The 10 most-consumed alcoholic drinks have been identified

Insider Monkey’s list of the 10 most-consumed alcoholic drinks have been identified in a new list that outlines which tipples we favour most.

The analysts at the investment advisors Insider Monkey drew from their deeper dive report of the ‘20 Most Consumed Alcohols in the World’. Here is a list of the top 10, for your review.

1. Beer
Global market size in 2022: US$793.74 billion

Beer is the most consumed alcohol in the world. In fact, after water and tea, beer is the most popular drink in the world. According to reports, in the 2022 brewing year, global beer production ended up increasing slightly year-on-year by 1.3% to 1.89 billion hectolitres. However, the market is yet to return to its pre-pandemic levels when production peaked at 1.91 billion hectolitres in 2019. The category has also evolved with consumer tastes as brewers look to satisfy the thirst of their audience. Plus, the overall demand for premium and low-calorie beers, the rising popularity of craft beer, and the continued expansion of distribution networks in emerging countries are all expected to continue driving growth in the global beer sector over the next few years.

2. Wine
Global market size in 2022: US$441.6 billion

The rising demand for premium and luxury wines has been reported alongside the growing popularity of wine tourism which have become key factors driving growth. According to the analysts, global wine consumption in 2022 was estimated to be at 232 million hectolitres, marking a decrease of 1% compared to the previous year. Year-on-year, wine consumption around the world has decreased at a regular rate and yet this can be mainly attributed to the decline in China’s consumption, which has lost an average 2 million hectolitres per year since 2018.

3. Liqueurs
Global market size in 2022: US$128.9 billion

Liqueurs, which are essentially distilled spirits that are sweetened with sugar or syrup, and often also contain fruit, herbs, and oils, can be sweet or bitter depending on the flavours used.

4. Baijiu
Global market size in 2022: US$95.21 billion

Baiju plays a prominent role in China’s drinking culture and has done so ever since the Ming Dynasty. It is most distilled from sorghum, although other grains – including rice, wheat, corn, and millet – are also available in blends throughout the country. Last year, consumers in China consumed US$91 billion worth of baijiu, yet it remains less well-known outside the nation.

5. Whisky
Global market size in 2022: US$64 billion

As millennials are increasingly beginning to experiment with different drinks and assisting in the rise of ‘cocktail culture’, the use of whisky as a premium ingredient has increased in bars. 2022 was hinted to be a great year for Scotch whisky and exports of Scotland’s native spirit hit US$7.5 billion last year, the highest figures ever. Whisky exports by volume also rose, with the number of 700ml bottles shipped overseas up by 21%, to 1.67 billion.

6. Vodka
Global market size in 2022: US$25.98 billion

Vodka continues to be the most consumed spirit in the US and has been since 1970. Around 78.1 million cases of the spirit were sold in America in 2021 and by 2022, 28.1 million 9L cases were sold globally.

7. Cider
Global market size in 2022: US$17.9 billion

Cider has risen in popularity significantly over the last decade and can also flex with the seasons. In the UK, Insider Monkey outlines how cider continues to be a popular alcoholic drinks category with an off-trade value sales growth in the UK of 5.2% over the past year. Some 47.8% of all British households now regularly buy cider – up from 45.5% last year.

8. Rum
Global market size in 2022: US$17.4 billion

While rum sales are still dominated by major producers, many consumer preferences are said to be moving away from value options and towards an appreciation for craft and aged rums instead. Made from fermented sugar cane juice, rum also provides a key function in cocktail culture.

9. Gin
Global market size in 2022: US$15.3 billion

There are, reportedly, three main reasons for gin’s continued popularity – taste, versatility, and the variety now available. The UK is the largest exporter of gin in the world and, according to His Majesty’s Revenue and Customs (HMRC) data, gin exports from Britain hit US$879 million last year, up from US$651 million in 2021.

10. Tequila
Global market size in 2022: US$14.7 billion

Tequila’s popularity has been on the rise for years, and in 2021 it surpassed whisky in retail sales. The analysts found that the growth in popularity of Tequila can primarily be attributed to several factors, including the expansion of the premium spirits sector as well as the introduction of new flavours, and a greater social media presence.

Domaine Lafage (Roussillon) first to start harvest in France

Jean-Marc Lafage, renowned winemaker from Roussillon’s Domaine Lafage, made history as the first producer to start harvesting in France this year. Lafage’s picking season commenced August 2nd in what has been a particularly dry year for the region. Despite the challenges posed by the drought, Jean-Marc remains optimistic about the quality of their harvest.

The first grapes to be harvested were Muscat à Petits Grains – these are used to create a lower-alcohol dry white blend called Miraflors. This blend also includes Macabeo and Colombard grapes, resulting in a wine with an ABV of approximately 10.2%. Lafage describes Miraflors as having a slight fizz, creating a light and refreshing style.

Regarding the growing conditions this year, Lafage notes that Roussillon experienced a severe drought. The region received only a third of its average rainfall over the past 20 years, with Domaine Lafage recording a total of just 200mm for 2023. However, Lafage states that their vineyards near the sea or high in the mountains fared relatively well.

In contrast, vineyards in areas between the coast and mountains, which traditionally produce fortified wines, faced significant challenges. Lafage anticipates losing up to 60% of the crop in these vineyards. But where regenerative viticulture techniques have been applied, such as permanent ground cover and no tilling of the soil, yields are expected to be higher.

Lafage highlights the success they have observed in vineyards practicing regenerative viticulture and utilizing biochar and cover crops. He states, “In these places, instead of losing 60% of the crop [due to desiccation], we are seeing maybe a 25-30% reduction [in yields], and we see fresh grapes and bigger berries.” The presence of a cover crop has resulted in berries that are nearly twice the size compared to other areas, weighing around 0.8-1 grams per berry compared to 0.5g elsewhere. Lafage attributes this difference to the ability of the cover crop and biochar to help the soil retain water.

In terms of quality, Lafage believes that in vineyards where the vines did not suffer excessive heat stress, they may harvest the best grapes they have ever had. Furthermore, these fully ripe berries have achieved lower sugar levels, resulting in an ABV of 12.5% to 13% yet retaining the same flavor as fruit that would typically be harvested at 14-15.5% ABV.

Lafage also notes that their vineyards in Roussillon have been fortunate to not experience mildew, unlike other parts of France such as Gascony and Bordeaux. The constant wind and arid conditions in the area have helped protect the vines.

UNWTO Sets Spotlight on Tourism Investment in the Americas

UNWTO further strengthened its cooperation with the Development Bank of Latin America and the Caribbean as it brought together public and private sector leaders to advance investments in the tourism sector.

Against the backdrop of the meeting of its 68th Regional Commission for the Americas, June 30th, 2023 in Quito, Ecuador, UNWTO hosted the Seminar on Sustainable Investments to explore the main challenges and opportunities around this topic in the region, and here are some of the main points.

Tourism Investments: A defining priority

The latest data from UNWTO shows that tourism in the Americas is steadily recovering, with international arrivals reaching 86% of 2019 levels by the end of the first quarter of this year. Moreover, foreign direct investment (FDI) in the tourism sector, which had experienced a decline, is now showing signs of revitalization:

Registered projects investment projects rose by 185% between 2022 2021. These projects accounted for a total value of 192.6 billion USD, reflecting rising investor confidence in the region’s potential.

Additionally, in 2021, Foreign Direct Investment (FDI) surged to US$134 billion, a 56% year-on-year increase, reclaiming a substantial portion of the ground lost in 2020.  …continues at … https://www.unwto.org/news/unwto-puts-spotlight-on-tourism-investment-in-the-americas

 

Current State of the World Vine and Wine Sector [Web Conference]

The Director General of the International Organisation of Vine and Wine, Pau Roca, will review the current situation of the vitivinicultural sector at a global scale on

Thursday, April 20th  3 PM CET

with presentations and data on: World Wine Trade, World Wine Consumption, and World Wine Production.

The OIV is the intergovernmental organization of a scientific and technical nature of recognized competence for its work concerning vines, wine, wine-based beverages, table grapes, raisins and other vine-based products. It is composed of 49 Member States.

Web Conference:
Register to attend https://bit.ly/3MUDWWT

#wine #winelovers #winetrade #winenews #winebusiness #wineeconomics  #wineindustry #winetasting #vines #oiv #vinho #enologia #vitivinicultura #viticultura #viticulture #vine #news #trending

 

The British Consulate General [Toronto] Announces U.K. Government’s new “Women and Girls Strategy” on International Women’s Day

In honor of International Women’s Day Greg Quinn, the British Consulate General [Toronto] officially launched the U.K. Government’s new “Women and Girls Strategy” at a reception at the National Club.

Here is the outline of the policy that The Foreign, Commonwealth & Development Office will use, along with the details and strategy that was outlined in Consul Greg Quinn’s speech:

The scale of the Strategy’s ambition reflects the increase in threats to gender equality and women and girls. Climate change, crises, and conflict disproportionately affect women and girls.

Attempts to hold back women’s and girls’ rights have gained momentum and are amplified online. Hard-won gains are threatened, and there is escalating instability.

The Strategy will be guided by 5 principles. The Foreign, Commonwealth & Development Office (FCDO) will:

* stand up and speak out for women’s and girls’ rights and freedoms on the global stage and in bilateral relationships;

* embolden and amplify the work and voices of diverse grassroots women’s organizations and movements, championing their role as important agents for change;

* target investment towards the main life stages for women and girls to maximize our effectiveness and secure life-long and intergenerational impact;

* act for and with women and girls impacted by crises and shocks, including conflict, global health, climate change, violence, food insecurity and malnutrition, and the resulting humanitarian crises; and

* strengthen political, economic and social systems that play an important role in protecting and empowering women and girls, embracing innovative financing models and technology use to secure long-term development.

The FCDO will focus on the 3 thematic priorities:

* educating girls;

* empowering women and girls, championing their health and rights;  and

* ending gender-based violence

To achieve FCDO’s ambitions, the Strategy sets out 3 goals: to enable the conversation, lead by example and lead through knowledge.

The “Women and Girls Strategy paper can be found here:

https://www.gov.uk/government/publications/international-women-and-girls-strategy-2023-to-2030

In attendance were other Consulate representatives and a number of local women’s organizations.

What a moving and wonderful way to come together and celebrate International Women’s Day!