Category: Wine in Moderation

Australian government invests $3 million to improve no/low wines

The Australian federal government has awarded a grant of almost A$3m (£1.6m) designed to boost quality and innovation within the burgeoning low-alcohol and alcohol-free wine market.

This grant from the Australian government’s Cooperative Research Centres Projects funding scheme will be used to drive further innovation and improve standards within the no/low category. The project is called ‘Advancement of Australian Lifestyle Wines’.

Australian Vintage, whose portfolio includes McGuigan and Tempus Two, will serve as the project lead for the research. The chief winemaker Jamie Saint said: ‘The grant allows us to conduct research with a key objective of optimizing the flavor and mouthfeel of no and low products, as well as drilling down into consumer and market insights of the category.’

The company will team up with 10 industry partners to conduct the research: Treasury Wine Estates, whose brands include Penfolds and Wolf Blass, along with the University of Adelaide, the Australian Wine Research Institute, Flavourtech, DrinkWise, Tarac Technologies, S. Smith and Son, Danstar Ferment, Mauri Yeast and CHR Hansen.

‘The opportunity to work with a group of leading industry partners to take the growing no/low category to the next level is something we are enormously excited by, improving the competitiveness, productivity and sustainability of the Australian wine industry,’ added Saint.

‘We want to position the Australian wine sector as the largest global producer of no/low wines.’

In 2022, the market value for no/low-alcohol drinks surpassed $11bn among 10 focus markets across the world, according to IWSR analyst data.

IWSR expects consumption to grow by 33% to $14.67bn by 2026, spearheaded by health-conscious adults in Germany, Spain, the USA, Japan and the UK.

67 Pall Mall to open wine club in Bordeaux

67 Pall Mall, a private members club for professionals and collectors has officially secured the rights to a building in central Bordeaux, with the aim of opening up in 2025. They signed a lease on a property in the Triangle d’Or, 21 Cours de l’Intendance.

Grant Ashton, Founder and CEO of 67 Pall Mall said, ‘Bordeaux is at the very heart of the world of wine and the new club provides an amazing location for members and visitors to enjoy a fantastic range of Bordeaux’s wines. The club will offer a breadth of unique local wines alongside well-known favourites for both members and non-members to enjoy.’

The club will offer the most extensive wine list in the region which will feature 5,000 by the bottle, of which 2,000 bottles will be selected from local chateaux, 1,000 from the rest of France, and 2,000 wines from the rest of the world. They will also have a selection of 500+ wines by-the-glass.

There will also be a public “Bar à Vin” on the main floor, and the first and second floors will be for members only, with access to a clubroom, bar and several private dining rooms. The fourth floor will offer a rooftop terrace with a sweeping view across the historic city.

 

Wine in Moderation is releasing a “Responsible Service Training Tool”

Wine in Moderation will be releasing a “responsible service training tool” in the next few months to educate wine professionals around the world.

This new educational tool is the result of two years of work, which aims at empowering wine professionals around the world with responsible and moderate consumption patterns.

“We believe that all representatives of the wine sector – in every region and at every step of the value chain – have a role to play in finding the best ways to communicate about the value of moderation and to contribute to the reduction of harm due to abusive and hazardous drinking” – said Sandro Sartor, President of Wine in Moderation. “The education and training of professionals is therefore key to empower them with the necessary knowledge and tools to talk about responsible consumption patterns and encourage moderate consumption habits “.

As the international program of the wine sector, Wine in Moderation has thus developed training that will be available in different formats (face-to-face and digital) and will be adapted to the cultural needs and national legislation of every country, ensuring the best possible implementation.

“Every module will aim to tackle a specific subject that is considered of crucial importance when it comes to the sustainability of the wine sector (i.e., wine/alcoholic beverages and health, legal framework, good practices, Responsible Communication, etc.)” says Nadia Frittella, Secretary General of the WiM Association. “Our goal is to give professionals all the tools they need to offer their customers a responsible wine experience and we are thrilled to say that the training was also very well received by important actors of the sector such as former WSET CEO Ian Harris.”

“I am delighted to endorse the excellent “Wine for Professionals: from responsible service to sustainable consumption” program produced by Wine in Moderation. With 45 years of experience in the industry and until recently CEO of WSET, I am convinced that this is a program that is long overdue and should form a key pillar in the strategy of any company or organization passionate about ensuring the sustainability of wine. With 20 years of experience at WSET, the biggest global provider of education and qualifications in the wine and spirits industries, I have been impressed with the academic rigor which has gone into the creation of this initiative, and I look forward to witnessing – and celebrating – the success of the program.” Ian Harris – former CEO of WSET

In addition to the launch of the Responsible Service Training, Wine in Moderation has signed a 3-year partnership with ProWein. Wine in Moderation, as the international program for the wine sector, and ProWein, as one of the leading trade fairs for wine and spirits, will work together to raise awareness about the importance of moderation. Both parties are committed to making this partnership a long-lasting one and hope to continue working together towards a sustainable future for the wine sector.

“We are delighted to be able to offer a global platform for Wine in Moderation with ProWein. This initiative is so infinitely important for consumers on the one hand and the entire wine and spirits industry on the other. We are fully behind Wine in Moderation and will do everything in our power to support the initiative,”. Peter Schmitz – Project Director ProWein.

A leading nutrition scientist discovers red wine is good for us, but variety is key

Tim Spector, a professor of genetic epidemiology at King’s College London, in his recent study which involved participants in the UK, US and Belgium. He suggests that wine drinkers look at drinking a wider range of red grape varieties, including unpopular varieties. In doing this, he states will boost our immune system, fight diseases, healthier gut and improve mental health.

He told Wine Blast podcast: “My advice for wine-lovers is keep loving wine and still drink wine, primarily for the pleasure, but at the back of your mind think, could I be trying different bottles or varieties that might actually be healthier for me and that I might enjoy?”

Professor Spector also states: “diversity is also important – if you take the analogy from foods, having a range of different grape varieties in your diet means that you are going to be helping different gut microbes inside you and you will increase your gut health and diversity. So, don’t just stick with the same wine. Get out there. try the hundreds or thousands of different grape varieties that we generally don’t enjoy.”

“Let’s get those rare ones back on the map again, because each of those could be helping you nourish really healthy gut microbes inside you and improve your health.’ A study led by Professor Spector’s team in 2019 found those who drank red wine had a wider range of gut bacteria. this was not seen for white wine, which may be because red wine has the grape skins left in for most of the fermentation process, so has high levels of polyphenols – plant compounds which are good for the gut.

Professor Spector is not suggesting people have full power to over-indulge in red and states: “The trick is to get the dose right, as always. That’s something that we all struggle with and it’s very individual. That’s why this government approach, [where] most countries say there are a certain amount of units that most men and women should have, is problematic.”

“Your response to alcohol is highly personalised and of course some people can’t drink it at all. So, we think that alcohol on one hand in large amounts is harmful but in small amounts, if might be okay.”

New Report: What percentage of Americans drink alcohol?

Here is the short answer…

The percentage of US adults [18 years and older] who drink alcohol averaged 63% over the last two years, whereas 36% described themselves as “total abstainers.” The drinking rate ticks up to 65% when narrowed to adults of legal drinking age, which is 21 and older nationwide.

Since 1939, Gallup has asked Americans whether they “have occasion to use alcoholic beverages such as liquor, wine or beer” or if they are “a total abstainer.” Across the trend, the percentage saying they drink has dipped as low as 55% (in 1958) and risen as high as 71% (in the 1970s). However, in recent decades, the U.S. drinking rate has consistently registered near the long-term average of 63%.

Drinking Varies Most by Financial Means

The drinking rate among U.S. adults differs more by household income than by any other standard demographic characteristic. According to the 2021-2022 data, 80% of adults aged 18 and older living in households earning $100,000 or more say they drink, far exceeding the 49% of those earning less than $40,000. The rate among middle-income earners falls about halfway between, at 63%.

Relatedly, drinking also differs by education, with college graduates (76%) and postgraduates (75%) the most likely to report they drink. This is followed by nearly two-thirds of those with some college education (65%) and about half of those who haven’t attended college (51%).

Religiosity Also a Factor in Likelihood That People Drink

Whether people drink also varies significantly by their religiosity. Adults who attend their church or other place of worship weekly (50%) are less likely than less-frequent attenders (63%) and nonadherents (69%) to say they drink.

By contrast, religious denomination is not a strong factor in use of alcohol. Protestants are the least-likely major religious category in the U.S. to say they ever drink alcohol. However, the 60% of Protestants who in 2021-2022 reported they drink is only modestly lower than the 68% among U.S. Catholics and 67% among those with no religious affiliation.

Men, Younger and White Adults More Likely to Drink Than Their Counterparts

In contrast to the wide variations seen by income and religiosity, alcohol consumption varies only slightly by gender, with 66% of men versus 61% of women saying they ever have occasion to drink.

Drinking is more common among younger than older adults, but this is evident only when the analysis is limited to those of legal drinking age. Whereas 60% of adults aged 18 to 29 say they drink, the rate is 71% among those aged 21 to 29. That matches the percentage of 30- to 49-year-olds who drink (70%), while it exceeds the rate among those 50 to 64 (64%) and 65 and older (54%).

Among the nation’s largest racial and ethnic groups, White adults aged 18 and older (68%) are more likely than Hispanic adults (59%) or Black adults (50%) to report they drink. A review of Gallup’s longer-term data confirm that White adults have been consistently more likely than Hispanic and Black adults to drink, while the rate among the last two groups has been statistically similar.

How Much Do Drinkers Consume?

Overall, U.S. drinkers reported consuming a modest amount of alcohol in 2022, averaging four drinks per week for all drinkers. The figure rises to six drinks per week on average for those who appear to be regular drinkers, defined as those who had at least one drink in the past week.

More specifically, when asked how many alcoholic drinks of any kind they had in the past seven days, a third of drinkers (34%) in 2022 said they had had none. About half (53%) said they had between one and seven drinks, while 12% reported consuming eight or more drinks, thus averaging more than one per day.

What Is Americans’ Drink of Choice?

For many years, beer was the strong favorite of U.S. drinkers, mentioned by close to half as the alcoholic beverage they most often drink. It still leads, but by a thinner, four-percentage-point margin over wine, 35% to 31%, according to the 2022 survey. Meanwhile, 30% favor liquor — a new high — and 3% have no preference.

Source:  Gallup

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