2020 CMA [Canadian Marketing Association] Awards – Judging Commences Today

I’m thrilled to participate as a Judge in this year’s CMA Awards in the Business Impact Discipline.

2020 shows another record number of entries. Judging commences today across six disciplines: brand building, business impact, customer experience, engagement, innovative media and martech. Within each discipline, entries compete with campaigns in one of nine categories (automotive, business, consumer products, consumer services, financial, food & beverage, health care, retail and social causes). In addition, nominations are accepted for Marketer of the Year and Lifetime Achievement Award, and a select panel of judges select the Top Cause and Best of the Best winners, from the top entries across their respective disciplines and categories.

This November, the CMA Awards Gala will be virtual. The marketing community loves to celebrate. Stay tuned for further details!

Good luck to everyone !

Happy National Wine Day !  Netflix Canada  & Ontario Wine…the perfect pairing!

 

 

Netflix Canada  & Ontario Wine…the perfect pairing!

Here are my three recommended pairings (movie/series and wine):

“To All The Boys I’ve Loved Before” PAIRED with Marynissen Estates Bottoms Up Red 2017

This lush ruby-red Cabernet Sauvignon Merlot blend is berry-driven and the ideal match for this flustery tale of first love.

Tasting Notes:  Seduces you immediately;  rich and expressive aromas of cherry, plum and raspberry that also carry through to the palate with a smooth long finish

“Virgin River” PAIRED with Nyarai Cellars, Field Blender’s White 2017

Nothing complements a fresh start at romance quite like wonderful aromatics and orange blossoms

Tasting Notes:  An elegant style that features rich complex and exciting aromatics; effortlessly displaying notes of apricots, honeydew melon, and orange blossoms;  edgy minerality runs throughout with crisp acidity onto a long citrus finish

“Self Made” PAIRED with 13Th Street June’s Vineyard Riesling 2018

Aromas of lime and wildflowers pairs beautifully with the inspiring confidence and drive of M.C. Walker

Tasting Notes:  Delicate whiffs of honey, beeswax lend depth to crisp ripe peach, apricot flavors with some stony mineral tones; this spry yet penetrating Riesling finishes with juicy concentrate stone fruit flair.

#nationalwineday #winecountry #vqaallday #vqa #vqawinesofontario #ontariocraftwine #winenow #winesofcanada #ontariowineroute #niagarawine #drinklocal #VQAathome #winelovers

#netflix #series #netflixandchill #movie #netflixseries  #movies  #film #netflixcanada #edit #tv #cinema #65inchtv #netflixmovies #seriesnetflix #netflixoriginal  #netflixshows

One Billion Steps Challenge for Breast Cancer Research! [Breast Cancer Society of Canada]

For nearly 30 years, thousands of walkers have joined us at our Annual Mother’s Day Walks, powered by Cleo. This year, things are different, so rather than getting together, we’re inviting everyone to take part in the One Billion Steps Challenge for Breast Cancer Research every day in May.

“It’s an opportunity to do something good for yourself while doing something to help prevent 14 Canadian women from dying of breast cancer every day,” said Kimberly Carson, CEO of the Breast Cancer Society of Canada. She continues, “It’s important now more than ever to remain active for both our physical and mental health. We encourage everyone to get active throughout May – and to get your steps in however it’s right for you. You can be inside in your living room, or in your backyard – wherever it is safe for you.”

Together We Will Reach One Billion Steps!

Everyone is invited to register at mothersdaywalk.ca and have their steps count towards the One Billion Steps Goal! We have some great exercise videos and incentives to motivate everyone to get active throughout May – whether walking, stepping, exercising or dancing.

Challenge your family, friends and colleagues!

Stay active all throughout May! Our mobile app will track your ranking against the entire pool of participants, and you can share your achievements on your social media channels.

There is no cost to join and we have incentives for everyone who raises more than $50 in donations.

Register today at mothersdaywalk.ca

Before May 1, we will send you the mobile app (iPhone and Android) that will track your steps from May 1- 31.

CEO of Cleo, Lisa Hryciuk is taking the One Billion Steps Challenge, challenging her colleagues to do 20,000 steps every day in May. “It’s a big goal, but there’s work to do – more than 26,000 Canadians are diagnosed with breast cancer every year! Cleo is proud to have supported the Breast Cancer Society of Canada and its mission to save lives through breast cancer research for 18 years.”

The Breast Cancer Society of Canada has partnered with GenWin to provide the One Billion Steps Challenge. “Once registered, participants will receive a link to download a mobile app which will track steps and fundraising progress. It’s easy to invite friends and family to support you or to challenge them to participate,” said Moody Hashem, CEO of GenWin.

We’re challenging all Canadians to join the One Billion Steps Challenge to help save lives through breast cancer research!

Source:  Breast Cancer Society of Canada

Ontario Adopts Temporary Measures to Support Bars, Restaurants and Alcohol Retailers During COVID-19 

The Alcohol and Gaming Commission of Ontario (AGCO) has announced a number of temporary measures to support local businesses in Ontario that have been significantly impacted by the spread of COVID-19.

Effective immediately, licensed restaurants and bars in Ontario will be allowed to sell alcohol with food takeout and delivery orders between the hours of 9:00 am and 11:00 pm. All active liquor licensees may immediately begin offering this service if they choose and there is no application process or fee required. Liquor may be sold for takeout or delivery through a third party, such as a food delivery service or ordering platform, provided they are acting on behalf of the licensee.

Additionally, the AGCO is temporarily allowing authorized grocery stores and liquor manufacturer retail stores to begin selling alcohol as of 7:00 am in order to support early shopping programs for vulnerable people and to provide greater flexibility to retail stores. The temporary extension of hours also provides greater flexibility for all alcohol retail stores to choose their hours of sale to meet public health objectives. Consumers are encouraged to confirm operating hours with retailers.

The AGCO is also extending by three months the term of all active liquor, gaming and cannabis licences, authorizations and registrations during this extraordinary situation. In all cases, licensees do not need to do anything. Existing licences will simply remain in effect for the extended period, at no additional cost.

“Everyone at the AGCO is concerned for the individuals, families, businesses and communities affected by this virus. We are working closely with the Government of Ontario to find ways of supporting Ontarians and the sectors we regulate during these challenging times” states Jean Major, Registrar and CEO, AGCO.

Corby Spirit & Wine teams up with the Toronto Transit Commission (TTC) for New Year’s

For the seventh consecutive year, the TTC is partnering with Corby Spirit and Wine to help New Years’ partygoers stay safe, by providing a night of complementary TTC rides. Starting December 31st after 7 p.m., all TTC streetcars, buses and subways will be free of charge until 7 a.m. on January 1st.

Corby Spirit & Wine also promotes responsible drinking through this partnership by various activations and messages through its website and social media. For more information about Corby Safe Rides and for a chance to win one of 10 prizes of a year of free TTC transportation, visit CorbySafeRides.ca and engage on social media using the hashtag #CorbySafeRides.

“New Years’ Eve is one of the most celebrated nights of the year and we want to do our part in helping people get home safe,” said Corby CEO Patrick O’Driscoll. “For the last seven years, we’ve provided over 1.2m rides to Torontonians, keeping our streets safe on one of the biggest party nights on the calendar.

“We could not be more proud of this partnership and its results keeping people from driving when they have been drinking.”

Corby:  https://corby.ca/en/

Toronto Transit Commission: http://www.ttc.ca