Swedish wine growers establish a new industry association

Do you have Swedish wine on your wine list?  Well, now it’s time!

A group of Swedish professional wine growers recently formed a new industry association.

Starting from a small-scale hobby cultivation, in just a few decades it has emerged to a large scale professional association. This new industry association has been set up to maintain the opportunities and expectations of these winemakers. The new organization has been named “Sweden’s Industry Organisation for Oenology & Viticulture (SBOV)”.

Emma Serner, founder of Långmyre Vineri has been appointed as chairman of the industry organization.

“It will be exciting and fun to lead an organization where we will jointly bring the Swedish one. the winning industry into the future. Already today there are barely twenty producers who invested and positioned themselves with both quality and quantity to be considered important for Swedish business and the experience industry in the countryside” says Emma Serner

The Swedish wine industry is a young industry with great potential. Currently, grape cultivation involves around a hundred hectares – but it is estimated that there are ten thousand hectares suitable for grape cultivating. These hectares are in coastal locations in Halland, Skåne, Blekinge, Öland and Gotland as well as at Vänern and Vättern.

“Berries grow best in cool areas – they simply get richer fragrance and greater depth of taste. The Swedish, mild summer with many hours of sun is therefore very suitable for grapes” says Lotta Nordmark at Sweden’s University of Agriculture in Skånska Alnarp.

#wine #instawine #redwine #whitewine #winenews #sweden #swedishwine #winemarketing #winemaker #vinification #winetourism #winegrower #winelist

“Tastry” uses Chemistry + AI to Analyze Wine and Generate Flavor Profiles

A California startup that taught a computer to “taste” wine is using technology to help winemakers improve their wines and attract new customers.

Founder Katerina Axelsson says Tastry uses artificial intelligence (AI) to analyze “tens of thousands of wines a year,” generating vast reams of data to help winemakers and retailers target their products more effectively.

Ms Axelsson formed her idea as a chemistry student working at a winery, where she noticed “idiosyncrasies” in how wine was evaluated. A 100,000-gallon tank of wine would be divided in two and sold to two different brands, where it would end up in different bottles, sold at different prices and receive different scores from critics, she states

She began analyzing wine samples, identifying thousands of compounds. Using AI, she could see how these compounds interacted with each other, creating the wine’s flavor profile. She then took that profile and used machine learning to compare its flavor, aroma, texture and color with other wines in the database.

The method allowed Axelsson to develop a wine recommendation app, which was launched on screens in the wine aisles of retailers in 2019. Through a quiz, consumers could input their flavor preferences, and the software would recommend a suitable wine with 80-90% accuracy at the first attempt, she says, rising to 95% with additional input form the user. Tastry’s system now powers its BottleBird wine recommendation app.

Tastry has also begun working directly with winemakers in the United States. Brands pay to have their bottle analyzed “and in exchange they would have access to what we call an insights dashboard, where they can identify how their wine is perceived in their market of opportunity, on a store, local or regional level,” says Axelsson.

One client is O’Neill Vintners and Distillers, one of the largest wine producers in California. To produce some blends, it combines wine from “upwards of 30 different tanks” to create the desired flavor profile, according to Marty Spate, vice president of winemaking and winegrowing.

The company is using Tastry’s AI to “streamline” the blending process by suggesting which tanks to use. “[Tastry is] not a replacement for the modern winemaking team,” he says, however, “that data can be pretty powerful.”

But in an industry steeped in artisan tradition, there are some critics of its algorithmic approach.  “It’s like having a computer analyze a piece of art,” says Ronan Sayburn, master sommelier and head of wine at 67 Pall Mall, a private members club for wine lovers in London.

“I don’t know how keen people would be on following what a computer tells them to drink, based on what they had previously,” he says. “I think part of the appeal of wine is forming your own opinions.”

Sayburn concedes technology can be useful to the amateur, for recommending serving temperature, aeration time and food pairings. “But when it comes to something which is a very emotive subject, I think there’s got to be human contact,” he argues.

Axelsson agrees that Tastry is not a substitute for a sommelier. But she says the scalability of her product makes it possible to analyze more wines per year than a human could ever taste.

Her company will start offering services in Europe later this year in collaboration with an online retailer, and is already thinking beyond wine, having conducted tests for beers, spirits, coffee and fragrances.

In the meantime, she’s happy to spend time winning over the naysayers.

“It takes time to educate any industry about AI and its benefits,” she says. “But if the use case is there and the value proposition is there, I think it’s just a matter of time before people really embrace it.”

Source :CNN Business London

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RESULTS ARE IN for the 2021 International Wines and Spirits Competition (NH)

The IWSC has just released the results of the 2021 Northern Hemisphere wines, and here are some of the winners.

This year there were 3,460 wines that were awarded medals.

Gold Medal Wines

Only 148 wines qualifying for a gold medal this year.

Fifteen of the wines were sweet wines and sixteen were fortified wines (with eight being port wines and eight were Sherries).

Canada this year received seven gold medalists in the sweet wine category. All seven were ice wines from the Niagara Peninsula, Ontario. The highest-rated wine was the Andrew Peller Estates, Niagara Peninsula VQA, 2019 Riesling, 10.5% ABV.

Greece also had two gold medalists – 2001 and the 2013 bottlings from Estate Argyros on Santorini. Other standout sweet wines included the Szent Tamás Furmint 2018 from Balassa Bor Tokaj in Hungary and the 2017 Trockenbeerenauslese Riesling from Weingut Rabl in Austria.

Sparkling Wine

There were 32 gold medalists in the sparkling wine category with France dominating this category with 14 winners. The top-ranked Champagne was the 2008 Piper Heidsieck, Brut. Right behind it was the 2008 Piper Heidsieck, Rosé Brut. Other standouts include the 2012 Chateau Palmer Brut and the 2008 Orpale Grand Cru Blanc de Blanc from Champagne de Saint Gall.

Italy had seven sparkling wine winners: Franciacorta, 2014 Brut from Lo Sparviere and, surprisingly, a 2020 Concerto Lambrusco Dry from Medici Ermete. There were four Prosecco bottlings: 2019, Duca di Dolle Societa’ Agricola, 100% Extra Dry; Tenuta di Collalbrigo, Non-Vintage, Extra Dry NV; Conte Collalto, Octavian Sui Leviticus Zero Dosage Brut Naturale and the 2020 San Salvatore Brut Millesimato Prosecco DOCG from Collalto.

UK had nine winners in the sparkling wine category, with the highest-rated British sparkler being Nyetimber, 2013 Blanc de Blanc.

Dry Still Wines

There was a total of 73 dry still wines that won gold medals. The top four countries that dominated this category were: Spain (7), France (12), Italy (28) and US (7). Together these four countries accounted for 54 of the 73 medalists.

The top-ranked French wine was the Famille Carabello-Baum, 2018 Corton Grand Cru, Pinot Noir. The top ranked Italian wine was the Lagarbiana 2016 Barolo from G.D. Vajra.

The top-ranked Spanish wine was the Vina Arnaiz, 2016 Pata Negra Reserva, Ribera Del Duero.

US Winners

Naked Wines, an online subscription wine vendor won three gold medals for its 2018 Exposed Cabernet Sauvignon, the 2018 Petite Sirah and the 2019 Pinot Noir. Among premium wine producers, Francis Ford Coppola Winery won a gold medal for its 2017 Director’s Cut Zinfandel and the 2018 Archimedes Cabernet Sauvignon.

There are a lot more winners to explore … you can find the complete list at the IWSC’s website  https://bit.ly/3hHNRiK

#wine #instawine #winetasting #winenews #wineawards #IWSC #IWSCjudging #IWSCresults #winelovers #redwine #whitewine #sparklingwine #champagne

Digital Wine Marketing for Wine Journalists

It was an honour and a privilege to participate as a speaker today for FIJEV [Journalistes et Ecrivains des Vins et Spiritueux] members on the topic “Digital Wine Marketing for Wine Journalists”.  

                       Wine Journalists Represent a Global Community

It was wonderful to see members from the United Kingdom, Lithuania, Roemenië, France, Hungary, Netherlands, Russia, Italy, Mexico, Portugal, Hong Kong, and Spain!  

Topics:  Social Media Users (Globally) – by the numbers; What happens in a social media minute; Why YOU must hit the ground running; Start with LinkedIn; What are the other top platforms to use?  Tips on how to write your bio for various social platforms; how to use hashtags; content writing for posts; how to stay relevant in the industry; and what are the trends for 2021

Testimonials:  

“Thank you Liz, great!! It’s something that is well over due in our community” – Paul Howard (UK) 

“Very good!  Thank you Liz – Filippo Magnani (IT)

#winelovers #winetrade #winewriters #winejournalists #winemarketing #winenews #instawine #socialmedia #digitalmedia #FIJEV #FIJEVwinetalk #winetalk #vin #vino #digitalmarketing #wineindustry #journalists #international

Happy Malbec World Day – Here are Some Fun Facts to Help you Celebrate

Wines of Argentina has been paying tribute to Malbec on April 17th since 2011.

This date was chosen because on the same day in 1853 the first agricultural school in Argentina was founded, becoming a symbol of the transformation of Argentina’s wine industry.

Malbec in Argentina

  1. There are 112,823 acres of Malbec planted in Argentina;
  2. There were 129 million litres of Malbec exported by Argentina in 2020; and
  3. Argentinian Malbec is grown at some of the highest altitudes in the world. In Mendoza, the average height of vineyards is 900 meters above sea level, but some of the highest vineyards in the world are found in the north of Argentina, in Salta, Catamarca, and Tucumán – the Calchaquí Valleys – In Salta some vineyards are as high as 3,000 meters above sea level.

Fun Facts

  1. Did you know that Malbec was originally associated with South-West France?

A grape variety Magdeleine Noire des Charentes (which is also a parent to Merlot) was once the most commonly planted grape variety in South-West France. It was then known as Côt?

  1. Did you know that that Malbec was grown in Bordeaux until the harsh winter in 1956 which killed off most of the vineyards?
  2. Did you know that Malbec is a challenging grape to grow? It has a poor resistance to bad weather, frost and pests and requires substantial sunlight and heat to become fully mature. It is particularly prone to coulure and mildew?
  3. Did you know that Argentina reinvigorated Malbec?

Argentina is the biggest Malbec exporter in the world, but it is also the fifth biggest major wine producer in the world with 14.5mhl of wine produced in 2018 alone. Exporting 128,828,560 litres of Malbec in 2020, and exporting wine to 119 countries, Argentina has seen a 52% increase in production of wines made from the grape since 2010.

  1. Malbec is also produced around the world in the USA, Chile, South Africa and Australia.

#malbecworldday # malbec #winesofargentina #redwine #winelovers #instawine #MalbecArgentino #Malbecnosgusta #argentina