CGA’s December’s “US Consumer Impact Report” reveals that bars and restaurants are essential for driving awareness of drinks brands

CGA by NielsenIQ’s latest consumer research reveals that bars and restaurants are essential for driving awareness of drinks brands, with 61% of consumers more likely to look for new brands in the on premise as opposed in stores and 54% stating they’ve made an in-store purchase of a brand that they first tried in the on premise.

CGA’s Consumer Impact report highlights 1,600 consumer behaviors across Florida, Texas, California and New York. The latest research highlights that the frequency of visits to the on premise have remained stable, with 4 in 5 consumers visiting bars and restaurants 3 or more times in the last three months. Plans for visiting also remain very positive with around 73% of US consumers planning to go out in the next weeks.

Consumers continue to seek out new experiences in bars and restaurants, with consumers more likely to first try a new Spirits or Beer brand in the on premise over an in-store purchase – underlining how important venues are in building brand awareness and encouraging trial.

Trial of new drinks brands in bars and restaurants is highly likely to compel consumers in their purchasing decisions in the off premise too – with 54% of consumers agreeing they have made a purchase in store of brands that they first tried in the on premise. 3 in 5 consumers also agree that they are likely to look for new brands in store if they’ve already tried them at a bar or restaurant.

Not only are on premise purchases informing in-store buying behaviors, they also help to build loyalty – with two thirds of consumers agreeing that if they try a new brand they like in a bar or restaurant, they will continue drinking it on subsequent visits.

Ahead of the holiday season, two thirds of US consumers are planning to visit the on premise throughout this period, with 3 in 10 planning to visit on New Year’s Eve specifically. These consumers are planning to visit a range of food- and drink-led venues, with neighborhood bars, fine dining and sports bars leading the list of most popular venues, while beer is the drink of choice for New Year’s Eve.

Moving into the new year, almost 2 in 5 US consumers predict they will visit the on premise more or much more often than they did in 2022, while half plan to maintain their current frequency of visitation. A third of consumers predict their spend in bars and restaurants will increase over the next 12 months, with 2 in 5 consumers willing to spend more for better quality drinks compared to 2022 – providing significant opportunities for premium drinks brands.

Source: CGA Strategy

#winemarketing #winenews #winetasting #winelovers #beer #usconsumers #consumermarketing #wine #sommelier #sommlife #winetime #happyhour #wineoclock #beveragemarketing

2023 Women’s Wine & Spirits Awards London/Hong Kong

I’m so thrilled to be associated with this organization, and to be “nominated” to be a judge for the 2023 Women’s Wine & Spirits Awards London/Hong Kong.

The organizers state: “Your work in the industry is recognized by the Women’s Wine & Spirits Awards™”

The judging date is November 11th, 2023 and the wines and spirits will be judged by some of the world’s most influential female wine marketers, buyers, retailers, and sommeliers.

The wine business has discovered the exciting importance of women consumers.  Some facts:

  • 80%of wine is purchased by women (Women and Wine Study, Vinexpo)
  • Over 60% of wine is consumed by women (Women and Wine Study, Vinexpo)

#wwsa #womenswineandspiritsawards #wineawards #awards #women #womenbuyers #winetasting #womeninwine #womenspirits #wines #instawine #winejudge #winetime #winelife #winelovers #womeninwinebusiness #winetrade #winenews

Berry Bros. & Rudd – Some History and the Women Behind the Brand

On my way to 67 Pall Mall Wine Club for a meeting, I had some time, so I wandered into No.3…Just stepping through the front door it was a feast for my senses …. the ancient floorboards, mahogany wall paneling, antique furniture, Royal Warrants, old wine books and catalogs.  Looking closer I saw portraits of former Royal family members who were regular customers, and a framed letter from the White Star Line informing Berry Brothers of the loss of 69 cases of wine and spirits in the sinking of the Titanic in 1912. What history! In short, the Berry Bros. & Rudd head office is a historian’s dream.

No. 3 St. James’s Street, London

No. 3 St. James’s Street is now used as the company’s headquarters. No.3, as it’s known, contained Berry Bros. & Rudd’s main retail premises until mid-2017, when these moved around the corner to a purpose-built shop at 63 Pall Mall.

Berry Bros. & Rudd, founded in 1698, and is Britain’s oldest, family-owned wine and spirits merchant. Still trading from No.3 St James’s Street, London, they have two Royal Warrants and five Masters of Wine on staff. Their services also include Other services it offers include wine investment, wine storage, a wine club, tutored tastings, wine events and educational courses.

Royal Warrants

Berry Bros. & Rudd has been the official wine supplier to the British Royal Family since King George III and received its first Royal Warrant of Appointment in 1903 from King Edward VII. Queen Elizabeth II granted the company her royal warrant in 1952, while Prince Charles, now King Charles lll, granted his in 1998.

Despite being 324 years old in 2022, Berry Bros. & Rudd remains at the forefront of wine and spirits innovation. Their current range of over than 4,000 wines is sourced from over 25 countries.

Berry Bros. & Rudd seems to embrace progress, and at the same time value their traditions. Still run by members of the Berry and Rudd families and they also continue to supply the British Royal Family, since King George III.

Women of Berry Bros. & Rudd

Berry Bro & Rudd has been run by the same two families for centuries; It has survived world wars and pandemics, but there is a fleet of female leaders who have shown, and now show that this historic business can and emerge stronger than ever.

The family firm began life as a grocery store in 1698, founded by a woman now known as “Widow Bourne.”

Elizabeth Rudd “Lizzy” is the current Chairman, who is currently planting the seed for the next generation with her ambitious sustainability plans and creating affordable wine investments.

Emma Fox, Chief Executive Officer, was appointed July 2020.  She has been an independent director of the firm’s board since October 2017.

“Over the past few years as a director, I have got to know BB&R very well, I share its values and am passionate about a culture where people flourish and have fun,” Fox said.

#womeninwine #womeninwinebusiness #womenleaders #berrybrosrudd #london #londonwineshop #royalwarrants #winelovers #wine #wineeducation #wineinvestment #royalfamily #queenelizabeth #wineclub #BB&R #winehistory #winemerchants #londonhistory

Cognac Sales Up 31% In 2021

Cognac’s biggest market, the US, saw the liquid’s sales climb by 11.1% in 2021 Cognac sales saw a 31% rise in value last year, with volumes of the spirit increasing by 16.2% to 223.2 million bottles, the BNIC has revealed.

Christophe Veral, president of the BNIC, noted that demand for Cognac “has never been greater in our markets than this year.” He said despite weather uncertainties, last year’s harvest allowed a “continuation” of growth.

Despite the health and geopolitical uncertainties, this growth reflected recovery for Cognac, as well as new consumption habits, the BNIC said in a statement.

Cognac exports to the US, the largest market for the category, climbed by 11.1% with 115 million bottles shipped in last year.

Cognac’s second biggest market, China, saw a 55.8% boost in sales with 34m bottles shipped.

Meanwhile, sales in Europe jumped by 8.1% to reach 37.1m bottles in 2021. Within this region, France, which is the fifth largest market for Cognac, saw a 23.4% rise in sales as 6.1m bottles were sold.

In a statement released on Monday 17 January, the BNIC commented that with the development of mixology, Cognac is attracting new consumers who are searching for quality products.

The report also cited South Africa and Nigeria as new markets.

The BNIC also said that the outlook for the category was ‘positive’ for the coming months in all regions.

#cognac #cognaclover #cognacnews #spiritnews #mixology
#instacognac #mixologie #spiritueux #cocktails #cognaclife #cognaccocktails
#madeinfrance #drinks #charente #BNIC #bartender #spirits #angelsshare

Whisky Sales Boosted by ‘Perceived Health Benefits’

Scotch whisky and Irish whiskey sales are set to soar, driven by “health benefits” perceived by consumers, a new study has claimed.

“Perceived health benefits of whiskey have made it a preferred drink among those aiming at weight management. Whiskey has no fat and minimum sodium content, which have made it a preferred alcohol for consumption among people with weight issues or obesity,” according to a whisky market study by Fact.MR.

“Prevalence of obesity across developed nations including the US, Canada, and the UK is high. This also has led to increased consumption of whiskey which contains no fat,” stated the report, predicting that “the demand for whiskey is set to rise at a consistent CAGR of 6% during the assessment period of 2021 and 2031,” and “the market will top the valuation of US$60Bn by 2021-end”.

As per the survey: “Revenues of Irish whiskey and single malt Scotch will grow at 19% and 13.5%, topping a valuation of US$664 million and US$732 million, respectively.”

Worldwide obesity has nearly tripled since 1975, according to the World Health Organisation (WHO). In recent research from Our World In Data, obesity was recorded by country and highlighted that “in most high-income countries, around two-thirds of adults are overweight or obese. In the US, 70% are. At the lowest end of the scale, across South Asia and Sub-Saharan Africa around 1-in-5 adults have a BMI greater than 25”.

Website:
https://www.factmr.com/

#scotland #scotch #whiskytasting #drams #weedrams #whiskylover  #whiskylife #dramgram #wateroflife #ireland #instawhisky #scotchwhisky #Irishwhiskey #whiskeylover #singlemalt #singlemaltwhisky