European Wine is dominating Canada

New statistics released last month by Canada’s national statistics agency confirm that wine is increasingly gaining popularity. Canadian consumers’ attention seems to be drawn to foreign products. Statistics show that 70% of the total wine consumed in Canada between 2017 and 2018 was imported.

Canada is a market that the European Union cannot underestimate. While beer seems to retain its position as Canadians’ favorite alcoholic beverage (39, 68% of the value of total alcoholic beverages sales), Canada’s national statistics agency has data to confirm that wine is not far from gaining first place (32,43%). This is a tendency arisen within the last 10 years: wine sales in Canada have been consistently increasing year on year (averaging 4,2% a year; 4,6% compared with the previously investigated fiscal year, 2016/17). At a global level, analysis by Organisation Internationale de la Vigne et du Vin (OIV) on the state of the viticulture in the world market has found that in 2018 Canada was the 13th country in terms of wine consumption, but the 6th for volume of imported wine (joint with the Netherlands). As mentioned above, Canada’s significant wine import rate is confirmed by Canada’s own data, which reports that 70% of the wine consumed in Canada between 2017 and 2018 was of foreign origin.

The Economic and Trade Agreement (CETA) between Canada and the European Union played a fundamental role in imported wine’s conquer of the Canadian market. The treaty was provisionally applied on September 21th, 2018, and eliminated 98% of the exporting tariffs between the signing countries. The CETA also signified the official acknowledgment of European denominations of origin, a remarkable achievement for high-quality European products. For the first time, the treaty banned the sale in Canada of imitations of 140 European delicacies, making European designations of origin an unequivocal guarantee of products origin and craft.

However, protecting these products from imitations is not enough. In order to make the most of this opportunity, the European quality system needs to be demystified and communicated to the ordinary customer. According to NGO participant Kurtis Kolt, wine consultant and sommelier, wine experts are aware of the superior craft of EU products marked with quality labels, but the difference is still unclear to the general public: It should not be taken for granted that everyone knows what PDO and PGI mean.

This is precisely why the European Union has created educational programs such as Native Grape Odyssey. Comments from participants confirm that the full potential of European wines in the Canadian market is still to be expressed: “Wine consumption, sales, intrigue and interest are on the rise in Canada currently and it is a great time for the premium wine market. Wine is currently on trend in Canada and it is a great time to focus on more niche or lesser known wines varietals and regions.“ commented Jeffery Osborne, Sales Manager at Grape Brands Ltd. and sommelier.

The situation seems promising for European exports in Canadian market, but these products need to be properly introduced and explained to the consumer. This is a role that only people of authority within the market can undertake. The above-mentioned 25 wine experts have thus found in NGO a way to deepen their knowledge about the subject, so that they can effectively express it to the Canadian market. Joanne DiGeso, wine educator, stated that NGO has perfectly identified what is needed to take European wine sales in Canada to the next level: «I think that NGO is doing great work at educating influencers, sommeliers and educators on the broader range of Italian wines. This, in turn, should ‘trickle down’ to consumers.» Sommelier Jeffery Osborne commented further by praising NGO’s educational activities content: «NGO-organised seminars are fantastic deep dives into perspectives on the grapes and wines which we are typically not exposed to by CMS or WSET. »

The success of this first edition encouraged NGO’s organizers to expand the program: large scale events have already been planned for the months to come, and this time NGO will literally bring European excellence to the world, organizing educational activities directly in the target countries.

About: Native Grape Odyssey is a project financed by the European Union and managed by Unione Italiana Vini and Zante Agricultural Cooperatives Union for the promotion of PDO and PGI European wines abroad, in particular in three countries: Japan, Canada and Russia. In order to achieve this, the Native Grape Odyssey educational program will organize wine seminars, workshops and b2b meetings both in these countries and in Verona, Italy, inviting wine experts and influencers from these countries. These events, realized in the span of three years (2019-21) aim at creating awareness about European native wines abroad, in particular, Italian and Greek wines, which share a long tradition and a high standard of quality.

Source:
Native Grape Odyssey (NGO), an EU-financed educational project for the promotion of European native grapes

World wine production reached a record of 292.3 mhl in 2018

World wine production reached a Record high in 2018 in a clear departure from the historically low production of 2017, but consumption stabilized, according to  Pau Roca, the International Organisation of Vine and Wine (OIV) Director General in his presentation April 11, 2019

Global wine output for 2018 rose 17% to 292.3 million hectoliters (mhl) which was close to the exceptionally high level of 2004, driven by Italy, France, and Spain.  These three countries recording output at least 13% above their five-year averages states Roca.

Top performers:

Italy confirmed its position as the world’s largest producer with 54.8mhl, followed by France with 49.1mhl and Spain, which produced 44.4mhl.

In the US, wine production in 2018 increased by more than 0.5mhl compared with 2017, with production in Argentina growing 2.7mhl to reach 14.5mhl.

Chile recorded a 3.4mhl increase to reach 12.9mhl.

Declining:

Brazil saw its production fall to 3.1mhl in 2018.

South Africa produced 9.5mhl in 2018 – a 1.4mhl decrease compared with 2017 due to the impact of the drought.

Britain recorded a 3.1% drop in consumption to 12.3mhl, while mainland China recorded the biggest decrease in consumption among the world’s top 20 largest wine consumers, down 6.6% to 18mhl.

The slight decrease could be due to extreme weather in Europe, including drought and storms.

Stability:

Australian production remained stable, with 12.9mhl vinified. New Zealand produced 3.0mhl, an increase of 0.2mhl since 2017.

In terms of global consumption, 246mhl was consumed in 2018 compared with 246.7mhl in 2017, the OIV estimated, adding estimates were tentative due to limited data.

Global trade in 2018 increased slightly in terms of volume, with 108mhl traded; it also rose by 1.2% in terms of value, reaching €31.3 billion.

Wine exports in 2018 continued to be largely dominated by Spain, Italy, and France, which together accounted for more than 50% of the global market by volume, equating to 54.8mhl.

Spain continued to be the biggest exporter by volume with 20.9mhl, representing 19.4% of the global market. France was the biggest world exporter by value, with €9.3 billion exported in 2018.

Bottled wines made up 70% of the total value of wines exported in 2018. By value, sparkling wines accounted for 20% of the global market, despite representing just 9% of the total volume exported.

The OIV the total world area under vines at 7.4mha, which is almost equivalent to that of 2017.

Further Details
http://www.oiv.int/fr/vie-de-loiv/2923-millions-dhectolitres-la-production-mondiale-de-vin-atteint-un-record-en-2018

IronGate.Wine becomes the first online wine retailer to accept cryptocurrency

IronGate.Wine, a leading online retailer of private, rare wine collections, has announced that they have completed testing and will immediately begin accepting Bitcoin (BTC) and Bitcoin Cash (BCH) as payment methods for their online inventory of vintage wine. Utilizing the processing system provided by BitPay, IronGate.Wine will allow buyers from all over the world to shop for vintage wine from the cellars of private collectors using this form of currency.

“We are very excited to be the first online retailer of our kind to accept Bitcoin as a form of payment for the incredible wines that we have available,” said IronGate.Wine President, Warren Porter. “Our research has shown that the adoption of cryptocurrency is on the rise and we want our customers to be able to use whatever payment form they prefer. We view Bitcoin and Bitcoin Cash as a currency, not unlike the Dollar or Euro and know that our customers would like the option of spending it on this luxury item.”

Porter continued, “aside from convenience, the fraud-proof nature of crypto compared to credit cards will completely eliminate fraudulent transactions. In addition, accepting crypto payments greatly decreases our processing fees compared to credit cards. IronGate.Wine is consistently one of the lowest-priced providers in the United States of fine and rare wine, but we can be even more competitive by further reducing our processing costs by several percentage points.”

“Bitcoin is a global currency and will allow international buyers to purchase wine cheaper and more quickly than credit cards and bank wires,” said Sonny Singh, Chief Commercial Officer at BitPay. “One of the biggest headaches merchants have today is chargebacks, and for online merchants this headache is compounded with the added risks of identity theft and fraud. BitPay leverages the promise cryptocurrency provides with transactional transparency. It is impossible to use cryptocurrency for fraud as every transaction is verified, recorded and stored on the blockchain. Further, as a push transaction, similar to taking cash out of a wallet, the user sends the exact amount of Bitcoin needed to pay the bill. This eliminates traditional credit card fraud and identity theft risks associated with credit cards. As a result, there are no chargebacks.”

In addition to Bitcoin, IronGate.Wine accepts all major credit cards, ACH and wire transactions, and will soon be expanding to accept AliPay, WeChat Pay and Apple Pay to round out the most comprehensive array of payment options in the industry.

Based in upstate New York and shipping worldwide, IronGate.Wine is an online retailer of vintage wines meticulously sourced from private collectors throughout the United States and Canada. Currently, there are over 2,500  unique wines available for purchase through the website, which will grow to over 4,000 in the next four weeks.

News Release: Cision® Partners with (Toronto-based) Top International Wine and Spirts journalist/Judge/Author and Influencer Liz Palmer

TORONTO, SEPTEMBER 13, 2018 / PRNewswire/Toronto-based wine journalist

TORONTO, SEPTEMBER 13, 2018 / PRNewswire/Toronto-based wine journalist/judge/Author and one of the world’s top wine and spirits social media influencers Liz Palmer and Cision, one of the industry’s largest content distribution networks, have partnered to distribute content across each other’s respective networks respective networks. 

Liz Palmer said, “My team and I are very excited about sharing Cision’s real-time content with our audience.  Cision’s PR Newswire is one of the largest content distribution networks and will further expand our reach.” 

About Liz Palmer

Liz Palmer is also a well-respected wine journalist since 2004 and has an international reputation as a critic and judge. Liz has had the pleasure of interviewing and tasting with some of the industry’s leading winemakers, professors, and personalities.

2017 Awards:
Liz Palmer’s first book, “The Ultimate Guide to Champagne” has received the National Award for the best French Wine Book at the Gourmand World Awards 2017. On April 7th, 2017 she was awarded the title of “Dame Chevalier” of the Ordre de Coteaux de Champagne at a ceremony in Paris.

2018 Achievements
Awarded a spot as one of the “Top 40 Global Wine Influencers by Social Vignerons.

Panel Member – George Brown Wine Symposium (Trends in Global Wine Communications).

Ranked Top 1% Industry SSI – Linkedin

2018 Partnerships
Partnership with the Consulat Général de France à Toronto in the French Wine & Spirits Discovery Series [which includes Champagne and Cognac].

Media Partnership with CISION/CNW GROUP Ltd.

Follow Liz Palmer:

Twitter @LizPalmer_Wine and @LizPalmer_ ;

Instagram @lizpalmer_

 

About Cision 

Cision Ltd. (NYSE:  CISN) is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision’s software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 3,000 employees with offices in 15 countries throughout the Americas, EMEA, and APAC. For more information about its award-winning products and services, including the Cision® Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision

MEDIA CONTACTS: 

Liz Palmer

Robert Roland
Director of Marketing and Sales
+1 (647) 281-3633
rob@liz-palmer.com

SANDRO BOTTEGA AWARDED RIEDEL WINE MAKER OF THE YEAR IN TORONTO

Sandro Bottega, the owner and Managing Director of the Italian winery and distillery Bottega, will be honoured this evening with the 2018 Riedel® Winemaker of the Year Award. 

Sandro Bottega will receive the award from The Cambridge Food & Wine Society, on behalf of Riedel, the Austrian crystal glassmaker who is the world leader in functional wine decanter design.

The official ceremony is held this evening at the historical Biagio Ristorante, 155 King Street East in Toronto.  In attendance will be Canadian authorities and European consuls, the Riedel family, Mrs. Shauneen E. Bruder, Honorary Consul General of Luxembourg in Toronto and Leo Chan, President of the Cambridge Food & Wine Society.

The Riedel® Winemaker of the Year Award is granted to Sandro Bottega for “having enchanted wine and gastronomic art lovers since 1977, in over 120 countries worldwide, with his artistic skills, the entrepreneurial ability and energy, and the quality and genuineness of the products”.

Sandro Bottega comments: “I feel deeply honoured and grateful, and I dedicate this prestigious recognition to my parents and to the whole company who has worked with creativity, passion and humbleness to produce wines, grappa and liqueurs, always in compliance with the corporate values: Quality (Italian taste and authenticity), Design (expression of the excellent aesthetic character of being made in Italy) and Social Responsibility towards the environment and the community”.

This award has been presented to great names of the world of wine, such as Robert Mondavi, U.S.A. (2005), Karl Kaiser and Donald Ziraldo, Canada (2006), Lamberto Marchesi de Frescobaldi, Italy (2007), Léon Beyer, France (2008), João Nicolau de Almedia, Portugal (2009), Miguel Torres, Spain (2014).

The evening at Biagio Ristorante, whose theme is “Marco Polo Revisited”, will feature an array of international tastes including Italian food and wines, as well as grappa and single malt Scotch whisky. Funds raised from this event will go towards the charity, Grapes for Humanity Canada.