A CRM record is created for each guest when they connect and is updated every time they return. This is done by linking up one or more of the farm’s existing Wi-Fi routers to the Purple Wi-Fi platform. Purple is installed on top of the existing Wi-Fi infrastructure, and setup takes less than an hour. The system can be managed via an online portal accessible to wineries. Purple instantly starts building a database via its user-friendly, custom-branded Wi-Fi landing pages once the winery goes live.

“As a region, we believe that wine tourism is not only about enjoying exquisite wines and breath-taking landscapes but also about harnessing the power of data and intelligence to support the growth of wineries and enhance our visitors’ experiences,” says Melody Botha, CEO Breedekloof Wine Valley. “That’s why we are proud to take part in the wine tourism research pilot program. By participating in this program, we aim to unlock valuable insights that can inform strategic decision-making for our wineries, enabling them to optimize their DTC business operations, improve customer engagement, and create memorable experiences for visitors. We recognize the potential of data-driven approaches to drive innovation and foster sustainable growth in the wine tourism industry.”

“We see this pilot program as an opportunity to pool our collective knowledge and expertise, so we can elevate our wine tourism offerings and position our region as a premier wine destination. We envision a future where wineries in our region can thrive in the DTC market, and where visitors can have truly exceptional wine tourism experiences,” Botha concluded.

“The tourism sector is one of the largest economic contributors in the Cape Winelands District. Between our mandated function of generating opportunities through local economic development and our role as Regional Tourism Office, this exciting and technologically advanced project ticks all the right boxes for the Cape Winelands District Municipality,” says Dr Elna von Schlicht, executive mayor of the Cape Winelands District Municipality.

 

Vino Nobile di Montepulciano Preview 2023 by Filippo Magnani

Tuscany’s “Old Red Wine Zone” becomes a leader in sustainability

The 2023 edition of the highly anticipated Anteprima Vino Nobile di Montepulciano returned to the medieval fortress of Montepulciano on February 15th.. The doors were opened to the public from Saturday the 18th to Monday the 20th. There were over 40 producers present, which is over half of the denomination.

Participants had the opportunity not only to taste both the 2020 vintage and 2019 reserve wines, they also had chance to learn about DOCG’s innovative projects related to sustainability and the ‘Pieve’ project which defines 12 unique zones of production called “Additional Geographic Units.”

As the first DOCG in Italy, Vino Nobile di Montepulciano is also leading the way in sustainability and is now the first Italian denomination to have received the sustainability certification mark under the Equalitas standard. This has been a long journey, that started back in 1985 when the Consortium, with the support of the Municipality of Montepulciano, decided to install a network of meteorology stations to record weather data throughout the entire production area. Expert agronomists made recommendations based on the findings to limit the use of chemical pesticides. Further studies were done in 1992 and 2006 to investigate the soils and biological waste respectively. Then in 2015, the “Vino Nobile di Montepulciano Carbon Footprint” project became a model on a national scale, calculating the CO2 emissions for one bottle of Vino Nobile. The protocol established by Equalitas for certification is extremely rigorous and includes numerous environmental requirements, such as measuring the carbon footprint, the water footprint, and socio-economic compliance with free trade unions and equal opportunities.

The “Pievi” project continues the route towards the excellence of the pure expression of Sangiovese

Launched in 2021, during the pandemic, the Consorzio of Nobile di Montepulciano introduced 12 Additional Geographical Units called “Pievi” that are the result of an in-depth study of history, landscape, and wine production. The name refers to the ancient parish churches used to divide the territory into areas as far back as Roman times. The goal of the Consortium with this project is to reaffirm and codify a current physical reality with its ancient historical roots since Montepulciano is one of the oldest wines documented in the Middle Ages. In fact, one of the most interesting documents testifying to the existence of a Montepulciano wine production and marketing district dates back to a rare sales contract from 17th October 1350, preserved in the Madonna de’ Ricci (crociferi) collection found in the Italian National Archives in Florence. The first Vino Nobile wines with the “Pieve” label from the 12 selected zones will be released next year.

The noble heritage of Montepulciano

A symbol of local culture, the village of Montepulciano is situated on a gently sloping limestone hill that separates Val di Chiana from the Val del Orcia. Due to its rich history, Montepulciano represents a sort of open-air museum in the heart of one of the most popular and explored wine destinations in Tuscany. The old town is filled with Etruscan artifacts, Renaissance buildings, ornate churches decorated by illustrious artists, ancient theatres, and local artisan shops—a perfect place for wine enthusiasts to immerse themselves in Tuscan beauty and history.

 

Wine in Trentino Alto Adige, A Taste of the Dolomites – by Michele Shah [Part ll]

Trentino (the province of Trento) and Alto Adige (the more northerly province of Bolzano, also known as the South Tyrol or Südtirol, bordering Austria, unified to Italy in 1919, after World War I, share a range of fragrant white wines and German-accented syllables. Both Trentino and the Alto Adige produce notable amounts of the popular Pinot Grigio, Chardonnay, and Sauvignon, as well as Pinot Bianco, and Riesling.  While the more aromatic Müller-Thurgau, Moscato, Sylvaner and Gewürztraminer, which is said to take its name from Alto Adige village of Tramin, can be enticingly perfumed and unexpectedly age-worthy.

One main distinction between Trentino and Alto Adige is that production in Alto Adige comes mainly from small family-owned estates that sell their wines locally with limited exports to Germany and Austria. Trentino on the other hand counts on a large number of growers, and members of large cooperatives, such as Cavit and Mezzacorona. These popular wines have found their niche, both in Italy and abroad, among wine drinkers who look for reasonably good and affordable wines for daily enjoyment.

Alto Adige is divided by its waterways, the Adige River and the Isarco River, thus creating two valleys. The vineyards are dotted around the banks of the rivers rising from an altitude of 200 to 1,000 meters into the hills. Bolzano to Trento is an easy 60km and indications are well signposted with good restaurants, hotels and excellent wineries on the way.

Cooperatives in Trentino-Alto Adige, go as far back as the Hapsburg Empire and are quite common representing the lion’s share of production. Cooperative farming in Trentino-Alto Adige played a fundamental role, its success stems from the necessity to create an effective economic system for the region’s fragmented farming industry, including that of viticulture, the average grape grower owns little more than 1ha, and most vineyards rise up the mountainsides as spectacular steep terraced vineyards, some still using the ‘pergola’ system.

Cantina Terlano (www.kellerei-terlan.com), a cooperative founded in 1893, just above Bolzano at Terlano is one of the best expressions of ‘heroic vineyards’ in Alto Adige producing exquisite white wines, in particular its Pinot Blanc from the terraced Vorberg vineyards. Well worth the drive to visit the vineyards above Terlan.

Cantina Girlan (www.girlan.it) has built up a leading position as a Pinot Noir producer – with wines of great character and remarkable elegance. In the last few years, Cantina Girlan set itself still higher goals and conducted a search for a single site capable of producing an outstanding Pinot Noir combining an international standard of quality with the authenticity of the terroir. The choice finally made was a monopole site by the name of Ganger, home of the Pinot Noir Riserva Vigna Ganger.

Cantina Nals Margreid (www.kellerei.it)is a “star on Alto Adige’s wine scene. Their wines have received the highest accolades from prestigious wine publications, including Wine Enthusiast, Wine and Spirits, Wine Spectator and James Suckling. Their whites are particularly interesting, exhibiting an intense minerality and acidity.

Termeno or Tramin is home to Martin Foradori’s family estate, Hostätter, (www.hofstatter.com) one of Alto Adige’s historic estates established in 1907 especially to experience the zesty aromatic Gewurtztraminer of Tramin, his majestic single vineyard Pinot Noir Barthenau, Vinga S. Urbano is where Itlay’s best Pinot noir comes from 100-year-old vines of the Mazzon site, as well as home to local Lagrein.  Bolzano is one of Alto Adige’s top areas for red wines, including the light indigenous Schiava wines.  The surrounding chain of mountains creates a perfect microclimate characterized by warm summers protecting the vines, giving good ripeness.

As you reach Trentino, I suggest you visit the family-run Endrizzi estate (www.endrizzi.it). A beautiful old family house and estate at San Michele all’Adige producing some authentic indigenous and elegant varietal wines such as Pinot Grigio, Nosiola, Müller Thurgau in the whites and Teroldego Rotaliano, Lagrein, in the reds.  Top bottling includes their Masetto range. The estate has a well-stocked shop and a nice setting for a light snack.

Elisabetta Foradori’s (www.elisabettaforadori.com) a family-run certified biodynamic estate at Mezzolombardo, well worth a visit, produces indigenous wines from Teroldego, Pinot Grigio, Nosiola and Manzoni Bianc. Elisabetta is sought out for her Teroldego, characterized by its deep granite hue and soft tannins.  Her cellar with its hand-crafted amphorae which come all the way from an artisan in Spain is a must to see and a tasting with Elisabetta is a wonderful experience as she explains the importance of biodiversity in winemaking.

Trentino, which pioneered sparkling wine made by the classic method early in the century, has retained its leading position and these sparklers are now grouped under Trentodoc appellation. They are predominantly Chardonnay based, and the extensive amounts of Chardonnay in Trentino’s vineyards reflects the importance of this production. Today a fair amount of Pinot Noir is also used in Trentodoc production.  A visit to Ferrari, (www.cantineferrari.it) one of the oldest sparkling estates is a real eye-opener to premium Italian sparkling wines. If you have the time stop at the one starred Michelin Locanda Margon and then visit the family’s jewel which is Villa Margon.

South of Trento two distinctively different estates show up for the quality of their wines.  The first near Volano is home to Eugenio Rosi, a controversial, yet authentic production of the indigenous Marzemino wine, showing a fruity vibrant character, very enjoyable and versatile.  Slightly further south near Avis is Tenuta San Leonardo estate (www.sanleonardo.it), home to one of Italy’s premium age-worthy Bordeaux-style blends of extreme elegance and harmony. Top bottling Villa Gresti is a selection of 90% Merlot with 10% Carmenère.   This is another must, as the estate is comprised a large parkland and houses an interesting museum of farm machinery and tools, but above all the family Marchesi Guerrieri Gonzaga if in house are absolutely delightful hosts.

About Michèle Shah

Michèle Shah has championed and promoted Italian wines for more than 30 years. A noted marketer, writer, communicator and judge, she works with producers across Italy. She is passionate about bringing the quality and diversity of authentic Italian wine to an international audience: her “Speedtasting®” b2b tastings have helped hundreds of producers find new export markets. Her clients include the Consorzi of both famous and emerging Italian wine denominations. A great lover of Italian gastronomy and heritage, Michele also organises wine tours for businesses and enthusiasts. These allow her to share her infectious love for Italian culture, deep wine knowledge, and connections with many inspiring figures in Italian wine. 

The Magical flavors of the Dolomites – Fine Dining by Michele Shah [Part l]

Alta Badia lies in the heart of the mountainous chain of the Dolomites, which the famous architect Le Corbusier declared to be “the most beautiful work of architecture in the world.” The Fanes-Senes-Braies Natural Park and the Puez-Odle Natural Park, both of which are situated in Alta Badia, are part of the Dolomites and easily reachable from Venice or Milan

A UNESCO World Heritage site since 2009, the Dolomites is comprised of a mountain range of 18 peaks that rises above 3,000 meters, featuring breathtaking vertical walls, sheer cliffs and a high density of narrow, deep and long valleys.

The Dolomites is famous for skiing, but not only!  Its picturesque towns and villages such as San Cassiano, Corvara and Colfosco situated close to its mountain peaks, or cradled in its many valleys traversing Alta Badia, Val Gardena, Arabba and Val di Fassa make the Dolomites an ideal place to plan a holiday winter, spring or summer.

What really makes this area special, in addition to breathtaking scenery, is its excellence in hospitality and fine dining – indulging and satisfying the senses at high altitude is what they do best in Alta Badia.  The Dolomites offer an amazing experience be it in winter for winter sports or summer for the sunny breezy days and cool evenings which allows one to trek, mountain climb, bike or walk in the Dolomites or just visit the small villages and enjoy the wonderful light, intense green landscape, bight skies, and sunshine.

The cooking of Alto Adige derives from distinct heritages, one Italo-Venetian, the other Austro-Tyrolean, but the intermingling of peoples drawing on shared resources along the Adige Valley has taken the sharp edges off the contrasts. Something akin to a regional style of cooking has emerged combining the best of Alpine and Mediterranean cuisine and this is what emerges from the top dining locations in the charming resorts of Alta Badia where you can find the highest peaks.

Nestled at the foot of the mountains is the charming village of San Cassiano which houses one of Italy’s top *** Michelin-starred restaurants’, St Hubertus*** awarded with a green star in the Michelin Guide.  St Hubertus is part of the Rosa Alpina – An Aman Partner Hotel in San Cassiano.  One of the historic hotels of the area which has years of experience in making one’s stay one of the most eclectic experiences.

Chef Norbert Niederkofler is the creative spirit of St Hubertus, which offers a fine dining experience of pairing signature dishes of Chef Niederkofler to top fine wines from around the globe as well as hidden local gems, a wine list that counts some 2.600 labels and a well-stocked cellar with 20,000 bottles selected by wine director Lukas Gerges.  The wines of the area from Trentino and Alto Adige offer some wonderful unique grape varieties, with whites characterized by stony, mineral freshness and bold and fruity red brambly wines.  There is also a terrific sparkling range to discover as well.

The Pizzinini family has run the Rosa Alpina Hotel for three generations. Hugo, the current owner, can be found at any moment helping to pack a breakfast hamper for a romantic trek or discussing where to find the finest ski slopes for powder snow and five minutes later, looking for one of Rosa Alpina’s best Champagnes to chill for a favored guest’s lunchtime arrival.  Their big news is that they are about to undergo a total face-lift, a complete restyling of the hotel to offer real Luxury accommodation with large 45sq meter and 75sq meter rooms as well as suits and full apartments.  No doubt this will be a move away from a traditional style to a re-vamped luxury style maintaining the same thumbprint of exquisite taste, comfort and charm which is what they are known for. The official opening will be in December 2024.

Talking of exciting cutting-edge dining experiences, the Cocun Cellar Restaurant run by Jan Clemens Wiser and his all under-30 staff is noteworthy.  The dining experience is located in the (large meandering) wine cellar of Ciasa Salares Hotel, which stands just outside San Cassiano.  Jan Clemens has personally selected 2,000 labels/19,000 bottles from some of the funkiest, biodynamic, and natural producers of Europe, many labels of course come from local producers in the area, as does the fresh seasonal produce that can be found in the equally creative menu.  Surrounded and sitting between rows of bottles you dine on massive wooden tables tastefully set out in separated areas sectioned off by shelves of wines.  This sets the atmosphere and pace, inviting you to explore further this fantastic selection and world of wines, many of which are offered by the glass.

Before leaving the dining, a must is to drive a few kilometers down the valley to Corvara, to visit Hotel La Perla’s hidden jewel, which lies underground in its cellar, a real mausoleum dedicated to Tuscany’s Tenuta’ San Guido’s eclectic wine, Sassicaia.  A visit to the cellar is a truly unique experience and takes one to the temple of Sassicaia comprising some 2,000 bottles of its different vintages, in fact, an entire room dedicated to every single vintage from start to date of Sassicaia, one of Italy’s benchmark wines of excellence.

La Stüa de Michil’s fine dining historic restaurant at la Perla’s exclusive hotel in Corvara is another experience that is not to be missed.  Chef Simone Cantafio’s has recently been awarded his first well-deserved Michelin star for his exquisitely prepared dishes.  The atmosphere in this authentic old ‘stube’ made up of many small dining rooms is really something special and symbolic also of the local Ladino culture.

With so much fine dining it’s a good thing that the Dolomites and the area of Alta Badia offers so many paths for hiking, walking, and bike trails, just so that one can justify all the good meals and wines.  The good news is that if you are hiking or biking, there are plenty of great restaurants at altitude where you can stop for a simple meal and refreshments to a full gourmet meal.  Just to mention a few, Club Moritzino restaurant and bar at 2,000 metres, open in summer and winter offering some of the best and freshest fish which is flown in daily from Chioggia near Venice.  Its tantalizing menu of fine fish dishes includes fresh lobster, prawns and oysters, as well as pan-fried bream, seabass, John Dory, Turbot and much more exquisite fish.

Another favorite is Rifugio Ütia de Bioch Hut in the midst of the slopes, also at around 2,000m which not only offers excellent views but also fine authentic Ladino dishes with a modern twist, accompanied by a wide selection from some of Alto Adige’s top wines.   There are many more great places but I’ll let you discover these as there is always something new to discover in the Dolomites.

Alta Badia has some of the world’s top ski instructors and experienced mountain guides eager to guide you around the beautiful scenic slops. In winter one can ski, or join snow walking excursions, in summer there is real mountain climbing at altitudes and gradients as well as gentle walks in the pine forests.  The Dolomites is famous for the ski excursion of the four passes, which takes one into the Val Gardena and over some spectacular mountain scenery.  Its extensive area of slopes which are all inter-connected allows for some of the best skiing in the world.

The Dolomites is famous for Sellaronda ski excursion of the four passes, which you can reach from San Cassiano, Corvara and Colfosco traversing four Ladino valleys Alta Badia, Val Gardena, Arabba and Val di Fassa, over some spectacular mountain scenery.  Alta Badia’s extensive area of slopes which are all inter-connected with the Super Ski Dolomiti pass includes 450 lifts and 1200 slopes, which makes it easy to ski over to Cortina or Corvara or to the Marmolada glacier, one of the highest peaks, which reaches some 3350 metres.  Views from here as from many other heights are amazing and this is what makes the Dolomites stand out above so many other ski destinations.  The higher you go the longer the slopes, so don’t miss the Marmolada glacier and the 12km descent to Malga Chapela.

Ski Dolomites https://www.skidolomites.it/ offers single and class lessons and has also been awarded the GOLD seal certification for ski school for children.

The Gourmet Ski-safari takes place on the slopes and allows you to share a culinary experience with star chefs of Alta Badia presenting their favorite dishes paired with some of the best South Tyrol wines (Alto Adige Trentino appellations) wines.  This event celebrates the official start of the culinary winter season on the slopes and is where you can meet Michelin-starred chefs creating unique dishes, prepared with seasonal, top-quality products – a hallmark of the region. It’s called a ski-safari because you ski from one mountain hut to another, trying each chef’s creations.

It’s quite unique and great fun to join the Wine Ski-safari which offers a similar expedition on skis across the valleys skiing for mountain hut/restaurant to hut enjoying the region’s multitude of wines. It’s a unique experience to taste some of Alto Adige’s best white, red and sparkling wines at an altitude of 2,000 meters.

For more information on the dolomites where to stay where to eat you can explore this very useful website: https://www.skidolomites.it/en/ski-school-lessons-alta-badia.htm

For ski school and ski lessons and excursions contact: https://www.altabadia.org/en/winter-holidays/italian-alps/ski-resort-alta-badia.html

lavilla@skidolomites.it  Tel +39 0471844018

sancassiano@skidolomites.it  Tel +39 0471840011

armentarola@skidolomites.it Tel +39 0471840001

 

Restaurant St Hubertus (3-star Michelin)
Rosa Alpina – An Aman Partner Hotel
San Cassiano in Badia – (Bolzano)

www.rosalpina.it
www.st-hubertus.it

Wellness Residence Ciasa Antersies
(excellent self-catering apartments in San Cassiano with great views)
Via Soplá, 12
I-39030 San Cassiano in Badia (BZ)

info@ciasaantersies.it
www.ciasaantersies.it


Cocun Cellar Restaurant
Hotel Ciasa Solares
San Cassiano in Badia – (Bolzano)

https://www.ciasasalares.it/en/restaurants/cocun-cellar-restaurant


La Stüa de Michil
Strada Col Alt, 105,
Corvara in Badia – (Bolzano)

https://www.laperlacorvara.it/it/la-stua-de-michil/
www.hotel-laperla.it

Club Moritzino – Café Restaurant Terasse
Piz La Ila

www.moritzino.it

Rifugio Ütia de Bioch Hut
Top of chairlift „Biok“

www.bioch.it

30 minutes from Piz Sorega
50 Minutes from Piz La Ila, or Col Alt, or chairlift Pralongiá I


Snow walking excursions in the Dolomites

SCUOLA SCI DA FONDO ALTA BADIA San Cassiano  www.scuolafondo.it

Ski & Snowboard in the Dolomites – E-Mail: info@skidolomites.it – Web: www.skidolomites.it

Alta Badia –website offers excellent info in the area: www.altabadia.org/en/alta-badia-italian-alps-dolomites.html

Part ll to follow… Wine in Trentino Alto Adige, a taste of the Dolomites
– by Michele Shah

 

Chianti Classico Collection 2023: producers who embody passion, and strive for excellence – Filippo Magnani

The Chianti Classico Collection 2023 came together this year, for its flagship event, “Anteprime Toscana.” The Collection plays an important role in spreading awareness and improving transparency of one of Italy’s most charming and multifaceted wine territories.

The “Collection” took place in the beautiful Leopolda Station in Florence. It was the 30th edition, hosting a record number of producers (206 Black Rooster Estates) who presented the latest vintages of their Chianti Classico, Riserva and Gran Selezione wines to both the press and industry professionals. A total of 750 wines were presented between Chianti Classico Annata, Riserva, Gran Selezione and barrel samples from the 2022 vintage. The event was opened to the public on Valentine’s Day also offering an immersive tasting experience of wines, olives, cheeses, tomatoes and balsamic vinegar. A dedicated tasting area was set up for the Olive Oil DOP Chianti Classico where 30 different oils were showcased.

The Chianti Classico territory is quite complex, and a series of seminars were presented by Alessandro Masnaghetti, better known as “The “Mapman” for his significant contribution to mapping the vineyards of the world’s most significant wine-producing areas, and author of the recently published Chianti Classico Atlas of its vineyards and Additional Geographical Units.

Chianti Classico’s Constant Innovation

The Geographical Units mentioned in the seminars mark a step towards more profound knowledge and a greater appreciation of the peculiarities of Chianti Classico. The goal is to highlight the specific microclimatic characteristics with an even greater focus on the underlying differences that exist within these areas. The 11 UGA (San Casciano, Greve, Montefioralle, Lamole, Panzano, Radda, Gaiole, Castelnuovo Berardenga, Vagliagli, Castellina, San Donato in Poggio) are today labeled singularly with the name of the specific village of origin.

Showing the name of the municipality or village on the label will spark both curiosity and recognition from the increasingly high numbers of consumers who would like to improve. their understanding of the micro territories of Black Rooster wines.

Chianti Classico, a region that is eager to develop and has a vision of hospitality

This region has been one of the most popular destinations for wine enthusiasts for centuries. Perched on a plateau at altitudes between 200 and 800 metres, it’s covered with forests of oak, chestnut, pine and cypress trees. Now held in the arms of its two historic capitals, Florence and Siena, Chianti Classico was first loved by the Etruscans, then the Romans. The territory still preserves evidence of many past cultures. The earliest documentation of the existence of a wine-producing district dates back to the 13th  century with the “Lega del Chianti”, formalized between Radda, Gaiole and Castellina and branded with the famous Black Rooster which, after many glorious years, became the official symbol of Chianti Classico wine in 2005. The rooster symbolizes the spirit of the Territory; strong, elegant, lively, and proud. Its crowing marking a new day.

With a high density of wineries, the region is a true oenological paradise full of castles and ancient abbeys where fine wines are matured, world-famous wineries alongside small and no less prestigious family-run estates, traditional cellars and architectural masterpieces. A setting in which hospitality and its experiences take on various forms with a multitude of activities. The producers here understand the importance of hospitality which brings great economic value, diversifying income, creates effective means of communicating values, and enhances the distribution of their wines. From curious wine enthusiasts to collectors, guests are drawn to the famous winemaking names of Chianti but also discover hidden gems of the highest quality. From private wine clubs and sommelier associations to restaurateurs, wine tourism in the Chianti Classico region embraces an increasingly varied public. Consequently, wineries work together with the tourism sector to create personalized and authentic wine and culinary trips.

As always it was a true pleasure, to once again, meet so many passionate producers who exemplify the culture and philosophy of Chianti Classico!