Andrews Family Vineyards becomes first Washington State winery to accept cryptocurrency

The Andrews Vineyards recently announced that they will accept cryptocurrency for the newly release wine “Trothe.”

The wines are available for presale to members only, who received the added benefit of purchasing their allocation of three-packs of this limited wine with Bitcoin (BTC) or Ethereum (ETH).

Proprietor and fourth-generation farmer Jeff Andrews has personal experience using the alternative form of payment, and has identified leaders in the space that will contribute to the elevated customer experience that he has designed for “Trothe” members.

“I’ve been intrigued by cryptocurrency for years and identifying currencies like Bitcoin and Ethereum as having real value in their relatively short lifespans is both fascinating and exciting,” says Andrews. “Accepting cryptocurrency is one way to innovate and explore the opportunities of de-centralized blockchain technology.”

Innovation is a core principle at Andrews Family Vineyards, which carries through in the vineyard, the winery, and in business practices.

“We take uncompromising care in every detail in the production of Trothe, continually challenging the status quo for what is possible in crafting the highest quality wines,” says winemaker Ray McKee. “It should be no different with our approach in getting the final product to fine wine consumers and collectors.”

With just five barrels produced, the inaugural vintage of the Trothe Cabernet Sauvignon will be available for purchase in three-packs by allocation only.

To secure an allocation, visit trothe.com and join the Member List to receive further information.

 

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#Andrewsvineyards #trothe @trothewine #washingtonwine #ethereum

#winebusiness #instawine #redwine #wineinvestment

Italy’s online wine sales increased 310% H1

E-commerce in Italy is on the fast track. According to the latest Nomisma Wine Monitor Report (collaboration with Nielsen), online wine sales in Italy have increased by 310% in the first half of the year compared to the same period last year. The value grew by 350%.  Overall, this segment currently accounts for two percent of retail wine sales.

“The average price of wines bought online is 38% higher for still wines and 19% higher for sparkling wines than for wines bought on the shelf, a difference that results from the different composition of the two shopping carts – typologically as well as in terms of brand and packaging,” says Denis Pantini, head of Agribusiness and Wine Monitor at Nomisma.

 

#wine #winebusiness #instawine #Italianwine #italianwinelover #ecommerce #winemarketing #Italy #winenews #onlinewine #redwine #whitewine #onlineshopping #onlinemarketing #winery #wineeconomics #trending

Germany’s Ahr Wine Region Needs Our Help!

The devastating impact of last week’s flooding in Germany has seen 200 people lose their lives across Germany and Belgium, while causing extensive damage to businesses, including the wine producers of the Ahr Valley.

According to a report from the German Wine Institute, the floodwaters have been particularly destructive to the wine producers of the Ahrweiler and the surrounding villages of Mayschoss and Dernau.

In these areas, barrels, wine bottles and machines, have been washed away, destroying entire wine-producing businesses and livelihoods, although th full extent of the damage on the entire Ahr region, and its 563 hectares of vineyards, will take weeks to quantify.

The managing director of the German Wine Institute (DWI), Monika Reule, was stunned by the images of the devastation and the fate of the people living there who are now struggling for their livelihoods, and has set up a bank account to accept donations of support for those affected.

The donation account is being held at the Farmers and Winegrowers’ Association of Rhineland-Nassau, which incorporates the Ahr Winegrowing Association.

Should you wish to make a donation, the details can be found below. The DWI has noted that the proceeds from the numerous aid campaigns will directly benefit the Ahr winegrowers, who urgently need money for the reconstruction of their businesses, which will certainly take a long time.

  • Donation account details:
  • Beneficary (field 59)
  • Account: DE14 5519 0000 0619 7860 15
  • Beneficary: Deutsches Weininstitut GmbH
  • Beneficary Bank (field 57a)
  • BIC: GENO DE FF
  • Bank Name: DZ Bank AG, Frankfurt / Germany
  • Bank-to-Bank-Information (field 72)
  • /acc/ Mainzer Volksbank eG, Mainz / Germany
  • Purpose: Donation Ahr Flooding

Aside from financial assistance, winegrowers from across Germany have offered support to those most seriously affected by the flooding, with growers already on-site with forklifts, vineyard tractors or pumps to rescue what can be saved. Outside helpers are also on duty to help with any urgently needed vineyard work in order to secure the upcoming vintage.

 

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Valpolicella Soars in 2021

The Valpolicella Wine Consortium has recently announced the numbers for the first five months of 2021.  The numbers show around 30 million state seals were issued for the Valpolicella, Ripasso, Amarone and Recioto origins, which is 18% over 2020.

Compared to 2019, the increase is 14%.  Amarone, which after a disastrous January 2021 (-24.5 %), accelerated to a sensational 38 % increase by May 31. According to the consortium’s analysis, these are the best figures of the last decade. “A total of 7.4 million bottles were brought to market in this period, two million more than last year. Not only is the quantity excellent, but the performance also gives us hope. According to the latest price list of the Chamber of Commerce of Verona, the open goods have increased by 4.5 percent,” Christian Marchesini, president of the consortium, states. The figures are due to a combination of the restrictive measures of the consortium as well as the high flexibility of many small businesses, which immediately knew how to move on unfamiliar terrain like e-commerce and food retail.

Valpolicella achieved an overall growth of 14 % after a strong pick-up in the month of May (+48 percent). Ripasso closed with an increase of twelve %. Stocks are down for all typologies of Valpolicella, especially Amarone and Recioto. In May 2021, five million bottles less were registered than in May 2020 (-8 percent).

Source:  Valpolicella Wine Consortium

Global alcohol consumption will bounce back to pre-Covid levels by 2023

Global alcohol consumption will return to pre-Covid levels by 2023, according to recent IWSR data, with the market already showing signs of recovery.

Projected to grow by 2.9% in volume by the end of 2021, the research forecasts that total alcohol consumption will reach pre-Covid levels within two years and will continue to increase steadily until 2025.

Total alcohol volume decreased by 6.2% globally during 2020, affected by lockdowns and other restrictions.   Total wine and beer volumes are both forecast to be down about -9% in 2020 and are unlikely to regain volumes for several years.   However, within the wine sector, sparkling wine volume consumption is anticipated to recover to 2019 levels by 2023, along with the rest of the alcohol market. Premium-and-above Prosecco is expected to be least impacted by Covid, and premium-and-above still wine forecast to recover lost volumes by 2022.

This growth will be boosted by several factors including the growth of ecommerce which is up 45% from 2019; to reach US $29 bn in 2020, and RTD’s, the industry quickly adapting in key markets and the increasing sophistication of the at home occasion in many markets.

“In many global markets Covid-19 accelerated the impact and growth of key industry drivers, such as the development of ecommerce, premiumization, the rise of the home premise, moderation and the need for convenience in product formats,” said the IWSR’s CEO Mark Meek.

“These are the trends that will also underpin the industry’s resilience as it pivots to meet consumers where they are in the years to come. Additionally, across many markets, some segments of the population now have significantly more disposable income than they did in 2019, some of which will be spent on beverage alcohol products.”

Another trend set to give alcohol a leg up is product premiumization, according to the IWSR, with premium-and-above wine and spirits forecast to increase by 25.6% in total volume between 2020-2025 compared to 0.8% volume growth over the same period for brands in lower price tiers.