Wine News: Bourgogne wines held up on the International Market in 2020

BIVB has announced their 2020 export report –  After a very good November in terms of volumes, exports of Bourgogne wines over the first 11 months of 2020 were slightly higher than over the same period in 2019 (up 0.5%), confirming a trend already witnessed in October. Revenue was also close to the record level seen in 2019, down just 2.6% by the end of November, having recovered from being down 9% just a month previously.

However, these figures should be set within a sluggish economy, impacted by both COVID and the 25% Boeing/Airbus tax, which severely penalized sales to the United States, down 14% by volume and 21% in terms of revenue, representing a loss of some €44 million. However, with volumes up 16% equating to 2.2 million bottles, the British market almost entirely offset the loss in volumes from the United States and once again became the leading export destination for Bourgogne wines.

Several territories saw big upticks in numbers, like Sweden, up 18.4% by volume and 14.2% in terms of revenue compared to the same period in 2019, and Denmark, up 24% by volume and 25.6% for revenue. Others enjoyed more moderate growth but for big volumes, like Canada (up 6.4% by volume and 6% in terms of revenue) and Belgium (1.2% and 5.5% respectively).

In France, Bourgogne wines grew their position in the retail sector, up 4.7% by volume and 5.7% in terms of revenue over the first 10 months of 2019, thanks in particular to their popularity in convenience stores and via click-and-collect. As yet, there is no data regarding the restaurant sector, which is in free-fall, or for wine stores that are enjoying a boom.

#winenews #wineeconomics #wineexports #frenchwine #Burgognewines #winesales #winemarketing #winelovers #wine #bivb #burgundy #winetrends

 

Vivino Raises $155 Million in Series D Funding

Vivino, the world’s most downloaded mobile wine app and largest online wine marketplace closed (this week) a $155m Series D funding round led by Swedish based investment firm Kinnevik with Sprints Capital accompanying as a new investor. Additional participants include GP Bullhound and existing early-stage investor Creandum. This latest round brings Vivino’s total funds raised to date to $221 million and includes a mix of primary and secondary investment.

Vivino currently boasts a community of 50 million wine enthusiasts, who turn to the platform for its personalized recommendations, unbiased rating system, and expansive selection of wines from more than 700 marketplace partners worldwide. The new capital will enable Vivino to improve its core technology and artificial intelligence platform to create better and more personalized recommendations for Vivino users. The company will also deepen its focus on select markets with the greatest potential for growth, including the US, Germany, the UK, Italy, Japan, and Portugal.

“This is a testament to the remarkable work that our teams around the globe have done to build an extraordinary business,” said Heini Zachariassen, Vivino’s Founder and Chief Executive Officer. “This round has raised important capital for our rapidly growing company and drawn some exceptional new leaders to our board. The funding will enable us to continue to build on our core strengths, expand industry partnerships drawing more merchants and wineries to our marketplace, and support our continued global growth.”

Alcohol e-commerce sales worldwide have grown immensely, and it is estimated that by 2024, they will exceed $40 billion. Zachariassen credits the company’s growth to this continued shift in consumer behavior. “Our user retention rates are high, and we’re seeing a steady conversion of app users to wine buyers. That’s a good move in the right direction. By creating more value for our users, we also create more value for the company and industry at large.”

Since its Series C raise in February 2018, led by Vivino’s current board chairman, Christophe Navarre and former CEO and Chairman of Moët Hennessy, Vivino has increased its user base from 29 million to 50 million and has significantly grown its marketplace business, which connects wineries and wine merchants to its community. The company has posted a 100% annual growth rate for the last seven years and a 103% increase in year-over-year sales in 2020.

#vivino #vivinonews #winenews #ecommerce #winemarketing #winesales #consumerbehavior #AI #mobleapp #economics #winebusiness #winelovers #winelover #wine #wineapp #vivinoapp #winetrends #winetechnology

Wine Australia is launching a new global 24/7 virtual platform

Wine Australia is launching an (always-on) 24/7 virtual platform “Australian Wine Connect” in March which will bring the global wine community together to experience and explore Australia’s wine scene.

The interactive platform will be a go-to resource for Australian wine over the next twelve months. Featuring wineries from across 65 regions; connecting winemakers, buyers, importers, distributors, media, educators and more; and offering a diverse program of engaging events and experiences.

Australian Wine Connect will create a bold new world of opportunities for Australian wineries to promote their products across the UK, Europe, the US, Canada and Asian markets.

Wine Australia chief executive officer Andreas Clark said, “We’re proud to bring this same spirit of innovation to the way we do business and have been working hard to develop a valuable opportunity for Australian wineries to continue marketing and selling their wines overseas this year”.

“Australian Wine Connect has been designed to offer similar benefits to an international trade show, however it also enables wineries to reach and engage with multiple markets across the globe and it will be live and offering various virtual business opportunities for a full twelve months,” he said.

Clark said it will allow buyers from across the world to network and meet producers, discover new wines, link up with distributors and enable sales conversations. It will also offer ongoing live thought-leadership sessions, tasting sessions, variety and regional explorations to showcase the people, places and processes that make Australian wine unique.

Australian Wine Connect will go live on 31 March 2021 and registrations for the virtual showcase are now open to Australian wineries. Eligible wineries can apply for the Wine Export Grant to help cover the cost of participation.

The Australian wine community is renowned for its creativity in the pursuit of creating the most diverse and distinctive wines in the world.

The multi-faceted platform will host virtual events and collaboration tools to help wineries stay up to date in market and will promote Australian wine in a new and exciting way to raise awareness and increase demand amongst an international trade audience.

For further details, click here

The INAO approved six new grape varieties in Bordeaux

The Institut National de l’Origine et de la Qualité (INAO) has officially approved the use of six new varieties in Bordeaux, which were first proposed in 2019.

The French agricultural governing body has approved the use of four new red varieties, as follows: Arinarnoa, Castets, Marselan and Touriga Nacional, and two white varieties: Alvarinho and Liliorila; with plantings authorized for 2021.

The varieties were put forward by winemakers in the Bordeaux and Bordeaux Supérieur AOCs (not Pauillac and Margaux ) in the summer of 2019, as a potential means of dealing with different growth cycles and ripening periods, in the face of a changing climate.

Scientists in Bordeaux looked at fifty-two varieties for potential future use before settling on the final six which were considered particularly suitable for their ability to handle hydric stress and for being later ripening.

When plantings begin, the new varieties will be limited to just 5% of an estate’s total surface area and no more than 10% of the blend in either red or white.

These new varieties will sit alongside the already permitted varieties: Cabernet Sauvignon, Cabernet Franc, Merlot, Malbec, Carménère, Petit Verdot for red – and Sémillon, Sauvignon Blanc, Sauvignon Gris, Muscadelle, Colombard, Ugni Blanc, Merlot Blanc and Mauzac for white.

WSTA Launches Low and No Alcohol Labelling Guidance

The Wine and Spirit Trade Association (UK) has produced new guidance around the labeling of low and no alcohol drinks, as a record number of Brits explore low and no products.

This guidance has been produced in partnership with the WTSA’s Primary Authority Trading Standards Partners, and at the behest of both retailers and producers.

With the popularity of the low and no alcohol category at an all-time high, and January traditionally seeing efforts by consumers to cut out or cut down on booze to start the year, drinks producers are developing new and innovative techniques to provide consumers with more choice and greater quality.

The latest data from the WSTA Market Report shows that overall alcohol sales are down compared to the same 12-month period last year. Wine and beer sales have dipped and overall, spirit sales are flat. Wine, the nation’s most popular drink, has seen a 5% decline in sales despite the boost in online deliveries.

Many new products on the market are produced to closely resemble their alcoholic counterparts – they are closer than ever before – in taste, aroma and appearance – to the spirits and spirit drinks they are providing an alternative to.

The WSTA’s new guidance aims to establish acceptable legal names, marketing text and general labeling requirements for low and no alcohol drinks.

It also looks to boost confidence for consumers in the category, helping them make informed purchasing decisions through clear, accurate, and consistent labeling – which had been retailers’ over-riding concern and motivation for asking the WSTA to offer advice that can be applicable UK market-wide.

The new guidance applies to low and no alcohol drinks that are packaged and marketed as a substitute or alternative to spirit drinks and is designed to complement existing – and any future – Low Alcohol Descriptors Guidance produced by the Department of Health and Social Care.

Miles Beale, Chief Executive of the Wine and Spirit Trade Association said:

“There has been a huge amount of innovation and product development across the low and no alcohol category in recent years. Confusion – for producers and for consumers – led to a request of the WSTA to pull together comprehensive advice. Along with our Primary Authority partners, we have produced this new guide to help both producers and consumers.

We know that overall alcohol sales fell during 2020. Many Brits want to start 2021 by reducing the amount of alcohol they drink, or cutting it out completely, which is why I am delighted to have been able to publish this guidance so early in the year.

Many of our members are making it easier than ever for us to choose a lower-alcohol, or no alcohol alternative, without compromising on taste or quality. Our new guidance will help producers label and market their products with greater confidence, and will help promote clear, accurate and consistent labeling across the category, boosting consumer confidence.”

Councillor David Lancaster, lead member for environment and community safety, at Salford City Council said supporting businesses to comply with the law and promoting best practice is central to the council’s primary authority advisory work with the WSTA.

“Low and no alcohol drinks are a fast-growing market.  It is important that products are legally compliant and that they have clear and understandable labeling so that customers can make the right choices. Our staff were delighted to work with their colleagues in Wales to help the WSTA publish this pioneering guide,” he said.

Jonny Peacock, Strategy and Transformation Director for Pernod Ricard UK, said:

“The non-alcoholic spirits category is already growing fast, and with 30 percent of all consumers seeking to moderate, there’s no reason to doubt projections of continued growth of ~25% over the coming years. This move is welcome as it ensures clarity and certainty for producers and consumers as they increasingly engage in the category.”

Rob Curteis, Group Marketing Director, Quintessential Brands, adds:

“With many consumers today looking to create a better balance in their lives and their diets, there’s more interest in products that help them to moderate – be it low & no alcohol, or low & no sugar. They’re also wanting to enjoy good quality when they do indulge in a bit of what they fancy though – it’s not enough to simply remove the alcohol and not consider the impact on the taste, shoppers today are more discerning and expect more from these ‘alternatives.’

“With this being new territory for many producers, retailers and consumers, we welcome the WSTA’s proactive approach in giving guidance to the industry on this burgeoning category to help the consumer understand and navigate it, and also to protect the integrity of the spirits category.”