Judging for the Canadian Marketing Awards 2023 “Engagement Discipline”

I’m very proud and thrilled to have been selected by the Canadian Marketing Association this year to participate as a judge for the “CMA Awards 2023 “in the Engagement Discipline!

I’ve finished evaluating and assessing campaigns from across the Country, and found some creative, bold, and outstanding examples of “Engagement!”

What is Engagement?

Engagement is about the dialogue between brands and people – B2B, B2C, partners, or employees. To manage long-term relationships (quarterly or annually) or lifetime value-driven (as opposed to one-off tactics), the dialogue can use personalization, experiential techniques, content driven, or target a community.

Social media is used to spark continued exposure (earned media, impressions, and interactions) with:

  • current news items
  • public interest topics
  • influencer marketing
  • product promotions or organizational updates

I wish everyone Good Luck !

Liz Palmer

I’m thrilled and honored to be selected as a Senior Judge for the 2023 Canadian Marketing Awards

I’m thrilled and honored to be selected as a Senior Judge for the 2023 CMA Awards and will be judging “Engagement” entries!

Looking forward to reviewing the best in #CanadianMarketing alongside leading marketing professionals in Canada. Submit your entries by July 21, 2023 https://thecma.awardsplatform.com/

Liz Palmer
Wine Journalist, Author, and Global Influencer

CGA’s December’s “US Consumer Impact Report” reveals that bars and restaurants are essential for driving awareness of drinks brands

CGA by NielsenIQ’s latest consumer research reveals that bars and restaurants are essential for driving awareness of drinks brands, with 61% of consumers more likely to look for new brands in the on premise as opposed in stores and 54% stating they’ve made an in-store purchase of a brand that they first tried in the on premise.

CGA’s Consumer Impact report highlights 1,600 consumer behaviors across Florida, Texas, California and New York. The latest research highlights that the frequency of visits to the on premise have remained stable, with 4 in 5 consumers visiting bars and restaurants 3 or more times in the last three months. Plans for visiting also remain very positive with around 73% of US consumers planning to go out in the next weeks.

Consumers continue to seek out new experiences in bars and restaurants, with consumers more likely to first try a new Spirits or Beer brand in the on premise over an in-store purchase – underlining how important venues are in building brand awareness and encouraging trial.

Trial of new drinks brands in bars and restaurants is highly likely to compel consumers in their purchasing decisions in the off premise too – with 54% of consumers agreeing they have made a purchase in store of brands that they first tried in the on premise. 3 in 5 consumers also agree that they are likely to look for new brands in store if they’ve already tried them at a bar or restaurant.

Not only are on premise purchases informing in-store buying behaviors, they also help to build loyalty – with two thirds of consumers agreeing that if they try a new brand they like in a bar or restaurant, they will continue drinking it on subsequent visits.

Ahead of the holiday season, two thirds of US consumers are planning to visit the on premise throughout this period, with 3 in 10 planning to visit on New Year’s Eve specifically. These consumers are planning to visit a range of food- and drink-led venues, with neighborhood bars, fine dining and sports bars leading the list of most popular venues, while beer is the drink of choice for New Year’s Eve.

Moving into the new year, almost 2 in 5 US consumers predict they will visit the on premise more or much more often than they did in 2022, while half plan to maintain their current frequency of visitation. A third of consumers predict their spend in bars and restaurants will increase over the next 12 months, with 2 in 5 consumers willing to spend more for better quality drinks compared to 2022 – providing significant opportunities for premium drinks brands.

Source: CGA Strategy

#winemarketing #winenews #winetasting #winelovers #beer #usconsumers #consumermarketing #wine #sommelier #sommlife #winetime #happyhour #wineoclock #beveragemarketing

LUCK OF THE IRISH! JAMESONS LAUNCHES A MONTH-LONG ST PATRICK’S DAY CELEBRATION

Jameson Irish Whiskey is launching St Patrick’s Day celebrations that will run for the full month of March, which includes a series of party-at-home kits, competitions and live-streamed music events.

The celebrations start on March 3rd with a revival of Jameson’s partnership with online music broadcasting platform Boiler Room, with streaming sets each Wednesday in the run up to St Patrick’s Day. The two performances, which can be streamed live via the Jameson Connects platform, feature local bands including Dublin Rap and Indie. This will culminate in an immersive gig on St Patrick’s Day [17 March], with a Grammy nominated Toronto-based singer-songwriter Jessie Reyez performing some of her critically acclaimed tracks including Coffin, Shutter Island and Figures. Other performers include Dublin rappers Denise Chalia and Kojaque, R&B artist Savannah-Re, and Canadian rapper Junia-T.

The aim is to showcase emerging talent and creatives from across the world to celebrate hometowns and communities. The live gig will be accessible only through Jameson’s online partners, or via its Jameson Connects platform, available across four time zones. Fans can sign up for free tickets and check performance times on the Jameson Connects website. https://www.jamesonwhiskey.com/en-EN/join-in/jameson-connects

Jameson is also teaming up with Brooklyn-based internet football club, Nowhere FC to create a collection of three limited edition football shirts, and accessories. Fans can join the team, when the collection launches March 10th via Jameson.com and NwFC’s website.

The brand is also offering fans the chance to win a “once in a lifetime St Patrick’s Day experience” for 2022.

Brendan Buckley, international marketing Director at Irish Distillers said St Patrick’s Day is a day to celebrate all that Ireland represents – culture, music and togetherness. “Jameson is ensuring that this year is no different as the whiskey brings its proud Irish spirit to life through a series of global virtual events and collaborations that encourage everyone to adapt an Irish state of mind and join in to safely celebrate St Patrick’s Day 2021.”

#JamesonIrishWhiskey #IrishWhiskey #IrishWhiskeylover #stpatricksday #irish #ireland #stpattysday #green #luckoftheirish #shamrock #stpaddysday #kissmeimirish #stpatrick #saintpatricksday

Vivino Raises $155 Million in Series D Funding

Vivino, the world’s most downloaded mobile wine app and largest online wine marketplace closed (this week) a $155m Series D funding round led by Swedish based investment firm Kinnevik with Sprints Capital accompanying as a new investor. Additional participants include GP Bullhound and existing early-stage investor Creandum. This latest round brings Vivino’s total funds raised to date to $221 million and includes a mix of primary and secondary investment.

Vivino currently boasts a community of 50 million wine enthusiasts, who turn to the platform for its personalized recommendations, unbiased rating system, and expansive selection of wines from more than 700 marketplace partners worldwide. The new capital will enable Vivino to improve its core technology and artificial intelligence platform to create better and more personalized recommendations for Vivino users. The company will also deepen its focus on select markets with the greatest potential for growth, including the US, Germany, the UK, Italy, Japan, and Portugal.

“This is a testament to the remarkable work that our teams around the globe have done to build an extraordinary business,” said Heini Zachariassen, Vivino’s Founder and Chief Executive Officer. “This round has raised important capital for our rapidly growing company and drawn some exceptional new leaders to our board. The funding will enable us to continue to build on our core strengths, expand industry partnerships drawing more merchants and wineries to our marketplace, and support our continued global growth.”

Alcohol e-commerce sales worldwide have grown immensely, and it is estimated that by 2024, they will exceed $40 billion. Zachariassen credits the company’s growth to this continued shift in consumer behavior. “Our user retention rates are high, and we’re seeing a steady conversion of app users to wine buyers. That’s a good move in the right direction. By creating more value for our users, we also create more value for the company and industry at large.”

Since its Series C raise in February 2018, led by Vivino’s current board chairman, Christophe Navarre and former CEO and Chairman of Moët Hennessy, Vivino has increased its user base from 29 million to 50 million and has significantly grown its marketplace business, which connects wineries and wine merchants to its community. The company has posted a 100% annual growth rate for the last seven years and a 103% increase in year-over-year sales in 2020.

#vivino #vivinonews #winenews #ecommerce #winemarketing #winesales #consumerbehavior #AI #mobleapp #economics #winebusiness #winelovers #winelover #wine #wineapp #vivinoapp #winetrends #winetechnology