Perrier-Jouët launches eco-friendly gift box for the holiday season

After two years in development, Champagne house Perrier-Jouët just launched a new range of fully recyclable, eco-friendly gift boxes in perfect timing for the festive period.

The boxes will now be used to house its classic, non-vintage Champagnes, including Perrier-Jouët Grand Brut, Perrier-Jouët Blason Rosé and Perrier-Jouët Blanc de Blancs.

The project follows two years of research and development in order to deliver packaging that merges “a minimalist aesthetic with a focus on sustainability”.

The white boxes are made from natural fibre, sourced from certified sustainable forests in northern Europe, and are embossed with water-based ink, which is free from mineral oils.

The eco gift box collection is available globally through various retailers, including, in the UK, through Fortnum & Mason (RRP: £47.50).

Perrier-Jouët is aiming to make its entire gifting offer fully sustainable by 2022. It has already introduced recyclable shipping cases that are made from grass paper.

Séverine Frerson, cellar master at Maison Perrier-Jouët, said: “For more than two centuries, Maison Perrier-Jouët has maintained a symbiotic relationship with nature which we are incredibly proud of.

“Our founders, Pierre-Nicolas Perrier and Rose-Adélaïde Jouët, were renowned for their keen interest in botany and for their progressive ideas on natural viticulture. Today, nature remains at the very heart of the House, and has provided the inspiration for this exquisite gift-box collection.”

Château Montrose Bicentenary Case Sells at Auction

To mark the launch of the Bicentenary case, Château Montrose entrusted the sale of case No. 1/200, to Hart Davis Hart Wine’s online “Finest & Rarest Wine Auction”. The auction took place on Saturday 24 October, with bidding closing at $24,000. The winning bidder, a collector from United States, will also be enjoying a memorable experience during a private stay at Château Montrose.

The bicentenary custom-designed case is a true “cabinet of curiosities” with a limited edition of 200 to celebrate our 200th anniversary. Inside are three numbered bottles in a rare 2-liter format: The 2014, 2016, and of course the 2015 bicentenary vintage, reflecting three rich and varied expressions of the Montrose terroir.  The case encompasses a cigar box and games compartment, which offers two decks of cards, two sets of dice, a set of dominoes, backgammon,150 casino chips as well as a humidifier and hygrometer.

The remaining 199 Château Montrose Bicentenary Cases will be available upon request : http://www.chateau-montrose.com/en/chateau-montrose-bicentenary-case-an-iconic-aquisition/

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2020 CMA [Canadian Marketing Association] Awards – Judging Commences Today

I’m thrilled to participate as a Judge in this year’s CMA Awards in the Business Impact Discipline.

2020 shows another record number of entries. Judging commences today across six disciplines: brand building, business impact, customer experience, engagement, innovative media and martech. Within each discipline, entries compete with campaigns in one of nine categories (automotive, business, consumer products, consumer services, financial, food & beverage, health care, retail and social causes). In addition, nominations are accepted for Marketer of the Year and Lifetime Achievement Award, and a select panel of judges select the Top Cause and Best of the Best winners, from the top entries across their respective disciplines and categories.

This November, the CMA Awards Gala will be virtual. The marketing community loves to celebrate. Stay tuned for further details!

Good luck to everyone !

Reims Tourism Office offers free Champagne to promote tourism

Attracting tourists post-Covid is undoubtedly a challenge. The Greater Reims Council has launched a new initiative called “Champagne, to make your summer awesome!” Visitors to the city will be treated to a bottle of grower Champagne. The greeting has an undeniably elegant touch, though there are some strings attached.

 

A total of 3,000 bottles, sourced from 68 different producers, will be given (one/adult) to those who qualify. The giveaway is said to have cost €50,000.

 

This initiative was launched July 15 and is subject to certain criteria. To qualify, tourists must spend at least two consecutive nights in the City of Reims, or the surrounding area, and stay in a hotel, guesthouse or gîte. Airbnb does not qualify. Also, during their trip, visitors must eat in a local restaurant and order at least one dish and drink. Fast food outlets are excluded from the list. Finally, in order to qualify, tourists must provide proof that they have paid for one leisure activity, such as renting a kayak, a winery visit, bike hire, or cinema ticket. Once they have paid for these holiday treats, visitors are required to go to the Reims tourist information office to receive their complimentary bottle.

This follows news of poor sales of Champagne during the Covid-19 pandemic. Industry body Comité Champagne said that sales were down 32% for the period January to May compared to the same period in 2019.

Wine Review: Franck Millet Sancerre Blanc

Tasting Notes:

This nervy wine comes from Bué, one of the top villages of Sancerre, which is grown in limestone-clay soil and reflects the unique terroir of the region.

Powerful nose with lots of aromatic qualities developing over a period of time. Tangy with mineral texture, and offering lime flavors, displaying a surprising suppleness and roundness. Very long on the palate.

This wine makes an excellent aperitif and pairs beautifully with oily seafood dishes and cheeses.

Points 89

APPELLATION
Sancerre, Loire Valley, France

WINERY
Domaine Franck Millet

ALCOHOL
12.5%

BOTTLE SIZE
750 ml

CATEGORY
White

Awards

Le Guide Hachette des Vins, 2017: 1 Star

Le Guide Hachette des Vins, 2014: 2 Stars

Concours General Agricole Paris, 2014: Gold

This stunning Sancerre is available at Galleon who recently launched their Ontario online collection of fine wines.

Discover this new e-commerce platform @ https://on.galleonwines.ca/collections/liz-palmer

“They are driven by their passion; their mission is to promote the best wines in the world and I believe it!”

Enjoy a discount of 10% off  with PROMO CODE: WELCOME