Inter Rhône has launched a new campaign across key markets for Côtes du Rhône Wines

Following a soft launch during Wine Paris, the new campaign for Côtes du Rhône Wines is being rolling out across key markets including the  UK, US, Germany, Belgium and France.

The Campaign will engage consumers between 30 and 45 and will include the tagline ‘Distinctive wines since 125 BC‘ which celebrates the region’s long history and its impact on the character, profile and quality of Côtes du Rhône wines.

The new, eye-catching campaign focuses on the intrinsic features of the appellation which have enabled the Rhône to become one of France’s leading AOC. The campaign highlights its history, the expertise of its winemakers and wine merchants, cultural heritage and provenance with a contemporary feel and a touch of wit.

Etienne Maffre, co-president of the appellation, said: “As we become increasingly globalized – notably through the internet and social media – we felt it was a good time to focus our message on our roots. The ‘Made in France’ concept continues to be a highly successful trend, synonymous of quality and authenticity. Tapping into our provenance will resonate internationally and support our premiumisation strategy”.

“Our new campaign showcases the key qualities that have made our wines so popular,” says Philippe Pellaton, joint president of the appellation.” We’re celebrating our terroir, experience, rich diversity and extraordinary heritage – elements that are truly unique to us. We’re convinced this visual approach will resonate with both the trade and curious wine lovers, in the UK and globally.”

Côtes du Rhône has always been a trail blazer when it comes to advertising, from its iconic and multi-award-winning Think Red campaign, to the data-driven ‘Everyday Sophistication’ London underground campaign of 2017.

Alongside the new ads, Côtes du Rhône is introducing a new logo which is reflective of the region’s geographical and historical roots. In a design that is both modern and heraldic, the logo links three icons of the Rhône: The Bridge of Avignon (Pont Saint-Bénézet), the river and the vine – strongly cementing Avignon as the capital and historic birthplace of the appellation.

About Côtes du Rhône Wines

The majority wines come from the southern region. 80% of Côtes du Rhône and Côtes du Rhône Villages wines are red, along with producing whites and rosés. The reds are primarily made from a blend of fruity Grenache, spicy Mourvèdre and full-bodied Syrah. Côtes du Rhône and Côtes du Rhône Villages are easy-drinking, food-friendly wines that are excellent served with a slight chill.

Maille launches Provence rosé mustard

Dijon-based Maille believes the pink drink trend is here to stay with its spring launch of Provence rosé and grapefruit mustard.

This limited-edition condiment comes packaged in traditional stoneware 125g jars, while in the US 4.4oz and 8.8oz jars are being sold.

Tasting Notes:

“fruity, light and acidulous premium mustard of medium strength”, it has been created to mix into a vinaigrette to “bring out the freshness and fruitiness of a prawn, grapefruit, cucumber and avocado salad”.

Maille also suggests using it for marinades or grilled dishes as well as with ceviche.

Ingredients include:

Provençal rosé, grapefruit purée, strawberry puree, raspberry purée, dried grapefruit, lemon juice concentrate, beetroot juice concentrate and blackcurrant purée as well as mustard seeds, mustard flour and honey.

https://us.maille.com/

https://uk.maille.com

 

World wine production reached a record of 292.3 mhl in 2018

World wine production reached a Record high in 2018 in a clear departure from the historically low production of 2017, but consumption stabilized, according to  Pau Roca, the International Organisation of Vine and Wine (OIV) Director General in his presentation April 11, 2019

Global wine output for 2018 rose 17% to 292.3 million hectoliters (mhl) which was close to the exceptionally high level of 2004, driven by Italy, France, and Spain.  These three countries recording output at least 13% above their five-year averages states Roca.

Top performers:

Italy confirmed its position as the world’s largest producer with 54.8mhl, followed by France with 49.1mhl and Spain, which produced 44.4mhl.

In the US, wine production in 2018 increased by more than 0.5mhl compared with 2017, with production in Argentina growing 2.7mhl to reach 14.5mhl.

Chile recorded a 3.4mhl increase to reach 12.9mhl.

Declining:

Brazil saw its production fall to 3.1mhl in 2018.

South Africa produced 9.5mhl in 2018 – a 1.4mhl decrease compared with 2017 due to the impact of the drought.

Britain recorded a 3.1% drop in consumption to 12.3mhl, while mainland China recorded the biggest decrease in consumption among the world’s top 20 largest wine consumers, down 6.6% to 18mhl.

The slight decrease could be due to extreme weather in Europe, including drought and storms.

Stability:

Australian production remained stable, with 12.9mhl vinified. New Zealand produced 3.0mhl, an increase of 0.2mhl since 2017.

In terms of global consumption, 246mhl was consumed in 2018 compared with 246.7mhl in 2017, the OIV estimated, adding estimates were tentative due to limited data.

Global trade in 2018 increased slightly in terms of volume, with 108mhl traded; it also rose by 1.2% in terms of value, reaching €31.3 billion.

Wine exports in 2018 continued to be largely dominated by Spain, Italy, and France, which together accounted for more than 50% of the global market by volume, equating to 54.8mhl.

Spain continued to be the biggest exporter by volume with 20.9mhl, representing 19.4% of the global market. France was the biggest world exporter by value, with €9.3 billion exported in 2018.

Bottled wines made up 70% of the total value of wines exported in 2018. By value, sparkling wines accounted for 20% of the global market, despite representing just 9% of the total volume exported.

The OIV the total world area under vines at 7.4mha, which is almost equivalent to that of 2017.

Further Details
http://www.oiv.int/fr/vie-de-loiv/2923-millions-dhectolitres-la-production-mondiale-de-vin-atteint-un-record-en-2018

Larkin Launches Premium Canned Wine

Larkin Wines, a boutique Napa winery which specializes in premium wines, has launched the first super-premium canned wine range to hit the UK market. The wines are aimed at specialty food retailers, drink retailers and event specialists.

The range includes: Larkin Napa Valley White 2017 is a blend of Sauvignon Blanc, Viognier and Roussane; Larkin Napa Valley Red 2017 is a 100% Merlot; and Larkin Napa Valley Pink 2018 is a 100% Pinot Noir from Carneros.

Grapes have been sourced from the same small plot vineyards used for Larkin bottlings.

How the idea came about:

“The idea for Larkin came about when I was at the beach with friends and we had no wine due to the no glass policy. I started researching alternatively-packaged wines already on the market, and quickly realized there was no offer within the super-premium category” said owner/winemaker Sean Larkin.

UK distribution will be through James Hocking Wine, the new specialist boutique Californian agency. The cans will retail in UK at £9.99 for 37.5cl.

http://jacklarkin.com/

jameshockingwine.com

Wine Origins Alliance Welcomes Missouri Wine & Grape Board (US) and Yamanashi Wineries Association (Japan)

The Wine Origins Alliance announced March 17th that the Missouri Wine & Grape Board (United States) and Yamanashi Wineries Association (Japan) joined their global efforts to protect wine place names. The Alliance now includes 25 members representing wine regions in 10 countries spanning North America, Europe, Australia, and Asia. It welcomed its newest members at a meeting during the ProWein trade fair, where members discussed ways to continue to push governments to recognize the distinctiveness and value of wine regions to the global economy and the need to legally protect the names of these regions.

“As the home of the oldest American Viticultural Area (AVA) in the United States, Missouri has long known that unique places produce unique wines,” said Jim Anderson, executive director of the Missouri Wine & Grape Board. “We are proud to join alongside our colleagues from around the United States and indeed the world in the important fight to ensure that all wine region names are protected and not abused. We look forward to championing our efforts with our Missouri representatives and those in Washington.”

In early 2018, the Wine Origins Alliance released a consumer survey that found that 94 percent of American wine drinkers support laws that would protect consumers from misleading wine labels. The survey, conducted by GBA Strategies from February 6-13, 2018, interviewed 800 American wine drinkers. The group also released a short film featuring winemakers explaining how the complete environment of a wine region’s location makes their wines unique.

“Yamanashi is the first recognized geographical indication by the Japanese government. Since 1874, we have produced great wines that cannot be reproduced anywhere else in the world,” said Shigekazu Misawa, Vice Chairman of the Yamanashi Wineries Association. “Yamanashi stands with its global partners to send a clear message that when it comes to wine, location matters. We look forward to telling our story beyond the Japanese borders and to governments across the globe.”

Since 2005, the Wine Origins Alliance efforts have led to increased attention around the protection of wine place names. Last year, the U.S. Senate unanimously passed a resolution, S. Res. 649, acknowledging the distinctiveness of American wine regions and AVA’s and the contributions they provide to the U.S. and global economy. In 2019, the Alliance will work to get a similar resolution passed in the U.S. House of Representatives.

The Wine Origins Alliance, previously known as the Joint Declaration to Protect Wine Place & Origin, works to ensure wine region names are protected and not abused or miscommunicated to consumers worldwide. Members represent regions in Barossa, Bordeaux, Bourgogne/Chablis, British Columbia, Champagne, Chianti Classico, Jerez-Xérès-Sherry, Long Island, McLaren Vale, Missouri, Napa Valley, Oregon, Paso Robles, Porto, Rioja, Santa Barbara County, Sonoma County, Texas, Tokaj, Victoria, Walla Walla Valley, Washington state, Willamette Valley, Western Australia and Yamanashi. For more information, visit origins.wine or follow the Alliance on Twitter and Facebook.