US E-Commerce Alcohol Sales Surpass $6bn in 2021

According to new data released by Rabobank their 2022 Alcohol E-commerce Playbook Report looked at the US alcohol e-commerce market and how it has grown since the start of the pandemic. The report forecasts that the online channel is set to be the biggest driver of industry growth for years to come.

The report predicts online alcohol sales in the US will grow an additional 3.4% in 2022 and has noted that the average size of e-commerce teams at US alcohol companies has jumped by 117% since 2019.

“E-commerce will be the number-one driver of industry growth over the next decade and a critical component of brand building, awareness, and trial, both online and in-store,” said Bourcard Nesin, a Rabo Research F&A beverages analyst, and author of the report.

“Companies that fail to proactively invest in their e-commerce teams will struggle to remain relevant and retain market share.”

Analysis of Major Channels
Online sales now represent about 4% of all off-trade alcohol sales in the US, an increase of nearly 1.9% in 2019.

The online grocery and marketplace channels grew 271% in two years and are now nearly four times larger than they were pre-pandemic.

Online alcohol sales in the grocery channel increased 238% in 2020 and 9% last year. Rabobank states the increase is due to a large number of retail locations offering alcohol online.

The report further said online alcohol marketplaces increased by 274% in 2020, with the channel predicted to grow by 15% in 2022.

Rabobank said companies such as Drizly and Instacart obtained millions of customers and added thousands of stores to their retail networks. Together, the two companies have an 86% market share of sales in the channel.

The channel’s success resulted in major merger and acquisition activity, including Uber’s US$1.1 billion purchase of Drizly last year, Rabobank noted. In November 2021, e-commerce platform Reserve Bar agreed to acquire Minibar Delivery.

Meanwhile, specialty alcohol retailers, which include large chain stores, state-owned retailers, and independent shops with an online offering, increased by 151% in 2020. Rabobank said growth was driven by operators offering local delivery and curbside pick-up for the first time.

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#instawine #drizly #uber #alcohol #winedelivery #winetrends

Les Dames d’Escoffier Ontario’s virtual auction closes next week!

Les Dames d’Escoffier Ontario’s virtual auction closes next Sunday.  This gives you the chance to bid on everything from Air Canada tickets, hotel stays, wine, spirits, beer, gift baskets, personal experiences and so much more…. It’s easy you just create an account, log in and track your bids online at:

https://www.32auctions.com/CC-LD

A shoutout to our wonderful sponsors for this auction!

Thank you for making this happen!

Liz Palmer 

Air Canada

@aircanada

Air Canada Foundation

@aircanada_foundation

Les Dames d’Escoffier

@lesdamesontario

Heather Zordel

Liz Palmer

@Lizpalmer_

Doris Bradley

@lacontessa89

Wine Plush

@wineplush

Académie du Vin Library

@academieduvinlibrary

Meukow Cognac

@meukowcognac

Bottega

@bottegagold 

@bottegasparkling

Andrea Kaiser

@andreakaiser

Drea’s Wine Co.

@dreawine

Grand Marnier

@grandmarnierofficiel

Villa Maria Estate (New Zealand)

@villamariawines

Frankie Solarik

@frankiesolarik

BarChef

@barchef

Arterra Canada

@arterrawinescanada

Le Dolci

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Giffard

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@giffard_liqueurs_syrups

Nike MPG Sports Camp / Sports Camps Canada

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2021 Vinitaly “Special Edition” Closes This Week

This “Special Edition” was a strategic event for consolidating growth in the sector, and profiled incoming buyers from 35 countries.

With attendance of over 12,000 operators, and 2,500 buyers (about 22% of total) from 60 countries: the special and extraordinary edition of Vinitaly closed this week, in Verona, as the third and last Italian stage in the run up to 54th edition scheduled 10-13 April 2022.

“This result goes far beyond our expectations,” said the President of Veronafiere, Maurizio Danese. “Companies, consortia, agricultural and supply chain associations and operators rewarded this business initiative project with a high rate of contacts and sales, as well as a unanimous index of satisfaction. The third event attended in person with Vinitaly today,” Danese concluded, “is part of a scenario of impressive acceleration of Made in Italy exports and Italian wine on all the main target markets, including the domestic market thanks to collaboration activated with Fipe and Vinarius. We are experiencing a strong recovery in which Veronafiere plays a fundamental driving role for the internationalization of SMEs and Italian wine, with a commitment towards increasing the value of sales.”

The map of countries taking part in Vinitaly Special Edition sees Europe (with Northern countries, Germany and Franca in front), Russia, the United States and Canada lead demand for Italian wine at the trade fair, followed by Eastern Europe (Romania, Ukraine, Poland, Belarus, Bulgaria and the Czech Republic), the United Kingdom and China, returning to Verona again. “This geography,” commented Giovanni Mantovani, CEO of Veronafiere, “is perfectly aligned with the growth figures seen on international markets which, in the first 7 months of this year, posted an overall leap ahead of 15% compared to the same period last year. We upheld our declared commitment to organise a highly qualified Special Edition thanks also to the support of ICE Trade Agency,” Mantovani went on, “with international operators arriving precisely from the areas where Italian wine is growing significantly. “Now,” Mantovani concluded, “we are aiming to achieve a great 54th Vinitaly in 2022.”

Areas of interest among operators and buyers saw those dedicated to organic wines achieve a surge in attendance. Over the three days, 42 exhibitors in this segment saw their agendas crammed with b2b appointments, especially with buyers from Northern Europe and Germany. And in relation to new trends, the Mixology Masterclass calendar was sold out.

#ICETradeAgency #Italianwine #Italy #winetourism #vinitaly #2021Vinitaly #instawine #winelovers #wine #wineevent #winebusiness #winetrade #mixology #cocktails #winemarketing #verona #redwine #whitewine #winenews

 

The City of Vienna is the World’s Largest Urban Vineyard

Vienna, the capital of Austria is the world’s largest wine-producing city.

Here are some facts. Vienna has 700 hectares of vineyards, with over 276 producers.  The vintners produce within the city limits, in the areas around Kahlenberg, Nussberg, Bisamberg, and Mauer, where the Danube and proximity of the Vienna Woods provides optimal climatic conditions.

Wine Heritage

Wine production is a long-established tradition in Vienna which dates back to the 12th century. Austria’s signature grape is the Grüner Veltliner, a white wine variety that ripens in mid to late October, and accounts for over a quarter of the wine produced in Vienna.

Wine Culture

Some of the best places to taste and explore Viennese wines is in ‘heurigers’ or taverns. Heuriger mean, in EN, a cosy tavern where local winemakers showcase and serve their wines.  This is still a big part of Viennese city life. Vienna has over 100 heurigers scattered around the city centre. Since 2019, Viennese heuriger culture has been considered an intangible cultural heritage by UNESCO.

Presently Vienna’s bars and restaurants are a big part of this lively wine scene as Vienna’s creative new generation winemakers bring a contemporary twist to its ‘heuriger’ heritage. New bars rub shoulders with the ancient craft and pair the wine with locally produced food.

Vienna’s wine renaissance and the revival of this farm-to-table lifestyle make it “ A must visit destination!”

Vienna’s Wine Hiking Day 

Vienna Wine Hiking Day is held each year in the fall when locals and visitors explore the urban vineyards by four different wine trails or hiking routes. At many points along the way, the Viennese vintners offer tastings from cellar and kitchen.

Tickets can be booked online for 2022

#Vienna #winetourism #winelovers #IgersVienna #travel #travelling #history #austria #travelgram #visitvienna #travelphoto #travellife #urbanvineyard #wineculture #winetravels #urbanlife #austrianwine #wine #redwine #whitewine #viennesewines #winemaking #heuriger #wineheritage

2021 MW Exam Questions and Wines Revealed

The Institute of Masters of Wine has just published the questions from the 2021 MW exam, including the list of wines for the practical (tasting) part of the exam.

The complete list of wines can be found here: https://www.mastersofwine.org/wp-content/uploads/2021/09/IMW-MW-Exam-2021.pdf  The list also shows the questions from the theory component of the MW exam.

From August 31 to September 3 106 students sat the theory and practical exams in Adelaide, Helsinki, London, Malaga, Napa, Ontario and Singapore. The exam, usually held in June each year, was postponed to September due to the pandemic.

The practical and theory exams form the second stage of the MW study programme. Over four days students had three 12-wine blind practical papers and five theory papers on the subjects of viticulture; vinification and pre-bottling procedures; handling of wines; the business of wine; and contemporary issues.

Those who successfully pass the stage two theory and practical exams will progress to stage three, the research paper, the final stage of the MW study programme.

The first step is the stage one assessment, a one-day exam comprising a 12-wine blind tasting exam in the morning and a theory exam in the afternoon. One hundred and twenty-eight students sat the stage one assessment, which this year was held online on 4 August. Students can only progress to stage two of the MW study programme by successfully passing this assessment.

#TheInstituteofMastersofWine #MW #Mastersofwine #wine #wineeducation #wineresearch #wineexam #mwvintage2020 #winetasting #instawine #winetrade #winenews #somm #vin #vino #sommelier #wein #winelovers