Category: Press Release

Coravin Launches Single-Serve Vinitas System

Coravin, a global wine technology company, revolutionized the way wine is consumed 10 years ago with the launch of its preservation system that pours wine without removing the cork.

Coravin is now disrupting the category again with the launch of its next industry-changing device, Coravin Vinitas™, designed to help businesses share preserved tastings of wine with “try before you buy” while boosting interest in wine education.

Coravin Vinitas™ System

Coravin Vinitas™ is a revolutionary small-footprint device that transfers wine into smaller consumables with up to 12 months of preservation.

“Until now, there has not been a scalable automated product that creates single-serve formats and maintains the quality of the wine inside for months, as opposed to weeks,” said Greg Lambrecht, Coravin founder and inventor. “With Coravin Vinitas™, companies, hospitality services, and trade can sample and fractionalize any bottle, any time, on-site, ensuring the highest quality experience for businesses and consumers, no more needlessly shipping full-size bottles where only a taste is needed.”

“During the early days of the pandemic, we spotted a gap in the market for this type of self-use fractionalization device that would allow our customers to send samples, preserved for months, to their trade customers and consumers,” said Chris Ladd, Coravin CEO. “Since then, we have continued to see the wine industry struggle to connect with a younger consumer audience who have far more options to choose from than previous generations. Coravin Vinitas™ addresses this need and is primed to change the way the world consumes wine.”

Coravin spent more than eighteen months building and testing the Coravin Vinitas™ with wineries, retailers, and wine schools around the world including Napa Valley Wine Academy, Langton’s, Ceretto, Château Montelena, ONX, Alkina, Stéphane Derenoncourt of Domaine de l’A, Château Haut Bailly, Tooth & Nail Wine Co., Benom, Clos Solene, Claudio Martins Wine Advisor, Justin Leone, and more.

To learn more CoravinVinitas.com.

The World Premier of wine documentary Eastbound Westbound – A Winemaker’s Story (from Bordeaux and California) launches on APPLE TV+ May 12, 2023

E Studioz, and PMG Productions, co-producers of the documentary, offer a thrilling investigation, plunging the viewer into the heart of the history and culture of wine.

Bordeaux independent film producer, E Studioz, is launching on APPLE TV+ May 12 an original wine documentary that traces and demonstrates the historical and unwavering links between the United States and Bordeaux and their wines – Eastbound Westbound – A Winemaker’s Story. This modern and fast-paced cinematic documentary was conceived from an original idea by Gerard Spatafora and Frédéric Lot, co-written by Jeffrey Davies, and directed by Julien Couson, founder of PMG Productions.

An investigation like no other Eastbound Westbound lets the viewer understand how this Franco-American friendship around Bordeaux wines had its starting point in the 18th century around the greatest connoisseur of fine wines and lover of Bordeaux, Thomas Jefferson, US Ambassador to Paris, and the third President of the United States.

To better demonstrate Thomas Jefferson’s legacy, this intimate relationship between the two wine-growing continents is illustrated through interlinked portraits of distinguished wine families, from varied backgrounds, all sharing passion for wine. Leading players in their field, they produce some of the best wines in the world. These endearing and outstanding women and men are introduced in a more contemporary section by American wine merchant and former wine journalist Jeffrey Davies, an expert on the terroirs and winemaking fabric in Bordeaux and on the other side of the Atlantic. Jeffrey will meet and exchange about this relationship with the worldwide famous critic Robert Parker.

Commenced in 2020, this project was made possible through the support of four great and charismatic Bordeaux wine families, the main actors in this film, appearing as themselves in this opus. HRH Prince Robert of Luxembourg (Château Haut-Brion and La Mission Haut-Brion in Pessac-Léognan, and Quintus in Saint-Émilion), Alfred, Justine and Noé Tesseron (Château Pontet-Canet in Pauillac and Pym-Rae in Napa Valley), Claire and Gonzague Lurton (Château Haut-Bages Liberal in Pauillac, Château Dufort-Vivens in Margaux and Acaibo in Sonoma) and Denise Adams (Château Fonplégade in Saint-Émilion and Adamus in Napa Valley) are the cornerstones of this first episode. These charismatic families, all major wine producers, were drawn by the spirit of entrepreneurship while taking risks to taste the “California dream” Other well-known American names have taken the opposite path by investing in the Bordeaux vineyard, the true epicenter – in reputation as well as in know-how – of world viticulture.

Awards Received
April 2023 – the film received three awards by The Annual TASTE AWARDS, Hollywood, California. Often called “The Oscars of Food, Fashion and Lifestyle Media”, The Annual TASTE AWARDS are the original awards for the Lifestyle Entertainment Industry, and the highest awards for creators, producers, hosts, and directors of Lifestyle Programs, Series, Shows & Cinema.

Eastbound Westbound – A Winemaker’s Story, received the following awards :

  • Special Achievement Honoree Award Winners – Spotlight Award;
  • Film Category Taste Award Nominee Best Feature-Length Film or Documentary; and
  • Best Director Craft Awards Nominee.

Eastbound Westbound Website: https://eastboundwestbound.wine/
Watch the Trailer: https://eastboundwestbound.wine/watch-the-trailer/

 

CGA’s December’s “US Consumer Impact Report” reveals that bars and restaurants are essential for driving awareness of drinks brands

CGA by NielsenIQ’s latest consumer research reveals that bars and restaurants are essential for driving awareness of drinks brands, with 61% of consumers more likely to look for new brands in the on premise as opposed in stores and 54% stating they’ve made an in-store purchase of a brand that they first tried in the on premise.

CGA’s Consumer Impact report highlights 1,600 consumer behaviors across Florida, Texas, California and New York. The latest research highlights that the frequency of visits to the on premise have remained stable, with 4 in 5 consumers visiting bars and restaurants 3 or more times in the last three months. Plans for visiting also remain very positive with around 73% of US consumers planning to go out in the next weeks.

Consumers continue to seek out new experiences in bars and restaurants, with consumers more likely to first try a new Spirits or Beer brand in the on premise over an in-store purchase – underlining how important venues are in building brand awareness and encouraging trial.

Trial of new drinks brands in bars and restaurants is highly likely to compel consumers in their purchasing decisions in the off premise too – with 54% of consumers agreeing they have made a purchase in store of brands that they first tried in the on premise. 3 in 5 consumers also agree that they are likely to look for new brands in store if they’ve already tried them at a bar or restaurant.

Not only are on premise purchases informing in-store buying behaviors, they also help to build loyalty – with two thirds of consumers agreeing that if they try a new brand they like in a bar or restaurant, they will continue drinking it on subsequent visits.

Ahead of the holiday season, two thirds of US consumers are planning to visit the on premise throughout this period, with 3 in 10 planning to visit on New Year’s Eve specifically. These consumers are planning to visit a range of food- and drink-led venues, with neighborhood bars, fine dining and sports bars leading the list of most popular venues, while beer is the drink of choice for New Year’s Eve.

Moving into the new year, almost 2 in 5 US consumers predict they will visit the on premise more or much more often than they did in 2022, while half plan to maintain their current frequency of visitation. A third of consumers predict their spend in bars and restaurants will increase over the next 12 months, with 2 in 5 consumers willing to spend more for better quality drinks compared to 2022 – providing significant opportunities for premium drinks brands.

Source: CGA Strategy

#winemarketing #winenews #winetasting #winelovers #beer #usconsumers #consumermarketing #wine #sommelier #sommlife #winetime #happyhour #wineoclock #beveragemarketing

South African viticulturists predict a smaller 2023 harvest

South African viticulturists and producers are predicting a smaller 2023 wine grape crop following a “healthy, yet dry season.”

This is the second consecutive year the grape crop is expected to be lower than the previous year, after 2022’s challenging harvest due to the uprooting of vineyards causing a decline in the overall vineyard area.

“At this very early stage the net decrease in the estimate is mainly attributed to all our growing regions that have experienced a drier season, except for the Northern Cape which has had its own difficult environmental conditions during and after the harvest,” said Conrad Schutte, manager of Vinpro’s team of viticulturists who issue the crop estimates with the industry body SAWIS.

“Poor flowering and set in various areas, together with the uprooting of vineyards, also contributed to the decrease in our estimate for the 2023 harvest.”

In the Northern Cape, where unseasonably wet and rainy conditions are said to have characterized the season, vines budded on a minimal reserve status and from the beginning, fewer bunches were formed. Foliage also grew poorly and even stopped temporarily in some instances.

In the rest of the regions, flowering conditions were reportedly good to outstanding. Few diseases and pests occurred, but the general average rainfall was lower in most regions compared to the previous year, which will impact berry sizes, especially in the dryland regions, thus influencing the total grape production.

“The season looks promising, but a lot could change leading up to the harvest,” Schutte added.

The next crop estimate by viticulturists and producer cellars will be released in the third week of January 2023.

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Just in Time for the Holidays – The World’s 50 Best Bars for 2022 Announcement

The World’s 50 Best Bars 2022 (sponsored by Perrier) was announced a few weeks ago at a live awards ceremony in Barcelona.

The list is compiled by votes from The World’s 50 Best Bars Academy, which includes 650 drinks experts, including bartenders and industry consultants, drinks writers and international cocktail specialists.

Barcelona, home to “Paradiso” is the newly crowned world’s best bar! For the first time since 2009, a bar outside of New York or London earned the No. 1 spot on the list. It’s a Mediterranean-style speakeasy, where you enter through a freezer door of a pastrami bar in Barcelona’s trendy El Born district. “It’s a big honor to win and a big responsibility. We will work hard to live up to being the best and stick to our principles. Our cocktails try to push creativity,” Giannotti told 50 Best on Tuesday evening state owners Giacomo Giannotti and Margarita Sader. “But it comes down to hard work. The more you work, the more you discover and the more creative you can be. We will celebrate and then go back to the bar to do what we do.”

Italy also made a strong showing in 2022’s top 50, with bars in Rome, Florence, Milan and Naples. Florence also made its first appearance as well as Portugal’s capital city, Lisbon.

London was toppled from the top spot; the city is still one of the world’s premier cocktail destinations. Five London bars made the list, including The Connaught Bar, which dropped from its No. 1 ranking for two consecutive years, to No. 8 in 2022. London’s Tayēr + Elementary, which awards ceremony host Mark Sansom said is “one of the most original bars on the planet,” held onto its No. 2 spot from 2021.

New York City was the city with the most highly ranked bars on the 2022 list with six top 50 bars, including Double Chicken Please at No. 6 and Katana Kitten at No. 9.

Double Chicken Please won the Highest New Entry award for its strong debut. Sansom, who is content director of The World’s 50 Best Bars, told CNN Travel the bar has “an almost Michelin-grade kitchen,” one example of a growing emphasis on food programs at the world’s leading bars.

Here is a List of the top 25 World’s Best Bars for 2022

  1. Paradiso, Barcelona (Winner: Best Bar in Europe)
  2. Tayēr + Elementary, London
  3. Sips, Barcelona (Winner: Highest Climber)
  4. Licorería Limantour, Mexico City (Winner: Best Bar in North America, Legend of the List)
  5. Little Red Door, Paris (Winner: Sustainable Bar Award)
  6. Double Chicken Please, New York (Winner: Highest New Entry)
  7. Two Schmucks, Barcelona
  8. The Connaught Bar, London
  9. Katana Kitten, New York
  10. Alquímico, Cartegena (Winner: Best Bar in South America)
  11. Handshake Speakeasy, Mexico City
  12. Jigger & Pony, Singapore (Winner: Best Bar in Asia)
  13. Hanky-Panky, Mexico City (Winner: Art of Hospitality)
  14. Bangkok Social Club, Bangkok (Winner: Best New Opening)
  15. Salmon Guru, Madrid
  16. Drink Kong, Rome
  17. Coa, Hong Kong
  18. Florería Atlántico, Buenos Aires
  19. The Clumsies, Athens
  20. Baba au Rum, Athens
  21. Cafe La Trova, Miami
  22. Attaboy, New York
  23. Satan’s Whiskers, London
  24. Tropic City, Bangkok
  25. Kumiko, Chicago

The full list of the top 50 can be found here:  https://www.worlds50bestbars.com/

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