2020 CMA [Canadian Marketing Association] Awards – Judging Commences Today

I’m thrilled to participate as a Judge in this year’s CMA Awards in the Business Impact Discipline.

2020 shows another record number of entries. Judging commences today across six disciplines: brand building, business impact, customer experience, engagement, innovative media and martech. Within each discipline, entries compete with campaigns in one of nine categories (automotive, business, consumer products, consumer services, financial, food & beverage, health care, retail and social causes). In addition, nominations are accepted for Marketer of the Year and Lifetime Achievement Award, and a select panel of judges select the Top Cause and Best of the Best winners, from the top entries across their respective disciplines and categories.

This November, the CMA Awards Gala will be virtual. The marketing community loves to celebrate. Stay tuned for further details!

Good luck to everyone !

Reims Tourism Office offers free Champagne to promote tourism

Attracting tourists post-Covid is undoubtedly a challenge. The Greater Reims Council has launched a new initiative called “Champagne, to make your summer awesome!” Visitors to the city will be treated to a bottle of grower Champagne. The greeting has an undeniably elegant touch, though there are some strings attached.

 

A total of 3,000 bottles, sourced from 68 different producers, will be given (one/adult) to those who qualify. The giveaway is said to have cost €50,000.

 

This initiative was launched July 15 and is subject to certain criteria. To qualify, tourists must spend at least two consecutive nights in the City of Reims, or the surrounding area, and stay in a hotel, guesthouse or gîte. Airbnb does not qualify. Also, during their trip, visitors must eat in a local restaurant and order at least one dish and drink. Fast food outlets are excluded from the list. Finally, in order to qualify, tourists must provide proof that they have paid for one leisure activity, such as renting a kayak, a winery visit, bike hire, or cinema ticket. Once they have paid for these holiday treats, visitors are required to go to the Reims tourist information office to receive their complimentary bottle.

This follows news of poor sales of Champagne during the Covid-19 pandemic. Industry body Comité Champagne said that sales were down 32% for the period January to May compared to the same period in 2019.

Wine Review: Franck Millet Sancerre Blanc

Tasting Notes:

This nervy wine comes from Bué, one of the top villages of Sancerre, which is grown in limestone-clay soil and reflects the unique terroir of the region.

Powerful nose with lots of aromatic qualities developing over a period of time. Tangy with mineral texture, and offering lime flavors, displaying a surprising suppleness and roundness. Very long on the palate.

This wine makes an excellent aperitif and pairs beautifully with oily seafood dishes and cheeses.

Points 89

APPELLATION
Sancerre, Loire Valley, France

WINERY
Domaine Franck Millet

ALCOHOL
12.5%

BOTTLE SIZE
750 ml

CATEGORY
White

Awards

Le Guide Hachette des Vins, 2017: 1 Star

Le Guide Hachette des Vins, 2014: 2 Stars

Concours General Agricole Paris, 2014: Gold

This stunning Sancerre is available at Galleon who recently launched their Ontario online collection of fine wines.

Discover this new e-commerce platform @ https://on.galleonwines.ca/collections/liz-palmer

“They are driven by their passion; their mission is to promote the best wines in the world and I believe it!”

Enjoy a discount of 10% off  with PROMO CODE: WELCOME

 

Rémy Cointreau in Negotiations to Acquire Champagne J. de Telmont

The Rémy Cointreau Group announced last week that it has entered into exclusive negotiations with the Lhopital family to acquire a majority stake in the capital of the Champagne J. de Telmont company.

This family-owned champagne estate was founded in 1912 in Damery, near Epernay, on the slopes of the hills of the Marne Valley. It has been crafting champagnes under the brand “J. de Telmont” for over a century. J. de Telmont is one of the last family-owned estates in Champagne:  Pascale Lhopital and Bertrand Lhopital represent the fourth generation of true master craftmen in the art of champagne.  Bertrand Lhopital, alongside the Rémy Cointreau Group, will continue working with his team on the upstream side (vineyard/sourcing) and on the champagne production side to perpetuate the estate’s know-how and family tradition.

The scope of the acquisition transaction includes the brands, stocks, production resources and real estate assets of the domain, as well as vineyards in Champagne. This acquisition would enrich Rémy Cointreau’s portfolio of exceptional wines and spirits with a high-end champagne brand that offers significant growth potential overtime, especially on the international market.

The signing of the deeds of acquisition is contingent, in particular, on the statutory process for notifying employees. The transaction, which will be submitted for the administrative authorizations required by laws in force, should be completed in the third quarter of the financial year 2020/21.

The Hand-Sanitizer Manufacturing Exchange Is Launched in Canada

Cosmetics Alliance Canada, the Canadian Consumer Specialty Products Association and Spirits Canada today launched the Hand-Sanitizer Manufacturing Exchange as part of their efforts to stop the spread of COVID-19.

Hand-sanitizers have been recognized as one of the effective tools in combatting the transfer of the COVID-19 virus and a measure that can be easily and safely utilized by everyone in stopping the spread of this disease.

“Our three organizations have come together to aid in faster, safer and effective scale-up of hand-sanitizer production across Canada”, said Cosmetics Alliance Canada CEO, Darren Praznik.

“People are coming together to do what they can in this crisis but Canadians need access to safe products. DIY hand-sanitizers, the latest trend on social media is at best ineffective against COVID-19 and at worst potentially dangerous. We pledge to do our best to ensure that Canadians have an adequate supply of safe and effective hand-sanitizer for you and your family,” says Shannon Coombs, President of CCSPA.

Developed in collaboration with Health Canada, the Exchange provides a single platform where firms interested in making hand-sanitizer or contributing to its manufacture will be able to exchange information to locate available materials, services or manufacturing capacity needed for production.

The initiative parallels Health Canada action expediting approvals of companies interested in making hand-sanitizer, a product regulated under Health Canada’s Natural Health Product Regulations, part of Canada’s Food and Drugs Act.

The Exchange reminds all interested parties that they should consult Health Canada’s March 242020 bulletin outlining how hand-sanitizer products and the companies making them may seek expedited approvals.

Jan Westcott, CEO of Spirits Canada noted that “As governments all across Canada are mobilizing to ensure the supply of critical medical equipment and health products, we and our Cosmetics and Consumer Specialty Products partners are pleased to be able to do our part in helping with the disinfectant component of the fight.”

Joining the three Exchange developers are the Canadian Manufacturers and Exporters (CME) who will host the Exchange on their website.

Websites:

Cosmetics Alliance Canada – https://www.cosmeticsalliance.ca/

Canadian Consumer Specialty Products Association- http://www.ccspa.org/

Spirits Canada – https://www.spiritscanada.ca/

Canadian Manufacturers and Exporters – https://cme-mec.ca/