US E-Commerce Alcohol Sales Surpass $6bn in 2021

According to new data released by Rabobank their 2022 Alcohol E-commerce Playbook Report looked at the US alcohol e-commerce market and how it has grown since the start of the pandemic. The report forecasts that the online channel is set to be the biggest driver of industry growth for years to come.

The report predicts online alcohol sales in the US will grow an additional 3.4% in 2022 and has noted that the average size of e-commerce teams at US alcohol companies has jumped by 117% since 2019.

“E-commerce will be the number-one driver of industry growth over the next decade and a critical component of brand building, awareness, and trial, both online and in-store,” said Bourcard Nesin, a Rabo Research F&A beverages analyst, and author of the report.

“Companies that fail to proactively invest in their e-commerce teams will struggle to remain relevant and retain market share.”

Analysis of Major Channels
Online sales now represent about 4% of all off-trade alcohol sales in the US, an increase of nearly 1.9% in 2019.

The online grocery and marketplace channels grew 271% in two years and are now nearly four times larger than they were pre-pandemic.

Online alcohol sales in the grocery channel increased 238% in 2020 and 9% last year. Rabobank states the increase is due to a large number of retail locations offering alcohol online.

The report further said online alcohol marketplaces increased by 274% in 2020, with the channel predicted to grow by 15% in 2022.

Rabobank said companies such as Drizly and Instacart obtained millions of customers and added thousands of stores to their retail networks. Together, the two companies have an 86% market share of sales in the channel.

The channel’s success resulted in major merger and acquisition activity, including Uber’s US$1.1 billion purchase of Drizly last year, Rabobank noted. In November 2021, e-commerce platform Reserve Bar agreed to acquire Minibar Delivery.

Meanwhile, specialty alcohol retailers, which include large chain stores, state-owned retailers, and independent shops with an online offering, increased by 151% in 2020. Rabobank said growth was driven by operators offering local delivery and curbside pick-up for the first time.

#wine #onlinewine #winemarkets #winenews #ecommerce #rabobank #winelovers
#instawine #drizly #uber #alcohol #winedelivery #winetrends

Chianti Classico, A Wine Tourism Destination Par Excellence – Filippo Magnani

An indissoluble partnership between wine production and tourism.

Tuscany is one of the most popular destinations for wine enthusiasts and a few other places stimulate a traveler’s thoughts and imagination as much as the Chianti Classico region.

This stunning wine region is a succession of gentle hills, dotted with vineyards rolling away into the horizon between Florence and Siena. An unspoiled landscape, where the presence of human activity plays an integral role in the extraordinary harmony of nature and skill. The fruits of this region have made it quite treasured along with the passion of great governors, noble administrators, artists, poets, men of science and agricultural talents. The history of these people can be read in the neat rows of vines and cypresses, the olive groves, the charming villages and in the stones of the castles, enabling us to remember and share the history and beauty of “Chianti Classico”. To really discover this place, you will need a guide – and the wine is undoubtedly an ideal and important witness to the fascinating history of the development of Chianti Classico.

Wine Escape – Chianti Classico

Along with the other leading wine production areas in Tuscany today, Chianti Classico is an extraordinary gateway to a deep and intimate knowledge of the roots of our culture and lifestyle. The area’s history has always been inextricably linked to wine production. Nature and people have grown together in an indissoluble relationship of respect and reward, bringing the Chianti Classico territory to life. If you wish to be immersed in the aromas and flavours of great food and wine tradition you will find Chianti Classico an ideal destination: It is a leading national tourist and wine tourism destination, chosen by visitors from all over the world for the wide variety of experiences linked to fine food and wine, with wine taking the leading role. A destination that represents an ecosystem of services focused on wine, some tangible, and others less so, but all of them engaging. Today’s “wine tourists” decide to visit an area not only for its great, historic wines, but also to make memories, experience the flavours of a local osteria, the aromas of the cellars and the smiles of grandmothers on their doorsteps. Journeys that are more immersive, making intimate and personal contact with traditions, culture, and people. In this respect, the concept of terroir expands to “winescape” in order to better express its connection to the region. This is why it is important to analyze and understand the factors that make Chianti Classico a wine tourism destination.

Chianti Classico – a kaleidoscope of organized and structured wine tourism opportunities.

Along the beautiful, winding roads of Chianti Classico, the winery doors are always open for visits and tastings. This is an area with a high density of wineries, a true oenological paradise, full of castles, ancient abbeys, where fine wines are matured, world-famous wineries alongside small and no less prestigious family-run estates, traditional cellars, and architectural masterpieces. A setting in which hospitality and associated experiences take on various forms, with all kinds of proposals and wine tourism activities. The producers understand the importance of hospitality: it has great economic value in terms of diversifying income, as well as being an effective means of communicating values and enhancing distribution of their wines. From curious wine enthusiasts to collectors, guests want to visit the famous winemaking names of Chianti and discover hidden gems of the highest quality. From groups belonging to private wine clubs and sommelier associations to restaurateurs, wine tourism in the Chianti Classico region embraces an increasingly varied public.

The reputation – wine tourists are extremely interested in visiting the locations of great and famous Chianti Classico wines.

The wine with the Black Rooster emblem is among the most widely marketed and recognized labels in the world. In over 130 countries, there is not a restaurant, wine shop or wine bar that does not offer the wines of this designation. Over the last 20 years, Chianti Classico has become one of the leading socio-economic systems in Tuscany, both in terms of the volume of wine produced, and its quality. Vintage, Riserva and Gran Selezione are the categories in a specific hierarchical scale, in terms of price and value. These wines express an indissoluble link between a par excellence product and the territory of origin. The designation is home to an incredible variety of unique microclimates that are particularly suitable for growing vines. In recent years the consortium and local producers have carried out important research aiming to outline the mosaic of Chianti Classico for consumers in the best possible way. The most recent addition are the UGAs (Additional Geographical Units). Eleven production areas that will be able to show the specific provenance of their wines on the label. It should be emphasized that the global success of wine and its positioning on the markets constantly influences the choice of many tourists traveling to discover the best-known wine-producing areas, who choose the Chianti Classico territory as their preferred destination.

A wine tourism region that goes beyond wine.

Anyone seeking to truly immerse themselves in wine tourism in the Chianti area can choose from a variety of accommodation options and, naturally, from a growing number of complementary tourist services well equipped and organized for such trips. Among various forms and categories, Chianti Classico is the preferred place to ‘sleep between the rows’, in fact, more and more wineries are deciding to open their estates, renovating existing buildings or constructing new ones, to become true wine resorts in various categories, providing every possible comfort and offering visitors an exclusive and unforgettable experience. The growing presence of this new concept of accommodation reflects the tendency of this wine-producing area to adapt in order to accommodate tourists who want to spend more time in the hills and vineyards. Wine resorts are top-quality locations: different types of structures, closely linked to the wineries, which interpret the most typical aspects of the winery in their own way. A place to lose yourself and relax with outdoor activities or in the spas and wellness centres. The roads branching out from the wineries can also be explored by bicycle, offering another opportunity to enter the magic of the vineyards, places to visit in every season, combining wellness and exploration of the area. And for those who love the outdoors, there are trekking routes of varying levels of difficulty. Lastly, all routes lead to the table, since food is the twin brother of wine. For the gourmand traveler, the timeless charm of Chianti Classico can be experienced through the area’s great culinary tradition, with a richly varied constellation of appetizing opportunities. From San Casciano to Greve, from Panzano to Castellina, from Radda and Gaiole to Castelnuovo Berardenga, a succession of family-run hostelries alternates with the great award-winning restaurants: a true food and wine territory, rich in opportunities to learn more about cuisine by participating in cooking courses organized in the area’s most exclusive and hidden locations. It should be stressed that the Chianti Classico wine tourism area is not limited to wine-related activities and the destination is enriched with many complementary experiences: visiting historic buildings and museums or devoting sunny days to excursions through nature and villages, to discover local craft products. In a context of increasing tourism development linked to an excellent territory, open to change, another important aspect is the added value of technology. A global and interconnected world opens up an incredible opportunity to intensify and spread word of the area’s appeal. Communication tools and channels are extremely important for the increasingly varied target visitors. Chianti Classico wineries have grasped the significance of this progress and invested in new ways of promoting and marketing the “wine tourism product”. So, alongside traditional methods, such as working with agencies and tour operators, real wine tourism marketplaces have been created among producers: online platforms that sell, describe, and create attractive winery experiences and wine trips for the consumer. Another good example of how the Consortium has opened-up to digital implementation is the Chianti Classico Card, intended as a user-friendly pass-partout to access hundreds of memorable activities.

The aesthetics of the landscape and layering of traditions – a cultural identity of Chianti Classico.

The appearance of Chianti Classico is the result of centuries of history. The beauty of the area’s vineyards and its considerable natural resources have been known since the dawn of time. This landscape has always coexisted with its people. A place loved by the Etruscans, then by the Romans, and a battlefield of bitter disputes in the Middle Ages, the territory preserves evidence of the passage of many cultures. The earliest documentation of the existence of a wine-producing district and territorial administration dates back to the 13th century with the “Lega del Chianti”, formalized between Radda, Gaiole and Castellina and branded with the famous Black Rooster which, after many glorious years, became the official symbol of Chianti Classico wine in 2005. The notion of the area’s inestimable value has been reinforced in recent years through the proposal of Chianti Classico as a UNESCO World Heritage Site, thanks to the institutional activity of the Foundation for the Protection of the Territory of Chianti Classico Onlus, of which the Consortium is a founding member. At the same time, the same bodies, along with local administrations, have achieved another goal: the establishment of the “Distretto Rurale del Chianti”, aiming to preserve the cultural and aesthetic component of the landscape, to promote economic, social and tourist integration. These concepts acquired greater value with the onset of the pandemic. Undeniably, already fashionable themes such as environmental sustainability were foregrounded in discussions during the lockdown, so operators are paying close attention also in the sectors of wine production and wine tourism.

Symbols that represent the fine quality products of the area.

Between the Elsa and Pesa rivers, the Chianti Classico area is a destination with a very precise identity, essential but richly significant. It’s impossible to mention Chianti Classico without immediately encountering the famous Black Rooster, which symbolizes the spirit of the territory. Strong and elegant, lively, and proud, its crowing marks a new day. Once the symbol used by the “Antica Lega del Chianti” it was taken up in 1924 by the Consortium, because it clearly represents the very soul of this area: beauty and splendor combined with dedication to hard work. Alongside the Black Rooster are other identifying elements that appeal to the imagination of visitors: long roads flanked by rows of cypress trees, powerful-looking castles crowning hills strewn with vineyards, abbeys hidden among the olive groves and, finally, Medieval villages separated by the exquisite and gentle Chianti hills. The narrative of this land, a paradise of grapes and olive trees, is enriched by numerous citations in film, publishing, and painting. When desire and imagination are translated into a journey, visitors are catapulted into a riot of taste and beauty – the beauty found in the quality of excellent products and the charm of the landscape, thanks to the constant presence and influence of people in this area.

Traditions, locations, and events to promote wine tourism.
Wine tours in Chianti Classico are not limited to visits and tastings but consist of a fully rounded experience open to everyone. Every year, in autumn, the famous “Eroica” race takes place: a cycling competition with vintage bikes that brings professionals and enthusiasts together from all over the world. This is a unique opportunity for participants to get to know and admire the many locations along the route. The sport has authentic, popular roots which also echo the values of agriculture, such as the appeal of hard work and the great flavour of enterprise. The competition crosses a number of meeting points within the Chianti Classico territory. Vineyards and wine thus opening a window onto the local culture in general.

Other activities in Chianti Classico include art and music, learning about local traditions, environmental sustainability and above all food culture. There is a place that encompasses all of these – the “Casa del Chianti Classico” inside the convent of Santa Maria al Prato in Radda in Chianti. This true cultural and educational centre is another splendid example of promotion of the geographical area. The “house” offers visitors an informative and in-depth tour of wine and oil production in Chianti Classico, and much more. The space is used for training meetings and events. If booked in advance, it can also offer cooking classes with leading figures from the Tuscan culinary scene.

In the towns of the Black Rooster area, numerous local festivals take place throughout the year. One of these is Expo Chianti Classico, which has been uniting producers and wine lovers in Greve in Chianti since the 1970s: an unmissable opportunity to explore all aspects of wine and get up close and personal with the winegrowers and their wines.

This is also the case for the Chianti Classico Collection, the cornerstone of wine and oil promotion. The event takes place in Florence, usually in February, and is the flagship event of the area. The so-called Chianti Classico Previews organized by the Consortium give journalists, trade operators and even wine-lovers the opportunity to try the new vintages being launched on the market, directly from the hands of the producers.

Locals – everyone who meets you before, during and after your trip to Chianti Classico.
In a memorable journey the people we meet play a fundamental role. People are the key element of a travel experience in wine tourism destinations such as Chianti Classico. The unfolding of an itinerary, a path towards a better awareness of the place being explored, inevitably passes through the eyes, words, and testimonies of those who welcome or simply spend time with the tourist. Tourists demand has become increasingly variable today. This means the proposals must also be increasingly varied in to order to satisfy the visitors’ every desire and expectation. A great natural and productive heritage is no longer enough: the territory must be described and above all experienced in a real and professional way. We must seek contact with the community, through visits to small towns (villages above all) and the chance to experience a direct, unmediated relationship with the inhabitants and their lifestyle. All those playing a part in the tourism and hospitality sector must, in a subjective and personal way, respect and assimilate the vision of a growing and developing a territory, united in its values and objectives, and pass it on to others. With fierce international competitors there is no longer any room for mediocrity and improvisation, and the same applies to the production and promotion of wine. From this perspective, it is essential to offer quality training and, above all, work as a “system” to be able to grow more organically (including at an international level) and adopt an all-around approach to defining and implementing rules for the entire sector. In this regard, the Chianti Classico Wine Consortium is working hard, playing a leading role in raising awareness of the great interest being shown in this area. The objective is to always provide excellent quality offers and focus on hospitality services that can communicate the experience of the Black Rooster area to visitors.

#winetourism #italy #ChiantiClassico #ChiantiClassicoCollection #tuscany #blackrooster
#vineyards #sommelier #wine #wineexperience #wine #winelovers #italianwine #visititaly
#wanderlust #travelpic #travelgram #exploring #italianwinelovers

2022 Oregon Wine Symposium – February 15-17, 2022

Ice storms and restrictions on public gatherings can’t stop the demand for Oregon wine education, and in the case of the Oregon Wine Symposium, the show must go on. The annual event, held virtually for the second time in its 17-year history, is shaped by industry volunteers who make up the Education Committee that carefully evaluates and designs the curriculum around the most pressing needs of the industry. Driven by this input along with qualitative feedback and marketplace trend analysis, the Symposium strives to provide maximum value to attendees. More than 30 seminars and presentations by global wine experts are offered with three days full of information for $79 for registrants between now and January 14, 2022.

The 2022 Symposium will be organized in the familiar format of three separate tracks: Viticulture, Enology, and Business of Wine.

Some seminars to note are as follows:

In the Viticulture track, Drought in Oregon will present perspectives on one of the most serious environmental issues faced by many in the industry. Dr. Alec Levin and Chad Vargas will discuss the issue in depth and will be joined by Gregory Gambetta from the Bordeaux region of France. Gambetta will explore how common maladies like trunk disease and vine decline are being linked to the effects of long-term water stress.

Examining more topics within the water management arena, the Enology track offers two critical seminars on Tuesday, February 15: Winery Sustainability and Best Practices for Water Management in the Cellar and Diving Deep Into Winery Water Usage & Treatment at 10:45 and 11:45 am.

The Business of Wine track has several standout seminars for 2022. Benchmarking Oregon’s DTC Landscape will explore how Oregon-wide Community Benchmark DTC data can supply tasting rooms with opportunities for activating positive change and increasing channel growth. Regional associations will also discuss insights they’ve gathered from this regional benchmarking and what it means for their success.

The second day will take a two-pronged approach to media relations with back-to-back seminars; PR 101: Inside PR & Communications Strategies and Building your Media Relations Tool Kit: A Playbook for Successful PR & Communications Strategies as presented by Oregon wine PR veterans Kelli Matthews, Michelle Kauffman and Ryan Pennington.

Instead of just one Keynote speaker, the 2022 Symposium will extend the excitement by featuring a different Keynote address each day. This Keynote series will kick off with the return of Rob McMillan from Silicon Valley Bank, who will deliver the annual State of the Industry. As Oregon continues to be one of the hottest commodities in North American wine in the mergers and acquisitions (M & A) space, Kevin O’Brien of Zepponi & Company and Erik McLaughlin, CEO of METIS will together cover M&A Trends & Positioning for Sale.

Day three will feature a double dose of Dr. Greg Jones (pictured at right), who will highlight his riveting Climatology Report and the Vintage Report in his Keynote speeches. Dr. Jones’ highly anticipated seminars provide excellent educated glimpses into the future of Oregon Wine by examining our immediate past.

Participants are encouraged to register before January 14, 2022 to take advantage of the full-access admission reduction of 25% for early bird pricing, putting admission cost at only $79 for three full days of education and networking. Group admission for four or more drops to $69 apiece, and $25 admission for full access to viticulture seminars and general sessions with Spanish interpretation. This year, a new feature has been added—the Group Spanish Speaker Interpretation at $125 – which grants access to all virtual Viticulture sessions, Enology sessions on day 2, and OWB Research Updates for all company employees.

For more information on further discounts, preliminary programs, speakers, and special events, visit www.oregonwinesymposium.com.

#oregonwine #oregon #wine #winelovers #instawine #winenews #wineeducation #ORWineSymposium
#winebusiness #winetasting #viticulture #enology

Wine Industry Predictions for 2022 – Wine Intelligence

Wine Intelligence, a global leader in wine consumer research and insights has come up with five predictions for 2022.

Firstly, beverage alcohol has proven to be one of the most resilient product categories in the world in the Covid era, in part due to the industry’s ability to innovate and pivot from a largely restricted or closed channel (the on-premise) to more accessible channels such as e-commerce and convenience retail, where regulation allowed.

The challenges that face the wine industry in 2022 will be similar to those facing beverage alcohol as a whole and consumer goods generally: keep costs down while persuading consumers to trade up; improving the substance as well as the image of the category in light of increasing demands from governments for a step-change commitment to environmental and social responsibility; and making the product relevant to the next generation of legal drinking age consumers.

Here are Wine Intelligence’s five predictions for 2022:

1. Global wine will get serious about ‘light-weighting’ – reducing glass packaging weight

Despite many worthy efforts over the past 3 decades, the wine industry has yet to find a way of peeling consumers away from their love of a 75cl glass bottle. Part of the problem is that glass bottles work so well from a consumer point of view: they seem more environmentally friendly than plastic, they convey reassurance by reflecting the values, tradition, and quality of wine, and they look good on a table. Last month, we reported consumer research that showed 55% considered glass to be a ‘sustainable’ form of wine packaging, compared with 35% who thought that a bag-in-box was sustainable.

Why does this matter? A standard glass wine bottle, with a typical dry weight of 500g, accounts for 29% of a wine’s carbon footprint, according to a 2011 study by PE International for the Wine Institute of California. However, there are many bottles for still wine out there which tip the scales at substantially more – with a dry weight of nearly a kilo in some cases, which pushes packaging’s share of wine’s carbon output to close to 50%, and the total carbon output up by around 10%, according to the same PE study. A lightweight bottle reduces packaging’s share substantially – by roughly 1g of carbon per gram of glass, depending on the proportion of recycled glass used, and that’s before any transportation saving. Remove the aluminium foil capsule, throw in a natural cork (and count the full benefit of carbon sequestration in a cork forest, as calculated by a study from EY, commissioned by cork manufacturer Amorim in 2019), and you have a product who’s packaging is almost carbon neutral.
Why will this change in 2022? Influential figures in the wine industry, such as Jancis Robinson MW and Tim Atkin MW, have long campaigned against heavy wine bottles. Now this powerful group of influencers is rallying a growing coalition to their cause. Crucially, this now includes major retailers, who will use their buying power (and the need to meet their own carbon reduction targets) to strong-arm suppliers into committing to lightweight glass where possible (sparkling wine will still need heavier glass to cope with gas pressure). More pragmatically, strains on the global supply chain, in terms of raw material cost increases, rising fuel and transportation costs, and retailer reluctance to pass costs on to consumers, will force producers to seek out savings wherever they are available. Unnecessary packaging will seem an obvious place to start.

2. Luxury wine will need to burnish sustainability credentials

What does luxury mean today? Chewing over this topic at a gathering organised by upscale Provence wine producer Chene Bleu in London’s Linley Gallery a few weeks ago, Lucia van der Post, the leading style guru and Financial Times columnist, was unequivocal: “luxury will have to show that it is sustainable to appeal to younger consumers”. Her thesis, and that of Xavier Rolet, co-owner of Chene Bleu and former CEO of the London Stock Exchange, was that luxury brands will need to work out how to align their values, and actions, with those of the next generation of consumers. In practice this means committing as much to acting sustainably – both in human and environmental terms. The challenge for luxury brands in general, and luxury wine in particular, is to do this while not compromising the quality of the product itself.

How will this play out in 2022? Around the world, wine drinkers are trading down in volume, and trading up in quality (see also Prediction 3, below), and luxury wine is currently one of the main beneficiaries of this trend. However, when the tide of disposable income starts to ebb, as it surely will when inflation starts eating away at household incomes and travel reopens fully in the next year, consumers are likely to become more discriminatory in how they spend their money. The usual quality-and-heritage pitch will no longer be sufficient.

3. The premiumization train will keep on rolling in 2022

One of the most notable silver linings of the pandemic for the wine industry has been consumers’ willingness to transfer the budgets they would have spent in going out and travel into higher quality food and beverages for the home. After an initial blip during the first period of lockdown, the premium and super-premium price categories of wine, which in the US context means wines selling for USD 10-20 and over USD 20 per bottle respectively, have bounced back by +2-4% in volume terms in the first 6 months of 2021, according to IWSR data. At the very top end, the Liv-Ex Fine Wine 100 Index, which measures the prices of the most sought-after fine wines in the secondary market, hit an all-time high in October, capping an impressive 17 month run of increases.
The trend to spend a bit more has of course been with us since well before Covid and is closely linked with the trend to drink less volume of wine.

Wine Intelligence data shows that 39% of consumers in key consumption markets around the world are actively moderating their wine consumption, rising to over 50% in markets such as Netherlands and Switzerland. Wine producers have also been innovating and promoting their premium offerings assiduously, as the profit margins on these products are orders of magnitude higher compared with low-priced wines, thanks largely to the impact of fixed value taxes that are levied on alcohol by volume.

Three factors will fuel the wine premiumization train in 2022: the reluctance of some consumers – particularly the Boomer cohort –to re-engage with the on-premise and travel, which will reserve more of their budgets for at-home entertaining; the increasing influence of Millennials within most wine markets, who have been the biggest drivers of the drink-less-but-better movement; and a nasty inflationary crunch in the supply chain, combining the disastrous northern hemisphere wine harvest of 2021, which the OIV estimates reduced wine volumes by an estimated 18%, and rising energy, dry goods and transport costs.

4. Wine in cans will become low-alcohol wine RTDs in cans (and small bottles)

Canned wine made huge strides in 2021, both from a technical and a sales point of view, and this will continue in 2022. However, the big innovation will come from industry building new product sub-categories in wine that hit both of the growing trends of the 2020s: wine in a portable, single serve format, with a low-alcohol formulation that turns it from wine to a wine-based sparkling drink. The continued growth of RTDs, especially in the US, is being led by an unprecedented bout of innovation in the category, and remains on course to grow substantially in 2022, according to forecasts from the IWSR. More astute RTD manufacturers are looking for ways in which they can premiumize their offering (tapping into the same trends as discussed in Prediction #3, above), which at the moment is largely focused around spirits-based beverages, using premium branded whiskies, rums and gins to drive consumer demand up the price ladder. There is also an increasing focus on flavour, according to the IWSR’s in-house market experts, which will see a shakeout of poorly formulated, low-value RTDs. Eventually, we think, the same logic of successful RTD innovation – marquee brands, better flavours – will be applied to premium wine products. We expect the first movers here will be the sparkling wine producers, especially Champagne houses with an eye on extending their reach into the low alcohol / single serve space.

5. Wine industry needs to do battle for global talent
Most of the wine industry would agree that it is a fun place to work. Unlike most other industries, wine can offer a unrivalled mix of intellectual challenges. What other industry requires its leaders to be part-farmer, part-chemist, part-production expert, part-salesperson, and part-marketing guru? In recent years it has attracted talented, well-educated, and passionate people from the Millennial generation, drawn by its vast complexity, heritage, and multifaceted work challenges, as well as the romantic notions of working in harmony with nature that wine still manages to conjure.

That’s the good news. The more troubling news is that there are now many other exciting things for the next generation of global talent to work on. The war for their services is taking on a new dimension, driven primarily by the rise of global technology giants backed by vast quantities of investment cash. True, working for TikTok may not offer time in a field, bottling line or upscale retailer, but the financial rewards can be astounding. For the moment, the battle for talent is being fought in other sectors – global accountancy and financial services firms are finding their conveyor belt of talent picked apart by the top technology firms, who can offer starting salaries of well over USD 100,000 per year, according to research published by Payscale.

In on-premise, a field much closer to the wine industry, a corresponding re-valuation of talent is already happening. A survey of its own job postings released in June 2021 by Reed, the largest recruitment agency in the UK, found that hospitality and catering staff jobs were being advertised with salaries 18% higher on average in May 2021 compared with the previous year. The most eye-opening number in this survey was the 43% increase in salaries offered for restaurant kitchen staff.

While wages are obviously important to workers, they are not the only thing that matters. Surveys of younger workers from the Millennial and Gen-Z age cohorts focus on consistent requirements from employment: being part of an ethically sound business, transparency and fairness in the workplace, purpose, autonomy, and opportunities to develop. As with many other industries, wine is going to need to up its game in 2022, not just in terms of money, but also in its ability to offer more holistic rewards to its workforce.

So, what are your thoughts on this? Do you have anything else to add?

#wine #winelover #winetasting #redwine #winebusiness #winetime #winelovers #instawine #whitewine #winestagram #wineoclock #winecountry #wines #winelife #winenight #winewednesday #winenews #winetrade #wineindustry #wineintelligence #wineeconomics
#wine2022 #winetrends

SOBAR: The World’s 1st Food Designed to Reduce Alcohol Absorption

Recently I attended a virtual Mixology Masterclass hosted by a SOBAR founder, Food Scientist Dr. Joseph Fisher and Mixologist and Bar Above founder, Chris Tunstall.

What I learned was that SOBAR is a unique protein bar and is the world’s first food specifically designed to reduce alcohol absorption.

How it works is that you eat one SOBAR before consuming (at least) two drinks. This will reduce peak alcohol levels and total absorption by 50%! WOW, I was surprised and excited to hear this and see if it works.

While enjoying a delicious Margarita-based on 1800 Silver Tequila, I had a chance to learn about the science behind the unique alco-hold formula, which is the advanced food technology that helps alcohol absorption and much more!

I ate one bar before enjoying 2 Margaritas and found out that I was feeling like I had just one. I can’t say that if I drink 4 cocktails it would help, but with two drinks it worked for me.

SOBAR protein bar won a gold award at the Specialty Food Association’s (SFA) sofi™ competition. Out of 1500 products competing, SOBAR was the first in the Wellness Bar & Gel category as a part of the SFA 2021 sofi™ Awards. The sofi™ Awards competition is open annually to members of the SFA since 1972.

I have huge respect for Dr. Fischer and his phenomenal invention.
Thank you so Chris Tunstall for making it possible to enjoy a great classic cocktail while listening to the science behind SOBAR.

Tell us in the comments, have you ever heard about SOBAR?
By @serjinio_daragan

#mixoligy #mixologist #cocktail #cocktails #cocktailbar #cocktailsofinstagram #cocktailhour #cocktailtime #craftcocktails #margarita #drinks #drinkup #homebartender #mixdrinks #margaritatime #tequila #tequilalover #masterclass #event #onlineevent #innovation #sobar #digitalmarketing #getsobars #proteinbar #proteinbars #proteinpacked #cocktaillover #wellnessjourney #healthysnacks #foodandwine #sobercurious