Powers Irish Whiskey Rebrands

Pernod Ricard targets “new generation” with a redesign of its Powers Irish whiskey brand.

The group’s Irish Distillers unit, which handles Powers, said last week that the design will “inspire a new generation” of Irish whiskey consumers. The overhaul includes a squatter bottle and a new label incorporating the diamond ‘P’ trademark, one of the first registered in Ireland.

Following the official launch of the rebranding Powers Gold Label in March, the update will be introduced across Powers Three Swallow and Powers John’s Lane from mid-2020 in the US and the rest of the world towards the end of the year. In Ireland, Powers Three Swallow and Powers John’s Lane will roll out in March. Powers Gold Label will be reviewed “in due course”, Irish Distillers said.

Conor McQuaid, CEO of the division, said: “Powers has been famous for its bold taste profile and character since the family distillery was established in 1791. We are excited to introduce this new look to the world and inspire a new generation with the unique history and personality of Powers.”

 

Washington to gain six new AVAs in 2020

Washington will be gaining six additional AVAs to its current fourteen, as part of the state’s fast-growing wine industry.

Doug Marshall, Senior Marketing Manager at Washington State Wine Commission is hopeful that the new AVAs will become a reality over the next six to 12 months. The region reached 1,000 wineries a few months ago, having grown from 200 in 2003.

“The growth has been pretty substantial, and we believe a lot of that growth comes down to quality,” Marshall told Harpers.  As an emerging region with only 20 to 30 years of winemaking experience, he added, Washington is now beginning to get into its stride, with a better understanding of its potential sub-regions, climate, and terroir.”

The new proposed AVAs include: The Burn, White Bluffs, Candy Mountain, Goose Gap, and Royal Slope.

“We know more about the region now, so we are understanding where boundaries are, recognizing regions… the new AVAs, and one of reasons we are seeing so many with six in the works, is that we are really honing our region in” states Marshall, and

“As people become more willing to explore and explore something they don’t know, [with] any wine region that is primarily premium, that gives us a leg up because that is our world,” he said by way of explaining the ongoing expansion of Washington’s winemaking scene.”

He further adds that “as a young region with just “20 to 30 years of winemaking tradition, Washington and its producers, including an influx of younger, second-generation winemakers, is now beginning to get more fully into its stride – understanding its potential sub-regions, soils, and climates.”

Geographic Indication Approved for San Pablo, A High-Altitude Mendoza Sub-Region

San Pablo, a sub-region of Mendoza, Argentina has been awarded Geographic Indication status after a four-year campaign led by local producers. San Pablo is located in Uco Valley, and is the northernmost sub-region in Tunuyán, Uco Valley.

It is also one of Mendoza’s extreme regions in terms of altitudes, with vineyards planted between 3,600 ft (1,100m) and 5,600 ft (1,700m) above sea level, with an arid climate and an average of 500mm rainfall per year.

San Pablo is located on the alluvial fan of the Las Tunas River, on the right bank, where the soil has a high pebble content as well as other calcareous materials.

The GI spans the following areas:

East boundary: Provincial Route N°89

North boundary: Las Tunas River

West boundary: dimension lines at 1.700 meters above sea level

South boundary: Villegas Creek up to its intersection with Cuevas Creek

The Salentein winery was the first winery to produce Estate Bottled wines from what today is the GI San Pablo and one of the first in the Uco Valley.

Salentin launched the campaign in collaboration with Bodegas Tapíz, and Familia Zuccardi wineries, together with the Facultad de Agronomía de la Universidad Nacional de Cuyo (Agronomy School of the National University of Cuyo) and the Instituto Nacional de Vitivinicultura (National Institute of Viticulture), in 2016.

Champagne Bollinger celebrates 40 year partnership with James Bond

Champagne Bollinger hosted an elaborate event at the Hôtel de Crillon, Paris today to mark the 40th anniversary of their partnership with 007.

To celebrate this anniversary, Michael G. Wilson, producer of the James Bond films, was joined by an exclusive list of invitees. The evening paid tribute to the shared history of the two brands dating back to 1979 when Champagne Bollinger become the official Champagne of Britain’s famous secret agent, upon the release of Moonraker. Commenting on the anniversary, Michael G. Wilson & Barbara Broccoli producers of the James Bond films proudly stated that the relationship is: “One of the great partnerships in cinema – forty years and counting”.

The occasion was marked with the global product launch of the ‘The Moonraker Luxury Limited Edition’, the latest product offering from Champagne Bollinger to commemorate the 40-year partnership. Guests were treated to the first taste of this 2007 vintage, set to a backdrop of a Moonraker image retrospective including sketches of the iconic space shuttle, created by legendary production designer Sir Ken Adam, which inspired the design of the latest collector’s item.

Champagne Bollinger Website:

https://www.champagne-bollinger.com

 

 

Artcurial Fine Wine & Spirits Auction October 30th and 31st – Paris

Do you have a passion for both art and wine?

If so, attend Artcurial Fine Wine & Spirits auction October 30th and 31st – Paris, which will feature 800 lots, including Mouton Rothschild.

Did you know that Mouton Rothschild is famous for its labels?  Each year Mouton Rothschild has a label designed by a famous artist (Dalí, Bacon, Picasso, through to contemporary artists such as Rufino Tamayo in 1998, Robert Wilson in 2001 and Gu Gan in 1996.

Château Mouton Rothschild 1998, 1er GC Pauillac

Estimate: 1,160 – 1,200 € / 1,276 – 1,320 $

Château Mouton Rothschild 2001, 1er GC Pauillac

Estimate: 840 – 870 € / 920 – 957 $

Château Mouton Rothschild 1996, 1er GC Pauillac

Estimate: 330 – 340 € / 363 – 374 $

Other wines available: Bordeaux wines: Pétrus, Château Margaux and important references of red Burgundy including wine from the prestigious domains of Montrachet or La Tâche, great wines of the Domaine de la Romanée Conti.

The auction will also showcase various spirits, vintage champagnes, armagnac, cognac, and whisky.

Wednesday 30th October, 2pm (lot 1 à 440)
Thursday 31st October 2pm (lot 441 à 792)

7, Rond-Point des Champs-Élysées
75008 Paris

Catalog:

https://www.artcurial.com/en/sale-3989-fine-wine-spirits