Following a soft launch during Wine Paris, the new campaign for Côtes du Rhône Wines is being rolling out across key markets including the UK, US, Germany, Belgium and France.
The Campaign will engage consumers between 30 and 45 and will include the tagline ‘Distinctive wines since 125 BC‘ which celebrates the region’s long history and its impact on the character, profile and quality of Côtes du Rhône wines.
The new, eye-catching campaign focuses on the intrinsic features of the appellation which have enabled the Rhône to become one of France’s leading AOC. The campaign highlights its history, the expertise of its winemakers and wine merchants, cultural heritage and provenance with a contemporary feel and a touch of wit.
Etienne Maffre, co-president of the appellation, said: “As we become increasingly globalized – notably through the internet and social media – we felt it was a good time to focus our message on our roots. The ‘Made in France’ concept continues to be a highly successful trend, synonymous of quality and authenticity. Tapping into our provenance will resonate internationally and support our premiumisation strategy”.
“Our new campaign showcases the key qualities that have made our wines so popular,” says Philippe Pellaton, joint president of the appellation.” We’re celebrating our terroir, experience, rich diversity and extraordinary heritage – elements that are truly unique to us. We’re convinced this visual approach will resonate with both the trade and curious wine lovers, in the UK and globally.”
Côtes du Rhône has always been a trail blazer when it comes to advertising, from its iconic and multi-award-winning Think Red campaign, to the data-driven ‘Everyday Sophistication’ London underground campaign of 2017.
Alongside the new ads, Côtes du Rhône is introducing a new logo which is reflective of the region’s geographical and historical roots. In a design that is both modern and heraldic, the logo links three icons of the Rhône: The Bridge of Avignon (Pont Saint-Bénézet), the river and the vine – strongly cementing Avignon as the capital and historic birthplace of the appellation.
About Côtes du Rhône Wines
The majority wines come from the southern region. 80% of Côtes du Rhône and Côtes du Rhône Villages wines are red, along with producing whites and rosés. The reds are primarily made from a blend of fruity Grenache, spicy Mourvèdre and full-bodied Syrah. Côtes du Rhône and Côtes du Rhône Villages are easy-drinking, food-friendly wines that are excellent served with a slight chill.
The Wine Origins Alliance announced March 17th that the Missouri Wine & Grape Board (United States) and Yamanashi Wineries Association (Japan) joined their global efforts to protect wine place names. The Alliance now includes 25 members representing wine regions in 10 countries spanning North America, Europe, Australia, and Asia. It welcomed its newest members at a meeting during the ProWein trade fair, where members discussed ways to continue to push governments to recognize the distinctiveness and value of wine regions to the global economy and the need to legally protect the names of these regions.
“As the home of the oldest American Viticultural Area (AVA) in the United States, Missouri has long known that unique places produce unique wines,” said Jim Anderson, executive director of the Missouri Wine & Grape Board. “We are proud to join alongside our colleagues from around the United States and indeed the world in the important fight to ensure that all wine region names are protected and not abused. We look forward to championing our efforts with our Missouri representatives and those in Washington.”
In early 2018, the Wine Origins Alliance released a consumer survey that found that 94 percent of American wine drinkers support laws that would protect consumers from misleading wine labels. The survey, conducted by GBA Strategies from February 6-13, 2018, interviewed 800 American wine drinkers. The group also released a short film featuring winemakers explaining how the complete environment of a wine region’s location makes their wines unique.
“Yamanashi is the first recognized geographical indication by the Japanese government. Since 1874, we have produced great wines that cannot be reproduced anywhere else in the world,” said Shigekazu Misawa, Vice Chairman of the Yamanashi Wineries Association. “Yamanashi stands with its global partners to send a clear message that when it comes to wine, location matters. We look forward to telling our story beyond the Japanese borders and to governments across the globe.”
Since 2005, the Wine Origins Alliance efforts have led to increased attention around the protection of wine place names. Last year, the U.S. Senate unanimously passed a resolution, S. Res. 649, acknowledging the distinctiveness of American wine regions and AVA’s and the contributions they provide to the U.S. and global economy. In 2019, the Alliance will work to get a similar resolution passed in the U.S. House of Representatives.
The Wine Origins Alliance, previously known as the Joint Declaration to Protect Wine Place & Origin, works to ensure wine region names are protected and not abused or miscommunicated to consumers worldwide. Members represent regions in Barossa, Bordeaux, Bourgogne/Chablis, British Columbia, Champagne, Chianti Classico, Jerez-Xérès-Sherry, Long Island, McLaren Vale, Missouri, Napa Valley, Oregon, Paso Robles, Porto, Rioja, Santa Barbara County, Sonoma County, Texas, Tokaj, Victoria, Walla Walla Valley, Washington state, Willamette Valley, Western Australia and Yamanashi. For more information, visit origins.wine or follow the Alliance on Twitter and Facebook.
Ibravin joins Wine in Moderation and reinforces South America’s strong commitment to social responsibility with an increasing presence on the continent.
Brazil is the fifth country from South America to join Wine in Moderation making Ibravin the Wine in Moderation programme contact point in the country, responsible for launching and implementing the programme, coordinating the activities at national level and accounting their actions.
Fully committed to encouraging the responsible consumption of wine, Ibravin will be looking to engage and enable the national wine business as from 2019, integrating the Wine in Moderation message and visuals in their communication material, media campaigns and other references.
The membership of Ibravin was formally signed in the occasion of the OIV, 41st World Congress of Vine and Wine, in Punta del Este, Uruguay.
Carlos Raimundo Paviani, Director of Institutional Relations at Ibravin, said “being part of this programme will allow Brazil to join the discussions on the sustainable consumption of wine, to access new information and, therefore, to draw strategies to encourage the moderate and responsible consumption of wine based on data, other successful examples, while being aligned to current trends”.
Vice-President of the WiM Association, Ursula Fradera, said “By welcoming Ibravin in Wine in Moderation, we are very happy to take an additional step in spreading the responsible message through South America. We are delighted to see Ibravin’s ambitious Wine in Moderation Action Plan and we look very much forward to working together to inform, enlighten and educate national professionals and consumers and develop a sustainable culture of wine in Brazil!”
The adhesion event saw the participation of local press and officials of the OIV, Brazil and Uruguay.
Jean Marie Aurand, General Secretary of OIV, welcomed the adhesion of Brazil in Wine in Moderation and said “The OIV is happy to have Wine in Moderation as Observer since 2015. It is very important that the sector takes action to encourage responsible wine consumption and promote the idea of moderation not only at the level of government, or the OIV, but in the society, both in wine consuming and wine producing countries.”
Brazilian President of OIV, Regina Vanderlinde, warmly welcomed Ibravin’s adhesion and said “I am very happy, and I congratulate Ibravin. If we want to develop the wine business, we need to develop a culture of moderate consumption. The wine is very different from other alcoholic beverages, and this is an important step in the knowledge and culture we want transmit to the consumers.”
Helder Borges, from the Brazil Authorities (Coordinador General de Vinos y Bebidas del M.A.P.A. -Br.), expressed his satisfaction for the work to promote moderate consumption and said, “Brazil is increasing more and more its international presence and this event is an excellent example.”
Stylianos Filopoulos Director of the WiM Association thanked Jose Lez INAVI President, Uruguay, for hosting this event and closed by saying “This event today is an excellent example of what Wine in Moderation is all about, bringing all the countries and wine business together to promote a sustainable culture of wine.”
This new membership reaffirms the existing strong ties between Wine in Moderation and South America where no less than four countries are already implementing the programme. Bodegas de Argentina, Vinos de Chile and more recently Instituto Nacional de Vitivinicultura de Uruguay and ASOVINOS in Colombia (2018) have already joined the programme and are encouraging a sustainable culture of wine, confirming the position of Wine in Moderation as the social responsibility movement of the global wine sector.
“Follow the road of the golden bubbles” MAITRE DE MAISON – NICOLAS BÉLIARD –
Champagne’s first contemporary luxury hotel, The Royal Champagne Hotel & Spa officially opened this week.
Embracing the lush bounty of the champagne houses and the surrounding UNESCO World Heritage sites, guests will have exclusive access to private Champagne houses, harvesting sessions with local wine producers and tastings personally curated by the in-house concierge team.
The Royal Champagne Hotel & Spa boasts an enviable location right in the middle of the vineyards that stripe the hills of Epernay, the capital of Champagne, and the historic villages of Champillon and Hautvillers of Dom Perignon fame. Reimagining a wine-country retreat for all seasons, local Reims-based architect Giovanni Pace has designed the property in the style of a contemporary amphitheatre, incorporating the original 19th Century Post House where it is said that King Charles X of France stopped over before heading to Reims for his coronation.
‘Champagne’ rooms start at £489.92 per night feature a king-size bed and private terrace.
The top tier ‘Josephine’ suite meanwhile, will set you back £1,068.71 a night and boasts a sitting room and balcony overlooking vineyards.
Each of the 49 rooms in the 16,000 square foot space features Hermès bath products.
The original property has been closed since 2014 after it was acquired by Boston-based Champagne Hospitality collection, a group of boutique luxury hotels and spas that includes the award-winning Le Barthelemy Hotel & Spa in St. Barths. The hotel is led by Nicolas Béliard, formerly General Manager of the Peninsula Paris.
Royal Champagne Hotel & Spa is home to the region’s first world-class destination spa spanning 16,000 ft. In partnership with acclaimed French brand Biologique Recherche, the wellness centre comprises nine treatment rooms; state of the art fitness facilities; a wood-lined yoga studio; eucalyptus-infused sauna; manicure and pedicure stations, and a mosaic-tiled Hammam. Completing the experience are two temperature-controlled, chaise longue-lined swimming pools – one indoor, one outdoor – along with dedicated staff who deliver invigorating juice blends and guide guests to multiple relaxation lounges. Biologique Recherche offers a highly personalised approach, with signature treatments including the ‘Soin seconde peau / Second skin treatment’, a regenerating and lifting facial treatment. All products are formulated using pure natural or biotechnological compounds and are fragrance free. Spa packages and retreats will also be available throughout the year.
Two-star Michelin chef Jean-Denis Rieubland is the Royal Champagne Hotel & Spa’s Executive Chef, where he leads the two gastronomic dining experiences – a gourmet dining room, Le Royal, and a more casual, all-day restaurant, Bellevue. Formerly Executive Chef of Le Chantecler at the Negresco Hotel in Nice, Chef Rieubland brings the highest level of gastronomy to Royal Champagne, where he will preserve French ‘know-how’ while injecting a contemporary touch. Rieubland’s cuisine is influenced by the local surroundings, working closely with farm producers of the region. He will also be developing a Chef’s garden on a large terrace overlooking the hills of Épernay.
Majestic Douro Valley produces some of the finest red and whites in the world
Majestic Douro Valley produces some of the finest red and whites in the world
There is a dangerous beauty to Portugal’s Douro wine region. With its treacherously steep slopes, extreme summer heart, perilous roads, and a wild river – why would wine growers consider growing grapes here? Just take a sip of the red and white wines from this region and then you know why!
With three World Heritage Sites recognized by UNESCO, there is no reason not to visit Douro Valley. Home to the Douro River, the third largest river in the Iberian Peninsula, which runs 897 kilometers from Duruelo de la Sierra to Porto, Portugal.
I had the amazing opportunity to visit Douro wine region in March this year with other international wine journalists. I found the scenery in the valley to be some of the most spectacular I’ve ever seen in a wine region. Not only because of the gravity of the steep slopes of the vineyards, but also the sheer beauty of the Douro River and the hills that fall to the water’s edge.
“The sole immeasurable evidence with which we can amaze the world.”
Miguel Torga (Portuguese poet)
I found the Alto Douro Wine Region to be a land of traditions where nature reigns in perfect harmony and farmers who shaped the valley into terraced vineyards supported with stone walls (socalos). Their persistent labors have transformed this vast slate-soiled region into a true agricultural and landscape monument. The vineyards are accessible by lots of winding roads and steep cliffs.
Wine grapes have been cultivated here for over 2,000. The Demarcated Douro Region was formed (by the Marquis of Pombal) in 1756, and at this time the region became more internationally recognized. It’s important to note that it was the first region in the world to be demarcated. Even today the traditional harvest is done by hand and crushing the grapes by foot is still carried on, along with modern vinification methods that accompany these traditions.
Alto Douro Wine Region is stretched over 250,000 hectares in which 20% is used for wine production, with 9,000 wine-growers.
(wine producing estates/winery or vineyard)
The Adega is a cooperative with over 1,232 members and works with winemaker Rui Madera. It was named “up and coming wine producer” for Portugal by Wine Access magazine in 2010 and was awarded the best co-op winery of Portugal of 2013.“
We met with Nuno Ferreira Borges, Marketing and Export Manager, and his father Jaime Borges, retired director and grape grower. They discussed what the co-op is currently doing and how they keep the quality high.
Their wines are made from grapes cultivated according to traditional techniques, with low mechanization levels and low yields/hectare, while maintaining Douro’s terroir.
Their commercial brands are: Adega de Vila Real, Cancellus, Cancelão and Terras De Alleu.
Dirk Niepoort was the first to make high-quality unfortified wines in the Douro since1987.
Niepoort was founded in 1845 by Dutch merchants and at that time only produced Port wines. This changed when 5th generation Dirk van der Niepoort took the realm. He decided not only to make port but also wine. Dirk is a true pioneer – he insisted on making the region known for its wines first. He began with an experimental wine in 1991, and his first production white in 1996.
After a guided tasting with Dirk Niepoort we lunched on the terrace at Quinta de Nápoles winery, which hosted spectacular views.
Quinta da Casa Amarela is located on the left side of the Douro River, just opposite Régua. The Quinta has been owned by the same family since 1885 and today Laura Regueiro is sitting at the helm. The quinta is named after the main house yellow or ocher color (Amarela in Portuguese).
Quinta da Casa Amarela has 8 hectares with 45-50 year-old vineyards, mainly planted with Touriga Nacional, Touriga Franca and Tinta Barroca, with smaller parcels of Malvasia Fina, Viozinho and Codega. They also practice sustainability. I learned that they had traditionally delivered their grapes to other port companies, but since 1994 started marketing their own Port and wines.
This palace is famously depicted on bottles of Mateus rosé. Casa de Mateus is one of the best surviving examples of 18th-century baroque architecture in Portugal.
Its granite wings shelter a lichen-encrusted forecourt, dominated by an ornate stairway and guarded by rooftop statues. Surrounding the palace is a fantasy garden, with boxwood hedges, prim statues, and a fragrant cypress tunnel.
Inside, the library contains one of the first illustrated editions of Luís Vaz de Camões’ Os Lusíadas, Portugal’s important epic poem, while another room houses a collection of religious artifacts, including 36 relics brought from the Vatican in the 18th century: a bit of holy fingernail, a saintly set of eyeballs, and the inevitable piece of the true cross – each with the Vatican’s proof of authenticity.
The wine shop offers tastings of three locally produced wines for €4. I found especially interesting is the Alvarelhão, which is the same rosé originally bottled by Mateus in the 1940s.
C.A.R.M. has over 200 hectares of vineyards spread over various farms and planted at different altitudes, up to 550 meters. C.A.R.M. overlooks the valley with the Douro river in full view. The temperatures in the summer reach 45C. Antonio Ribeiro gives us a tour and shows us the olive trees, vineyards and almond trees. The soil in their vineyards is schist, and granite in some areas which is good for white wines.
In the production facilities, they have modern alternatives to the traditional lagars for the foot-stomping of the grapes.
During the visit, we meet Celso Madeira – who is not only a pioneer in the organic viticulture in the region but is also the first to have had the idea to remodel the hillsides with bulldozers in 1965.
My favorite wine: Carm CM Douro 2013, a 94+ points/Robert Parker
The back label adds 4130 bottles total (this one was No 124). 14 % alcohol
Fresh nose of black fruit and berries; nice balance with nuances of licorice and complex aromas of wood; firm tannins and smooth texture.
The Douro wine region has truly maintained their rural character and traditional roots with culture and religious customs and truly worth a visit to some of the historic quintas and to taste their wines!
I want personally thank Rita and Pedro Figueiredo for putting together this extraordinary tour! #TeamDouro