Wine in Moderation will be releasing a “responsible service training tool” in the next few months to educate wine professionals around the world.
This new educational tool is the result of two years of work, which aims at empowering wine professionals around the world with responsible and moderate consumption patterns.
“We believe that all representatives of the wine sector – in every region and at every step of the value chain – have a role to play in finding the best ways to communicate about the value of moderation and to contribute to the reduction of harm due to abusive and hazardous drinking” – said Sandro Sartor, President of Wine in Moderation. “The education and training of professionals is therefore key to empower them with the necessary knowledge and tools to talk about responsible consumption patterns and encourage moderate consumption habits “.
As the international program of the wine sector, Wine in Moderation has thus developed training that will be available in different formats (face-to-face and digital) and will be adapted to the cultural needs and national legislation of every country, ensuring the best possible implementation.
“Every module will aim to tackle a specific subject that is considered of crucial importance when it comes to the sustainability of the wine sector (i.e., wine/alcoholic beverages and health, legal framework, good practices, Responsible Communication, etc.)” says Nadia Frittella, Secretary General of the WiM Association. “Our goal is to give professionals all the tools they need to offer their customers a responsible wine experience and we are thrilled to say that the training was also very well received by important actors of the sector such as former WSET CEO Ian Harris.”
“I am delighted to endorse the excellent “Wine for Professionals: from responsible service to sustainable consumption” program produced by Wine in Moderation. With 45 years of experience in the industry and until recently CEO of WSET, I am convinced that this is a program that is long overdue and should form a key pillar in the strategy of any company or organization passionate about ensuring the sustainability of wine. With 20 years of experience at WSET, the biggest global provider of education and qualifications in the wine and spirits industries, I have been impressed with the academic rigor which has gone into the creation of this initiative, and I look forward to witnessing – and celebrating – the success of the program.” Ian Harris – former CEO of WSET
In addition to the launch of the Responsible Service Training, Wine in Moderation has signed a 3-year partnership with ProWein. Wine in Moderation, as the international program for the wine sector, and ProWein, as one of the leading trade fairs for wine and spirits, will work together to raise awareness about the importance of moderation. Both parties are committed to making this partnership a long-lasting one and hope to continue working together towards a sustainable future for the wine sector.
“We are delighted to be able to offer a global platform for Wine in Moderation with ProWein. This initiative is so infinitely important for consumers on the one hand and the entire wine and spirits industry on the other. We are fully behind Wine in Moderation and will do everything in our power to support the initiative,”. Peter Schmitz – Project Director ProWein.