Demand for sparkling wine in Canada has grown 50% in the last 5 years

The demand for sparkling wine in Canada has jumped more than half in the last five years and is expected to expand by another third in the next five. Prosecco has been riding this wave and is outperforming the market, having gone from accounting for nearly one in five sparkling wine bottles consumed in 2016, to around one in three last year, according to IWSR data.

Findings from Wine Intelligence show that much of this demand has been driven by a 21% rise in the number of sparkling wine drinkers over the past three years, as well as the growing popularity of the category among Millennials. Almost a million new drinkers have entered the sparkling wine segment since 2019 and those in the Millennial 25-39 age band now account for 42% of sparkling wine drinkers, up from 37% in the same period.

As in other markets, the perception of sparkling wine in Canada is shifting from a drink enjoyed in formal settings, to one that is increasingly suited to more relaxed environments. The number of occasions appropriate to its consumption has increased significantly and so has the frequency of its intake among Canadians. Wine Intelligence data shows that the number of Canadian sparkling wine drinkers enjoying sparkling wine once a week has risen from 16% in 2019 to 25% in 2022.

These conditions have proved to be very fertile ground for Prosecco brands, because Wine Intelligence findings show that Prosecco, along with sparkling rosé, has the highest consumption incidences, and is associated with informal social situations as well as still being seen as suitable for celebrations. 46% of sparkling wine drinkers view Prosecco as a ‘good drink for celebrations and a similar number considered it ‘perfect for a party’.

Competitive pricing has played an important role in democratizing sparkling wine in Canada, and although Prosecco was outscored by domestically produced, US and ‘sparkling wines from other countries, more than a third of sparkling wine drinkers believe that Prosecco represents good value to drinkers.

In the two most important cues cited for influencing purchasing behavior in the off-trade – brand awareness and recommendations from friends or family – Prosecco also grades highly. ‘A brand I am aware of’ is the number one factor behind the purchase of a Prosecco product and ‘recommendations’ is the number two.

The Millennial drinkers helping to push up sales of sparkling wine are also likely to be fashion-conscious and Prosecco is very much in vogue among Canadian drinkers. No other sparkling wine type is perceived to be more ‘fashionable’ than Prosecco.

As an increasing number of consumers choose to drink sparkling wine more regularly, the prospects of the category look bright. The main threat to the category comes not from other alternative alcoholic drinks but from the current economic outlook. Rising inflation and a global financial downturn is likely to have repercussions for consumer spending on sparkling wine.

#drinks #millennialdrinkers #winemarketing #wineinfluencers #canada #sparklingwine#wine #wineindustry #winelovers #sparklingwinelovers #wineindustry #Prosecco # #WineIntelligence #winetime #winelife #winereport

CAMPANIA STORIES – A GREAT OPPORTUNITY TO DISCOVER CAPTIVATING WINES AND UNIQUE TERRITORIES – Filippo Magnani

Campi Flegrei – how fire and sea shape the wines

It is not a coincidence that the ancient Romans identified a desertic area Northwest of Naples, Italy as “Hell’s Door” in the vicinity of the active volcano Vesuvio. The lunar region of Campi Flegrei is a breath-
taking place also literally because of the sulfur in the air.

This volcanic region dates back 15,000 years and it is made up of active volcanos, and thermal water springs – where the grey of the local volcanic rocks dominates.

For centuries this has been the main backdrop of legends, like the meeting of Aenea with his father; it was also described as one of the most prodigious places in the world by Goethe. He was not wrong, with its enchanting and scary landscape, Campi Flegrei overlooks the bay of Naples, the island
of Procida, the Cultural Capital and the island of Ischia, famous for its warm water springs.

Fire, water, land and air: these are the main elements of Campi Flegrei – translated as burning fields; a region that is living a renaissance lately, with special thanks to the strong network of the local consortium, producers and tourists taking key roles. July and August 2022, Campi Flegrei registered over 120,000 visitors and an increase of 15% of visitors to the area, producing an income in two months of over 1 million euros.

Campi Flegrei, with its wild beauty, was also the backdrop of the 2022 Campania Stories – Special Edition. This is a yearly wine event for press and trade professionals; an unmissable occasion to taste special vintages, and wines and meet the producers. Diana Cataldo and Massimo Iannaccone, ideators and directors of Campania Stories, did their very best with this event, not only by arranging a comprehensive wine tasting but also, with visits and tours to the producers.

The hosting region of this press trip, Campi Flegrei, is well known for the white grape varietal Falanghina. Campi Flegrei has enjoyed the DOC appellation with the Falanghina grape since 1994, but also, with the red grape varietal Piedirosso or Per’e Palummo. While Falanghina is known for being grown almost only in the Sannio region, needless to say, the grapes from Campi Flegrei are a different clone, a thinned bunch, lighter and with a distinguish saltiness.

The wineries are concentrated in 7 towns, including Naples, which is why, sometimes for this appellation we might talk of “Metropolitan Vineyards”, which are small estates nestled among tall buildings, but still enjoying the sea breeze from the Bay of Naples. Most of them have few pre-phylloxera plants, as the volcanic, powdery soil has preserved the European roots throughout the years.

A common thought is that Falanghina is an easy wine to drink and is to be consumed within a year of harvest, but there was a happy discovery during the blind wine tasting at Campania Stories – we tasted a 10-year-old Falanghina – the colour was deeply darker, the typical saltiness of Campi Flegrei area showed an incomparable crispness of this white.

La Sibilla is one of the milestone wineries of the area, which is based in Bacoli, North of Naples. The Di Meo family has run the wine business for over five generations on an estate of 10 ha. A section of the vineyards grows in an archaeological area called Villa di Cesare. There are a few plants in their vineyards that date back to more than a century, and are still on the European roots, protected by the friable grey volcanic soil. But the gem of La Sibilla is the aging cellar, an ancient tank of tuff where the Romans
collected rainwater. A naturally cool, dark place, where old single vineyard wines from Falanghina and Piedirosso keep aging. The classic Falanghina Campi Flegrei 2021 (we tasted) was straw yellow, with a herbal bouquet recalling all the herbs growing wild in the vineyards, from sage to
mint, with a touch of lemon zest. On the palate, the wine showed agility, freshness and a long-lasting saltiness – this definitely makes Falanghina a good food wine. A lovely pairing to buffalo milk mozzarella.

Another interesting producer is Agnanum, a smaller producer, run by the Moccia’s family. Their vineyards are next to the Astroni crater, which was previously a hunting reserve of the Borbons. This vineyard tried to survive the advance of concrete which is hidden by buildings and was also challenged by hungry foxes that in harvest time are tempted by the sweet juiciness of Falanghina grapes. The Moccia’s restate is in Agnano, next to a motorway- this is one of the most astonishing places in Naples: in the downtown of such a big city, the vineyard of Piedirosso is something so unexpected! So, while Raffaele Moccia is well known for being one of the authors of the Piedirosso revival, the tasting of Falanghina Campi Flegrei 2012 was not disappointing. A 10-year-old Falanghina is a big challenge, with its deep golden brilliant colour and its intense bouquet of ripe yellow fruit but still keeping its minerality (recalling wet sand and seashells}. On the mouth, the roundness and greasy taste is well balanced by the refreshing saltiness that still keeps the wine incredibly alive. A good way to enjoy the breathtaking view of the islands in the bay.

The press tour of Campania continued with a visit to Sannio, on the northern edge of the region. A historical place, where Roman ruins are side by side to modern buildings, where a stunning aqueduct, a masterpiece of architecture, stands in the middle of the plain around Benevento.
Through the years, Benevento has arisen in popularity because of the magic: legends say that it was the homeland of witches who used to reunite around the walnut trees, grown in Sannio. It’s not a coincidence,
that one of the worldwide most famous liqueurs, from this place, is named Strega – it means “witch” in Italian and whose recipe is still a secret.

Later, the big plain between Matese and Taburno mountain was mostly converted to vine and olive growing. These crops have represented the main income of the area for years, especially in the 20th century, when Sannio was sadly considered the tank of bulk wine from the white grape Falanghina, but also, from other grapes such as Barbera, Gglianico, and Piedirosso..

The average style of Falanghina is aromatic, light-bodied, and to be easily drunk in a year. Nowadays, the big surprise is a number of different styles of Falanghina have emerged, from an easy-drinking wine to a more complex wine. You would never have said it before, but this wine is now suitable for long aging. This all came out from a comprehensive tasting of local wines. One of the main producers of the area is Terre Stregate, a historic winery, run by the Iacobucci, family, who for years, have sold their grapes to other producers, and in the nineties started to invest on their own. The new
generation of the family, Filomena and Carlo, have rejuvenated the brand image, the wine line and labels, keeping the high standard of quality in the winemaking process.

Their wine, Svelato, is one of the best-known Falanghinas in Italy, rewarded by several accolades. Svelato Falanghina del Sannio 2021 is a bright straw yellow wine, with a delicate fruity bouquet, that
recalls ripe yellow fruits with a touch of exotic ones, well blended with a herbal finish. The sip is nicely refreshing, mouth-watering, warm but with a long finish. A full-bodied wine, unexpected from a grape that people considered for years a jug wine.

The estate has over 20ha and includes Falanghina and Aglianico, as well as Barbera, Piedirosso, and some olive trees for olive oil. The most interesting red was the Aglianico del Sannio DOC Manent 2019, a deep red, as expected from any Aglianico, which stands out for fruitiness and cleanness. The wine has been aged for almost a year in both steel and oak, which gives it a smoothness and spiciness, a well-balanced wine, good to drink now or to keep for some years.

@campaniastories #campaniastories #specialedition #masterclass #falanghinacampiflegrei #iobevocampano #campiflegrei #pozzuoli #naples #napoli #campania #campaniawine #tasting #winetasting #igerscampania #igerswine #winetime #degustazione #vino #wine #redwine #whitewine #winelover #winelovers #wines #madeinitaly #italianwine #travelling #winetourism #Falanghina #Aglianico #Italianwinelovers #Barbera #Gglianico, #Piedirosso

 

Airbnb Adds a ‘Vineyards’ Category [ with 100,000+ Winery Vacation Experiences]

Last month Airbnb’s CEO Brian Chesky announced, at a media event in New York, the vacation rental platform’s new features, including a website redesign that now focuses on “Categories”.

The 56 Categories were created through machine learning, Airbnb’s curation team and reflect industry trends. According to the company, nights booked in the first quarter of 2022 for summer travel to unique homes have grown 80 % over 2019.

“Vineyards” was one of the listed categories. Visiting a vineyard is one of the best ways to better appreciate and learn about wine.  For wine lovers, one of the best experiences is to wake up to vineyard views, eat local delicacies and to taste the terroir of the wines!

#airbnb #wine #instatravel #travelgram #winetourism #vineyards #vines#travel #traveldiaries #wheretonext #airbnbvineyards #wineestates #winelovers #winelover #wine #vin #vino #winewednesday #ww #winenews #tourismnews

“Crurated” announces the “All Heart [Rare Wine] Auction” to raise funds for Ukraine relief efforts

Crurated is joining hands with some of the most famous winemakers in Europe to auction special and rare wines to support the people of Ukraine. The membership club, was launched last May, has partnered with over 50 well-known European chateaux and winemakers to raise funds for Ukraine, with a special dedicated online auction this week.

The auction, which will be open to non-members who sign up for a free Explorer Membership, includes around 250 bottles of rare wines, including some from the cellars of Louis Roederer, Domaine Meo-Camuzet, and Domaine Dujac, as well as a six-bottle vertical of Cristal 2006, 2009 and 2013, a vertical from 2015-2020 of Robert Groffier Chambolle-Musigny permiuer Cru Les Amoureuses which includes a custom label, a Jeroboam of Dujac Grand Cru Clos Saint Denis 2009 and a bottle of Méo-Camuzet Richebourg Grand Cru 2014.

100% of the proceeds will be donated to the following NGOs: Save the Children, Red Cross, UNHCR, UNICEF.

“Our wine charity auction features top wine lots from the world’s most sought-after producers, hailing from the lauded regions of Burgundy, Champagne, Piedmont, and beyond. Bidding is now open. We invite wine lovers to participate for a good cause.”

For further information, and to register: https://crurated.com/

Wines of Portugal Annual Tasting [London] March 29th, 2022

After almost 2 years without coming to the market as a group, Portuguese wine producers are eager to show what they’ve been working on these last few months.

Portuguese wine exports have rocketed to a historical global level of 925 million euros in 2021 (+8.11% vs 2020). And there’s more good news, specifically for the UK, as 10.58% of all Portuguese wines exported come to this market, making it the 3rd biggest market for Portugal (after France and the US).

The Annual Tasting will take place on March 29th, at St Mary’s Church in Marylebone (London, W1H 1PQ), being the first Wines of Portugal tasting to take place worldwide. Historically, it is a very important tasting, reflecting the importance of the UK market for Portuguese wine exports and it happens the year the Anglo-Portuguese Alliance celebrates its 650th anniversary.

Presenting 70 producers, from 10 different wine regions, and more than 600 wines, the day will be an opportunity to get a sense of what’s new, trendy and what has been moving Portuguese winemakers, as well as to taste the new vintages. There will be a mixture of completely new wines and iconic wines that have built the reputation of Portuguese wines over the years.

Complementing this program, Wines of Portugal is organizing two masterclasses to show the diversity of Portuguese wines and why they are so suitable for the on-trade.

Registration:  https://bit.ly/3tlUUBR

#masterclass #wine #winetasting #wineevent #LondonUK #port #uk #portuguesewines #portugal #winesofportugal #vinho #winelovers #vinhosdeportugal #douro #redwine #whitewine #instawine #winetourism #dourovalley #winetime #winetrade #winejournalist #wineeducation