IWSR announces acquisition of Wine Intelligence

IWSR Drinks Market Analysis, the leading authority on the worldwide beverage alcohol industry, today announced the acquisition of London-based Wine Intelligence, the top global experts on wine consumer research and insights. The combined offering provides the industry with robust insight into consumption trends, consumer behavior and growth opportunities for the global beverage alcohol sector.

Founded in 2002, Wine Intelligence conducts projects on behalf of wine businesses in more than 35 wine markets. This acquisition enables the IWSR and Wine Intelligence teams to build a world-class consumer behavior division focused exclusively on the global beverage alcohol industry.

“As Covid-19 reshapes consumer behavior and beverage alcohol drinking occasions, industry stakeholders are looking for a deeper understanding of the consumer attitudes driving the market,” remarks Mark Meek, CEO of IWSR. “Our vision is shaped by our clients, and this acquisition is a tremendous opportunity for us to expand on our existing offerings and work with the Wine Intelligence team to provide the industry with access to comprehensive consumer insight across all categories of the drinks industry, including beer, wine, spirits and the ready-to-drink sector.”

This acquisition follows a successful decade-long relationship between IWSR and Wine Intelligence. Recent collaborations include the IWSR Covid-19 Consumer Tracker, an in-depth consumer sentiment research report series tracking the on-going impact of Covid-19 on the consumption of and attitude to beverage alcohol over an 18-month period.

“We are delighted to join the IWSR family after nearly 10 years of our organizations partnering on behalf of our client base,” says Lulie Halstead, CEO of Wine Intelligence. “I share Mark’s vision of us building a world-class and comprehensive offering of data and consumer insights to support the global beverage alcohol sectors, which we are uniquely positioned to do.”

About the IWSR

The IWSR is the leading source of data and intelligence on the alcoholic beverage market. The IWSR’s database, essential to the industry, quantifies the global market of wine, spirits, beer, cider, and RTDs (ready-to-drink) by volume and value in 160 countries, and provides insight into short- and long-term trends, including five-year volume and value forecasts. The IWSR tracks overall consumption and trends at brand, price segment and category level. Our data is used by the major international wine, spirits and beer companies, as well as financial and alcoholic beverage market suppliers. The IWSR’s unique methodology allows us to get closer to what is actually consumed and better understand how markets work. The IWSR boasts a team of global analysts, each of whom is equipped with local market expertise and an expansive network of on-the-ground industry contacts. Our analysts meet and speak with their industry contacts throughout the year in order to capture local insight, key market trends, and the ‘why’ behind the numbers. For more information about the IWSR, please visit www.theiwsr.com

About Wine Intelligence

Wine Intelligence is the global leader in wine consumer research and insights. Founded in 2002, we now conduct projects on behalf of wine businesses in more than 35 wine markets. With a team made up of wine industry and research specialists, we offer a broad range of research, insights and strategy services to help wine businesses make better and more profitable business decisions.

Women in Wine Talks with Kate Dingwall, Forbes: How Technology is Evolving and Disrupting the Wine World – Part 1


On November 26th we had the pleasure of listening to Kate Dingwall, Wine Writer, Sommelier speak on a trending topic “How Technology is Evolving and Disrupting the Wine World”.

This was another sold-out event for “Women in Wine Talks” bringing over one hundred global wine lovers, marketers, agents, sommeliers, journalists and other wine trade together.

Kate highlighted and did a deep dive into how the digital world is changing the industry, from investing to e-commerce, to virtual tastings, and speak to the downsides and upsides of technology infiltrating the wine world. Her highlights included:

  • Massive increase in online ordering
  • Change in distribution channels
  • Deployment of DTC

Kate Dingwall
Kate is a wine and spirits writer and a WSET-trained sommelier, a regular contributor at Forbes, and her work is frequently featured in various trade and lifestyle publications. Kate is also the former editor of FLARE Magazine.
Outside of writing, she completed her Masters of Brand Management with a focus on the “fine wine industry” and has acted as a marketing consultant for a number of spirits and hospitality brands in New York.

We will be posting the Webinar sometime next week.

ZACHYS ANNOUNCES WORLD RECORD-BREAKING DEBUT EUROPEAN AUCTION OF WINES FROM THE CELLAR OF ENOTECA PINCHORRI TOTALLING £3.2 MILLION

After decades of auctions in New York and Hong Kong, the world’s leading wine auction house, Zachys, hosted its first European auction in London via livestream, on 12 September 2020. In a great success by any measure, the auction was sold out and realized £3,153,952. The wines and aquavit in the auction were from the legendary cellar of three-Michelin-star Enoteca Pinchiorri in Florence, Italy. The sale included Coche-Dury, Rouget, Dujac, Ramonet, Leflaive, Jayer, Liger-Belair, DRC, the First Growths, Pétrus back to the 1920s, Le Pin, Yquem back to the 1920s, Masseto, Ornellaia, Krug, Chave, an amazing collection of Italian aquavit in beautiful hand-blown Murano glass, all curated by the restaurant’s owner Giorgio Pinchiorri. The auction was live-streamed from Zachys’ home office in New York, by Zachys President Jeff Zacharia and Head of Auction Sales Charles Antin, while bidders logged in from home, along with intimate get-togethers in Stockholm, Geneva, Beijing and at Cabotte Wine Bar and Restaurant in London. Bidders from 20 countries, including the UK, US, UAE, China, Hong Kong, Israel, Switzerland, Sweden and Monaco, all vied to take home a piece of vinous history. The 864-lot auction featured 2,507 large formats including nebuchadnezzars, methuselahs, jeroboams, magnums and was 100% sold. 26% of the auction, or 226 of the lots, set new World Records, and an astonishing 55% of the lots set European Records, despite this being Zachys first auction in the UK. The top World Records include:

• A single magnum of 1979 Jayer Richebourg for £47,120

• A single magnum of 1990 Roumier Musigny for £47,120

• A single imperial of 2009 Pétrus for £42,160

• A single bottle of 1985 Jayer Richebourg for £34,720

• A single methuselah of 1981 DRC RSV for £29,760 Zachys sold over £115 million worth of wine at auction and retail in 2019.

In March 2020, as Covid-19 forced bidders to stay at home, Zachys quickly transformed into a digital business and was the first major auction house to offer its live auctions fully online, allowing clients to bid from anywhere globally. Despite COVID-19, Zachys has had its busiest first half-year ever, overreaching projections with over £34 million in year-to-date auction sales. Since the start of the pandemic, all live auctions have taken place through Zachys’ “Studio Sales” live-streamed, sometimes with over 150 people in the “virtual room,” watching the auctioneer from New York. Zachys even carried out a Hong Kong sale on EST, which took place 10pm-4am. Zachys’ global team hosts now-famous bidding parties, where potential buyers in Beijing, Shanghai, Stockholm, London, Hong Kong, or elsewhere can get together in small groups, enjoy a glass of Burgundy, some fine dining, and bid in real-time. The “Studio Sales” have made Zachys auctions more accessible as bidders are no longer required to attend in person. Zachys has offices in New York, Los Angeles, Napa, Washington DC, Hong Kong, Beijing, Shanghai, Stockholm and Paris. London, the historic centre of wine buying and trading worldwide, was the obvious choice for Zachys’ new European hub. Zachys’ presence in the UK capital is a key piece in a global expansion strategy that ensures the company’s global clientele will receive the same level of service regardless of time zone. Christy Erickson, Head of Europe, Zachys said: “We’re delighted with the results of our European debut. We were coming into the auction against a backdrop of global uncertainty due to the ongoing pandemic, but since wine auction sales in 2020 thus far have exceeded our January projections, we decided to forge ahead. And we’re glad we did: this auction shows that the fine-wine auction industry is still booming, and our buyers’ appetite for quality shows no sign of slowing. We’re thrilled to have set a 226 World Records and achieve over double our pre-auction estimate for this collection. We can now look forward to three more sales in New York and Hong Kong in September, three auctions in New York in October, and then we’re back in November for our second sale in London.’’ In addition to its upcoming auctions in New York and Hong Kong, Zachys will follow up the London auction with a multi-vendor sale in the city in November 2020. Visit the auction calendar here: http://www.zachys.com/auctions.

Milano Wine Week Goes Digital – October 3 – 11 2020

Milano Wine Week will represent the first international wine event since the global Covid-19 shutdown. This year the organizers have set up a series of food and wine pairing demonstrations with top Italian chefs, for both trade and consumers that focuses on wine providing the inspiration for the dish – this online event will take place at a test kitchen near the Piazza del Duomo.

Milan Wine Week 2020 will be focusing on experiential events that connect with wine consumers, rather than a wine fair with booths. The organizers are also setting up small wine worlds within the popular neighborhoods in Milan; one neighborhood will focus on Franciacorta wines while another will focus on Prosecco wines, i.e., each neighborhood will have wine bars and restaurants focusing on that specific wine area. Each neighborhood will become a particular wine consorzio (association).

For trade and media, there will be a series of masterclasses and wine tastings as well as seminars that will not only focus on advice, guidance and networking opportunities but it will speak about exploring opportunities in a post-Covid world while all events will honor rules and government guidelines for avoiding the spread of the virus.

Milan Wine Week an international event and for 2020 they have upped their digital game by having events taking place in ten key cities: New York, San Francisco, Miami, Toronto, Hong Kong, Shanghai, Beijing, Moscow, Munich and London that will be linked live to events taking place in Milan such as a winemaker leading a tasting and connecting live to other international cities via the internet.

Last year, Milan Wine Week attracted over 300,000 attendees across 300 event spaces in the northern Italian city.

“When our reality changes we need to change accordingly. Milano Wine Week has risen to the challenge by turning a gap into an opportunity,” Federico Gordini, Fonder of Milano Wine Week states

“During the lockdown, we decided to reimagine and adjust our business model in order to create something that was revolutionary and suitable for these times, trying to achieve an even bigger endeavor at an international level, while complying with strict regulations,” he added.

The week-long event will also gather opinion leaders, international professionals and consumers, and will include seminars, masterclasses, tastings and forums exploring everything from millennial drinking habits to wine retail trends.

“We will act as a broadcaster streaming a series of programs that can be accessed in real-time around the world. For the first time in our history we have decided to create a common thread connecting all the events in our schedule,” Gordini said.

Pre-registration : https://www.milanowineweek.com/digital-wine-fair-pre-registration/

PERNOD RICARD OFFERS FREE “SUSTAINABLE” ONLINE BARTENDING COURSE

Pernod Ricard has just announced the launch of its online sustainable and responsible bartending training modules, targeting bar professionals.

The Covid-19 crisis has hit the hospitality industry hard. French drinks giant Pernod Ricard predicts solidarity, sustainability and responsibility will be paramount in future, and as such, the company has partnered with online training providers UNITAR and EdApp to create free bartending online courses on green and responsible practices, available worldwide.

Pernod Ricard’s in-house training group Pernod Ricard University has developed the courses in partnership with anti-waste bartending organizations TrashTiki and the Sustainable Restaurant Association. The curriculum covers all aspects of sustainability and responsibility – from fresh ingredient use and responsible serving of alcoholic beverages to waste management – directly aligned with the Sustainable Development Goals (SDGs). It is based on four pillars (ingredients, service, bar and staff) and assesses each through the 5Rs model: Rethink, Reduce, Reuse, Recycle and Respect.

There is also a stand-alone course dedicated to alcohol and responsible drinking. This course focuses on what alcohol is, differentiates myths from facts, and equips users with knowledge to encourage responsible drinking.

Vanessa Wright, Vice President of sustainability and responsibility at Pernod Ricard, commented: “As Créateurs de Convivialité, we strongly believe in sharing with others and supporting communities. During the Covid-19 crisis, among other initiatives, our Group has been supporting the bartending community through various projects including Jameson’s partnership with the US Bartenders’ Guild, Pernod Ricard South Africa’s donation to local hospitality workers and the J’aime mon Bistrot programme in France.

“Bartenders, and the hospitality industry more broadly, have always been very important partners, as well as drivers of innovation – perfectly placed at the forefront of our changing world, embedding sustainable and responsible practices and enabling others to do the same. In preparing for the future, this online training module is another milestone of our joint journey towards the bar world of tomorrow.”

Click here to access the online course for more details.