CGA’s December’s “US Consumer Impact Report” reveals that bars and restaurants are essential for driving awareness of drinks brands

CGA by NielsenIQ’s latest consumer research reveals that bars and restaurants are essential for driving awareness of drinks brands, with 61% of consumers more likely to look for new brands in the on premise as opposed in stores and 54% stating they’ve made an in-store purchase of a brand that they first tried in the on premise.

CGA’s Consumer Impact report highlights 1,600 consumer behaviors across Florida, Texas, California and New York. The latest research highlights that the frequency of visits to the on premise have remained stable, with 4 in 5 consumers visiting bars and restaurants 3 or more times in the last three months. Plans for visiting also remain very positive with around 73% of US consumers planning to go out in the next weeks.

Consumers continue to seek out new experiences in bars and restaurants, with consumers more likely to first try a new Spirits or Beer brand in the on premise over an in-store purchase – underlining how important venues are in building brand awareness and encouraging trial.

Trial of new drinks brands in bars and restaurants is highly likely to compel consumers in their purchasing decisions in the off premise too – with 54% of consumers agreeing they have made a purchase in store of brands that they first tried in the on premise. 3 in 5 consumers also agree that they are likely to look for new brands in store if they’ve already tried them at a bar or restaurant.

Not only are on premise purchases informing in-store buying behaviors, they also help to build loyalty – with two thirds of consumers agreeing that if they try a new brand they like in a bar or restaurant, they will continue drinking it on subsequent visits.

Ahead of the holiday season, two thirds of US consumers are planning to visit the on premise throughout this period, with 3 in 10 planning to visit on New Year’s Eve specifically. These consumers are planning to visit a range of food- and drink-led venues, with neighborhood bars, fine dining and sports bars leading the list of most popular venues, while beer is the drink of choice for New Year’s Eve.

Moving into the new year, almost 2 in 5 US consumers predict they will visit the on premise more or much more often than they did in 2022, while half plan to maintain their current frequency of visitation. A third of consumers predict their spend in bars and restaurants will increase over the next 12 months, with 2 in 5 consumers willing to spend more for better quality drinks compared to 2022 – providing significant opportunities for premium drinks brands.

Source: CGA Strategy

#winemarketing #winenews #winetasting #winelovers #beer #usconsumers #consumermarketing #wine #sommelier #sommlife #winetime #happyhour #wineoclock #beveragemarketing

South African viticulturists predict a smaller 2023 harvest

South African viticulturists and producers are predicting a smaller 2023 wine grape crop following a “healthy, yet dry season.”

This is the second consecutive year the grape crop is expected to be lower than the previous year, after 2022’s challenging harvest due to the uprooting of vineyards causing a decline in the overall vineyard area.

“At this very early stage the net decrease in the estimate is mainly attributed to all our growing regions that have experienced a drier season, except for the Northern Cape which has had its own difficult environmental conditions during and after the harvest,” said Conrad Schutte, manager of Vinpro’s team of viticulturists who issue the crop estimates with the industry body SAWIS.

“Poor flowering and set in various areas, together with the uprooting of vineyards, also contributed to the decrease in our estimate for the 2023 harvest.”

In the Northern Cape, where unseasonably wet and rainy conditions are said to have characterized the season, vines budded on a minimal reserve status and from the beginning, fewer bunches were formed. Foliage also grew poorly and even stopped temporarily in some instances.

In the rest of the regions, flowering conditions were reportedly good to outstanding. Few diseases and pests occurred, but the general average rainfall was lower in most regions compared to the previous year, which will impact berry sizes, especially in the dryland regions, thus influencing the total grape production.

“The season looks promising, but a lot could change leading up to the harvest,” Schutte added.

The next crop estimate by viticulturists and producer cellars will be released in the third week of January 2023.

#southafricanwine #wine #southafrica #winelover #winetasting #winetime #redwine #capetown #southafricaza #winesofsouthafrica #stellenbosch #pinotage #southafricanfood #whitewine #winelovers #capewinelands #drinksouthafrican #wosa #sawine #vineyards #harvest #harvest2023 #vinpro #winenews

Just in Time for the Holidays – The World’s 50 Best Bars for 2022 Announcement

The World’s 50 Best Bars 2022 (sponsored by Perrier) was announced a few weeks ago at a live awards ceremony in Barcelona.

The list is compiled by votes from The World’s 50 Best Bars Academy, which includes 650 drinks experts, including bartenders and industry consultants, drinks writers and international cocktail specialists.

Barcelona, home to “Paradiso” is the newly crowned world’s best bar! For the first time since 2009, a bar outside of New York or London earned the No. 1 spot on the list. It’s a Mediterranean-style speakeasy, where you enter through a freezer door of a pastrami bar in Barcelona’s trendy El Born district. “It’s a big honor to win and a big responsibility. We will work hard to live up to being the best and stick to our principles. Our cocktails try to push creativity,” Giannotti told 50 Best on Tuesday evening state owners Giacomo Giannotti and Margarita Sader. “But it comes down to hard work. The more you work, the more you discover and the more creative you can be. We will celebrate and then go back to the bar to do what we do.”

Italy also made a strong showing in 2022’s top 50, with bars in Rome, Florence, Milan and Naples. Florence also made its first appearance as well as Portugal’s capital city, Lisbon.

London was toppled from the top spot; the city is still one of the world’s premier cocktail destinations. Five London bars made the list, including The Connaught Bar, which dropped from its No. 1 ranking for two consecutive years, to No. 8 in 2022. London’s Tayēr + Elementary, which awards ceremony host Mark Sansom said is “one of the most original bars on the planet,” held onto its No. 2 spot from 2021.

New York City was the city with the most highly ranked bars on the 2022 list with six top 50 bars, including Double Chicken Please at No. 6 and Katana Kitten at No. 9.

Double Chicken Please won the Highest New Entry award for its strong debut. Sansom, who is content director of The World’s 50 Best Bars, told CNN Travel the bar has “an almost Michelin-grade kitchen,” one example of a growing emphasis on food programs at the world’s leading bars.

Here is a List of the top 25 World’s Best Bars for 2022

  1. Paradiso, Barcelona (Winner: Best Bar in Europe)
  2. Tayēr + Elementary, London
  3. Sips, Barcelona (Winner: Highest Climber)
  4. Licorería Limantour, Mexico City (Winner: Best Bar in North America, Legend of the List)
  5. Little Red Door, Paris (Winner: Sustainable Bar Award)
  6. Double Chicken Please, New York (Winner: Highest New Entry)
  7. Two Schmucks, Barcelona
  8. The Connaught Bar, London
  9. Katana Kitten, New York
  10. Alquímico, Cartegena (Winner: Best Bar in South America)
  11. Handshake Speakeasy, Mexico City
  12. Jigger & Pony, Singapore (Winner: Best Bar in Asia)
  13. Hanky-Panky, Mexico City (Winner: Art of Hospitality)
  14. Bangkok Social Club, Bangkok (Winner: Best New Opening)
  15. Salmon Guru, Madrid
  16. Drink Kong, Rome
  17. Coa, Hong Kong
  18. Florería Atlántico, Buenos Aires
  19. The Clumsies, Athens
  20. Baba au Rum, Athens
  21. Cafe La Trova, Miami
  22. Attaboy, New York
  23. Satan’s Whiskers, London
  24. Tropic City, Bangkok
  25. Kumiko, Chicago

The full list of the top 50 can be found here:  https://www.worlds50bestbars.com/

#Worlds50BestBars #50BestBars #50BestTasteHunter #Awards #Barcelona #BCN #Barca #BarcelonaBars #Speakeasy #ThingsToDoInBarcelona #No1 #Worlds50Best #Bar #Bars #Cocktail #Cocktails #Travel #Imbibe #Drinkstagram #Paradiso #Perrier #Restaurant #Bar #Bars #Restaurants #BestRestaurants #BestBars #FineDining #CasualDining #Dining #Chefs  #50BestDiscovery #Bartenders cocktails #winelovers #wine #winelist #winenews

 

 

2022 Master of Wine exam questions + wines revealed

The Institute of Masters of Wine has recently revealed the questions from the 2022 MW exam, as well as the wines used in the practical or tasting assessment.

The practical tasting and theory questions form the second part of MW study, with those who successfully pass this stage moving on to the final aspect of the MW programme: the research paper.

One hundred and three students sat the theory and practical exams July 26-29 in London, Napa and Adelaide. These students have already passed Stage 1 of the program; a one-day assessment comprising a 12-wine blind tasting exam in the morning and a theory exam in the afternoon.

Here is the list of wines that were used in the 2022 Masters of Wine practical examination:

Chinon Cuvée Terroir, Charles Joguet, 2019. Loire Valley, France.
Cabernet Sauvignon, Double Diamond, Schrader Cellars, 2018. Oakville, Napa Valley, USA.
Merlot, Vino de Eyzaguirre, 2019. Colchagua Valley, Chile.
Château Larrivet Haut-Brion, 2018. Pessac-Léognan, Bordeaux, France.
Chianti Classico ‘Brolio’, Barone Ricasoli, 2017. Tuscany, Italy.
Brunello di Montalcino, Montosoli, Altesino, 2015. Tuscany, Italy.
Bourgogne Hautes Côtes de Beaune, Domaine Frédéric Esmonin, 2019. Burgundy, France.
Clos Vougeot, Domaine Gros Frère & Soeur, 2017. Burgundy, France.
Malbec ‘Serie A’, Zuccardi, 2020. Uco Valley, Mendoza, Argentina.
Malbec Reserve Old Vine, Altocedro, 2018. Uco Valley, Mendoza, Argentina.
Zinfandel, Mother Clone Pedroncelli, 2019. Dry Creek Valley, USA.
Lytton Springs, Ridge Vineyards, 2019. Dry Creek Valley, USA.

The corresponding questions for the practical paper, and the theory papers can be found here:
https://www.mastersofwine.org/news/2022-mw-exam-questions-and-wines-revealed

Since the first exam in 1953, 498 people have become a Master of Wine, and the IMW actively seeks new candidates around the world.

#masterofwine #winenews #wineeducation #wine #winetasting #winelovers #winelover
#winetime #sommelier #winelife #wset #winegeek #wineexperience #finewine #wineknowledge #winestudy #winestudent

@mastersofwine

Oregon Welcomes its 23rd AVA “Mount Pisgah, Polk County – Oregon”

Mount Pisgah, Polk County, Oregon, the newest appellation in Oregon and nested American Viticultural Area (AVA) in the Willamette Valley, has received federal recognition as an official AVA. Drawn to reflect distinct soil, topography and climate attributes.

This new AVA becomes the 23rd federally recognized winegrowing region in Oregon and the 11th nested AVA within the Willamette Valley. The new nested AVA was granted approval by the Alcohol and Tobacco Tax and Trade Bureau (TTB) on June 3, 2022 ,and takes effect on July 5, 2022.

Located in Polk County, the Mount Pisgah, Polk County, Oregon AVA is characterized by the warmth of the nearby Willamette River, the mild influence of the Van Duzer winds, and the rain shadow of Laurel Mountain to the west. It is the Valley’s second smallest AVA at 584 planted acres but one of its most densely planted. Mount Pisgah was formed 65 million years ago as a sea floor volcano and has since been covered by marine sediment which pushed up out of the ocean. This unique geology allows the grapes to develop a deep complexity in the region’s shallow soils.

Brad Ford, of Illahe Vineyards petitioned the TTB five years ago for the addition of the AVA to the wine country map. Ten vineyards and three wineries join the new Mount Pisgah, Polk County, Oregon AVA.

“Thanks to an excellent group of growers who helped identify the most important aspects of our little mountain, I have no doubt we will continue to work together to build a beautiful destination for people willing to go the extra mile,” said Ford.

“Recognition of Mount Pisgah, Polk County, shows again how we continue to learn about, and appreciate, new areas of viticultural distinction in Oregon. Each one adds its own chapter to Oregon’s story of unique soils, unmatched geology, topography and globally recognized wine quality” said Oregon Wine Board President Tom Danowski. “These federal AVA designations take years to achieve as the standards are rigorous for establishing a region as clearly differentiated.”

“We’re so excited to see Mount Pisgah, Polk County, Oregon AVA recognized in the larger story of the Willamette Valley,” said Morgen McLaughlin, executive director of the Willamette Valley.

Details of Mount Pisgah, Polk County, Oregon AVA

Official date of recognition: June 3, 2022

Final rule is effective: July 5, 2022

Total acreage: 5,530

Planted acreage: 584

Number of wineries: 3

Number of vineyards: 10

Varieties: Pinot noir, Chardonnay, Pinot gris,
Tempranillo and Pinot blanc

Soil: Marine Sedimentary

Wineries

Illahe Vineyards

Open Claim Vineyards

Amelie Robert Estate

Vineyards Include

Illahe Vineyards

Ash Creek Vineyards

Open Claim Vineyards

Erratic Oaks Vineyard

Freedom Hill Vineyard

Croft Vineyards

Fern Creek

Amelie Robert Estate

Mistletoe Vineyards

Cooper Hollow

#ORwine #OregonWine #wine #winetime #winelover #winery #Oregon #WinesofOregon #winesofinstagram #winetasting #oregonwinecountry #TravelOregon #USwine @oregonwineboard