Chile in the process of setting up an “Organic Wine Growers’ Association”

A group of Chilean wineries are forming an association to promote organic wine due to the post-pandemic upsurge.

News of the impending organization came during an interview with Jaime Valderrama, who is the managing director of Viña Miguel Torres Chile.

The group of six wineries will be collaborating to promote organic wine from Chile, and that the new association would also have the support of Wines of Chile, which unites much of the country’s wine industry primarily for marketing purposes.

Among the founder members of the organic association will be Viña Emiliana, Odfell, and Koyle, according to Valderrama, as well as Viña Miguel Torres Chile.

Taking inspiration from Organic Winegrowers New Zealand (OWNZ), which is a dedicated to supporting organic winegrowing, he said that the group of Chilean wineries have been speaking to the founders of the New Zealand organization for advice.

Valderrama said, “..this year is very good, especially for organic wines, and our Las Mulas range of organic wines is doing very well; natural and organic wine is facing more demand, and that’s where the growth is across the US, Europe, UK and Korea as well.”

He added, “It seems that the consumer is more conscious about organics and the environment, and that’s why we are creating an organic grower’s association in Chile: the future for us is organic and natural wines.”

Currently, 98% of grape production across the 314 hectares owned by Torres in Chile is grown organically, with certification.

Sources  Drinks Business

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Trivento is named the world’s best-selling Argentine wine

Concha y Toro’s Trivento is celebrating becoming the leading Argentine wine brand in the world, with sales of over US$256.2m a year according to a new report from the IWSR.

Over the past five years, the winery has doubled sales around the world thanks to a long-term business plan and successful marketing campaigns such as 20” TV campaign in the UK and a sponsorship deal with Major League Soccer (MLS) in the US.

“We are very proud of this achievement, and it is the result of the efforts of so many people, from our workers in the vineyards to those who represent our wines in international markets,” said CEO Marcos Jofré, Trivento.

Trivento’s top-dog status emerged from the 2020 report from global consulting firm IWSR Drinks Market Analysis, which delves into the alcoholic beverage market and its trends.

Trivento has been on an upward curve in key markets over the past 10 years. In 2013, it became a leader in the category of Argentine wines in the Caribbean and Europe. In 2020, it consolidated this position at a global level with an international strategy which focuses on value, expanding distribution channels at the right moment and strong moves into top retailers both online and in store.

The brand has been particularly successful in the UK, where Trivento Reserve Malbec is the number one red wine brand, according to NielsenIQ. It is also in the Top 10 of all wine brands in the UK.

In the US, in 2020, the winery became one of the top three selling Malbecs in the country (IRI). The US is Trivento’s second most important export destination in terms of volume, with Florida representing 30% of sales in market.

South Korea meanwhile saw huge uplift in 2020, with sales up 935%. Brazil also recorded strong increases in sales up 88%, with great expansion in online and retail channels.

“This is the result of a clear and precise commercial strategy that’s made Trivento grow into a premium brand that’s focussed on key markets,” said Felipe Rossel, global marketing director.

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Germany’s Ahr Wine Region Needs Our Help!

The devastating impact of last week’s flooding in Germany has seen 200 people lose their lives across Germany and Belgium, while causing extensive damage to businesses, including the wine producers of the Ahr Valley.

According to a report from the German Wine Institute, the floodwaters have been particularly destructive to the wine producers of the Ahrweiler and the surrounding villages of Mayschoss and Dernau.

In these areas, barrels, wine bottles and machines, have been washed away, destroying entire wine-producing businesses and livelihoods, although th full extent of the damage on the entire Ahr region, and its 563 hectares of vineyards, will take weeks to quantify.

The managing director of the German Wine Institute (DWI), Monika Reule, was stunned by the images of the devastation and the fate of the people living there who are now struggling for their livelihoods, and has set up a bank account to accept donations of support for those affected.

The donation account is being held at the Farmers and Winegrowers’ Association of Rhineland-Nassau, which incorporates the Ahr Winegrowing Association.

Should you wish to make a donation, the details can be found below. The DWI has noted that the proceeds from the numerous aid campaigns will directly benefit the Ahr winegrowers, who urgently need money for the reconstruction of their businesses, which will certainly take a long time.

  • Donation account details:
  • Beneficary (field 59)
  • Account: DE14 5519 0000 0619 7860 15
  • Beneficary: Deutsches Weininstitut GmbH
  • Beneficary Bank (field 57a)
  • BIC: GENO DE FF
  • Bank Name: DZ Bank AG, Frankfurt / Germany
  • Bank-to-Bank-Information (field 72)
  • /acc/ Mainzer Volksbank eG, Mainz / Germany
  • Purpose: Donation Ahr Flooding

Aside from financial assistance, winegrowers from across Germany have offered support to those most seriously affected by the flooding, with growers already on-site with forklifts, vineyard tractors or pumps to rescue what can be saved. Outside helpers are also on duty to help with any urgently needed vineyard work in order to secure the upcoming vintage.

 

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Moët Hennessy and Campari team up for joint venture ecomms business

Moët Hennessy has teamed up with Italian company Campari to launch a joint venture ecommerce business to sell premium wines and spirits across Europe.

The new business venture will see both companies invest in the pure-play digital retailer, which will be based on Campari’s existing ecommerce channel Tannico, which was launched by the Italian drinks producer. Tannico also owns a majority stake in the e-commerce platform Ventealapropriete.com, which sells premium wines and spirits in France. Together, the two platforms generated pro-forma aggregated sales of over €70 million in 2020.

Under the terms of the agreement, Campari is to transfer its stake in Tannico into the newly set up joint venture.  Under the terms of the agreement, Campari  is to sell half of the joint-venture’s equity capital to Moët Hennessy for 25.6 million euros ($30 million) in cash,  the company said.

The combined business will be headed up by Marco Magnocavallo, CEO of Tannico, who remains a key minority shareholder in the business, along with his management team.

Philippe Schaus, President & CEO, Moët Hennessy says “The partnership represented a significant step forward in the company’s global ecommerce development strategy.”

“While e-commerce was already a growing channel for wines and spirits, the global pandemic has triggered a significant acceleration,” he noted.

Bob Kunze-Concewitz, CEO of Campari Group says “It would allow Tannico to grow and further strengthen its footprint and expertise in the online retailing of spirits & wines.”

Magnocavallo agreed, saying that with the backing of the two companies, the new business would have the “firepower” to consolidate the fragmented European e-commerce sector and “offer a qualitative, sizeable and integrated route to market option catering to the needs of all its wines and spirits suppliers”.

 

Book review for the OIV Awards: Sustainable and Innovative Wine Tourism – Success Models from all Around the World 

I just finished reviewing a book for the OIV Awards: Sustainable and Innovative Wine Tourism – Success Models from all Around the World, Monograph by Raul Compes Lopez and Gergely Szolnoki 

It was a fascinating read on the sector. The monograph compiles the works of 36 authors from 15 nationalities and explores the evolution of wine tourism in different countries and includes coming out of Covid-19.

My general overall impression is that it is a must-read for the international wine tourism industry, especially now coming out of the pandemic, it is extremely relevant.

Liz Palmer 

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