Wine Tourism Archives

South Africa’s Wine Exports Bounce Back After Two Years

The South African wine industry is making a comeback after facing serious challenges the past two years.

There was a distinct silver lining when wine exports recovered to a healthy“volume of 388 million litres, which amounted to R10.2-billion” according to a statement by Wines of South Africa.

There was a strong demand from UK, US and China, these three countries helped South African wine exports increase by 12.1% in value to R10.2bn in 2021.

Top Export Markets

The UK remains South Africa’s largest export market. Volume sales to UK increased 12% to 92.5 million litres; value sales up 20% to R2.5bn.

Germany was the second largest export market, with volumes at compared to the previous year.

Shipments to the US increased 134% by volume and 39% by value to reach R887m.

The Netherlands was the fourth largest export market (by value), followed by other African countries, with exports increasing 50%. Canada and France were also very strong.

The fastest growth came from China, with exports increasing 189% by volume and 59% by value to R458 million. China is now South Africa’s eighth largest export market.

The South African alcoholic drinks industry suffered a very challenging few years as the government imposed a series of domestic sales bans and export bans during the pandemic.

“It is good for our recovery efforts, as the alcohol industry has suffered almost five alcohol bans which amount to about 26 weeks of non-trading,” said National Liquor Traders Council spokesperson Lucky Ntimane. “So the announcement is a welcome relief, but people need to understand that this is also not a licence for non-compliance. It does not mean that Covid-19 is gone or disappeared.”

The popular trade show Cape Wine is set to take place in October, which could give the industry an added boost. It was initially scheduled for September 2021, but it had to be postponed due to a coronavirus outbreak.

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France Adds A New Appellation – Côtes du Rhône Villages Laudun

The village of Laudun in the Côtes du Rhône is set to become its own AOP likely by its 2023 vintage, following decades of lobbying.

News emerged last week after officials from France’s national appellations body, the INAO, presented their findings on the move back in December and following a vote by local winemakers.

The next step will be a public inquiry by the INAO in the three communes that make up the Laudun production area in order to establish the official area of production (which will cover over 1000 hectares (2500 acres). The appellation is expected to be formally inaugurated in June this year although the title will likely not be seen on labels until 2023.

“It will be the conclusion of a great undertaking,” Luc Pélaquié, head of the Laudun winegrowers’ union, told regional newspaper Midi Libre. “I salute the hard work and spirit of the winegrowers who have labored for the future of local viticulture.”

The Côtes du Rhône Villages Laudun title encompasses the communes of Laudun, Saint-Victor-la-Coste et Tresques in the Gard department on the right bank (west) of the Rhône, north of Lirac and Tavel, and over the river from (and to northwest of) Châteauneuf-du-Pape. Vineyards in Laudun currently cover around 560 hectares (1400 acres).

The region is known for being one of the largest producers of white wines of the Villages. Laudun whites, predominantly from Grenache Blanc and Clairette (although Viognier, Bourboulenc, Marsanne and Roussanne may also figure) make up around a quarter of all production in the area.

Reds are predominantly blended from Grenache and Syrah, with the former being just proportionally larger in terms of overall vineyard plantings. Mourvèdre, Carignan and Cinsault can also figure in minor proportions.

In total, the region produces just under two million liters of wine a year through 18 wine estates, six cooperative wineries and 18 négoce operations. Over half of all Laudun production is sold in retail outlets in France while a quarter of production is exported to UK, China/Hong Kong, US, Belgium and Sweden.

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Collio Wine Region: a small yet rich wine treasure in northeast Italy – Filippo Magnani

Hidden in the Friuli-Venezia Giulia region, Collio is a gentle series of slopes where some of Italy’s best white wines are produced. It is a small wine region within the province of Gorizia, near the Italian-Slovenia border. It was a great pleasure to be one of the lucky writers to participate in the press tour last November. The tour was organized by the Consorzio Collio DOC. We had four days of intensive exploration and discovery, all dedicated to a protagonist of the Italian wine scene. I was thrilled and curious to dive into the small but rich world of this wine gem and my expectations were completely fulfilled.

A small wine territory with surprising complexity and richness

Collio is a radiant wine region where prestigious wines have been produced since ancient times. Vineyards and wineries are spread over rolling hills between 80 and 270 metres in height. For over 2000 years winemakers have had a special place for the production of a wide range of great wines in terms of style and grape variety. This ideal microclimate is generated by the presence of the Julian Alps to the north, which protects the valley by ensuring continuous ventilation from the “bora” that blows continuously over the vineyard. To the south, on the clearest days, you can observe the Adriatic Sea. The presence of the sea is fundamental for the health of the plants, the proximity to the Mediterranean Sea (30 km away) gives the area milder seasons, warmer air currents and a dry climate. These factors combined with the many variable soil compositions allow each corner of this DOC to express itself with its own character and charm in the wine. The so-called “Collio Goriziano” wine area is half-moon shaped territory bordered to the west by the river Isonzo and to the East by the river Judrio. It brings together the same DOC wines from 1500 hectares of vineyards positioned in eight different municipalities: Capriva, Cormòns, Dolegna del Collio, Farra d’Isonzo, Gorizia, Mossa, San Floriano del Collio and San Lorenzo Isontino.

The Collio valley is home to about 200 producers who, with vision and great dedication, have succeeded in tracing a well-defined common path which is able to maintain a strong link with traditions, and who are open to developments and innovations. For decades the famous native varieties and pillars of this wine area, such as Fiuliano, Ribolla Gialla, Malvasia Istriana and Picolit, have been accompanied by international varieties due to the great versatility of the land for the production of elegant white wines. In particular, the Pinot Grigio finds an absolutely suitable place for its maturation here, with its characteristic straw yellow colour, its ash hints, structure and length. To complete the wide range of white international grape varieties cultivated in the DOC we find the Chardonnay, Sauvignon, Muller Thurgau, Traminer Aromatico, Pinot Bianco and Riesling.

Despite the region of Collio being a well-known and renowned DOC for the production of a wide range of white wines, the surprising red wines also deserve to be mentioned. The trend is towards international grape varieties: Cabernet Sauvignon, Cabernet Franc, Merlot used predominantly for the most important vintages. The character of these wines very much reflects the territory in which we are: great drinkability, freshness, with an acidity that will allow these wines to express themselves at best in the battle with time.

“Ponca” Collio’s soil signature for the production of elegant wines

Taking a leap back 56 million years ago, the area of Collio was covered by sea, the land emerged after 20 million years. The hills of Collio hide the characteristics of the marine environment in their depths. It is precisely the soil, called Ponca or flynch, that is a protagonist in the great character and complexity of the wines of this territory. This soil is composed of layers of marl and sandstone of Eocene origin. It is the “heart of the hills” that yields the characteristics of salinity and minerality of the wines from the Collio DOC. The composition of “Ponca” also varies drastically in the vineyard’s locations, giving an incredible array of wines, depending on the type of vines planted. It is therefore the hand of man that must understand the land, shape it, and work it, to enhance the potential complexity and aging of the wines.

Four diverse subzones in the pursuit of excellence

The wine region of Collio regroups a mix of grape varieties, soils and types of wine made by growers with strong personalities. During our trip we had the chance to appreciate the peculiarities and the differences between those four main wine areas, spread between the eight different municipalities:

Capriva del Friuli

Capriva is an area totally covered by vineyards that vest the hills around the wine estates. This subzone, in the northern tip of the province of Gorizia, is among the most beautiful views of the Collio.

In the first morning of our trip, the Consorzio had organized the first tasting, covering the productions of different estates between Capriva del Friuli and Farra d’Isonzo. The producers presenting the wines were: Castello di Spessa, Russiz Superiore, Tenuta Villanova, Tenuta Borgo Conventi, Colmello di Grotta. All wines displayed intense and beautiful aromas in the nose. They also all had lively acidity, maintaining great balance and a fresh finish.

Cormons

In the central area of Collio, stands the town of Cormòns, surrounded by the hills that give life to the wine crus of Pradis, Plessiva, Brazzano and Zegla. There are wonderful wines produced here made from Pinot Grigio, Malvasia Istriana and Sauvignon Blanc, and the well-known Friulano. It is a lower-elevated area characterized by alluvial soils with a major presence of clay. During the afternoon of our first day, I had the pleasure to taste the wines of the following wineries: Tenuta Baroni del Mestri, Zorzon, Kurtin, Bolzicco, Carlo di Pradis, Bracco, Tenuta di Angoris. In general, they all expressed great texture with a good aromatic nose. They were vibrant and structured to the palate with a harmonious end.

Dolegna

The territory of Dolegna is the closest to the mountains. The vineyards are positioned at an elevation ranging between 50 and 90 metres. It’s quite a windy area. The area is also characterized by a cold and humid climate, particularly suitable for certain vines such as Sauvignon Blanc. We attended a wine seminar with a focus on Dolegna, on the second day, was very well organized and led by these estates: Tenuta Stella, Tenuta la Ponca, Fruscalzo, Pascolo, Casa delle Rose, Livon. I found the wines well made, characterized by Intense flavours and aromaticity; dry, fragrant palate with good acidity; with rich and elegant aftertaste.

Oslavia

Oslavia is considered the homeland of the orange wines. This wine corner is the cradle of visionary winemakers who represent first class pioneers of the production of skin-macerated white wines. Ribolla Gialla is the signature native grape variety of Oslavia’s wine identity. During the afternoon of the second day, I was lucky enough to sit side by side with the great interpreters in the Collio wine scene and all of them were able to reveal their individualism: Dario Princic, Fiegl, Gravner, Il Carpino, La Castellada, Primosic, Radikon. I tasted a wide range of great wines, showing high intensity and complexity of aromas. I tasted well balanced wines with body and finesse, signs of great potential for aging.

San Floriano

From San Floriano you can see the entire Collio region. It is the highest subzone. The hamlets of San Floriano are the easternmost territories of the DOC and they receive the benefits of dry and milder winds from the Adriatic Sea. The microclimatic conditions allow slow ripening, and the wines gain characteristics that well communicate their aging potential. Here we had the final dinner of the trip with a great tasting of San Floriano’s wine representatives. The wine growers which presented their wines were: Korsic, Marcuzzi, Manià, Humar, Formentini, Gradis’ciutta. The wines in general were vibrant, with good fruit and crispy acidity. They had a common elegance and good persistence, all lovely long-lasting wines.

Collio, a wine destination beyond the wine

Collio is an extraordinary area, tucked away with wine-themed castles and hamlets like Ruttars, Spessa, GradisCiutta, Oslavia and picturesque villages like Dolegna del Collio, Capriva del Friuli, Cormons, Farra d’Isonzo and San Floriano del Collio, all bordering one another. A particular destination for wine connoisseurs and oenophiles who love to discover the secrets behind the scenes of some of northern Italy’s finest micro-wineries. The roads and knowledge of wine tourism seem to end on the imaginary line drawn by Venice, but this land preserves a bountiful cradle of Italian culture and Northern European subcultures due to the proximity with Austria and Slovenia. It’s a fascinating place.

Around the town of Gorizia, a city designated as European Capital of Cosmopolitan Culture for the year 2025 by the European Commission, there are wineries with distinctive souls. It brings together great visionary producers, family and independent productions, modern and traditional wineries, revolutionary winemakers, who have made this territory one of the richest and most precious nests of white wines in Italy.

Along with the increasing success of the wine production, this strip of land has developed a great attitude towards reception and hospitality. The services related to hospitality are various and the experiences are many, you can choose to stay in a cosy B&B or in one of the charming country farms, or a hotel with luxury facilities. It is a perfect destination both for visitors that want to deep themselves in the authentic local culture, and also for those looking for a wild adventure.

Even the local Mittel European cuisine shows how the territory has been enriched by the different coexisting cultures. It is the meeting place of Hungarian and Austrian dishes with traditional Italian style. It is an extremely refined and elegant cuisine, which combines wild game with wines of incredible character and complexity.

To give a general overview of the territory and to better understand the wine region of Collio, the Consortium in collaboration with the Italian Sommelier Association, created “Enjoy Collio”. It is an event held in the autumn, addressed to international professionals and journalists and it is a unique opportunity to dig deeper into the immense and sometimes dispersive wine landscape of Friuli, tasting wines of exceptional craft but also combining experiences in authentic locations. The event brings together many facets of the territory, starting from the food and wine up to the hospitality, open air and sport activities.

Enjoy Collio aims to show the thriving potential of the Collio region. The road has been traced, and this represents the first great steps of a territory that is and will become more and more a great pride for the Italian wine and tourism scene.

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Chianti Classico, A Wine Tourism Destination Par Excellence – Filippo Magnani

An indissoluble partnership between wine production and tourism.

Tuscany is one of the most popular destinations for wine enthusiasts and a few other places stimulate a traveler’s thoughts and imagination as much as the Chianti Classico region.

This stunning wine region is a succession of gentle hills, dotted with vineyards rolling away into the horizon between Florence and Siena. An unspoiled landscape, where the presence of human activity plays an integral role in the extraordinary harmony of nature and skill. The fruits of this region have made it quite treasured along with the passion of great governors, noble administrators, artists, poets, men of science and agricultural talents. The history of these people can be read in the neat rows of vines and cypresses, the olive groves, the charming villages and in the stones of the castles, enabling us to remember and share the history and beauty of “Chianti Classico”. To really discover this place, you will need a guide – and the wine is undoubtedly an ideal and important witness to the fascinating history of the development of Chianti Classico.

Wine Escape – Chianti Classico

Along with the other leading wine production areas in Tuscany today, Chianti Classico is an extraordinary gateway to a deep and intimate knowledge of the roots of our culture and lifestyle. The area’s history has always been inextricably linked to wine production. Nature and people have grown together in an indissoluble relationship of respect and reward, bringing the Chianti Classico territory to life. If you wish to be immersed in the aromas and flavours of great food and wine tradition you will find Chianti Classico an ideal destination: It is a leading national tourist and wine tourism destination, chosen by visitors from all over the world for the wide variety of experiences linked to fine food and wine, with wine taking the leading role. A destination that represents an ecosystem of services focused on wine, some tangible, and others less so, but all of them engaging. Today’s “wine tourists” decide to visit an area not only for its great, historic wines, but also to make memories, experience the flavours of a local osteria, the aromas of the cellars and the smiles of grandmothers on their doorsteps. Journeys that are more immersive, making intimate and personal contact with traditions, culture, and people. In this respect, the concept of terroir expands to “winescape” in order to better express its connection to the region. This is why it is important to analyze and understand the factors that make Chianti Classico a wine tourism destination.

Chianti Classico – a kaleidoscope of organized and structured wine tourism opportunities.

Along the beautiful, winding roads of Chianti Classico, the winery doors are always open for visits and tastings. This is an area with a high density of wineries, a true oenological paradise, full of castles, ancient abbeys, where fine wines are matured, world-famous wineries alongside small and no less prestigious family-run estates, traditional cellars, and architectural masterpieces. A setting in which hospitality and associated experiences take on various forms, with all kinds of proposals and wine tourism activities. The producers understand the importance of hospitality: it has great economic value in terms of diversifying income, as well as being an effective means of communicating values and enhancing distribution of their wines. From curious wine enthusiasts to collectors, guests want to visit the famous winemaking names of Chianti and discover hidden gems of the highest quality. From groups belonging to private wine clubs and sommelier associations to restaurateurs, wine tourism in the Chianti Classico region embraces an increasingly varied public.

The reputation – wine tourists are extremely interested in visiting the locations of great and famous Chianti Classico wines.

The wine with the Black Rooster emblem is among the most widely marketed and recognized labels in the world. In over 130 countries, there is not a restaurant, wine shop or wine bar that does not offer the wines of this designation. Over the last 20 years, Chianti Classico has become one of the leading socio-economic systems in Tuscany, both in terms of the volume of wine produced, and its quality. Vintage, Riserva and Gran Selezione are the categories in a specific hierarchical scale, in terms of price and value. These wines express an indissoluble link between a par excellence product and the territory of origin. The designation is home to an incredible variety of unique microclimates that are particularly suitable for growing vines. In recent years the consortium and local producers have carried out important research aiming to outline the mosaic of Chianti Classico for consumers in the best possible way. The most recent addition are the UGAs (Additional Geographical Units). Eleven production areas that will be able to show the specific provenance of their wines on the label. It should be emphasized that the global success of wine and its positioning on the markets constantly influences the choice of many tourists traveling to discover the best-known wine-producing areas, who choose the Chianti Classico territory as their preferred destination.

A wine tourism region that goes beyond wine.

Anyone seeking to truly immerse themselves in wine tourism in the Chianti area can choose from a variety of accommodation options and, naturally, from a growing number of complementary tourist services well equipped and organized for such trips. Among various forms and categories, Chianti Classico is the preferred place to ‘sleep between the rows’, in fact, more and more wineries are deciding to open their estates, renovating existing buildings or constructing new ones, to become true wine resorts in various categories, providing every possible comfort and offering visitors an exclusive and unforgettable experience. The growing presence of this new concept of accommodation reflects the tendency of this wine-producing area to adapt in order to accommodate tourists who want to spend more time in the hills and vineyards. Wine resorts are top-quality locations: different types of structures, closely linked to the wineries, which interpret the most typical aspects of the winery in their own way. A place to lose yourself and relax with outdoor activities or in the spas and wellness centres. The roads branching out from the wineries can also be explored by bicycle, offering another opportunity to enter the magic of the vineyards, places to visit in every season, combining wellness and exploration of the area. And for those who love the outdoors, there are trekking routes of varying levels of difficulty. Lastly, all routes lead to the table, since food is the twin brother of wine. For the gourmand traveler, the timeless charm of Chianti Classico can be experienced through the area’s great culinary tradition, with a richly varied constellation of appetizing opportunities. From San Casciano to Greve, from Panzano to Castellina, from Radda and Gaiole to Castelnuovo Berardenga, a succession of family-run hostelries alternates with the great award-winning restaurants: a true food and wine territory, rich in opportunities to learn more about cuisine by participating in cooking courses organized in the area’s most exclusive and hidden locations. It should be stressed that the Chianti Classico wine tourism area is not limited to wine-related activities and the destination is enriched with many complementary experiences: visiting historic buildings and museums or devoting sunny days to excursions through nature and villages, to discover local craft products. In a context of increasing tourism development linked to an excellent territory, open to change, another important aspect is the added value of technology. A global and interconnected world opens up an incredible opportunity to intensify and spread word of the area’s appeal. Communication tools and channels are extremely important for the increasingly varied target visitors. Chianti Classico wineries have grasped the significance of this progress and invested in new ways of promoting and marketing the “wine tourism product”. So, alongside traditional methods, such as working with agencies and tour operators, real wine tourism marketplaces have been created among producers: online platforms that sell, describe, and create attractive winery experiences and wine trips for the consumer. Another good example of how the Consortium has opened-up to digital implementation is the Chianti Classico Card, intended as a user-friendly pass-partout to access hundreds of memorable activities.

The aesthetics of the landscape and layering of traditions – a cultural identity of Chianti Classico.

The appearance of Chianti Classico is the result of centuries of history. The beauty of the area’s vineyards and its considerable natural resources have been known since the dawn of time. This landscape has always coexisted with its people. A place loved by the Etruscans, then by the Romans, and a battlefield of bitter disputes in the Middle Ages, the territory preserves evidence of the passage of many cultures. The earliest documentation of the existence of a wine-producing district and territorial administration dates back to the 13th century with the “Lega del Chianti”, formalized between Radda, Gaiole and Castellina and branded with the famous Black Rooster which, after many glorious years, became the official symbol of Chianti Classico wine in 2005. The notion of the area’s inestimable value has been reinforced in recent years through the proposal of Chianti Classico as a UNESCO World Heritage Site, thanks to the institutional activity of the Foundation for the Protection of the Territory of Chianti Classico Onlus, of which the Consortium is a founding member. At the same time, the same bodies, along with local administrations, have achieved another goal: the establishment of the “Distretto Rurale del Chianti”, aiming to preserve the cultural and aesthetic component of the landscape, to promote economic, social and tourist integration. These concepts acquired greater value with the onset of the pandemic. Undeniably, already fashionable themes such as environmental sustainability were foregrounded in discussions during the lockdown, so operators are paying close attention also in the sectors of wine production and wine tourism.

Symbols that represent the fine quality products of the area.

Between the Elsa and Pesa rivers, the Chianti Classico area is a destination with a very precise identity, essential but richly significant. It’s impossible to mention Chianti Classico without immediately encountering the famous Black Rooster, which symbolizes the spirit of the territory. Strong and elegant, lively, and proud, its crowing marks a new day. Once the symbol used by the “Antica Lega del Chianti” it was taken up in 1924 by the Consortium, because it clearly represents the very soul of this area: beauty and splendor combined with dedication to hard work. Alongside the Black Rooster are other identifying elements that appeal to the imagination of visitors: long roads flanked by rows of cypress trees, powerful-looking castles crowning hills strewn with vineyards, abbeys hidden among the olive groves and, finally, Medieval villages separated by the exquisite and gentle Chianti hills. The narrative of this land, a paradise of grapes and olive trees, is enriched by numerous citations in film, publishing, and painting. When desire and imagination are translated into a journey, visitors are catapulted into a riot of taste and beauty – the beauty found in the quality of excellent products and the charm of the landscape, thanks to the constant presence and influence of people in this area.

Traditions, locations, and events to promote wine tourism.
Wine tours in Chianti Classico are not limited to visits and tastings but consist of a fully rounded experience open to everyone. Every year, in autumn, the famous “Eroica” race takes place: a cycling competition with vintage bikes that brings professionals and enthusiasts together from all over the world. This is a unique opportunity for participants to get to know and admire the many locations along the route. The sport has authentic, popular roots which also echo the values of agriculture, such as the appeal of hard work and the great flavour of enterprise. The competition crosses a number of meeting points within the Chianti Classico territory. Vineyards and wine thus opening a window onto the local culture in general.

Other activities in Chianti Classico include art and music, learning about local traditions, environmental sustainability and above all food culture. There is a place that encompasses all of these – the “Casa del Chianti Classico” inside the convent of Santa Maria al Prato in Radda in Chianti. This true cultural and educational centre is another splendid example of promotion of the geographical area. The “house” offers visitors an informative and in-depth tour of wine and oil production in Chianti Classico, and much more. The space is used for training meetings and events. If booked in advance, it can also offer cooking classes with leading figures from the Tuscan culinary scene.

In the towns of the Black Rooster area, numerous local festivals take place throughout the year. One of these is Expo Chianti Classico, which has been uniting producers and wine lovers in Greve in Chianti since the 1970s: an unmissable opportunity to explore all aspects of wine and get up close and personal with the winegrowers and their wines.

This is also the case for the Chianti Classico Collection, the cornerstone of wine and oil promotion. The event takes place in Florence, usually in February, and is the flagship event of the area. The so-called Chianti Classico Previews organized by the Consortium give journalists, trade operators and even wine-lovers the opportunity to try the new vintages being launched on the market, directly from the hands of the producers.

Locals – everyone who meets you before, during and after your trip to Chianti Classico.
In a memorable journey the people we meet play a fundamental role. People are the key element of a travel experience in wine tourism destinations such as Chianti Classico. The unfolding of an itinerary, a path towards a better awareness of the place being explored, inevitably passes through the eyes, words, and testimonies of those who welcome or simply spend time with the tourist. Tourists demand has become increasingly variable today. This means the proposals must also be increasingly varied in to order to satisfy the visitors’ every desire and expectation. A great natural and productive heritage is no longer enough: the territory must be described and above all experienced in a real and professional way. We must seek contact with the community, through visits to small towns (villages above all) and the chance to experience a direct, unmediated relationship with the inhabitants and their lifestyle. All those playing a part in the tourism and hospitality sector must, in a subjective and personal way, respect and assimilate the vision of a growing and developing a territory, united in its values and objectives, and pass it on to others. With fierce international competitors there is no longer any room for mediocrity and improvisation, and the same applies to the production and promotion of wine. From this perspective, it is essential to offer quality training and, above all, work as a “system” to be able to grow more organically (including at an international level) and adopt an all-around approach to defining and implementing rules for the entire sector. In this regard, the Chianti Classico Wine Consortium is working hard, playing a leading role in raising awareness of the great interest being shown in this area. The objective is to always provide excellent quality offers and focus on hospitality services that can communicate the experience of the Black Rooster area to visitors.

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Wines of Alentejo Announce New Sustainability Certification Program

Portugal’s Comissão Vitivinicola Regional Alentejana (CVRA) / Wines of Alentejo, confirms that four wineries in this sustainability-conscious region have met a rigorous (new set) of requirements. This qualifies them to feature a newly created official “Wines of Alentejo Sustainability Program (WASP)” certification seal on their wines. Herdade dos Grous was the first to qualify, followed by Herdade de Coelheiros, Herdade dos Lagos and Casa Relvas. At least six more producers are expected to join in early 2022.

“Strong interest from local wineries, and their ability to meet the tough requirements, are indicative of the Alentejo region’s deep-seated commitment to sustainability. An admirer once told me that Alentejo is a small region doing the work of giants.” — WASP Coordinator João Barroso.

Certification details were unveiled in August 2020. Qualifying wineries must comply with 86% or more of 171 demanding WASP criteria at the most advanced level. Areas covered are viticulture, vinification, and social responsibility, including employee well-being and benefits for the local community. Independent verification is handled by one of four certifying agencies: Bureau Veritas, Certis, Kiwa Sativa, and SGS.

Herdade dos Grous manager and oenologist Luís Duarte comments, “As the first winery in Portugal to achieve this level of sustainability certification, we are proud to help promote the image of Portugal and, especially, Alentejo as home to some of the world’s most ecologically and socially responsible wines, bar none.” Herdade dos Grous’ highly regarded “Moon Harvested” a 100% Alicante Bouschet, is one of the first wines to sport the new logo.

WASP debuted just five years ago under the auspices of Portugal’s Comissão Vitivinícola Regional Alentejana (CVRA), aka Wines of Alentejo. Starting with an impressive 96 members at the end of 2015, that number currently stands at 483 out of a universe of 1,800 winegrowers and 260 wineries. Members represent nearly 50% of Alentejo’s vineyard area.

Under the WASP auspices, 600 individuals have received one-on-one training or attended classes. A further 1,500 have attended sustainable winegrowing workshops. Key to the program’s success is the focus on helping partners save money: a simple water and electricity monitoring plan, for example, can reduce consumption by 20% to 30%. But João Barroso is especially proud of the program’s leadership role. He is confident that not only other Portuguese regions but other areas and countries around the world will step up to the sustainability challenge.

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