Covent Garden launches a three-week Rosé Festival

Rosé season is here and to celebrate all things pink, Covent Garden [London] is hosting its first-ever three-week rosé festival which runs from May 17th to 6th June 6th.

Over 20 restaurants participating with over 30 varieties of rosé wine, rosé cocktails, rosé themed menus, as well as 9 pop-ups from Mirabeau, Amie Wine, HUN Wine, Dirty Martini, Chez Antoinette x AIX-en-Provence, Magners, The Bubble Bros, Fiona Fleur and The Oystermen x Pol Roger which will be taking over Covent Garden’s Piazza.

With the return of indoor dining, restaurants across Covent Garden will also reopen over 2,500 additional dining spots. The area will remain at the heart of outdoor dining with the botanical pocket garden seating area on the East Piazza remaining open for takeaway drinking and dining.

 

For visitors wanting to join in the blush celebrations but preferring non-alcoholic options Ladurée will host a rosé-inspired afternoon tea, Shake Shack will offer a limited-edition cherry blossom pink shake, Amorino will be serving their very instagramable rose-shaped ice-creams in a multitude of flavours and Bubble Wrap will sell an exclusive Covent Garden Rosé and Strawberry Blossom combo. For tea connoisseurs, Whittard and Mariage Freres will also be offering over 40 rose blend teas.

I would say it’s time for a glass of rosé and some retail therapy!

For more information and details about the Rosé Festival, indoor and outdoor dining and shopping log into coventgarden.london

#rosewine #cocktails #wineevent #instawine #rosewinelovers #winelovers #wine #CoventGarden #RoseAllDay #AlfrescoLondon #RoseFestival #ThisisLondon #rosè

Penfolds’ “Wine of the World” Label

Penfolds has just launched its most radical project to date, the inaugural, four-bottle “California Collection” which are blends from both South Australia and California wine together – a concept that is certainly revolutionary in the fine wine world.

Penfolds, South Australia’s premier winemaker, has again pushed the envelope by releasing the inaugural “Wine of the World” label.

The four wines in this new series are from the 2018 vintage. The top two wines in the collection, ‘Quantum Bin 98 Cabernet Sauvignon’ and ‘Bin 149 Cabernet Sauvignon are both blends of Cabernet Sauvignon from Napa Valley, with the Quantum Bin 98 mixed with 13% South Australian Shiraz and the Bin 149 blended with 14% South Australian Cabernet Sauvignon.

The other two wines in the collection are Californian. ‘Bin 600 Cabernet Shiraz’ is a blend of fruit from Napa Valley, Sonoma, and Paso Robles, and ‘Bin 704 Cabernet Sauvignon’ is from Napa Valley. 

The wines were released globally a few weeks ago and are priced at $50 US – $700 US.  

It was also hinted that more wines under Penfolds label will be coming from Bordeaux and Champagne in the future.

 While the idea of doing a cross-continental blend does not seem like a possibility for most winemakers, Penfolds can now say that they have certainly pioneered this concept.

https://www.penfolds.com/

#penfolds #penfoldswine #penfoldscollection #californiacollection #australianwine #californiawine #wine #winenews #instawine #winelovers #redwine #vintagewine #finewine #winecollectors #wineoftheworld #winetrends

ProWein 2022 Starts Online Registrations

Preparations for ProWein 2022, the world’s largest wine and spirits trade fair, has commenced online registrations.

ProWein 2019 had over 6,900 exhibitors from 64 countries and 61,500 visitors from 143 nations taking part in the show.

Taking place in Düsseldorf from 27-29 March 2022, registrations for the ‘Same but Different’ event within the show will be open from the end of May. Registrations for exhibitors can sign up through the website: http://www.prowein.de/2330

“Our focus is on looking forward and going back to business. Physical events with real tastings and personal networking are indispensable to the international wines and spirits industry.

Digital formats such as online tastings or virtual panel discussions are important building blocks but cannot replace the real thing – trade fairs,” said Bastian Mingers, project director of ProWein.

“This has been an unmistakeable statement made by our partners and exhibitors from throughout the world. In the interest of the industry, we will look to blended events with a combination of physical and virtual formats while falling back on the experience we have gathered over the past few years.

In this extraordinary year we will open our international database with our Matchmaking Tool earlier than usual, to bring exhibitors and visitors together most efficiently,” Mingers added.

The hall concept with its clear segmentation according to product ranges and groups will also be developed next year.

The hall layout at ProWein 2022 will be as follows: Hall 9: New World; Hall 10: Spain; Halls 11 and 12: France; Hall 12: Spirits; Halls 13 and 14: Germany; Hall 13: Organic Wines/Packaging; Hall 15: Italy; Hall 16: Italy and Europe; Hall 17: Austria and Greece; Hall 7.0: ‘Same but Different’.

The masterclass and tastings program for the show will be announced shortly.

 

#ProWein2022 #wineevent #inperson #prowein #wine #winelovers #winetastings #wein #vin #winenews #backtobusiness #winetourism #vino #instawine #samebutdifferent #winebusiness #wineimporter

Digital Wine Marketing for Wine Journalists

It was an honour and a privilege to participate as a speaker today for FIJEV [Journalistes et Ecrivains des Vins et Spiritueux] members on the topic “Digital Wine Marketing for Wine Journalists”.  

                       Wine Journalists Represent a Global Community

It was wonderful to see members from the United Kingdom, Lithuania, Roemenië, France, Hungary, Netherlands, Russia, Italy, Mexico, Portugal, Hong Kong, and Spain!  

Topics:  Social Media Users (Globally) – by the numbers; What happens in a social media minute; Why YOU must hit the ground running; Start with LinkedIn; What are the other top platforms to use?  Tips on how to write your bio for various social platforms; how to use hashtags; content writing for posts; how to stay relevant in the industry; and what are the trends for 2021

Testimonials:  

“Thank you Liz, great!! It’s something that is well over due in our community” – Paul Howard (UK) 

“Very good!  Thank you Liz – Filippo Magnani (IT)

#winelovers #winetrade #winewriters #winejournalists #winemarketing #winenews #instawine #socialmedia #digitalmedia #FIJEV #FIJEVwinetalk #winetalk #vin #vino #digitalmarketing #wineindustry #journalists #international

Oregon Wine Month Starts Now…. with “Pour It Forward”

Commencing May 1, 2021 Oregon wine lovers are set to celebrate Oregon Wine Month.  This month-long celebration showcases the best in Oregon’s rapidly growing wine industry.

This is the 9th year for Oregon Wine Month – it gives wine lovers different ways to celebrate including in-person and virtual events.

It kicks off with a social media campaign hosted on their Instagram and Facebook channels “Pour It Forward” (#pouritfORward), which serves as a chain of appreciation between Oregon winemakers across the state and globally.

Thirty-one Oregon winemakers are featured in this campaign and are featured daily by video. To see the campaign, go to the Wine Board’s Instagram and Facebook channels during the month of May. Videos will also be posted on the Oregon Wine Month site.

(May 1), features winemaker John Grochau of Grochau Cellars in the Eola-Amity Hills AVA tasting and sharing his thoughts on a Vermentino from winemaker Nate Wall of Troon Vineyard in the Applegate Valley AVA.  On May 2nd Nate Wall discusses a Mencia from Analemma Wines in the Columbia Gorge AVA – videos are featured here clicking here.

The month-long campaign will also feature wineries from all corners of Oregon’s rich and varied winemaking landscape – from The Rocks District of Milton-Freewater to the Chehalem Mountains in the Willamette Valley.

These short videos provide a window into the collaborative Oregon wine industry and give a platform for winemakers to praise wines made by their talented peers. As well as on social media platforms, the videos will also be housed on the Oregon Wine Month site.

Other episodes in the “Pour It Forward” series include winemakers like Master of Wine Billo Naravane from Rasa in The Rocks District and Walla Walla Valley, fellow Willamette Valley alums Doug Tunnell of Brick House, Grant Coulter and Renée St. Amour from Hundred Sons Wine.

The Oregon Wine Month sweepstakes returns for 2021, with an even bigger prize package for those eager to visit Oregon wine country. This year the stakes feature two spectacular prizes with two grand prizes – one trip to the Rogue Valley in partnership with Rogue Valley Vintners and one trip to the Willamette Valley in partnership with the Willamette Valley Wineries Association – Oregon Wine Month sweepstakes

Oregon Wine Month also includes a series of free educational seminars led by Master of Wine Bree Stock. Stock is a leading authority on the Oregon wine industry.

#OregonWineMonth #Oregonwine #wineevent #uswine #pouritfORward @oregonwineboard #oregonwineboard #oregonwines #oregonwinecountry #winemaking #winelover #winelovers #winetime #winecommunity #winestagram #winestory #winereview #winetasting #orwine #instawine