Cult Wines Americas – New “Innovative” Investment Platform [Part 2]

Cult Wines, the global fine wine collection management and investment company launched a new innovative investment platform in Q4 2021. They have shaken up their client offerings by introducing four new tiers of investment, allowing investors to build their personalized wine collection starting from $10,000 USD/$12,500 CDN. This new investment platform will now allow anyone from novice investors to experienced investors to build a customized collection of investment-grade wine.

The “Four Tiers” Cru Classe, Premier Cru, Grand Cru, and Cult Cru provide various levels of investment, starting with core features at $10,000 up to $700,000 USD/ $12,500 up to $850,000 CDN for the Cult Cru Membership. Some of the benefits of the higher tiers include priority access to wine releases, exclusive events and experiences, from access to private vintage releases, food and wine pairing experiences with famous chefs, and bespoke trips to prestigious partner estates.

Cru Classe – from $10k USD/$12,500 CDN
Entry category offers investors core features.
This Investment includes:

  • Full storage and insurance
  • Buying and selling with 0% fees
  • Portfolio created based on investor’s risk appetite and investment horizon
  • Direct ownership
  • Live prices/values with account support through client portal
  • Automatic portfolio rebalancing

Premier Cru – from $35k USD/45k CDN
The flagship offering at Cult Wines provides investors access to full customization and personalization of their wine portfolio through a dedicated Relationship Manager.
Investment includes everything from Cru Classe plus:

  • Active management of your portfolio through your dedicated portfolio manager
  • Regular consultations with a personal Relationship Manager
  • Customization of investor’s portfolio based on their objectives
  • Access to wine tastings (US only), events, education, and trips
  • Buy/Sell recommendations
  • Annual warehouse open day

Grand Cru – from $150k USD/$175k CDN
Investment includes perks of Premier Cru, a dedicated Relationship Manager, plus:

  • Priority access to wine releases
  • Privilege pass to all Cult Wines events
  • Invitations to sought after masterclasses, winemaker dinners (US only)
  • Vineyard tours upon request

Cult Cru – from $700k USD/$850k CDN
The Cult Cru tier will give you the most comprehensive package.
Investment includes everything from Grand Cru plus:

  • Curated vineyard experiences
  • Cult Connoisseur’s Club

Innovative Approach

This is interesting to note – Cult Wines also provides digital tools for its investors so they can manage their own portfolios. One key tool is based on Vintel (a web app), a proprietary technology, that will automatically analyze, allocate wines, and actively manage portfolios. The client portal also allows investors to track their portfolio and receive buy and sell recommendations from the company’s investment committee.

“We looked at what we had done previously and explored optimising user experience and how we build, balance and allocate portfolios using proprietary tools and modelling to seek the highest yields possible for our clients,” stated Corey Parkinson, Global Head of Product. “Every aspect of the platform, from digital onboarding, automated portfolio generation and our client portal have been re-imagined using a best practice tech stack and data science approach. These tools enable our team to maximise their insights and experience to deliver an unparalleled customer experience.”

“Historically, the wine investment category has been perceived as only for the wealthy, or those with considerable wine knowledge. We know that is not the case and are enabling more people to invest effectively while maintaining the client service, impeccable standards, and returns for which we are known,” Atul Tiwari, CEO, The Cult Wines Americas “Equally important is the investment we have made in developing technology that gives our team of experts unrivalled tools to complement their market expertise.”

Cult Wine Investments website: www.wineinvestment.com

#wine #finewine #wineinvestment #alternativeinvestment #winenews #winelovers #winecollectors #champagne #bordeaux #burgundy #finewinelovers #wineindustry #winebusiness #winetrade #winetrends #vin #frenchwine #winemarket #winenews #wineeconomics #vintagewine #wineinvestors #cultwines #cultwinesamericas #cultwinesUSA #cultwinescanada #cultcru #bourgogne #mycultcollection #winewednesday #ww

Drinks E-commerce to grow exponentially in three years – IWSR Report

The total value of the e-commerce sector in headline markets is expected to grow at an unprecedented rate between 2022-2025, according to IWSR.

Over the next five years e-commerce sales of alcohol across key global markets are predicted to expand by +66% to reach more than US$42 billion, according to a comprehensive strategic study published by IWSR Drinks Market Analysis.

Among the 16 focus markets examined in the IWSR report (Australia, Brazil, Canada, China, Colombia, France, Germany, Italy, Japan, Mexico, Netherlands, Nigeria, South Africa, Spain, the United Kingdom and the United States), e-commerce value increased by about +12% in 2019, and then by almost +43% in 2020 during the height of the pandemic.

The report states: “Looking ahead to 2025, e-commerce is projected to represent about 6% of all off-trade beverage alcohol volumes, compared to less than 2% in 2018. The greatest forecast e-commerce value growth will come from the US, thanks to average annual growth in the country of about +20%, which will see it become the top global market for online beverage alcohol.”

The newly released IWSR study also found that online business models for alcohol sales are becoming more diverse, leading consumers to increasingly shift between channels and retailers according to their specific needs at any given time.

“In general terms, the online beverage alcohol space can be perceived as two distinct, but overlapping, worlds: more ‘traditional’ e-commerce – often omnichannel or online specialists – accessed via websites and used by older consumers seeking good prices and known brands and who are prepared to wait for delivery; and more ‘modern’ app-driven e-commerce – often on-demand or marketplaces – used by younger legal drinking age consumers willing to pay for rapid delivery and looking for interesting/premium brands,” the report states.

Guy Wolfe, strategic insights manager, IWSR Drinks Market Analysis, commented: “Given the pandemic and overall changing consumer shopping behavior, it’s certainly not surprising that alcohol e-commerce is growing very quickly. But what’s interesting is to see the significant variations that have developed both across and within markets in how different consumer groups shop via e-commerce and what their priorities are.

“E-commerce has clearly become engrained for many consumers, cementing its place as the third sales channel for beverage alcohol purchase,” confirms Wolfe.

 

#digitalmarketing #ecommercebusiness #onlineshopping #ecommerce #onlinedrinks #socialmediamarketing #onlineshop #onlinestore #onlinewinestore #ecommercebusiness #onlinewines #wineshoponline #winesonline #winetrends #winenews #drinkstrends #branding #wineclubs #winesubscriptions

67 Pall Mall Sought-After Sommeliers’ 2021 Advent Calendar

67 Pall Mall’s expert sommelier team have assembled a memorable wine advent calendar for counting down the festive season, featuring 24 iconic 75ml bottles of wines.

This very special advent calendar is described as:

“Our sommelier team have united to create an advent calendar perfect for the Christmas countdown. Experience the holiday season in true 67 Pall Mall style with 24 iconic wines chosen by your favourite’s sommeliers, guided by Ronan Sayburn MS. Expect stand out wines to put you in the Christmas spirit.”

“Housed in a carefully designed box replicating the exterior of the Club, Members will open a door a day to reveal miniature glass bottles containing 75ml pours. Each bottle’s label is furnished with a QR code, which once scanned using the camera app on your phone will take you to a video where one of our team Members will guide a tasting of what is in your glass.”

67 Pall Mall advises to order today (November 15) to ensure you receive your wine advent calendar so you can open your first window December 1!

It is also worth noting that the deadline for orders delivered to Europe is Monday 1st November, and for the UK, Monday 15th November to guarantee arrival before the first window is opened.  Perhaps you can ask them to fast-track the order.

#wine #winelovers #instawine #london #67pallmall #wineclub #winetasting #winestagram #vin #vino #holidaygift #christmas #christmasgift #christmasiscoming #giftideas #londonwineclub #christmascountdown