Whisky Sales Boosted by ‘Perceived Health Benefits’

Scotch whisky and Irish whiskey sales are set to soar, driven by “health benefits” perceived by consumers, a new study has claimed.

“Perceived health benefits of whiskey have made it a preferred drink among those aiming at weight management. Whiskey has no fat and minimum sodium content, which have made it a preferred alcohol for consumption among people with weight issues or obesity,” according to a whisky market study by Fact.MR.

“Prevalence of obesity across developed nations including the US, Canada, and the UK is high. This also has led to increased consumption of whiskey which contains no fat,” stated the report, predicting that “the demand for whiskey is set to rise at a consistent CAGR of 6% during the assessment period of 2021 and 2031,” and “the market will top the valuation of US$60Bn by 2021-end”.

As per the survey: “Revenues of Irish whiskey and single malt Scotch will grow at 19% and 13.5%, topping a valuation of US$664 million and US$732 million, respectively.”

Worldwide obesity has nearly tripled since 1975, according to the World Health Organisation (WHO). In recent research from Our World In Data, obesity was recorded by country and highlighted that “in most high-income countries, around two-thirds of adults are overweight or obese. In the US, 70% are. At the lowest end of the scale, across South Asia and Sub-Saharan Africa around 1-in-5 adults have a BMI greater than 25”.

Website:
https://www.factmr.com/

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Johnnie Walker opens eight-storey visitor centre in Edinburgh

Diageo has recently opened its Johnnie Walker visitor centre on Princes Street in the centre of Edinburgh. The eight-floor experience has been four years in the making and is the centrepiece of Diageo’s £185million investment in scotch whisky tourism in Scotland.

“This is a proud day for everyone,” said Diageo chief executive Ivan Menezes. “Johnnie Walker Princes Street is a landmark investment in scotch whisky and into Scotland and it sets a new standard for immersive visitor attractions.”

The visitor centre has taken on more than 150 employees speaking 23 languages and guests on the Journey of Flavour tour will have their personal flavour preferences mapped with drinks tailored to their palate.

The Johnnie Walker Visitor Centre has two rooftop bars and a terrace with views of the Edinburgh skyline and its Learning for Life academy will also host a hospitality training programme.

The centre will open its doors to the public September 6th. Tickets for tours start from £25 per person, including a 90-minute tour and three personalized scotch whisky samples.

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Glenfiddich Announces Canadian Artists in Residence Program for 2020

Glenfiddich celebrates 15 years of supporting Canadian art with the launch of its annual “Glenfiddich Artist in Residence Program” This program awards one artist a three-month residency in Dufftown, Scotland.

The award includes three-months income, travel costs, all-inclusive accommodations, materials and the opportunity to collaborate with globally celebrated artists.

“The Glenfiddich Artist in Residency program is dedicated to supporting and showcasing the extraordinary talent of Canadian artists on a global scale,” comments Rupy Singh, Senior National Brand Manager for Glenfiddich in Canada. “We are delighted to continue our support of the Canadian art community for the fifteenth year.”

Taking place for a consecutive three-months between May 1 and October 2020, the award provides the selected artist a monthly income of approximately $2,400 CAD per month, travel costs (with a set maximum), a materials allowance of approximately $9,850 CAD and a small, Scottish farmhouse and studio space on the Glenfiddich Distillery grounds in Scotland.

The selected artist is encouraged to use their time to create work that is directly influenced by the distillery and its surrounding environment, whether that be through the family history of Glenfiddich, the people and processes at the distillery, or some of the materials involved in the whisky distilling process, including copper, steam, water, malt, or barrels. The prize is valued at $20,000 CAD.

“The Glenfiddich Artist in Residence program encourages Canadian artists of all mediums to apply, and has historically hosted painters, sculptors, filmmakers, illustrators, animators, photographers, and performance artists,” comments Beth Havers, National Brand Ambassador for Glenfiddich in Canada.

Open to artists who live and work in Canada, the five-part application process requires artists to outline how they would like to use their residency, what kind of work they envision creating, and how they will draw inspiration from the distillery environment.

Applicants are to outline the exploratory prospects of their work, whether that includes the accumulation of family heritage, the community of craftsmen who have been employed at the distillery for decades, the materials employed by craftsmen, or the artist’s wider personal development that will come over the inspiring three-month residency.

Criteria for submission includes a short project proposal, a current CV, a short artist statement, 5 to 15 images (or a three-minute video highlighting their artistic practice), a required questionnaire supplied by Glenfiddich, and applicants must be of legal drinking age in their province of residence.

Completed applications must be received by midnight eastern standard time on January 31, 2020.

Candidates will be selected by a jury of eight prominent artists in the Canadian art community and the winner will be notified on February 28, 2020.

For more information about the program, please visit:

https://www.glenfiddich.com/ca/explore/artists-in-residence-canada/