Powers Irish Whiskey Rebrands

Pernod Ricard targets “new generation” with a redesign of its Powers Irish whiskey brand.

The group’s Irish Distillers unit, which handles Powers, said last week that the design will “inspire a new generation” of Irish whiskey consumers. The overhaul includes a squatter bottle and a new label incorporating the diamond ‘P’ trademark, one of the first registered in Ireland.

Following the official launch of the rebranding Powers Gold Label in March, the update will be introduced across Powers Three Swallow and Powers John’s Lane from mid-2020 in the US and the rest of the world towards the end of the year. In Ireland, Powers Three Swallow and Powers John’s Lane will roll out in March. Powers Gold Label will be reviewed “in due course”, Irish Distillers said.

Conor McQuaid, CEO of the division, said: “Powers has been famous for its bold taste profile and character since the family distillery was established in 1791. We are excited to introduce this new look to the world and inspire a new generation with the unique history and personality of Powers.”

 

Michelin Guide Acquires Robert Parker’s Wine Advocate

Michelin bought a 40% stake in the Wine Advocate back in 2017 and their full commitment to expanding into wine was realized this year. Nicolas Achard, CEO of Wine Advocate and as Managing Director of Michelin Experience Asia, announced last Friday in New York, with respect to full ownership, “We got to know each other for the past two years before we decided to complete the acquisition and we realized that Michelin and the Wine Advocate had the same culture in regards to the importance of their independence [from the restaurants/hotels and wineries they are reviewing].”

Achard further states that both companies also follow a rigorous methodology when it came to giving Michelin stars or Robert Parker Wine Advocate scores.  He goes on to say “Leading RPWA’s passionate teams is not only thrilling, but also an incredible opportunity to combine the strengths of the Michelin Guide and The Wine Advocate.”

The full integration would ensure, “long-term synergies between oenology and gastronomy through the pursuit of experiences based on food and wine pairing, as well as the creation of new digital content and services”.

Champagne Bollinger celebrates 40 year partnership with James Bond

Champagne Bollinger hosted an elaborate event at the Hôtel de Crillon, Paris today to mark the 40th anniversary of their partnership with 007.

To celebrate this anniversary, Michael G. Wilson, producer of the James Bond films, was joined by an exclusive list of invitees. The evening paid tribute to the shared history of the two brands dating back to 1979 when Champagne Bollinger become the official Champagne of Britain’s famous secret agent, upon the release of Moonraker. Commenting on the anniversary, Michael G. Wilson & Barbara Broccoli producers of the James Bond films proudly stated that the relationship is: “One of the great partnerships in cinema – forty years and counting”.

The occasion was marked with the global product launch of the ‘The Moonraker Luxury Limited Edition’, the latest product offering from Champagne Bollinger to commemorate the 40-year partnership. Guests were treated to the first taste of this 2007 vintage, set to a backdrop of a Moonraker image retrospective including sketches of the iconic space shuttle, created by legendary production designer Sir Ken Adam, which inspired the design of the latest collector’s item.

Champagne Bollinger Website:

https://www.champagne-bollinger.com

 

 

Artcurial Fine Wine & Spirits Auction October 30th and 31st – Paris

Do you have a passion for both art and wine?

If so, attend Artcurial Fine Wine & Spirits auction October 30th and 31st – Paris, which will feature 800 lots, including Mouton Rothschild.

Did you know that Mouton Rothschild is famous for its labels?  Each year Mouton Rothschild has a label designed by a famous artist (Dalí, Bacon, Picasso, through to contemporary artists such as Rufino Tamayo in 1998, Robert Wilson in 2001 and Gu Gan in 1996.

Château Mouton Rothschild 1998, 1er GC Pauillac

Estimate: 1,160 – 1,200 € / 1,276 – 1,320 $

Château Mouton Rothschild 2001, 1er GC Pauillac

Estimate: 840 – 870 € / 920 – 957 $

Château Mouton Rothschild 1996, 1er GC Pauillac

Estimate: 330 – 340 € / 363 – 374 $

Other wines available: Bordeaux wines: Pétrus, Château Margaux and important references of red Burgundy including wine from the prestigious domains of Montrachet or La Tâche, great wines of the Domaine de la Romanée Conti.

The auction will also showcase various spirits, vintage champagnes, armagnac, cognac, and whisky.

Wednesday 30th October, 2pm (lot 1 à 440)
Thursday 31st October 2pm (lot 441 à 792)

7, Rond-Point des Champs-Élysées
75008 Paris

Catalog:

https://www.artcurial.com/en/sale-3989-fine-wine-spirits

Reyka ‘Icelandic’ vodka is opening a bar on a glacier

Cocktails at Reyka’s five-day pop-up are free, if you can get there.

As part of an ambitious new promotion, fans of the Icelandic vodka brand Reyka are being encouraged to try it at the source. No, not at the distillery, but at the source of their water, the Langjokull Glacier. For five days Reyka will be opening a pop-up bar on top of the massive ice sheet—billed as “the world’s first bar on a glacier.”

If you missed your chance to drink gin at a pop-up bar at the North Pole earlier this year, you now have a chance to participate in this unique pop-up.

There are two ways to attend:

The easy way is to enter to win a trip on Reyka’s website – “those selected will be whisked off to the land of fire and ice by air before being taken on an off-road adventure to reach the source of Reyka Vodka and the home of the world’s first bar on a glacier.”

 

Secondly, the more free-spirited types are being encouraged to simply invite themselves: Reyka has posted the coordinates on their website—64.565653°N-20.024822°W—and are essentially saying that if you think you can make your way there, by all means, stop by. (Just please don’t try to make the arduous journey while consuming alcohol, they add. That’s for after you arrive.) Meanwhile, if finding random global coordinates isn’t your specialty, for one day only October 20, you can also book a paid tour through Activity Iceland who will be making a special stop at the bar.

The five-day Arctic Circle pop-up—which will last from October 16 to 20 has been ten months in the making, including teaming with local craftsmen to build the structure before moving it to the site for the opening. The menu will consist of free samples of cocktails made with Reyka Vodka, including the brand’s signature drink, the Puffin Collins. Once the pop-up has ended, the plan is to remove it “without trace” so as not to disturb the beauty of the glacier.

“We’re puffin-chuffed to bring the charmingly offbeat spirit of Reyka Vodka to the world with this one-of-a-kind, once-in-a-lifetime opportunity to drink our vodka in the world’s first bar on a glacier,” Rekya Vodka Brand Ambassador Fabiano Latham said in the announcement. “Reyka Vodka is not just made in Iceland, it’s made of Iceland—so where better to host our Reyka Bar than at the very source—Langjokull Glacier!” Technically, I think that depends on your personal definition of the word “better”—but a pop-up bar on a glacier is definitely “cool.”