Interest in low and no alcohol sector surges, reaching a record of $10bn in 2021

The demand for no and low alcohol drinks shows no sign of declining across top global markets last year.

According to IWSR’s latest Drinks Market Analysis report, the sector reached a value of nearly US$10bn in 2021. The study further states that in 2021 the no and low-alcohol beer/cider, wine, spirits, and RTD products grew by more than 6% in volume in 10 key global markets, and now has 3.5% volume share of the industry. The low and no alcohol sector is predicted to grow by a further 5.8% between 2021 – 2025, and by 8.5% in value across the same time frame.

Germany is the largest market for low and no alcohol drinks, followed by Spain, the US, Japan and the UK. “Volume of no and low alcohol products in Germany is more than three times that of the next largest no/low market, Spain. Both Germany and Spain clocked volume increases of about +2% in 2021, while the US grew by +31% and the UK by +17%,” says the report, “Total volume of no/low products in Japan registered a small decline (-1%) last year.”

The report went on to say that while Germany and Spain are the biggest and most mature markets for the sector, the UK and the US are two of the most dynamic and growing at a faster rate. In the US, the category is predicted to grow by 28% in volume between 2021 – 2025, and the UK by 6%.

“While January has become a popular month for people to cut back or abstain from alcohol, interest in no and low alcohol drinks has increasingly become a year-round trend among consumers across the world,” said Emily Neill, COO of IWSR Drinks Market Analysis. “To meet that demand, beverage alcohol companies have invested heavily to introduce a number of innovative new products, and many established mainstream brands have recently crossed over to develop no/low alcohol versions of their popular beer, wines, and spirits.”

The report also noted that the no alcohol sector is taking more market share away from traditional brands than low alcohol. Beer and cider is the largest no/low category (at 75% volume share), with no-alcohol beer projected to drive growth at more than 1% over the study’s 2021-2025 forecast period. Meanwhile, no-alcohol RTDs and no alcohol spirits are both expected to post about 14% CAGR volume growth.

The country with the largest proportion of alcohol abstainers is the US, with 23% of no/low drinkers avoiding alcohol completely, while more than half (58%) of no/low consumers report that they choose to switch between no/low and full-strength alcohol products on the same occasion.

While growth of the no-alcohol segment is outpacing that of low-alcohol across the 10 key markets studied, there remains a strong opportunity for low-alcohol products, particularly as the health and wellness trend gains pace across the globe. “As these brands become more visible and well established and the quality improves, there is a real opportunity for growth in low-alcohol.”

#winelovers #wine #winetasting #redwine #whitewine #rosewine #instawine #winetime #winenews #winestagram #winemarketing #digitalmarketing #vin #vinho #vino #lowalcohol
#nonalcoholic #nonalcoholicdrink #noandlow #nolo

Save the Dates: 2022 Wine Days to Celebrate!

To help you plan for 2022, here is list of some of the biggest wine days out there – in chronological order.

This list is comprised of important national or international wine days, with relevant hashtags, is a great starting point to assist you in planning fun and engaging posts. If I missed any dates, or if there are any new dates to be added, please let me know.

Happy Wine Tasting!

Liz Palmer

February

February 1, 2022 – International Furmint Day – #furmintday
February 16, 2022 – International Syrah Day – #syrahday
February 18, 2022 – Global Drink Wine Day – #drinkwineday
February 26, 2022 – Open That Bottle Night – #openthatbottlenight

March

March 3, 2022 – Mulled Wine Day – #mulledwineday
March 13, 2022 – International Riesling Day – #rieslingday

April

April 14, 2022 – Tannat Day – #tannatday
April 17, 2022 – World Malbec Day – #malbecday
April 23, 2022 – International Cava Day – #cavaday
April 27, 2022 – World Marselan Day – #worldmarselanday
April 29, 2022 – International Viognier Day – #internationalviognierday

May

May 6, 2022 – International Sauvignon Blanc Day – #sauvignonblancday
May 9, 2022 – World Moscato Day – #worldmoscatoday
May 17, 2022 – Pinot Grigio Day – #pinotgrigioday
May 25, 2022 – National Wine Day – #nationalwineday
May 26, 2022 – International Chardonnay Day – #internationalchardonnayday

June

June 10, 2022 – World Verdejo Day – #worldverdejoday
June 11, 2022 – National Rosé Day – #nationalroseday
June 18, 2022 – Drink Chenin Blanc Day – #drinkcheninblancday
June 20, 2022 – International Chenin Blanc Day -#internationaldrinkcheninblancday
June 21, 2022 – World Lambrusco Day – #worldlambruscoday

July

July 22, 2022 – Shiraz Day #shirazday
July 25, 2022 – National Wine & Cheese Day – #wine&cheeseday

August

August 1, 2022 – International Albarino Day – #albarinoday
August 4, 2022 – National White Wine Day – #nationalwhitewineday
August 13, 2022 – International Prosecco Day – #proseccoday
August 18, 2022 – International Pinot Noir Day – #pinotnoirday
August 28, 2022 – National Red Wine Day – #redwineday
August 30, 2022 – International Cabernet Day – #cabernetday

September

September 1, 2022 – International Cap Classique Day – #capclassiqueday
September 1, 2022 – International Cabernet Day – #cabernetsauvignonday

September 2, 2022 – National Chianti Day – #chiantiday
September 10, 2022 – International Port Wine Day – #internationalportday
September 16, 2022 – International Grenache Day #grenacheday

October

October 5, 2022 – World Vranec Day – #worldvranecday
October 6, 2022 – National Orange Wine Day – #nationalorangewineday
October 8, 2022 – International Pinotage Day – #pinotageday
October 14, 2022 – Prokupac Day – #prokupacday
October 26, 2022 – International Mavrud Day – #mavrudday
October 27, 2022 – International Carignan Day – #carignanday
October 28 – World Champagne Day – #champagneday

November

November 1, 2022 – International Xinomavro Day – #internationalxinomavroday
November 7, 2022 – International Merlot Day – #internationalmerlotday
November 10, 2022 – International Tempranillo Day -#internationaltempranilloday
November 12, 2022 – Wine Tourism Day – #winetourismday
November 16, 2022 – National Zinfandel Day – #zinfandelday
November 17, 2022 – Beaujolais Nouveau Day – #beaujolaisnouveauday
November 24, 2022 – International Carmenere Day – #carménèreday

December

December 1, 2022 – International Maratheftiko Day – #maratheftikoday
December 4, 2022 – International Cabernet Franc Day – #cabernetfrancday
December 10, 2022 – World Aszú Day – #worldazsuday
December 16, 2022 – Pinot Meunier Day – #meunierday

#winedays #2022winedays #winecalendar #winelovers
#wine #winetasting #redwine #whitewine #rosewine #instawine #winetime
#winenews #internationalwineday #nationalwineday #cheers #winestagram
#winetourism #winemarketing #digitalmarketing #vin #vinho #vino

Champagne News: Total shipments of Champagne in 2021 rose to 322 million bottles, an increase of 32% over 2020

The Champagne region and houses are celebrating after sales and exports set new records last year even as pandemic lockdowns forced many bars and restaurants to close.

Comité Champagne, a trade association representing over 16,000 winegrowers and 320 Champagne houses, said this week that France exported a record 180 million bottles of Champagne in 2021, an increase of 38% over 2020.

Global sales of Champagne also hit a record €5.5 billion (US$6.2 billion).

Comité Champagne said that total shipments rose 32% over the previous year to 322 million bottles as people found reasons to celebrate at home.

“With tourism and the staging of events still reduced due to the health crisis, there is room to believe that home consumption has taken up the slack,” the trade group said in a statement.

“Consumers have chosen to entertain themselves at home, compensating for the generally gloomy mood with new moments of conviviality and sharing,” they also added.

Detailed export data has not yet been released, but in 2020, the United Kingdom and the United States were the top foreign markets for champagne.

Champagne drinking popped back up to its pre-pandemic levels last year in France, with shipments increasing 25% to reach nearly 142 million bottles.

‘This recovery is a welcome surprise for the people of Champagne after a troubled 2020 (with figures down by 18%) impacted by the closure of main points of consumption and the shortage of celebratory events across the world,’ comments Maxime Toubart, president of the Syndicat général des vignerons and co-president of the Comité Champagne. He is otherwise pleased to note ‘the healthy state of the national market’.

Jean-Marie Barillère, president of the Union des Maisons de Champagne and co-president of the Comité Champagne, is delighted that ‘thanks to exports and the consumer’s devotion to fine cuvees, Champagne will reach a record turnover of more than 5.5 billion Euros*’. But he stresses ‘the average shipments in 2020-2021, at 280 million bottles and 4.9 billion Euros, remain under the pre-pandemic levels (300 million bottles, 5 billion Euros in 2019)’.
Afflicted by the health crisis in 2020 and challenging climatic conditions in 2021, Champagne now hopes that 2022 will open the way to a new cycle of growth.

#champagne #champagnelovers #champagneeconomics #champagneregion #comitechampagne
#cheers #wine #winelovers #celebrate #winenews #wineexports #reims #epernay #aube

Wine Paris & Vinexpo Paris is set to open February 14th

Wine Paris & Vinexpo Paris confirms it will take place February 14 – 16 2022 at Paris Expo Porte de Versailles and is all-set to greet the international wine and spirits industry in the best possible conditions.

The Vinexposium group’s flagship event will be the first major international gathering of the year. Highly awaited by the wine and spirits industry, which has been unable to meet up in Paris for nearly two years, Wine Paris & Vinexpo Paris will welcome 2,800 exhibitors from 32 countries over three days. France will be widely represented with ramped up attendance by every region, all of which support this major export-focused exhibition and have jointly decided to go ahead with it as scheduled in February. Stakeholders across-the-board are very involved in the final preparation stages leading up to Paris next month and the teams at Vinexposium are redoubling their efforts to make Wine Paris & Vinexpo Paris a highly effective tool for promoting market recovery.

“Wine Paris & Vinexpo Paris has rapidly become an unmissable event that we are very much looking forward to! We are delighted to be able to take part in this major wine gathering in Paris next month, to meet up with our customers again and to boost our business in export markets”, is the reaction from Philippe Guigal, CEO of E. GUIGAL.

“February 14 this year is a long-awaited date in my diary, not for Saint Valentine but the return of a great European wine fair in Paris. Sorely missed last year, I eagerly await reconnecting with dear friends and suppliers and hunting out new great wines and relationships to build on for the year ahead. With an enormous array of excellent wine on show my only reservation is three days isn’t long enough”, comments John Chapman, Managing Director of The Oxford Wine Company.

Ongoing safety arrangements will be executed with utmost rigour to ensure the event runs seamlessly while providing the comfort and conviviality expected by attendees. Measures include a valid health pass (or vaccination pass depending on current regulations) which will be essential for accessing the event, along with mandatory face coverings. Digital access badges (e-badge) will be favoured and an enhanced cleaning process will be used in every area throughout the three-day event.

These conditions will enable all attendees to fully benefit from the extensive range of features at the 2022 exhibition, which will be punctuated by key areas and headline events. The programme has been designed to offer all industry members an optimised in-person experience with numerous masterclasses and tastings, multi-format talks by experts and inspiring personalities and popular themed areas – Be Spirits will honour spirits and mixology, Wine Tech Perspectives will allow attendees to dive deep into the heart of innovation and digitalisation in the industry and La Nouvelle Vague will highlight young winemakers and talents.

Vinexposium’s teams have a good handle on the development of the health situation and government regulations to ensure the event is a success.

For more information: wineparis-vinexpo.com

#vinexposiumconnect #vinexposium40 #celebration #globalevents #winesandspirits #winetrade
#wineevent #wine #winelovers #winetasting #wineparis #VinexpoParis #Paris #Parisevent #winelover #winelovers #instawine #winetime #vin #winestragram #winery #winebusiness #winefair #winepassion #whitewine #redwine #igersfrance #igersparis

OnePoll Survey: Only 17% of Wine Drinkers Consume Wine the Right Way

When ordering a bottle of wine in a restaurant, it’s customary to receive some sort of presentation as well as a “first sniff, swirl, and sip” to make sure it’s to your liking. According to a new survey conducted by OnePoll on behalf of Woodbridge Wines, only 17 % of wine drinkers swirl and sniff the beverage before drinking it.

To obtain the results of this research, researchers polled over 2,000 United States respondents over the age of 21. Researchers found that 67 % of people believe that there are right and wrong ways to drink wine, but only 22 % believe proper wine etiquette greatly enhances their drinking experience.

“Just like everything in life, there are so many old-school, traditional rules in wine culture that people feel like they need to follow—swirling, sniffing, pairing,” says Serena Shrivastava, brand director for Woodbridge Wines. “We encourage everyone to play by their own rules instead and leave any judgement behind.”

Further studies concluded seven out of 10 respondents said they drink wine more than any other type of alcohol during the winter months, and perhaps surprisingly, 62% of men and 50% of women said they would choose wine over beer while watching sports.

#wine #winetrends #winelovers #winenews #wineresearch #instawine #winetasting #winetime
#mondaymood #mondayvibes #winerules