The World of Pinot Noir announces March 2021 will be ‘WOPN Wine Month’ 

This year, the largest annual gathering of Pinot Noir producers and fans is going virtual it’s going to be bigger and longer.

During the month of March every Wednesday, Thursday, and Friday will feature a series of virtual tasting seminars, events, auctions, and winemaker happy hours via Zoom, Instagram Live and Facebook Live.

“Each year, our 3,000-plus attendees often say they’d love even more content and more opportunities for intimate experiences with winemakers,” says Laura Booras, president of the World of Pinot Noir Board of Directors. “This year, we actually have an opportunity to grow those opportunities.”

New this year is the “WOPN Wine Case Experience.” Each guest will receive a carefully selected case of hard-to-find pinot noirs handpicked by our esteemed World of Pinot Sommelier Team. Then, each Wednesday (beginning March 3), David Glancy, Master Sommelier and Founder of the San Francisco Wine School, will host an exclusive winemaker seminar and discussion featuring three of the 12 wines.

Every Thursday (beginning March 4), WOPN will present a different deep-dive tasting seminar. These winemaker panel discussions will feature esteemed personalities in the winemaking community and delve into sites such as Bien Nacido, the terroirs of the Santa Lucia Highlands and explore the rugged elegance of the Sonoma Coast. Each tasting seminar will feature a collection of wines for purchase.

In addition to the eight tasting seminars, WOPN will host a series of free live Facebook and Instagram winemaker discussions and Happy Hours every Wednesday at noon (PST) and Friday at 5 p.m. (PST), respectively.

WOPN’s popular annual silent auction also goes virtual. Bid throughout the month on large-format bottles, exclusive library wines, and one-of-a-kind experiences from scores of producers from around the world.

For further information please visit the World of Pinot Noir website

WINEGB ANNOUNCES ITS CALENDAR OF ACTIVITIES FOR 2021

WineGB has just released its 2021 calendar of activities as part of its UK market development strategy. This year there will be a strong focus on wine tourism and the retail sector, underpinned by industry values including sustainability, product excellence and innovation.

Activities kick off with a virtual three-day wine tourism conference next month. ‘Wine Tourism in the UK: the route to success’ will run 2nd – 4th March, 10 am-12 pm each day. Whilst aimed primarily at industry members, many of whom are actively engaged in wine tourism, the calibre and line up of speakers will be instructive and inspiring for anyone working within the wider tourism and hospitality industry.

English Wine Week is moving to June, taking place Saturday 19th – Sunday 27th June. Celebrating English vineyards and wines in a week that includes Summer Solstice and Midsummers Day as well as the beginning of flowering seemed a timely and seasonal move for both vineyards and the many retailers selling English wines. With the range of wines now readily accessible and reported record sales of English wines in the last year, the Week provides the perfect opportunity to team up with retailers to spread the strong message of availability, together with encouraging more people to visit the many vineyards that are open to the public (in times without lockdown restrictions). More information about how WineGB will be proposing to work with retailers will be released shortly.

There will be a separate Welsh Wine Week, scheduled to take place Friday 4th – Sunday 13th June. Supported by the Welsh Government’s Drinks Cluster, there will be a veritable toast to the growing number of vineyards across Wales. Further information will be available from https://drinkwelsh.co.uk

The pandemic last year meant that the annual WineGB Trade & Press tasting was cancelled. This year’s tasting is scheduled to take place on Tuesday 7th September (subject to any restrictions of course) and promises to be the key showcase event for GB wines and the recent excellent vintages and releases.

The WineGB Awards will see judging taking place over the week of 7th June at Ashling Park Wine Estate, Sussex. Led by Co-Chairs Susie Barrie MW and Oz Clarke, the wines will go through a rigorous tasting process with the highest calibre of judges. The aim of the Awards is not only to celebrate excellence but to provide significant promotional opportunities for all the winners through an extensive social media campaign and supporting all stockists and resellers. The medal wins will be announced on Thursday 24th June (during English Wine Week). A trophy announcement and awards ceremony is planned and further details will be released in due course.

A number of dedicated social campaigns will also be rolled out over the year. Upcoming is a Valentine’s focus with a difference: #WineMyHeartAway is running in association with Susie Barrie MW and Peter Richards MW together with Majestic and encouraging followers and industry alike across their social channels (Instagram and Twitter) to share the first time they fell in love with wine. To celebrate International Women’s Day on 8th March, WineGB is teaming with Women in Wine London to run a series of Instagram Live interviews across that week until 15th March, featuring women from some of the many different areas of the Great British wine industry.

Comments Julia Trustram Eve, WineGB’s Marketing Manager: “Whilst last year was incredibly challenging for many of our members, the rise in retail and direct to consumer sales demonstrated that consumers are more clearly focussed on provenance, sustainability, buying from local producers – all of which our industry is proud to provide. Above all we want to set out a calendar of events and projects that focus on key consumer drivers and allows them and the trade to engage with this wonderful industry of ours, which is going through remarkable growth and bursting with confidence.

“We sincerely hope that the many tourism operations and our own trade tasting will be able to take place in person – we cannot wait to see everyone again and give the trade a chance to connect with our wines. Here’s to a great 2021.”

Further information – visit https://www.winegb.co.uk/trade/

California Wine Institute Launches “Golden State of Mind” Campaign

The “Golden State of Mind” campaign will showcase California’s efforts in sustainable vine growing, innovation and winemaking advancements.

The first phase will be rolled out spring 2021 and will focus on digital advertising and consumer-focused promotions, starting with the introduction of a new look and logo.

Built on the pillars of optimism, innovation and advancements in winemaking, the campaign will also promote a calendar of online events, such as virtual winery tours for the trade and education webinars, as well as a new wine education course with a four-tier certification program.

Seeking to expand its audience in both new and emerging markets, the California Wine Institute is launching its new campaign in the following markets: Canada, Denmark, Germany, Hong Kong, Japan, Mexico, Sweden, and the United Kingdom as well as Australia, France, Israel, Spain, the United Arab Emirates, Ukraine and other Eastern European markets.

California Wine Institute’s vice president of international marketing, Honore Comfort, commented: “The crises of 2020, felt both locally and globally, have underscored the importance of our enduring relationships with supporters of California wine around the world.

“We have an opportunity to forge a new path, to share California’s unique attributes so that we continue to grow and evolve in the minds and glasses of our global audience and build a more robust sales channel for our wineries.”

The Wine Institute launched its 2030 Plan last year, a 10-year strategy to increase US wine exports, 95% of which are sourced from California to over $2.5 billion. The strategy aims to increase sales in current markets, launch activity in new markets, and encourage more wineries in California to sell internationally.

The campaign aims to shine a spotlight on California values, showcase the state’s family-owned wine producers, next-generation winemakers and growers and also highlight its commitment to sustainability, diversity and inclusion.

For further details visit – website.

New Zealand Winegrowers Announce Inaugural 2021 Wine Week

The New Zealand Winegrowers has just revealed details its inaugural New Zealand Wine Week, which kicks off February 8th, 2021 as a virtual event.

With activities planned across the USA, UK, Ireland, and Canada, there is a wide-range program including tastings, discussions, and online activities, including ‘Challenging the Myths around Food Miles.’

The events have been designed to explore New Zealand’s wine story showcasing its “premium, sustainable, and diverse wines”, states NZW.

They will also offer participants the opportunity to participate in live discussions with leading wine voices from around the world.

“In these challenging times we are delighted to be able to work together across our key Northern Hemisphere markets to bring a wide range of valuable intel and insight from renowned speakers,” said Charlotte Read, general manager, marketing.

“We aim to shine a light on many aspects of New Zealand wine during this week and show that even though we can’t physically be together, we can raise the profile and celebrate New Zealand wine with our trade and media audiences,” she added.

Other activities include: ‘What’s New… What’s Next!?’ – a winemaker led panel discussion seminar exploring behind the scenes in New Zealand wine cellars;  ‘Pinot Noir Soils’ – a webinar delving into the different regions that excel in growing Pinot Noir; Syrah Masterclass – exploring the diverse styles and regional expressions with Rebecca Gibb MW; New Release Self Pour – a guided self-pour tasting to explore a set of new releases from New Zealand; and Instagram Lives with Dr. Jamie Goode plus several New Zealand winery personnel to explore different facets of New Zealand wine.

As part of the week, an online New Zealand wine catalog will also be launched, aimed at trade-based in US, UK, Ireland, and Canada, which will provide a service whereby customers can browse participating winery profiles and compare varieties, price, channel, and availability in each market.

For full details and registration

https://www.nzwine.com/en/events/new-zealand-wine-week/

 

Details of Cité des vins et des Climats in Beaune are Revealed

The building permit for the Cité des Vins & des Climats de Bourgogne in Beaune was issued on November 24 at the City of Beaune.

This new step is a great satisfaction for the project teams who have been working for several months to design and build this emblematic building which will notably host the next Center for the Interpretation of Climates in the Burgundy Vineyard.

Located at the Portes de Beaune, and designed by Emmanuelle Andreani, architect (SIZ’-IX agency).  The architectural design will symbolize by its curves the tendril of the vine, which winds firmly around the trellis wire.  The “tendril” will be anchored to the ground by a dry-stone wall then will rise towards the panoramic belvedere terrace 24 meters high to appreciate a 360 ° landscape.

The Cité des vins et des Climats de Bourgogne in Beaune will be located in the heart of the city’s new Biodivercity®-labeled urban and landscaping district, just a stone’s throw from the Palais des Congrès. Modern, ecological, and distinctly human, it will feature an upscale hotel, restaurants, a luxury wine-focused shopping mall, an events hall, and a large landscaped park.

The ground floor of the Cité, covering 1,100m2, will be solely dedicated to the discovery of the wines and Climats of Bourgogne.

Visitors will be able to explore exhibits organized according to three major themes, with an estimated visitor time of 90 minutes:

– The Bourgogne region’s history, soil, territories, etc.

– The plots and Climats; this unique model for terroir viticulture

– The grapes and the wine; single varietals, vinification, barrel making, aromas, and tasting

The Cité in Beaune will help promote the Climats of the Bourgogne region, inscribed on the UNESCO World Heritage List. As such, it will be the center for discovering the Climats of Bourgogne, which will have a dedicated space within the visitor trail. The uniqueness of the exhibition lies in establishing the right balance between scenography, museography, and a pleasing visitor experience.

The preparatory work will begin at the end of 2020, with an official start at the end of January 2021.