Digital Wine Marketing for Wine Journalists

It was an honour and a privilege to participate as a speaker today for FIJEV [Journalistes et Ecrivains des Vins et Spiritueux] members on the topic “Digital Wine Marketing for Wine Journalists”.  

                       Wine Journalists Represent a Global Community

It was wonderful to see members from the United Kingdom, Lithuania, Roemenië, France, Hungary, Netherlands, Russia, Italy, Mexico, Portugal, Hong Kong, and Spain!  

Topics:  Social Media Users (Globally) – by the numbers; What happens in a social media minute; Why YOU must hit the ground running; Start with LinkedIn; What are the other top platforms to use?  Tips on how to write your bio for various social platforms; how to use hashtags; content writing for posts; how to stay relevant in the industry; and what are the trends for 2021

Testimonials:  

“Thank you Liz, great!! It’s something that is well over due in our community” – Paul Howard (UK) 

“Very good!  Thank you Liz – Filippo Magnani (IT)

#winelovers #winetrade #winewriters #winejournalists #winemarketing #winenews #instawine #socialmedia #digitalmedia #FIJEV #FIJEVwinetalk #winetalk #vin #vino #digitalmarketing #wineindustry #journalists #international

Vivino Raises $155 Million in Series D Funding

Vivino, the world’s most downloaded mobile wine app and largest online wine marketplace closed (this week) a $155m Series D funding round led by Swedish based investment firm Kinnevik with Sprints Capital accompanying as a new investor. Additional participants include GP Bullhound and existing early-stage investor Creandum. This latest round brings Vivino’s total funds raised to date to $221 million and includes a mix of primary and secondary investment.

Vivino currently boasts a community of 50 million wine enthusiasts, who turn to the platform for its personalized recommendations, unbiased rating system, and expansive selection of wines from more than 700 marketplace partners worldwide. The new capital will enable Vivino to improve its core technology and artificial intelligence platform to create better and more personalized recommendations for Vivino users. The company will also deepen its focus on select markets with the greatest potential for growth, including the US, Germany, the UK, Italy, Japan, and Portugal.

“This is a testament to the remarkable work that our teams around the globe have done to build an extraordinary business,” said Heini Zachariassen, Vivino’s Founder and Chief Executive Officer. “This round has raised important capital for our rapidly growing company and drawn some exceptional new leaders to our board. The funding will enable us to continue to build on our core strengths, expand industry partnerships drawing more merchants and wineries to our marketplace, and support our continued global growth.”

Alcohol e-commerce sales worldwide have grown immensely, and it is estimated that by 2024, they will exceed $40 billion. Zachariassen credits the company’s growth to this continued shift in consumer behavior. “Our user retention rates are high, and we’re seeing a steady conversion of app users to wine buyers. That’s a good move in the right direction. By creating more value for our users, we also create more value for the company and industry at large.”

Since its Series C raise in February 2018, led by Vivino’s current board chairman, Christophe Navarre and former CEO and Chairman of Moët Hennessy, Vivino has increased its user base from 29 million to 50 million and has significantly grown its marketplace business, which connects wineries and wine merchants to its community. The company has posted a 100% annual growth rate for the last seven years and a 103% increase in year-over-year sales in 2020.

#vivino #vivinonews #winenews #ecommerce #winemarketing #winesales #consumerbehavior #AI #mobleapp #economics #winebusiness #winelovers #winelover #wine #wineapp #vivinoapp #winetrends #winetechnology