Drinks E-commerce to grow exponentially in three years – IWSR Report

The total value of the e-commerce sector in headline markets is expected to grow at an unprecedented rate between 2022-2025, according to IWSR.

Over the next five years e-commerce sales of alcohol across key global markets are predicted to expand by +66% to reach more than US$42 billion, according to a comprehensive strategic study published by IWSR Drinks Market Analysis.

Among the 16 focus markets examined in the IWSR report (Australia, Brazil, Canada, China, Colombia, France, Germany, Italy, Japan, Mexico, Netherlands, Nigeria, South Africa, Spain, the United Kingdom and the United States), e-commerce value increased by about +12% in 2019, and then by almost +43% in 2020 during the height of the pandemic.

The report states: “Looking ahead to 2025, e-commerce is projected to represent about 6% of all off-trade beverage alcohol volumes, compared to less than 2% in 2018. The greatest forecast e-commerce value growth will come from the US, thanks to average annual growth in the country of about +20%, which will see it become the top global market for online beverage alcohol.”

The newly released IWSR study also found that online business models for alcohol sales are becoming more diverse, leading consumers to increasingly shift between channels and retailers according to their specific needs at any given time.

“In general terms, the online beverage alcohol space can be perceived as two distinct, but overlapping, worlds: more ‘traditional’ e-commerce – often omnichannel or online specialists – accessed via websites and used by older consumers seeking good prices and known brands and who are prepared to wait for delivery; and more ‘modern’ app-driven e-commerce – often on-demand or marketplaces – used by younger legal drinking age consumers willing to pay for rapid delivery and looking for interesting/premium brands,” the report states.

Guy Wolfe, strategic insights manager, IWSR Drinks Market Analysis, commented: “Given the pandemic and overall changing consumer shopping behavior, it’s certainly not surprising that alcohol e-commerce is growing very quickly. But what’s interesting is to see the significant variations that have developed both across and within markets in how different consumer groups shop via e-commerce and what their priorities are.

“E-commerce has clearly become engrained for many consumers, cementing its place as the third sales channel for beverage alcohol purchase,” confirms Wolfe.

 

#digitalmarketing #ecommercebusiness #onlineshopping #ecommerce #onlinedrinks #socialmediamarketing #onlineshop #onlinestore #onlinewinestore #ecommercebusiness #onlinewines #wineshoponline #winesonline #winetrends #winenews #drinkstrends #branding #wineclubs #winesubscriptions

67 Pall Mall Sought-After Sommeliers’ 2021 Advent Calendar

67 Pall Mall’s expert sommelier team have assembled a memorable wine advent calendar for counting down the festive season, featuring 24 iconic 75ml bottles of wines.

This very special advent calendar is described as:

“Our sommelier team have united to create an advent calendar perfect for the Christmas countdown. Experience the holiday season in true 67 Pall Mall style with 24 iconic wines chosen by your favourite’s sommeliers, guided by Ronan Sayburn MS. Expect stand out wines to put you in the Christmas spirit.”

“Housed in a carefully designed box replicating the exterior of the Club, Members will open a door a day to reveal miniature glass bottles containing 75ml pours. Each bottle’s label is furnished with a QR code, which once scanned using the camera app on your phone will take you to a video where one of our team Members will guide a tasting of what is in your glass.”

67 Pall Mall advises to order today (November 15) to ensure you receive your wine advent calendar so you can open your first window December 1!

It is also worth noting that the deadline for orders delivered to Europe is Monday 1st November, and for the UK, Monday 15th November to guarantee arrival before the first window is opened.  Perhaps you can ask them to fast-track the order.

#wine #winelovers #instawine #london #67pallmall #wineclub #winetasting #winestagram #vin #vino #holidaygift #christmas #christmasgift #christmasiscoming #giftideas #londonwineclub #christmascountdown